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Beerud Sheth - Co-Founder and CEO of Gupshup
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Manage episode 268642078 series 2433401
The Millennial generation is still retail's most coveted demographic, but Generation Z isn't far behind. Both cohorts grew up as "digital natives" with computers, game consoles, and mobile phones. It's no surprise then that being online is second nature to them, and increasingly, chatbots is where Millennials & Generation Z can be found interacting online with retailers & other businesses. Conventional marketing wisdom has long dictated that you have to meet your customers where they are. Our guest on this episode argues that means chatbots are where marketers should go.
As Co-Founder and CEO of Gupshup, Beerud Sheth knows quite a bit about chatbots. His bot-building platform is already being used by over 30,000 businesses worldwide, and was selected by Amazon as one of two preferred bot builders for their .bot registry services. With bots increasingly automating many tasks & activities currently done manually, Beerud also has interesting insights on how they may disrupt the labor market, another topic he's well-versed in having previously co-founded eLance which kick-started the gig economy. Beerud shares his vision with us about the opportunities that lie ahead, and the steps businesses must take to maximize their return from automating this growing customer touchpoint.
78 tập
Series đã xóa ("Feed không hoạt động" status)
When? This feed was archived on August 08, 2023 13:27 (). Last successful fetch was on August 01, 2022 11:17 ()
Why? Feed không hoạt động status. Server của chúng tôi không thể lấy được feed hoạt động của podcast trong một khoảng thời gian.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 268642078 series 2433401
The Millennial generation is still retail's most coveted demographic, but Generation Z isn't far behind. Both cohorts grew up as "digital natives" with computers, game consoles, and mobile phones. It's no surprise then that being online is second nature to them, and increasingly, chatbots is where Millennials & Generation Z can be found interacting online with retailers & other businesses. Conventional marketing wisdom has long dictated that you have to meet your customers where they are. Our guest on this episode argues that means chatbots are where marketers should go.
As Co-Founder and CEO of Gupshup, Beerud Sheth knows quite a bit about chatbots. His bot-building platform is already being used by over 30,000 businesses worldwide, and was selected by Amazon as one of two preferred bot builders for their .bot registry services. With bots increasingly automating many tasks & activities currently done manually, Beerud also has interesting insights on how they may disrupt the labor market, another topic he's well-versed in having previously co-founded eLance which kick-started the gig economy. Beerud shares his vision with us about the opportunities that lie ahead, and the steps businesses must take to maximize their return from automating this growing customer touchpoint.
78 tập
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