Episode 0: Introduction

Direct to a Billion Consumers

"India is a big opportunity.... yet, building a brand in India is a Herculean task".

Meet your host Arjun Vaidya, a proud Indian and D2C Entrepreneur. Arjun is the CEO of Dr. Vaidya’s - India’s #1 Online Ayurvedic products brand and also on 2019’s Forbes 30 U 30 list. He is passionate about both Ayurveda and navigating the exciting yet complicated world of Fast Moving Consumer Goods (FMCG). In this introduction he talks about the key challenges and opportunities of distribution, brand building and e-commerce in the Indian ecosystem. Join him for this podcast series full of real world insights, from founders of disruptive brands and see how they go Direct to a Billion Consumers.