Growth for Good

The Third Growth Option with Benno Duenkelsbuehler and Guests

Sharon Rowe founded Ecobags, the original reusable bag company, three decades ago, long before sustainability was as cool and certainly as urgent as it is today. She talks about the sometimes-hard choices, sometimes mutually beneficial relationship between conscious capitalism and naked profitability. Sharon authored The Magic of Tiny Business, as a story of doing good and doing well, having your cake, and eating it too. Her company is a small and stable business, some might dismiss it as a “lifestyle business”, others will find key lessons for building a sustainable business that respects both the environment and employees, as well as family members.