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Nội dung được cung cấp bởi Sajid Islam. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Sajid Islam hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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[Ep83/15Nov21] - Google Ads Customer Match Is Now Widely Available And Easier To Use & Other Digital Marketing Updates from the Week of Nov 15, 2021

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Manage episode 307823853 series 2839121
Nội dung được cung cấp bởi Sajid Islam. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Sajid Islam hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

1. Snap Introduces Multi-Format Delivery - Snapchat will enable advertisers to incorporate multiple video ad formats within a single ad set, with its new ‘Multiple Formats’ delivery option.
As explained by Snap:

“Multi-Format delivery will offer brands buying on Snap the opportunity to purchase multiple advertising formats in one cohesive ad set, optimizing towards clients central goal or objective. The product launch will include all of Snap’s video ad formats including Snap Ads, Story Ads, Collection Ads, and Commercials and will feature Snap’s camera offerings (augmented reality) by Q2 of 2022.”

You’ll soon see a new ‘Multiple Formats Ad Set’ option within your Snap Ads set up, which will then enable you to bundle various creative options for placement across Snap’s suite.

That will better enable Snap’s automated placement tools to help maximize ad response, while also streamlining management of your Snap campaigns by keeping your creative elements in a single ad set.

Of course, that will also reduce some control and insight into specific elements, while it also puts the increased onus on Snap’s automated placements. But it could provide more options for efficiency - and it may well drive better results based on broader placement and capacity for exposure, especially for brand awareness campaigns.

2. YouTube Video Discovery Ads Are Now In-feed Video Ads - YouTube Video discovery ads place your brand, product, or service alongside YouTube content that is likely to be viewed by your audience. The ads can appear in the YouTube Home feed, Watch feed, and Search feed. Now, YouTube is updating the name of ‘YouTube Video discovery ads’ to ‘In-feed video ads’.

This change will not affect campaign features or functionality, and there’s no action required for existing campaigns. You’ll start to see the new name in Google Ads over the next weeks.

3. Microsoft Bing Releases List Of Bingbot IP Addresses - Microsoft has published its list of IP addresses that Bingbot, the Microsoft Bing crawler, users when crawling your website. Fabrice Canel from Microsoft said, “to help all webmasters, we also published Bingbot IP ranges.”

Knowing which bot is really from Microsoft Bing and which is not can help you decide which rogue bots to block from your site.

4. Learning Lab, Microsoft Advertising’s Hub Has Been Updated With New Resources - Learning Lab, Microsoft Advertising’s hub for all things learning, has been updated with new resources to help you grow your Microsoft Advertising knowledge and optimize your campaign success.

The new resources include 13 foundation-level search product and feature courses on topics including UET and conversion tracking, Microsoft Advertising Editor, Google Import, bidding and budgets, and more.

They’ve also added three new learning paths to help you organize and focus your learning. Interested in learning more about search or studying to become a Microsoft Advertising Certified Professional (MACP)? Check out the Search Advertising learning path. If you’re interested in learning more about display advertising, use the Microsoft Audience Network (MSAN) learning path. Preparing for the upcoming holiday season? Try the Microsoft Shopping learning path to learn about setting up your merchant store and shopping campaigns.
A link to the announcement can be found here.

5. Instagram Adds A Bunch Of New Features To Its Interface - Badges, And Editing Carousels - First, IG Badges in Live to All Eligible Creators in the U.S. For now, creators will need to meet the following criteria to be eligible to apply to use badges in Live:

  1. Reside in the United States
  2. Be over 18 years old
  3. Have a Creator or Business account
  4. Have at least 10,000 followers
  5. Pass and remain compliant with our Partner Monetization Policies, Content Monetization Policies, and Community Guidelines.

Creators who meet the eligibility criteria will need to update to the latest app version and will be able to apply by going to “Profile” and tapping “Professional Dashboard”. If they’re approved for monetization, they’ll see a button to “Set Up Badges.” Supporters can purchase badges, available in increments of $0.99, $1.99, and $4.99, that give them additional visibility in Lives.

Promoting lives: Creators can use the Countdown Sticker in Stories to promote upcoming Lives that feature badges, reminding followers to subscribe to receive notifications when the Live begins.

Practice before going live with Practice Mode: Creators can meet with their live guests in a private space to adjust their staging, rehearse, experiment with new content, or simply practice if going live for the first time so they can feel more comfortable when going live with badges.

Recognizing supporters: Creators can encourage the purchase of multiple badges, which helps them earn more, and gives Live viewers more ways to support and be recognized. Creators get reminders from Instagram during the Live to thank supporters, and supporters who buy multiple badges will stand out with a glowing avatar.

Thank supporters with a Thank You sticker: Creators can say thank you with the Thank You Stories sticker, which tags...

  continue reading

200 tập

Artwork
iconChia sẻ
 
Manage episode 307823853 series 2839121
Nội dung được cung cấp bởi Sajid Islam. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Sajid Islam hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

1. Snap Introduces Multi-Format Delivery - Snapchat will enable advertisers to incorporate multiple video ad formats within a single ad set, with its new ‘Multiple Formats’ delivery option.
As explained by Snap:

“Multi-Format delivery will offer brands buying on Snap the opportunity to purchase multiple advertising formats in one cohesive ad set, optimizing towards clients central goal or objective. The product launch will include all of Snap’s video ad formats including Snap Ads, Story Ads, Collection Ads, and Commercials and will feature Snap’s camera offerings (augmented reality) by Q2 of 2022.”

You’ll soon see a new ‘Multiple Formats Ad Set’ option within your Snap Ads set up, which will then enable you to bundle various creative options for placement across Snap’s suite.

That will better enable Snap’s automated placement tools to help maximize ad response, while also streamlining management of your Snap campaigns by keeping your creative elements in a single ad set.

Of course, that will also reduce some control and insight into specific elements, while it also puts the increased onus on Snap’s automated placements. But it could provide more options for efficiency - and it may well drive better results based on broader placement and capacity for exposure, especially for brand awareness campaigns.

2. YouTube Video Discovery Ads Are Now In-feed Video Ads - YouTube Video discovery ads place your brand, product, or service alongside YouTube content that is likely to be viewed by your audience. The ads can appear in the YouTube Home feed, Watch feed, and Search feed. Now, YouTube is updating the name of ‘YouTube Video discovery ads’ to ‘In-feed video ads’.

This change will not affect campaign features or functionality, and there’s no action required for existing campaigns. You’ll start to see the new name in Google Ads over the next weeks.

3. Microsoft Bing Releases List Of Bingbot IP Addresses - Microsoft has published its list of IP addresses that Bingbot, the Microsoft Bing crawler, users when crawling your website. Fabrice Canel from Microsoft said, “to help all webmasters, we also published Bingbot IP ranges.”

Knowing which bot is really from Microsoft Bing and which is not can help you decide which rogue bots to block from your site.

4. Learning Lab, Microsoft Advertising’s Hub Has Been Updated With New Resources - Learning Lab, Microsoft Advertising’s hub for all things learning, has been updated with new resources to help you grow your Microsoft Advertising knowledge and optimize your campaign success.

The new resources include 13 foundation-level search product and feature courses on topics including UET and conversion tracking, Microsoft Advertising Editor, Google Import, bidding and budgets, and more.

They’ve also added three new learning paths to help you organize and focus your learning. Interested in learning more about search or studying to become a Microsoft Advertising Certified Professional (MACP)? Check out the Search Advertising learning path. If you’re interested in learning more about display advertising, use the Microsoft Audience Network (MSAN) learning path. Preparing for the upcoming holiday season? Try the Microsoft Shopping learning path to learn about setting up your merchant store and shopping campaigns.
A link to the announcement can be found here.

5. Instagram Adds A Bunch Of New Features To Its Interface - Badges, And Editing Carousels - First, IG Badges in Live to All Eligible Creators in the U.S. For now, creators will need to meet the following criteria to be eligible to apply to use badges in Live:

  1. Reside in the United States
  2. Be over 18 years old
  3. Have a Creator or Business account
  4. Have at least 10,000 followers
  5. Pass and remain compliant with our Partner Monetization Policies, Content Monetization Policies, and Community Guidelines.

Creators who meet the eligibility criteria will need to update to the latest app version and will be able to apply by going to “Profile” and tapping “Professional Dashboard”. If they’re approved for monetization, they’ll see a button to “Set Up Badges.” Supporters can purchase badges, available in increments of $0.99, $1.99, and $4.99, that give them additional visibility in Lives.

Promoting lives: Creators can use the Countdown Sticker in Stories to promote upcoming Lives that feature badges, reminding followers to subscribe to receive notifications when the Live begins.

Practice before going live with Practice Mode: Creators can meet with their live guests in a private space to adjust their staging, rehearse, experiment with new content, or simply practice if going live for the first time so they can feel more comfortable when going live with badges.

Recognizing supporters: Creators can encourage the purchase of multiple badges, which helps them earn more, and gives Live viewers more ways to support and be recognized. Creators get reminders from Instagram during the Live to thank supporters, and supporters who buy multiple badges will stand out with a glowing avatar.

Thank supporters with a Thank You sticker: Creators can say thank you with the Thank You Stories sticker, which tags...

  continue reading

200 tập

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