92: Uplevel Your Podcast with Audio Branding with Jodi Krangle

Podcast Launchpad with Angela Kelly Smith

You’ve got a visual brand for your podcast. But do you have an audio brand for it? Voice actor and podcaster Jodi Krangle shares what audio branding is and how to use it to make your podcast stand out.

“If you don't have a sound for whatever you're doing, it's really hard to give people emotional context on how they should feel about what you're putting out into the world.” —Jodi Krangle

In this episode, you’ll learn:

• Exactly what audio branding is and examples of it
• Why your sound quality matters
• Why you’ll eventually want to have custom music composed for your show
• The top mistakes podcasters make in audio branding
• Why you may want to have different versions of your theme music
• Essential tools for creating a powerful audio brand

Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world, including Dell, BBVA, and Kraft. She is also a singer and put out her own album of jazz, blues, and traditional tunes. Jodi has her own podcast called Audio Branding: The hidden gem of marketing.

Connect with Jodi:

https://audiobrandingpodcast.com for a downloadable worksheet

On Clubhouse at The Power of Sound