From Manual to Magical - Automating Human Touch with Matt Deseno

The Agency Hour

In this episode of The Agency Hour Podcast, join Johnny Flash as he chats with Matt Deseno, founder of High Level Pro Tools and a seasoned SaaS entrepreneur. Matt is an expert in automating agency operations and leveraging AI to enhance client management and acquisition.

Matt’s company, High Level Pro Tools, specializes in providing comprehensive support and automation solutions for agencies, enabling them to operate more efficiently and scale effectively. Today, we dive into the nuances of integrating AI into agency workflows and the importance of automation in client onboarding and support.

Matt shares his journey from an early adopter of High Level to leading a successful SaaS business that supports thousands of agencies and end businesses. He discusses the challenges and advantages of using AI in agency operations, the significance of setting and beating client expectations, and strategies for automating tasks without losing the human touch.

Discover how High Level Pro Tools automates client onboarding processes, allowing agencies to handle surges in clients without overwhelming their teams. Matt also talks about his approach to hiring based on personal weaknesses and the role of AI in persistent and effective follow-up communications.

Learn about the critical importance of having a shared mission and values within your team, and how using automation and AI can streamline operations, improve client satisfaction, and drive sustainable growth for your agency.

If you’re looking to optimize your workflow, enhance your client management strategy, or scale your agency operations, this episode is packed with actionable insights and practical advice. Learn how to harness the potential of AI and automation to transform your agency and achieve new levels of efficiency and success.

Handy Links:

High Level Pro Tools

MavCon

E2M Solutions

HighLevel

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