Những podcast Behavioral Economics hay nhất (2024)

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388. Precommitment Psychology: Sticking to Your Goals (Refreshed Episode) 29:39

22h ago29:39

29:39

In this episode of The Brainy Business podcast, Melina Palmer explores the psychology behind precommitments and how they can profoundly impact our lives. Step into a thought-provoking conversation about the tools that assist us in adhering to our goals, including innovative apps like Stickk and Forest. Melina discusses the art of balancing personal…

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Marketers Guide to Promotion Strategies || Season 8 || Behavioral Economics in Marketing Podcast 13:28

7d ago13:28

13:28

In the realm of marketing, the "Promotion" is not merely a communication tool; it encapsulates the essence of a brand's identity and the pledge it extends to its consumers. Positioned as a cornerstone within the 4Ps framework, Promotion is the heartbeat of a company's marketing strategy, embodying advertising, public relations, sales promotions, an…

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387. Unlocking Exponential Growth: The Secret Sauce Behind Psychological Safety 56:46

5d ago56:46

56:46

In this episode of The Brainy Business podcast, Melina Palmer engages in an enlightening conversation with Hugh Massie, the executive chairman and founder of DNA Behavior. Hugh's journey into human behavior began during his tenure as a tax specialist at Arthur Anderson, where he honed his ability to tailor advice to clients based on their behavior.…

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Flip the Script on Availability Heuristic | Special Episode | Behavioral Economics in Marketing Podcast 23:07

9d ago23:07

23:07

In this special episode of the beahvioral economics in marketing podcast, we challenge our human nature to rely solely on perceptions and knee-jerk reactions, both in marketing strategies and interpersonal relationships, by flipping the script on the availability heuristic. As George Harrison once sang in "Got My Mind Set on You," "It's gonna take …

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386. Why Workplace Whistleblowing is So Rare w/ Nuala Walsh (Refreshed Episode) 40:12

8d ago40:12

40:12

In this episode of The Brainy Business podcast, Nuala Walsh, CEO of Mind Equity Consulting, shares her extensive experience in advising on behavior change, culture, and communications for various organizations, including World Athletics and the Football Association. With a background in behavioral science and a focus on gender equality and diversit…

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385. Defeating Workplace Friction w/ Huggy Rao 51:47

12d ago51:47

51:47

In this episode of The Brainy Business podcast, Huggy Rao, a distinguished professor at the Stanford Graduate School of Business, shares profound insights on the concept of workplace friction and its impact on organizational dynamics. Huggy's extensive research and expertise in organizational behavior and management bring a unique perspective to th…

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The Role of Social Proof in Location-Based Marketing: Leveraging Social Influence in Physical Spaces || Season 8 || Behavioral Economics in Marketing Podcast 10:07

14d ago10:07

10:07

In the ever-evolving landscape of marketing, businesses are increasingly recognizing the power of social proof, not only in the digital realm but also within the physical spaces where consumers make tangible decisions. From bustling retail stores to local eateries, the concept of social proof extends its influence into our everyday surroundings. In…

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384. The Hidden Tax of Sludge in Business (Refreshed Episode) 31:04

15d ago31:04

31:04

In this episode of The Brainy Business podcast, Melina Palmer delves into the concept of sludge in business processes, shedding light on unnecessary barriers that hinder customers and internal operations. Drawing from her deep understanding of behavioral economics and cognitive psychology, Melina provides practical insights and real-world examples …

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383. The Power of Ritual w/ Michael Norton 46:11

19d ago46:11

46:11

In the episode of The Brainy Business podcast, Dr. Michael Norton, a professor at Harvard Business School and author of The Ritual Effect, explores the significance of rituals in our lives. Michael delves into the distinctions between habits, routines, and rituals, emphasizing the emotional depth and purpose that rituals add to our actions. He shar…

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Pop-Up Shops and the Scarcity Effect: A Behavioral Economics Exploration || Season 8 || Behavioral Economics in Marketing Podcast 13:00

21d ago13:00

13:00

In this episode, we delve into the dynamic interplay of scarcity and location within the realm of pop-up shops. As we explore the captivating synergy between these two powerful elements, we dissect ways marketers can strategically leverage scarcity and location to amplify the impact of temporary retail experiences. From the creation of exclusive pr…

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382. Understanding Customers Through Emotions w/ Nick Hobson (Refreshed Episode) 37:56

22d ago37:56

37:56

In this episode of The Brainy Business podcast, Dr. Nick Hobson, a distinguished behavioral scientist specializing in social psychology and social neuroscience, joins host Melina Palmer for an insightful discussion on the intersection of psychology, philosophy, and behavioral science. Dr. Hobson's journey into the realm of rituals and moral emotion…

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381. The Art of Effective Feedback w/ Therese Huston 52:00

26d ago52:00

52:00

In episode 381 of The Brainy Business podcast, Melina Palmer interviews Dr. Therese Huston, a cognitive scientist and author of Let's Talk: Make Effective Feedback Your Superpower. Therese's expertise in cognitive psychology and her personal experiences with feedback inspired her to provide insights into giving effective feedback in various context…

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Marketers Guide to Place Strategies || Season 8 || Behavioral Economics in Marketing Podcast 9:17

28d ago9:17

9:17

This episode delving into the intricacies of the "Place" element in marketing, it becomes evident that the strategic decisions surrounding distribution and accessibility are paramount to a brand's success. From the careful selection of retail locations to the seamless management of logistics, "Place" serves as the linchpin in connecting products or…

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Market Segmentation | Definition Minute | Behavioral Economics in Marketing Podcast 3:23

30d ago3:23

3:23

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets or segments based on certain characteristics, preferences, behaviors, or needs shared by the individuals within each segment. The purpose of market segmentation is to better understand and address the diverse needs of different customer groups, all…

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380. Hacking Human Psychology: Leveraging the IKEA Effect in Business (Refreshed Episode) 36:19

30d ago36:19

36:19

In this episode of The Brainy Business podcast, host Melina Palmer delves into the concept of the IKEA effect, highlighting its influence on consumer behavior and business strategies. Drawing from real-life examples, Palmer emphasizes the significance of recognizing and celebrating employees' contributions in fostering a culture of innovation and e…

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Sales Channels || Definition Minute || Behavioral Economics in Marketing Podcast 4:34

1M ago4:34

4:34

Sales channels, in the context of business and marketing, refer to the various avenues or methods through which a company distributes and sells its products or services to customers. 📎 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a minute or two. The …

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379. Tuning In: How to Make Smarter Decisions in a Noisy World w/ Nuala Walsh 44:55

1M ago44:55

44:55

In episode 379 of The Brainy Business podcast, Nuala Walsh, an award-winning business consultant and behavioral scientist, shares her expertise on decision-making biases and blind spots. Drawing from her background in global investment management and Fortune 500 consulting, Nuala provides valuable insights into the concept of tuning in and its sign…

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Dual Process Theory Impact on Reactions vs Deliberate Decisions || Special Episode Tribute to Daniel Kahneman || Behavioral Economics in Marketing Podcast 29:47

1M ago29:47

29:47

Dual process theory provides invaluable insights into the interplay between reactive responses and deliberate decisions in both personal and business contexts. Understanding the dynamic interaction between System 1 and System 2 thinking allows individuals to navigate high-pressure situations with greater awareness and efficacy. By recognizing when …

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Hedonic Adaptation and Product Satisfaction: Sustaining Consumer Joy Beyond the Purchase || Season 8 || Behavioral Economics in Marketing Podcast 9:39

1M ago9:39

9:39

In this episode, we delve into the intricate dynamics that shape how individuals perceive and derive pleasure from products over time. Hedonic adaptation, a process where the initial delight of a purchase diminishes with familiarity, poses a unique challenge for marketers seeking to sustain consumer joy beyond the point of sale. In this episode we …

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Search Engine Optimization (SEO) | Definition Minute | Behavioral Economics in Marketing Podcast 3:03

1M ago3:03

3:03

SEO is the practice of optimizing websites or online content to improve their visibility and ranking on search engine results pages (SERPs). The primary goal of SEO is to enhance the chances of a website or web page being found by users when they search for relevant keywords or phrases on search engines like Google, Bing, or Yahoo. 📎 Definition Min…

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378. The Illusion of Focus: Why We Miss What Matters When it Matters Most (Refreshed Episode) 31:30

1M ago31:30

31:30

In this episode of The Brainy Business, Melina Palmer delves into the fascinating concept of selective attention biases, shedding light on how our brains naturally filter what we focus on, influencing our decisions and perceptions. Through real-life examples and relatable anecdotes, Melina explores various biases, including the frequency illusion, …

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Fixed Costs || Definition Minute || Behavioral Economics in Marketing Podcast 3:24

1M ago3:24

3:24

Fixed costs are essential components of a business's cost structure that remain constant regardless of the level of production or sales. These costs do not vary with the quantity of goods or services produced and remain stable over a specific period. Examples of fixed costs include rent for facilities, salaries of permanent staff, insurance premium…

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377. The Art of Crafting Gutsy yet Relevant Brand Messaging 45:47

1M ago45:47

45:47

In this episode of The Brainy Business podcast, Carmen Rodriguez, the Managing Director and Global Chief Client Officer at Gut, shares profound insights about Gut's unique approach to advertising and the importance of embracing intuition and unconventional ideas in decision-making processes. She discusses Gut's founding principles, which emphasize …

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Temporal Discounting and Product Launches: Strategies for Overcoming Short-Term Bias || Season 8 || Behavioral Economics in Marketing Podcast 9:32

1M ago9:32

9:32

In this episode, we unravel the subtle but powerful cognitive bias that leads individuals to place greater value on immediate rewards while discounting the significance of delayed gratification. Temporal discounting poses a unique challenge for marketers seeking to orchestrate successful product launches, as consumers are inherently wired to priori…

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Search Engine Marketing (SEM) | Definition Minute | Behavioral Economics in Marketing Podcast 3:03

1M ago3:03

3:03

SEM is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. SEM encompasses various paid advertising methods, with the most common being Pay-Per-Click (PPC) advertising. 📎 Definition Minute is a new subset of the Behavioral Economics in Marketin…

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376. Status Quo Bias (Refreshed Episode) 26:37

1M ago26:37

26:37

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of status quo bias. She delves into how our brains are wired to stick to what's familiar and how that impacts our decision-making. Melina talks about how our subconscious, or system one, is responsible for processing a whopping 99% of our decisions, and h…

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Left Digit Pricing || Definition Minute || Behavioral Economics in Marketing Podcast 2:54

1M ago2:54

2:54

Left-digit pricing is a pricing strategy where the leftmost digit of a product's price is reduced by one unit, such as pricing an item at $9.99 instead of $10. This psychological pricing technique takes advantage of the way consumers perceive prices, as the reduction of that leftmost digit tends to make the price appear significantly lower, even if…

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375. AI That Understands People: Blending Tech and Behavioral Science 54:25

2M ago54:25

54:25

In episode 375 of The Brainy Business podcast, Yves Boudreau, head of technical sales at Google Cloud, provides valuable insights into the intersection of generative AI, language models, and behavioral science in business. Yves, with a background in technology and a keen interest in applied behavioral science, emphasizes the responsible adoption an…

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The Veblen Effect: Luxury Products and Conspicuous Consumption in Behavioral Economics || Season 8 || Behavioral Economics in Marketing Podcast 9:04

2M ago9:04

9:04

The Veblen Effect, with its roots in the desire for social distinction, has illuminated the complex interplay between consumer choices and societal signals of status. This episode has unraveled the mystique behind the allure of luxury, showcasing how the price tag of certain goods becomes a symbol of exclusivity and prestige. In the tapestry of beh…

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Social Media Marketing (SMM) | Definition Minute | Behavioral Economics in Marketing Podcast 3:13

2M ago3:13

3:13

SMM is a digital marketing strategy that involves the use of social media platforms to promote products, services, or brands. The primary goal of SMM is to create and share content that engages and attracts the target audience, ultimately driving brand awareness, website traffic, and customer engagement. 📎 Definition Minute is a new subset of the B…

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374. Uncovering the Secrets of the Brain: A Tour of the Human Behavior Lab 36:18

2M ago36:18

36:18

In this episode of The Brainy Business podcast, Dr. Marco Palma, a researcher at the Human Behavior Lab at Texas A&M University, discusses the utilization of advanced technology, such as eye tracking devices, to understand and influence consumer behavior. Marco's extensive research in the field of human behavior and decision-making offers a unique …

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Pain Points || Definition Minute || Behavioral Economics in Marketing Podcast 3:21

2M ago3:21

3:21

In business and marketing, pain points refer to specific problems or challenges that customers experience, causing discomfort or dissatisfaction. These pain points can range from inconveniences and frustrations to more significant obstacles that hinder a customer's ability to achieve their goals or desires. Identifying and understanding these pain …

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373. The Art and Science of Influence w/ Rory Sutherland 56:28

2M ago56:28

56:28

In this episode of The Brainy Business podcast, Melina Palmer delves into the world of behavioral science and marketing with guest Rory Sutherland, vice chairman of Ogilvy UK and a prominent expert in this field. Sutherland's extensive experience in co-founding a behavioral science practice within Ogilvy, where he explores hidden opportunities in c…

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Marketers Guide to Product Strategies || Season 8 || Behavioral Economics in Marketing Podcast 11:21

2M ago11:21

11:21

In the realm of marketing, the 'Product' is not merely a tangible item; it embodies the essence of a brand's identity and the promise it extends to its consumers. Positioned as one of the fundamental elements in the 4Ps framework, the Product is the heart of a company's marketing strategy, embodying features, design, quality, and the solution it pr…

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Iterative Moves, Nash Equilibrium, and Breaking Stalemates || Special Episode || Behavioral Economics in Marketing Podcast 32:04

2M ago32:04

32:04

Welcome to a special episode of the "Behavioral Economics in Marketing Podcast," where we delve into the intriguing dynamics of iterative moves, Nash equilibrium, and breaking stalemates in high-stakes scenarios. Join us as we explore the intersection of game theory, psychology, and decision-making in various aspects of business and interpersonal r…

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Principle of Perceived Value | Definition Minute | Behavioral Economics in Marketing Podcast 3:11

2M ago3:11

3:11

The principle of perceived value refers to the subjective assessment or judgment that a consumer makes about the worth or desirability of a product or service. Perceived value is not solely based on objective qualities or features of a product; instead, it involves the consumer's perception of the overall benefits, quality, and satisfaction derived…

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372. Survival of the Brainiest: Using Evolutionary Thinking to Outsmart Your Competition 44:26

2M ago44:26

44:26

In this episode of The Brainy Business podcast, Sam Tatum, the leader of Ogilvy's behavioral science team, shares insights from his book, Evolutionary Ideas, and its application in problem-solving. Sam's background as an organizational psychologist and his transition into advertising strategy equips him with a unique perspective on the intersection…

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Disruptive Technologies || Definition Minute || Behavioral Economics in Marketing Podcast 3:51

2M ago3:51

3:51

Disruptive technologies are innovations that significantly alter the way industries or markets function, often replacing established products, services, or entire business models. These technologies introduce new and more efficient ways of doing things, challenging traditional approaches and reshaping the competitive landscape. Disruptive technolog…

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371. Habituation and Its Antidote: A Conversation with Cass Sunstein 33:57

2M ago33:57

33:57

In the episode of The Brainy Business podcast, Cass Sunstein, a renowned legal scholar and behavioral economist, joined host Melina Palmer to discuss his new book, Look Again, and the concept of habituation and its impact on decision-making. Cass' extensive work in government and with businesses has provided him with a deep understanding of human b…

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The Decoy Effect: Guiding Consumer Choices in Your Pricing Structure || Season 8 || Behavioral Economics in Marketing Podcast 7:47

2M ago7:47

7:47

In this episode, we delve into the fascinating realm of the Decoy Effect and its profound influence on consumer decision-making within your pricing structure. Imagine a scenario where a seemingly innocuous third option holds the key to steering customers towards your preferred choices. The Decoy Effect, a subtle yet powerful phenomenon in behaviora…

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Intention-Action Gap | Definition Minute | Behavioral Economics in Marketing Podcast 2:33

2M ago2:33

2:33

The Intention-Action Gap is a social psychology and behavioral economics theory that describes the occurrence of when one’s values, attitudes or intentions do not correlate with their actions. It is the failure to convert intentions into action and behavior. In other words, it is the difference between what people say they will do and what people a…

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370. Rethinking Business as Usual: Adapting Strategy for Changing Times (Refreshed Episode) 20:35

2M ago20:35

20:35

In this episode of The Brainy Business podcast, Melina Palmer explores the concept of normalcy bias and its implications for decision-making. She provides compelling examples of how normalcy bias impacts individuals and industries, emphasizing the necessity of overcoming this mindset to foster adaptability and innovation. Melina underscores the sig…

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Differentiation || Definition Minute|| Behavioral Economics in Marketing Podcast 4:25

2M ago4:25

4:25

Differentiation in business refers to the strategy of making a product or service unique and distinct from competitors in the eyes of customers. By highlighting unique features, benefits, or attributes, companies aim to create a competitive advantage that sets them apart in the market. This strategy involves offering something that is perceived as …

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369. Inside the Minds of Tightwads and Spendthrifts w/ Scott Rick 46:21

2M ago46:21

46:21

In this episode of The Brainy Business podcast, Dr. Scott Rick, an associate professor of marketing at the University of Michigan's Ross School of Business, shares his insights into the psychology of spending behavior and its impact on personal relationships, financial decisions, and consumer behavior. Scott's research focuses on understanding the …

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Time Discounting and Dynamic Pricing: Strategies for Addressing Consumer Impatience | Season 8 | Behavioral Economics in Marketing Podcast 12:34

2M ago12:34

12:34

In a world where time is a precious commodity, consumer impatience has become a driving force shaping purchasing decisions. Drawing from the wisdom of the Christian Bible, Matthew 6:21 aptly reminds us, 'For where your treasure is, there your heart will be also.' This biblical insight resonates with the modern reality that how individuals allocate …

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Paradox of Choice || Definition Minute || Behavioral Economics in Marketing Podcast 3:00

2M ago3:00

3:00

The paradox of choice is a concept in psychology and economics that suggests that having too many choices can lead to decision-making difficulties, dissatisfaction, and a sense of overwhelm for individuals. The idea is that while having choices is generally considered positive, an abundance of options can create negative consequences, making it cha…

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368. Tapping Into the Power of Habit: How to Build Customer Loyalty (Refreshed Episode) 46:10

2M ago46:10

46:10

In this episode of The Brainy Business, Melina Palmer dives into the fascinating world of habits and their impact on business. Inspired by an upcoming interview with author Scott Rick on habits and money, Melina explores how habits can be harnessed in various business settings. She shares examples of big players like Starbucks and Costco, highlight…

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Dynamic Pricing || Definition Minute || Behavioral Economics in Marketing Podcast 3:24

2M ago3:24

3:24

Dynamic pricing is a pricing strategy where the cost of a product or service fluctuates based on real-time market demand, supply, and other relevant factors. Unlike fixed pricing, which remains constant, dynamic pricing allows businesses to adjust prices dynamically in response to changing market conditions. This strategy is commonly used in indust…

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367. Breaking Free: The Entrepreneurial Journey with Amy Porterfield 46:58

3M ago46:58

46:58

In this episode of The Brainy Business podcast, Melina Palmer interviews Amy Porterfield, an esteemed author and host of the Online Marketing Made Easy podcast, who shares her journey from working with Tony Robbins to becoming a successful entrepreneur. Amy's insights on leaving a 9-to-5 job and starting a business emphasize the importance of embra…

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Pricing Tactics 101: Elevating Your Business Strategy for Success | Behavioral Economics in Marketing Podcast 11:21

3M ago11:21

11:21

In this episode we reveal the synergy of behavioral economics, marketing, and pricing strategy for business success. By weaving these threads into a strategic fabric, businesses can navigate the complexities of consumer behavior, optimize pricing, and chart a course for sustained success. Embrace the art of strategic pricing to elevate your busines…

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