Today, I have Coach Coral Owen - the Head Coach and Founder of @teambabeathletics, one of the biggest female triathlon and endurance clubs in the World! To add to this, Coral also founded the Tampa Bay Babes Triathlon, an annual women's-only sprint triathlon that was first held in June 2024 and is open for registration in June of 2025 - find more i…

You are in for a treat today, as I have Coach Jo Watkinson from @smartertri on to talk to me all about why we need to bring the athlete back into coaching, not only to help them get better results, but also to distinguish ourselves better from training plans and AI systems. Coach Jo is an Assistant Coach in the Dream to 6 and a 6+ year Triathlon an…

TAKEAWAYS FOR DAYS! We just hosted our annual Dream Retreat November 8th-10th 2024 and I did my best to compile some of the best takeaways from myself and our coaches that attended! You will get 7 takeaways that you can use RIGHT NOW in your business. If you have any feedback on this episode or any of the takeaways - I would love a DM on Instagram …

The Dream to 6 Program is just about 2 years old and I thought it was a great time to discuss all the details of our signature program - how we help intermediate to advanced coaches break through plateaus, confusion, and burnout to build their Dream Coaching Businesses. How we have helped over 100 coaches go from Coach to Coachpreneur - not only be…

Late last month, I ran a free 8 day content challenge and it was not only great to help coaches learn what types of content work, but it also showed some really interesting and helpful lessons in terms of coaching businesses and content! Listen here to my top 5 takeaways, plus some behind-the-scenes details! Send me a DM and let me know what you th…

We have 2 months left in the year, can you believe it?!??!?! These are the 3 (somewhat time-sensitive) things that you need to do NOW to be on the up-and-up, stand out, and continue to grow in 2025! Dream Launcher is NOW OPEN!!!! Click here to learn more!! https://coachmichellelake.lpages.co/dream-content-challenge/ Questions about which program is…

In this episode, I review 4 things I hear coaches doing (I may have done some of them in my past too 😇) and how they are only hurting you, not only in your mindset but in your time management and work! Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challenge What will you get in this challenge? ✨…

If you don't always feel great about using social media to connect with athletes or to sell your coaching, this episode is perfect for you! When you reframe how you think about social media and back it up by getting more experience posting content, it does get better! Introducing the FREE Dream Content Challenge!! Register here: https://coachmichel…

Tune in to this super actionable episode! Find out how to get those inquiries, what will it take, where to focus and what athletes need to inquire! Starting on October 21st, I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now! What you will get in the first ever Dream…

How do you approach problems in your business? Can you reframe them into something positive? In this episode, I review why problems can actually be a good thing, how to shift your thinking about them, and how the number of problems you can handle can be a look into how big you can grow your business currently. The DREAM TO 6 program has RE-OPENED!!…

Time is our most precious resource!! But so many coaches take way too long doing the actual act of coaching, writing plans and providing feedback. Hint: it's mostly because they have way too many distractions! Listen now to get my favorite 4 tips to plan and give feedback distraction-free! If you need more help with time management and writing athl…

In this episode, I deep dive into how to stand out better online. It's a crowded space right now (it probably has been for a long time!) and it's important to make your content creation time matter by getting the views online you want! Listen in for my 6 (plus a bonus #7) ways to stand out better online. Interested in one of our programs to grow yo…

What a controversial topic in Endurance Coaching - should you use AI in your content?!?! First, I dive into why or why not you should use AI in your plan writing (short answer is NO) and my reasons why if you are thinking about making the switch. Next up, I provide my 7 tips or reasons to use ChatGPT in your content creation. Should it write stuff …

Is..... Perfectionism! It's a paradox: we think we work really hard and try to be perfect in everything we do to become more successful, but really it's our biggest limiter. In this episode, I share my top 4 takeaways and how to get out of this dangerous cycle. In this episode, I mentioned the reasons why creating content is SO important as a coach…

In this episode, I give you the reason why you need to focus on: Getting athletes to actually read what you write! I provide 4 tips for non-video content as well as 4 tips for video content. Get those people to read (or watch!) to the very end! Do you need help with content ideas? Download my free content types guide for endurance coaches here: htt…

As much as we want athletes to stay with us for life, many will eventually leave due to their own life changes. But we, as coaches, do share a role in keeping them in sport for a long time, and making sure they build their training towards big scary goals in a sustainable way. If they stay in sport - they stay with us for life. But first it's our j…

You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-Winter, January-ish. In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to…

In this episode, I give you the practical ways to feel better and more positively about your business. True, it won't always be sunshine and flowers, but we also don't want you feeling miserable about your business. I also provide 3 easy ways to get your business feeling fun as soon as possible. Spoiler - it's based in your mindset! The Dream Launc…

In this episode, I answer a question I get all the time, how do I get more Instagram followers? Well, of course, I don't think followers are the end all be all, but in this episode we review my 4 top tips for cleaning up your profile so that athletes are compelled to give you a follow plus a bonus tip. The Dream Launcher program is opening in the f…

It's so common to think - why don't I stay super broad and then I won't offend anyone and then also be able to coach everyone? This couldn't be further from the truth. When you try to attract everyone, you attract no one! In this episode, I go over the 3 main reasons niching WORKS and also answer 2 questions that I often get about niching. The Drea…

In this episode, I go deep on what I would tell a promising new coach (or any coach actually). These five things may not be what you expect! The Dream Launcher program is opening again in late July for those newer coaches who: Took all the certification classes but are struggling to actually get athletes Have no clue where to start Don’t know what …

In this episode, I uncover the 6 main things I did to go from 6-7k months in 2021 to 10-12k months starting in April 2022. Interested in learning more about my programs? The Dream Launcher program is opening again in late July for those newer coaches who: Took all the certification classes but is struggling to actually get athletes Has no clue wher…

In this episode, I deep dive into the 6 stages of content creation frequency - what stage are you currently in and are you ready to move into the next level? Our goal is consistency over everything else! Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contentty…

In this episode, I dive right into the 3 questions I hear the most frequently about pricing: 1. How to change your pricing 2. Should I put my pricing on my website? 3. But what if my coach's pricing is cheaper than me? I created a free guide to help you feel more confident about your pricing as well as be able to explain it's reasoning better. Need…

In this episode, I give you the 3 questions to ask (or to determine the answers to) while on your sales calls. These questions are sure to help you ensure that you only get great fits in your athlete roster. Coaching mostly (or only!) ideal fits is not only going to help you enjoy coaching more but it will also help you stay coaching longer. Both t…

After 14 years in business, I have nailed down the seasons of my business: 1. Race Season 2. Selling Season 3. Project Season 4. Rest Season In this episode, I help you determine your cycle in coaching based on your sports, weather and types of athletes you coach. And then, once you know your season, what you should do (and not do) to optimize your…

In this episode, I describe the three stages of business: Season 1: Beginner, your first 5/10 athletes, as covered in the Dream Launcher Program Season 2: Gaining Experience, building to "full", as covered in the Dream to 6 Program Season 3: Scaling, diversifying, building out profitability and clients through scaling & hiring, as covered in the su…

In this episode, I tackle a thing I see so much with Endurance Coaches and their content. And 3 easy ways to start working on fixing it. Content is such an important part of a coaches profession. It's the place that we hone our ability to effectively communicate our coaching, methodologies and how we help people. It's how we provide wins to those w…

Sometimes a coaching match is not a good one! In this episode, we navigate how to get more ideal athletes to work with you by your sales call/inquiry process and weed out ones that potentially won't work and what to do after the relationship has started and it goes sour. This episode will help endurance coaches navigate what matters to the coach in…

Hurray for the second instalment in the series on The Endurance Coachpreneur on Mindset! Each month I will bring you a new episode about one of my favorite topics! This month, we dive into a personal favorite, the mindset of time (timelines, staying in the present, procrastination, and more). Listen here for explanations, practical tips and advice …

I work with newer coaches but also ones that have been around awhile. And they often have become so set in the ways they do business that need some big help to fix processes and parts of their businesses that are feeling really stuck, and painful to change. This is some of my favorite work. In this episode, I go over the 4 big areas that many coach…

Today, we have a special guest! Coach Robin Barth, owner and Head Coach of Rise Up Racing gives us her favorite tips and ways to leverage and build your community of athletes to grow your business. You can learn more about Robin on Instagram @Robin_Triathlete. How do 6 figure Coaches do it? Discover how to fill your athlete rosters & get FREEDOM wi…

These are the things that I need to get out because they are constantly on my mind. You can be in service AND a profitable profession You can be MORE We CAN PIONEER - to change the industry My stories and how they relate. The old guard is telling us that this is the way it always has been. Be the Captain of your own ship. Own your work. Own your bu…

Fortunately or unfortunately, the coaching space has changed a lot the last few years. It's important to stay up to date with important endurance coaching trends and this episode will help you stay current so that you can ready to optimize your business growth! My program, the Dream to 6, is here to help you get to the next level in your business. …

Working with many elite athletes over the last 14 years there are few things that each have in common with their athletic success. It typically boils down to doing things that no one or very few others are willing to do. The same is in business. In this episode, I discuss the 7 things that I find that the successful coaches are willing to do that f…

Hurray for a new series on The Endurance Coachpreneur! Each month, I will bring you a new episode about one of my favorite topics! Mindset! This month, we dive into a crowd favorite, imposter syndrome. Listen here for explanations, practical tips and advice to help you tackle this and other mindset issues. In the Dream to 6, mindset calls are the m…

In this episode, I am declaring the 5 things I am over with, in other words, the things in my business I no longer want to tolerate. This episode is mostly mindset but I bet you will also associate with some or all of the things I am DONE WITH! Coming in April 2024 - "Your First 5 Athletes" program! Want to learn more - give me a follow at @coachmi…

What metrics actually matter on Instagram? What should you be focusing on? What is reach and does it matter? How do I use insights to repurpose or learn something about what's working with my content? How does the Instagram algorithm work? If you have any of these questions, this episode will help you swim through what matters and what doesn't with…

I hear from a lot of coaches about how hard it is to create content because it just takes too long. In this episode, I first go over the three types of content creators. Once you figure out which type you are, I then recommend how you should organize and create to get it done more quickly! Are you a "batcher"? A hybrid creator? Or an "on the fly" c…

Let's cut to the chase - business owners don't want to add one more thing to their to do list! In this episode, I explain how and why starting an opt-in email list is so important for your coaching business. First, I explain why you want to do this now (or even earlier than now). Next, I go over the three reasons why having an email list is so good…

We have all been there. Staring at your phone or computer absolutely unsure or stumped on what to post. In this episode, I reveal 5 great ideas that will get you posting but also be those ideas that will help you convert your followings into inquiries! If you need more help with content, I have a free resource, you can download it here: https://coa…

Your time is your most precious resource! In this episode, I go deep on a huge problem that many coaches have - the lack of boundaries - which is what keeps you from growing! I can speak A LOT on this subject because I was a guilty offender of lacking in boundaries and struggling to get any work done due to a crazy amount of incoming notifications …

I hear it all the time - VIDEO and putting myself out there is hard! In this episode, my goal is help you make it EASIER. First, I explain the hierarchy of connection - and why getting on video is so important for your business growth. Second, I give you my 4 tips of how I got over my STRUGGLE with video and how I made it now something I do regular…

Looking back on my rapid success and the success of the coaches that have worked with me the last few years, I whittle it down to 2 main actions: 1. Get mentorship 2. Create consistent content I know - content can be hard because it's time-consuming and "salesy". It's putting you out there in uncomfortable ways. But just wait a second, before you g…

On today's episode, we will discuss an essential "task" in running and growing your coaching business - it's so powerful it's almost a cheat code as many coaches are unwilling or scared to do it! Are you letting this common mindset block hold you back from success? Bonus: It's the most important task in selling out your next clinic or camp! I would…

One of the most important things you can do in your coaching business is to Grow Who You Know. You must grow the number of people in your network to continue to succeed. In this episode, I discuss growing relationships but also answer the questions: What two things are non-negotiables when you get started? What is Social Media for? You have met som…

Energy is the way you show up for your athletes. It's so much more than being excited and passionate. In this episode, I dive into the 4 areas of focus as energy is concerned, which is a perfect place to audit your personal energy. Second, I review the three ways I improve my energy when it's not as good as I want it. It's impossible to be high ene…

It's lonely at the top. When you are in charge, taking care of your athletes all the time, it's so important to have YOUR place with YOUR people that understand your wins, losses, challenges and struggles. Other coaches that have been there and can help you succeed faster. Listen to this episode where I hopefully motivate you to find your coaching …

I have been a Triathlon/Endurance Coach since 2010. But I have been the CEO and owner of my own business (Fiv3 Racing) since 2016. We just had our 7th anniversary and I wanted to give you in this episode my 7 lessons learned from business ownership. My hope is that these help you accelerate your growth by not making the same mistakes as me! I would…

In this episode, I dive into the biggest thing holding back from growing your coaching - which is YOUR MINDSET. I review the 3 areas (and mindset blocks) that I hear so many coaches talk about. And many of which I have had myself! Awareness is the first way to tackle them. In this episode, I also help you not only audit which ones you need to work …