Mike Saunders | The Importance of Authority Positioning

Franchise Freedom

Join your host Giuseppe Grammatico with guest, authority marketing strategist and author, Mike Saunders. In this episode, Mike talks about how experts can present their solutions to problems, even if they're no longer new, in a thoroughly efficient and outstanding manner. As an expert in authority positioning, Mike stresses there is critical value in how a solution is articulated and not just on the solution itself. When talking about the optimization of content, he also explains the concept of repurposing. For Mike, recycling content on different platforms helps stretch a content's value-adding characteristic and leads to a content's omnipresence.

In this episode you will learn:

• "Create your own expertise in the pond you fish in."
• What is authority marketing?
• Setting foot on the other side of the equation: On having a full-time career and a business.
• The impact of repurposing content.
• Is knowledge power?

About Mike Saunders:
Mike Saunders of the Authority Positioning Coach is a speaker, bestselling author of four books, and a successful business coach who holds an MBA in Marketing. Mike is also an Adjunct Marketing Professor at several Universities and a member of the Forbes Coaches Council.
Mike Saunders's Contacts and Resources:
Website: https://mikesaunders360.com/
https://authoritypositioningcoach.com/

Grab your copy of Brevity + Clarity = AUTHORITY, Book by Mike Saunders, MBA:
https://www.amazon.com/brevity-clarity-AUTHORITY-Entrepreneurs-Positioning/dp/B08HRZGXPW/

Discover the SECRETS & SHORTCUTS to quickly becoming an EXPERT with this FREE COPY of Authority Selling, Book by Mike Saunders, MBA:
https://authoritymarketingstrategist.com/sales-page-12391018

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Connect with Franchise Freedom on:
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The Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico https://ggthefranchiseguide.com/book or purchase directly on Amazon.