Manage episode 294470927 series 2832380
Join your host Giuseppe Grammatico with guest, authority marketing strategist and author, Mike Saunders. In this episode, Mike talks about how experts can present their solutions to problems, even if they're no longer new, in a thoroughly efficient and outstanding manner. As an expert in authority positioning, Mike stresses there is critical value in how a solution is articulated and not just on the solution itself. When talking about the optimization of content, he also explains the concept of repurposing. For Mike, recycling content on different platforms helps stretch a content's value-adding characteristic and leads to a content's omnipresence.
In this episode you will learn:
- "Create your own expertise in the pond you fish in."
- What is authority marketing?
- Setting foot on the other side of the equation: On having a full-time career and a business.
- The impact of repurposing content.
- Is knowledge power?
About Mike Saunders:
Mike Saunders of the Authority Positioning Coach is a speaker, bestselling author of four books, and a successful business coach who holds an MBA in Marketing. Mike is also an Adjunct Marketing Professor at several Universities and a member of the Forbes Coaches Council.
He has interviewed hundreds of industry experts on his podcast and is always striving to learn from other thought leaders. Mike is most passionate about seeing his family grow up with high spiritual values and providing them opportunities to succeed in life.
He is heavily involved in his local church and is focused on teaching others the benefits of giving and serving.
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