How Website Personalization Can Increase Customer Engagement and CRO with Zach Kamphuis

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Zach Kamphuis is the Sales Manager of Commerce7, a modern commerce platform for wineries. They provide customized customer experiences for wineries’ online platforms and currently power nearly 600 brands. Zach has been with Commerce7 since its inception three years ago and started out in sales, support, and partner management.

Zach attended Rikkyo University and the University of Victoria, receiving his bachelor’s degree in business administration with a focus on entrepreneurial studies.

In this episode:

Why should wineries personalize their website? How important is the customer experience when buying wine online? How can personalization lead to higher conversion rates? Zach Kamphuis is here to tell you.

Zach Kamphuis is the General Manager of Commerce7, a modern commerce platform for wineries providing personalization options to increase conversion rates and improve the customer experience. Zach has been with Commerce7 since it was founded and has seen the benefits of personalized sites and what they can do for your winery. If you want to learn how to increase your CRO six times over, you don’t want to miss this episode.

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Sales Manager of Commerce7, Zach Kamphuis, about everything you need to know regarding site personalization. They discuss how to choose between a wine club or subscription, why e-commerce is beneficial for wineries, the results of site personalization, and much more. Stay tuned!

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