Indigenous Representation Within A Beauty Brand And The Journey To Highest-Standard Of Sustainability
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“Whatever we’re doing or making or creating, how will it affect the next generation?”
Indigenous people make up 5% of the global population, yet protect 80% of the world’s ecosystems.
Jenn Harper created beauty brand Cheekbone Beauty because she was unable to see herself and the global Indigenous community represented across beauty marketing growing up.
Described as giving “Indigenous people a much-needed place to be seen,” her socially conscious brand focuses on educational marketing and (environmentally and community) sustainable systems to effect real change.
Jenn joins me on this episode of Strategize Your Business Online to showcase her beautiful philosophies and share her healing journey — from finding empowerment in reconnecting with her First Nations roots to creating a 6-figure beauty company (despite not coming from a beauty background)!
You started your business to make a difference, but what could you do differently in your business to effect change?
In this episode, you’ll discover:
- Why pushing yourself and your business to the limits by setting “impossible” goals (such as zero-waste packaging by 2023) leads to innovation!
- How to build community by marketing with user-generated content on social media
- The importance of researching and implementing sustainable systems
Never miss an episode of Strategize Your Business Online — subscribe to the podcast (and rate and review)!
02:01 Jenn’s journey
06:39 Pathway to healing
11:36 Global Indigenous group
13:20 Zero waste goal
15:12 Carbon neutral
17:46 Educational marketing & sustainable systems
21:47 Cheekbone Beauty
26:30 Relationship to every living thing
30:00 Lessons & love
31:18 Pandemic & social movement
34:56 Clean beauty & Sephora
35:55 User-generated content
37:51 Multi-use product launch: Sustain Complexion Pencil
43:26 Connect with Jenn!
Work with me: http://www.deeboswellbuck.com
Cheekbone Beauty: https://www.cheekbonebeauty.com
Cheekbone Beauty on Instagram: https://www.instagram.com/cheekbonebeauty
Sustain Complexion Pencil: https://www.cheekbonebeauty.com/collections/sustain-complexion-pencil
Sustain Lipgloss collection:
Sustain Lipstick collection: https://www.cheekbonebeauty.com/collections/sustain-lipstick