Coaches Falling for the Bait and Switch

The Endurance Coaching Business Podcast

In this episode, I discuss a topic that's been on my mind: the "Bait and Switch" tactics some coaching platforms use. These platforms often offer seemingly great deals with cheap or "free for coaches" subscriptions and lucrative referral programs. But there's a catch—they also sell plans and self-coaching services directly to athletes, potentially cutting you out after you've brought your athletes onto their platform.

I share my thoughts on why it's essential to be aware of these tactics and to choose platforms that genuinely support you as a coach. I also recount a story about a coach promoting a platform purely for referral incentives without ever using it, highlighting the risks of short-term gains versus long-term business health.

We discuss how some platforms use coaches as their "Acquisition Channel," leveraging your audience to become their own, and why this can lead to athletes viewing the platform as a replacement for your services.

I cover the alternative platforms like Training Tilt, which focus solely on supporting coaches and don't sell directly to athletes. By offering low-touch coaching through training plans and membership features, you can keep athletes within your ecosystem, even if they seek less direct interaction.

Join me to learn about the long term impact of these tactics on your coaching business and share tips on maintaining strong relationships with your athletes. Let's focus on delivering top-notch coaching and choosing platforms that truly have our backs.

👉 Check out the full article: https://trainingtilt.com/coaches-falling-for-the-bait-and-switch

You can watch the video version here https://youtu.be/MXBYcH3fNsc

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here