Mastering E-commerce SEO: Insights from Automotive Industry Expert Patrick Hotchkiss

Cutting Edge: Web Content Development

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In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Patrick Hotchkiss, E-commerce Manager and SEO Strategist at Horsepower Automotive Group, for an insightful discussion on e-commerce SEO strategies in the automotive aftermarket industry.

Join them as they:

Explore Patrick's unconventional career path from the music industry to e-commerce and SEO

Discuss effective SEO tactics for niche markets, particularly in the automotive aftermarket sector

Examine the challenges of managing multiple brands and optimizing for different customer personas

Consider the balance between technical SEO and user experience in content creation

Analyze the impact of SEO strategies on customer acquisition and e-commerce growth

Delve into the importance of cross-functional collaboration in e-commerce success
Offer insights on key performance metrics for e-commerce SEO

Patrick Hotchkiss is the E-commerce Manager and SEO Strategist at Horsepower Automotive Group, overseeing four brands in the off-road and overland automotive aftermarket space. With a diverse background spanning from the music industry to digital marketing, Patrick brings a unique perspective to e-commerce optimization and SEO strategy in niche markets.

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Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
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