))
Canada's #1 show about all things marketing, advertising & communications hosted by: -Darian Kovacs, Indigenous business leader and Managing Partner of Jelly Digital Marketing and PR -Ted Lau, owner of digital marketing agency Ballistic Arts -Daryl Louie, Co-Founder and CEO of AntiSocial Media Solutions -Shelley McArthur-Everett, Founder & President, SMC Communications Inc. -Jyll Saskin Gales, Digital Marketing Consultant, Jyll.ca We’ve had guests from Google, LEGO, Spotify, Starbucks and th ...
…
continue reading
The one where Darian chats with Crystal from Wix about: What is SEO and Wix’s built-in tools and capabilities Crystal’s journey that led her to join Wix Crystal’s tips for speakers Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build…
…
continue reading
The one where Chris chats with Shawn from BDC about: Shawn’s career journey in communications Actions BDC is taking to promote sustainability Supporting Indigenous students in their education and work BDC’s support of the mental health and wellbeing of entrepreneurs Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. …
…
continue reading
The one where Darian chats with Sarah from Dentsu about: Advocating for journalism Understanding the fundamentals of processing information in the brain The lack of inclusivity and representation in data sets The two sides of attention in media: negative and positive Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.…
…
continue reading
M
Marketing News Canada
1
Denise Amyot (Colleges and Institutes Canada)
31:35
31:35
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
31:35
The one where Darian chats with Denise from Colleges and Institutes Canada about: Who Colleges and Institutes Canada (CICan) serves as an organization Denise’s origin story and how she ended cup at CICan The rise of micro-credentials Denise’s advice for students Being on the board of Palette Skills Sign up for the Marketing News Canada e-newsletter…
…
continue reading
M
Marketing News Canada
1
Shane Gibson (The Professional Sales Academy)
35:00
35:00
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
35:00
The one where Chris chats with Shane from The Professional Sales Academy about: How Shane ended up becoming a sales professional The differences between B2B selling and B2C selling Utilizing social selling Misconceptions about being a sales professional Shane’s advice for people wanting to get into B2B sales Sign up for the Marketing News Canada e-…
…
continue reading
M
Marketing News Canada
1
Special Episode: How Universities and Colleges Are Integrating Career Development
32:51
32:51
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
32:51
In this episode of Marketing News Canada, Darian Kovacs hosted a special episode with JP Michel from SparkPath discussing how universities and colleges are integrating career development into their curriculum. Check out the video version of this chat here: https://www.youtube.com/watch?v=jiMzeKps4tc -- Sign up for the Marketing News Canada e-newsle…
…
continue reading
The one where Darian chats with Mike from Social Next about: The expansion of Social Next across Canada Social Next’s online community. The upcoming conference in Vancouver called Social Pacific, and other upcoming conferences across the country. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for …
…
continue reading
The one where Darian chats with Annie from BDC about: What is BDC (Business Development Bank of Canada): a bank for businesses and entrepreneurs Annie’s career journey in communications and marketing. The best ways to keep yourself up-to-date with the latest news and trends BDC’s integrated campaign, “The Bank of Ambitions”, targeted to help open d…
…
continue reading
M
Marketing News Canada
1
Jeremy Freedman and Ben Wise (Google)
33:30
33:30
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
33:30
The one where Cheryl chats with Jeremy and Ben from Google about: What is programmatic media and trends they expect to see How CTV will change over the years Understanding users and their consumer behaviour and adapting to it How AI will bring a greater demand of jobs to the industry Sign up for the Marketing News Canada e-newsletter at www.marketi…
…
continue reading
The one where Ted chats with Corinna from Creative Fire about: Tips on building your career in another country The pros and cons of working between working for multinational companies, middle market companies, and running your own consultancy Working in an Indigenous communications company as an Ally How AI is changing the field of Communications W…
…
continue reading
The one where Darian chats with Jake from LinkedIn about: Public-private partnerships in education The development of Lighthouse Labs Advocating for skills based hiring over hiring based on one’s network The use of LinkedIn Learning Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Special Offer for Marketing News C…
…
continue reading
M
Marketing News Canada
1
Special Episode: 2022's Top Professors and Instructors
36:31
36:31
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
36:31
Join us for a special episode as Jyll Saskin Gales hosts a panel of 2022’s Top PR, Marketing and Communications Professors and Instructors This year's panelists include: Ela Veresiu from York University Stephanie Koonar from Langara College Kylie McMullan from Simon Fraser University, Vancouver Community College and Jelly Academy Angele Beausoleil …
…
continue reading
The one where Darian chats with Scott from Omnae Technologies about: The origin of the name Omnae How Omnae Technologies supports businesses with their supply chain The benefits of partnering with Intuit Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Special Offer for Marketing News Canada Listeners Unbounce can …
…
continue reading
M
Marketing News Canada
1
Julie Ford (Digital Advertising Alliance of Canada)
39:42
39:42
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
39:42
The one where Darian interviews Julie from DAAC about: The policies surrounding tracking data and advertising practices. The importance of questioning the ethics concerning consent about collecting sensitive data. What is PIPEDA, a federal privacy law on collecting and using personal information, and the introduction of Bill C-27 Sign up for the Ma…
…
continue reading
The one where Darian chats with Sabaa from Cossette about: Sabaa’s beginnings in marketing and the creative industry. The launch of the Toronto Raptors. Representation and diversity in the industry. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Special Offer for Marketing News Canada Listeners Unbounce can help …
…
continue reading
M
Marketing News Canada
1
Cannexus23: How Universities and Colleges Are Integrating Career Development with JP Michel (SparkPath)
31:38
31:38
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
31:38
This episode is taken from a special conversation Darian had at the Cannexus23 Conference with JP Michel, who is the founder of SparkPath. SparkPath is a program that was founded to help students create extraordinary careers by exploring the real-world challenges that inspire them. Join Darian and JP as they discuss how the current iteration of our…
…
continue reading
The one where Darian chats with John from Charitable Impact about: What is Charitable Impact and how it impacts giving Encouraging year-round generosity (not just in December) The future goals and dreams of charitable giving How donations can benefit the donor indirectly Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.…
…
continue reading
The one where Ted chats with Amanda from BC Egg about: Various tips for a Communications Professional in the Agricultural Industry What's changed and hasn't changed in the field of Communications over the last two decades What the farming community is doing to help in the fight against Climate Change Best way to catch a chicken safely (for you and …
…
continue reading
The one where Jyll chats with Mordy from Wix about: How Mordy started his career in SEO 10 years ago Staying up-to-date with changing trends by following the news The shortage of good content on the web Improving Wix and rebranding it within the SEO community Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks …
…
continue reading
M
Marketing News Canada
1
Stephanie Koonar (Langara School of Marketing Management)
38:57
38:57
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
38:57
The one where Emma chats with Stephanie from Langara College about: Stephanie’s journey in marketing, starting from university days to co-founding PeerSpectives Consulting The value in taking a strengths assessment to understand your skills Stephanie’s advice for students getting into marketing Take $5 off the Clifton Strengths Assessment test with…
…
continue reading
The one where Jyll chats with Sabrina from Google Canada about: The findings of Google Canada’s 2021 Economic Impact Report - Google helped provide $37B of economic activity, which is 1.5% of Canada’s GDP. The three major changes in consumer behaviour over the past few years. The three things to prioritize when developing a marketing plan for 2023.…
…
continue reading
M
Marketing News Canada
1
Dionna Dorsey Calloway (The Creative Ladder)
24:26
24:26
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
24:26
The one where Jyll interviews Dionna from The Creative Ladder about: How The Creative Ladder provides support to students and emerging professionals to get them into the creative industry. How Dionna started in the fashion industry and transitioned into becoming a creative entrepreneur. The origin story of The Creative Ladder and the founders' invo…
…
continue reading
The one where Jyll interviews Jeff from Vendasta about: The origin story of Vendasta The increasing importance of Customer Experience in marketing A few of the ways in which the pandemic has forced businesses to evolve their marketing practices Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor,…
…
continue reading
The one where Daryl interviews Hiroki from Airbnb about: The value of aligning creative, strategy, media, and product The Winter release of Airbnb How to stay motivated as a marketer and creative Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor, Canada Post! Open yourself up to new ways of thi…
…
continue reading
M
Marketing News Canada
1
Dr. Norm O'Reilly (University of Maine and T1 Agency)
40:17
40:17
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
40:17
The one where Ted interviews Dr. Norm O'Reilly from The University of Maine and T1 Agency about: His upcoming study: 16th annual "Canadian Sponsorship Landscape Study / Étude sur l’industrie de la commandite au Canada" What's the most exciting thing he's seeing in Sports Marketing and Sponsorship Marketing How Cause Marketing must be ingrained in a…
…
continue reading
Join us for EPISODE 400, where Darian chats with Wes from Squarespace about: How Wes started working in the creative industry and advertising The first campaign that Wes worked on at Squarespace The many facets of Squarespace that keep you connected to your audience Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. …
…
continue reading
Dans cet épisode, Thomas Ferland-Dionne de Boite Pac nous parle de ce qu'est la certification B Corp, pourquoi c'est important pour lui et ce qui l'a mené à fonder sa propre entreprise. Il nous parle aussi de l'importance de la transparence et de l'empathie en affaires et en marketing. Bonne écoute! In this episode, Thomas Ferland-Dionne talks abou…
…
continue reading
The one where Ted chats with Darren from Crankworx about: How Darren became involved in Crankworx and growing internationally. Creating value and continuing to grow during a pandemic. The benefits of event and sponsorship marketing. Integrating cultural diversity into Crankworx festivals. Sign up for the Marketing News Canada e-newsletter at www.ma…
…
continue reading
The one where Jyll interviews Cornelius from Google about: Cornelius’s career journey from South Africa to Canada, and how it led him to his current position at Google. The marketing capabilities of Google Cloud. The three major issues in marketing: measurement, figuring out your audience and value based-bidding. The future of AI in the creative an…
…
continue reading
The one where Darian interviews Mark from Epica Awards about: The history of the Epica Awards and how it has grown over the years The lack of diversity in the creative industry and how it needs to continue to improve The numerous awards from agencies across the world The books Mark wrote about media and branding Sign up for the Marketing News Canad…
…
continue reading
The one where Darian chats with Tim from Kickframe about: Tim’s background in strategic planning and how it led him to consulting and working with the CMA. How Tim stays on top of current trends to inform his consulting work. Tim’s three key takeaways from marketing education. Sign up for the Marketing News Canada e-newsletter at www.marketingnewsc…
…
continue reading
M
Marketing News Canada
1
Special Episode: How I Got a Job in Digital Marketing
57:45
57:45
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
57:45
Today's episode is a recording of a virtual event titled How I Got a Job in Digital Marketing, which featured valuable insights from marketing industry experts. The guests shared their stories of how they ended up in marketing and how they climbed the ladder to success. The panel included: Darian Kovacs (Host of the Marketing News Canada podcast, C…
…
continue reading
The one where Cheryl chats with Google Ads expert and Marketing Coach Jyll Saskin Gales. Cheryl and Jyll take a deep dive into Google Performance Max Campaigns and how to best use this new campaign type. They also discuss how a cookieless future could impact this new campaign type and the ppc industry as a whole. Sign up for the Marketing News Cana…
…
continue reading
The one where Darian chats with Shawn from Queen & Rook about: Shawn’s experience hosting live virtual events The origin of Queen and Rook’s name How to get people to care about you and your company by creating meaning and building trust Shawn’s upcoming book about how to become an industry disruptor Sign up for the Marketing News Canada e-newslett…
…
continue reading
M
Marketing News Canada
1
Sarah Norman (Tiktok Sales & Data Leader)
34:06
34:06
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
34:06
The one where Jyll interviews Sarah, a sales and data leader at Tiktok about: Sarah’s career journey: how she ended up as a data storyteller and her political involvement. How as a new platform, measurement tools for TikTok have to constantly adapt. How to foster a constructive and fulfilling workplace by creating psychological safety How data can …
…
continue reading
The one where Jyll interviews Kristin from Cossette Media about: The challenges of balancing full-time work and parenting during the pandemic. Kristin’s origin story and how her passion for understanding behaviour and happenstance led her to working in analytics and media. The importance of having your job and workplace fit with your identity to be…
…
continue reading
Dans cet épisode, Sébastien nous parle des tendances actuelles qu'il observe en marketing tel que les vidéos courtes et les micro-influenceurs nichés. Il nous parle aussi d'outils que les marques peuvent utiliser afin de gérer les défis reliés à la gestion du contenu numérique, des influenceurs et des campagnes. En tant que VP ventes, Sébastien nou…
…
continue reading
M
Marketing News Canada
1
Senna Bayasgalan (Asians In Advertising/Cordia)
37:01
37:01
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
37:01
The one where Ted interviews Senna from Asians in Advertising about: Her journey from Mongolia to Washington DC Asians in Advertising, why representation matters, and their mentorship program #IamRemarkable, an initiative by Google Her favourite food as a kid and how you can sometimes have too much of a good thing! Sign up for the Marketing News Ca…
…
continue reading
The one where Ted interviews Cliff from Indspire about: Origin story What marketers do to help with reconciliation How to approach the C-suite level when it comes to marketing ideas Why relationship building and ancestry is so important Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor, Canada …
…
continue reading
The one where Darian interviews Robert from eCampusOntario about: How the rise of microcredentials is similar to streaming music The importance of microcredentials in upgrading and upskilling one's career, and how it serves as a form of continuing education The demand for both a combination of technical and soft skills Sign up for the Marketing New…
…
continue reading
The one where Darian interviews Riaz Meghji, author of the book "Every Conversation Counts" about: How to stand out as a marketer How to "out-care" your competition Why conversations matter in today's world Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been …
…
continue reading
The one where Darian chats with Jessica from Cision about: Jessica's journey in the marketing space Her experience as a board member at the AMA The importance of understanding the platforms you work with Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been hel…
…
continue reading
The one where Ted interviews Kal from HeroX about: The power of Crowdsourcing innovation The future of work How to find your passion and chase your dreams How to open a bottle of beer! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals,…
…
continue reading
The one where Darian interviews Monika from APTN about: APTN's role in broadcasting Bridging the gap between indigenous and non-Indigenous viewers What's in store for the future of APTN Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals…
…
continue reading
The one where Darian interviews Stephen from FUSE Create about: Running an agency Current marketing trends How Stephen learns and grows as a business owner Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Ca…
…
continue reading
M
Marketing News Canada
1
Abdullah Snobar & Baba Ajayi (DMZ & Andie)
44:09
44:09
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
44:09
The one where Ted interviews Abdullah and Baba from The DMZ and Andie about: The hunger and passion of entrepreneurship Immigration work ethic Creative ideas for talent retention Best lego builds from our childhood Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy h…
…
continue reading
The one where Darian chats with Gah-Yee from Intuit about: Client side vs. agency side Her volunteer work with the IAB Elevating diversity in marketing and advertising Subscribe to our Marketing News Canada Magazine coming this November 2022! Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will…
…
continue reading
The one where Ted chats with Erik from Vail Resorts about: Turning Whistler into a global brand His early entrepreneurial days in Mont Tremblant starting a white water rafting business E-comm & Reservations: what's changed and what remains the same The Vancouver 2010 Winter Olympics His experience at VAIL and how to scale brand experience His favou…
…
continue reading
The one where Daryl interviews Albert from ILIA Beauty about: His role at ILIA Beauty Brand budgets vs performance budgets Advice for new marketers Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Subscribe to our Marketing News Canada Magazine coming this November 2022! Subscribe today and receive 50% off a one ye…
…
continue reading
The one where Darian chats with Karen from Youtube about: The rise of Connected TV Do's and don'ts of content marketing How marketers can leverage Youtube to increase brand awareness Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Subscribe to our Marketing News Canada Magazine coming this November 2022! Subscribe…
…
continue reading
