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Ecommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands

This podcast helps you become a smarter Shopify store owner. We talk sales, digital marketing, technology, and entrepreneurship. Short episodes, ideal for listening on the go.

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The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, and entrepreneurship. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limesp ...
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In this podcast episode, we discuss how to master product sourcing and importing. We talk about how to choose the right product and provide a step-by-step process of sourcing from China. Our featured guest on the show is Brendan Elias, Founder & CEO at atozformula.com. Topics discussed in this episode: How can merchants check if there's enough dema…
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In this podcast episode, our host Claus Lauter reflects on transforming an idea into a top-rated Shopify podcast with 23,000+ monthly listeners. Learn about the strategies for growing a podcast, including AI tools for social media, and upcoming YouTube expansion plans. Gain insights into Claus's nomadic lifestyle and engage on topics like ecommerce…
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In this podcast episode, we discuss intellectual property, trademarks, and copyrights. Find out why trademarks are essential for any online business and how to protect your ecommerce brand legally. Our featured guest on the show is Guido Laredo, a Swiss-Argentine attorney specializing in IP law. Topics discussed in this episode: The Importance of B…
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Discover practical insights on reducing and optimizing credit card processing fees in this episode featuring Matthew Rej from merchantcostconsulting.com Topics discussed in this episode: What misconceptions online merchants have about credit card processing fees How merchants can tell if they're paying too much for credit card transactions What are…
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In this podcast episode, we discuss how to master Amazon's toolkit for growth and how to best utilize it to your advantage. Our featured guest on the show is Jenna Lieber, Client Services Director at turnkeyproductmanagement.com Topics discussed in this episode: How sellers manage Prime Day sales without discounts using coupons and Prime deals What…
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In this podcast episode, we discuss how to use AI to optimize revenue streams and grow the digital marketing for your ecommerce brand with AI-driven analytics. Our featured guest on the show is Brian Warrick, Head of Revenue at Baresquare.com. Topics discussed in this episode: How is AI changing ecommerce in digital marketing and revenue growth Wha…
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Today, we're revisiting the episode featuring Travis Mariea, CEO of flxpoint.com. We discussed automating and optimizing dropship, marketplace, and fulfillment operations, as well as the complexities of integrating dropshipping into an existing ecommerce setup. Topics discussed in this episode: What's the benefits of dropshipping and how has it evo…
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In this podcast episode, we discuss partial payments and why it's a powerful selling strategy in 2024. Our featured guest on the show is Diana Birsan, cofounder of hypehound.io. Topics discussed in this episode: How the pandemic shifted partial payment norms for Shopify users What challenges arose in creating the partial payment solution How deposi…
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Today, we revisit the episode with Jacques van der Wilt, founder and CEO of DataFeedWatch.com, where we talked about feed optimization and why it increases your pay-per-click conversions. Topics discussed in this episode: How does data feed optimization impact pay per click conversions What challenges do merchants face managing product data feeds f…
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In this episode, we discuss how to take the guesswork out of pricing and how new AI pricing technologies can streamline your revenue growth. Our featured guest on the show is Simeon Lukov, founder and CEO of dynamicpricing.ai Topics discussed in this episode: How AI technology revolutionized the process of pricing optimization for businesses What a…
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From the archive: In this podcast episode, we discuss store features that help you turn customers into superfans and how to maximize the purchase experience with quizzes. Our featured guest on the show is Lindsay Kolinsky, Director of Marketing of okendo.io. Topics discussed in this episode: What are ways brands can use quizzes, surveys, and review…
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In this podcast episode, we talk about the crucial aspects of managing an ecommerce business effectively and scale with confidence. Our featured guest on the show is Tahar Ouhrouche, CEO / Co-Founder at qoblex.com Topics discussed in this episode: What challenges do small to medium ecommerce businesses face when growing How Xero and QuickBooks Onli…
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In this podcast episode, we talk about strategies for achieving 8-figure success in ecommerce through social media advertising, email marketing, and retention tactics. Our featured guest on the show is Talal Abulshamat, founder of TAS Digital Agency at tas-digital.com Topics discussed in this episode: How new ecommerce brands can ensure their produ…
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From the archive: In this podcast episode, we discuss 10 ways to automate your Shopify business. Our featured guest on the show is Joe Lannen, founder of orderautomator.com. Topics discussed in this episode: What key automation strategies streamline Shopify merchants' operations How affiliate integration boost automated traffic and sales What poten…
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In this podcast episode, we discuss how to use an AI-enabled marketing advisor to boost customer growth and retention on autopilot. Our featured guest on the show is Kiyan Foroughi, CEO and co-founder of askneedle.com. Topics discussed in this episode: How young brands benefit from using AI to drive customer growth and retention The benefits of Nee…
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In this podcast episode, we share 5 styling tips to boost conversions on your Shopify store. Our featured guest on the show is Brandon Landgraff, a web designer, app developer, and Shopify expert. Topics discussed in this episode: The importance of color psychology when customizing themes for better conversion rates How heat maps and screen recordi…
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From the archive: In this podcast episode, we discuss how to say goodbye to your bookkeeping hassles. Our featured guest on the show is Nathan Hirsch, founder and CEO at ecombalance.com Topics discussed in this episode: What is the significance of understanding the numbers in your business How tailored financial reports can benefit ecommerce busine…
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In this podcast episode, we discuss what businesses should know about eCommerce changes in 2024. Our featured guest on the show is Jayesh Mori, CEO at Experro.com. Topics discussed in this episode: What differences exist in online shopping preferences across generations Why it's crucial for brands to provide tailored experiences to their customers …
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In this podcast episode, we talk about why your "Buy Now" button might be broken and why you should let your shoppers try before they buy. Our featured guest on the show is Benjamin Davis, Founder and CEO of TryNow.com Topics discussed in this episode: How "try before you buy" impacts the ecommerce world What's the value in giving online shoppers a…
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From the archive: In this episode, we discuss the data-driven way to win customers' hearts. Our featured guest on the show is Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google. Topics discussed in this episode: How to view data as a language guiding customer interactions The importance of personalization in cust…
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In this podcast episode, we talk about how to avoid costly technical mistakes with Shopify. Our featured guest on the show is Bogdan Dogaru, CTO & Co-Founder at Vevol Media at vevolmedia.com. Topics discussed in this episode: How to identify and avoid costly technical mistakes when using the Shopify platform What role does performance optimization …
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In this podcast episode, we discuss how to customize your online store outside the capabilities of the ecommerce platform. Our featured guest on the show is Brian Massey, founder of Conversionsciences.com and author of the book "Your Customer Creation Equation" Topics discussed in this episode: What the five major factors for conversion rate optimi…
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From the archive: In this episode, we discuss how to survive a recession and a build more resilient business over time. Our featured guest on the show is Mario Peshev, Business Advisor, Angel Investor, and CEO of Rush, DevriX, and GrowthShuttle at mariopeshev.com. Topics discussed in this episode: How ecommerce businesses can survive a recession an…
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In this podcast episode, we discuss how to use your customer data effectively to improve your margins substantially. Our featured guest on the show is Omer Hazer, General Partner of Atlas Ventures & Studios at atlasventures.co Topics discussed in this episode: How businesses can boost profits with data & tackle challenges in analytics The pros and …
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In this podcast episode, we talk about how to retain more customers with data-driven strategies. Our featured guest on the show is Cary Lawrence, CEO & founder of Decile.com Topics discussed in this episode: The importance of customer retention and how can data be used to improve retention rates What challenges ecommerce merchants face managing cus…
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From the archive: In this episode, we discuss valuable insights on digital marketing and SEO strategies to help you boost your website sales. Our featured guest on the show is Brandon Leibowitz, founder of seooptimizers.com. Topics discussed in this episode: The challenges in implementing SEO strategies for Shopify stores for business owners How to…
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In this podcast episode, we talk about how you can provide a more transparent, streamlined logistics experience using the latest technology and innovation in freight forwarding. Our featured guest on the show is Amit Rosenthal, CEO & founder of Proboxx.io Topics discussed in this episode: How technology impacted the freight forwarding industry and …
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In this podcast episode, we talk about making your listing process ten times faster. We explore using a special scan-to-list technology. Our featured guest on the show is Bert Leffel is the CEO of Listernaut Software at listernaut.com. Topics discussed in this episode: How to speed up product listing on Amazon, eBay, Walmart. What challenges arise …
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In this podcast episode, our host, Claus Lauter, gives his take on how podcasting might be a good marketing channel for ecommerce brands. Topics discussed in this episode: What the advantages are of using a podcast as a marketing channel for ecommerce businesses How podcasting enables ecommerce brands to build a closer connection with their audienc…
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In this podcast episode, we discuss what it takes to succeed against all odds and dive into the importance of resilience and overcoming hardships. Our featured guest on the show is Harry Sanders, founder & director at studiohawk.com.au Topics discussed in this episode: How to overcome hurdles as a young entrepreneur What are key strategies for secu…
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In this podcast episode, we talk about expanding your eCommerce brand into Europe and navigating through the complexities of the world's most challenging eCommerce market. Our featured guest on the show is Nick Penev, Co-founder of Xtreme Power Brands and Scayul. Topics discussed in this episode: How to transform the dream of growing your business …
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In this podcast episode, we discuss how to create a beauty product line online in minutes without any risk. Our featured guest on the show is Adam Chuntz , Co-Founder, CMO at blankabrand.com. Topics discussed in this episode: How entrepreneurs can launch beauty product lines online without minimum order constraints. The simplicity of creating a bra…
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In this podcast episode, we delve into evaluating a brand's key metrics against industry benchmarks. You'll discover how to better use KPIs, Benchmarks, and Decision Intelligence. Our featured guest on the show is Fran Quilty, CEO and co-founder of Conjura.com. Topics discussed in this episode: What significance analytics has in the evolving digita…
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In this podcast episode, we discuss how to turn your PoD Store into a brand. Our featured guest on the show is Matt Simmons, Head of Business Development at inkthreadable.co.uk Topics discussed in this episode: How positioning a print on demand store to build it into a brand from the very start. What the key elements are for building a brand with p…
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In this podcast episode, we discuss the 80/20 Rule for Ecommerce Entrepreneurs and how you can implement it for quick results. Our podcast host Claus Lauter was interviewed on Nick Penev's podcast at scayul.com. Topics discussed in this episode: How ecommerce entrepreneurs can practically implement the 80/20 rule to identify which aspects of their …
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In this podcast episode, we discuss how adding a Google-powered AI search to your Shopify store can increase conversions and reduce search abandonment. Our featured guest on the show is Sebastian Hooker, Co-Founder and Managing Partner of Nimstrata.com. Topics discussed in this episode: The importance of AI-powered search in providing more relevant…
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In this podcast episode, we share insights on how to do personalization the right way and why personalization is not an all-or-nothing exercise. Our featured guest on the show is Mark Dodgson, Chief Experience Officer (CXO) and Co-founder of Relevant Bits. Topics discussed in this episode: How can personalization benefit ecommerce businesses What a…
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In this podcast episode, we discuss how to make 2024 your best year on Shopify. Our featured guest on the show is Chase Clymer, Co-founder at electriceye.io and host of the Honest Ecommerce podcast. Topics discussed in this episode: Importance of Mobile First Design Emphasizing the need for mobile-friendly and faster loading websites Impact of Shop…
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In this podcast episode, we discuss strategies on how to increase the number of returning customers, boost customer lifetime value, and decrease churn rates. Our featured guest on the show is Fiona Stevens, Director of Marketing at LoyaltyLion.com. Topics discussed in this episode: What common mistakes businesses make when it comes to retaining cus…
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In this podcast episode, we discuss how you can build a high-converting storefront cheaper and faster. Our featured guest on the show is Ben Sharf, co-founder and co-CEO at Platter.co. Topics discussed in this episode: How important is it for an ecommerce store to have a high converting storefront What are the advantages of having a streamlined app…
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In this episode, we discuss eCommerce performance marketing and data strategies that will help you achieve profitable scale in 2024. Our featured guest on the show is Wesley Hartley, Chief Revenue Officer (CRO) at leaf.fm Topics discussed in this episode: What are some effective methods to mitigate companies dealing with attribution overlap How shi…
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In this episode, we discuss how brands can leverage AI in their SEO strategies to focus on organic revenue. Our featured guest on the show is Andrew Maffettone, founder and CEO of BlueTuskr.com. Topics discussed in this episode: What are some potential risks associated with using AI in SEO, and how can they be mitigated What the key factors are in …
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In this episode, I share an update on the Ecommerce Coffee Break Podcast and what's in the pipeline for 2024. Topics discussed in this episode: Celebration of the show's achievements over the last year Future plans including a focus on direct-to-consumer brands and the exploration of AI apps to expand listener demographics The show's sponsors, Part…
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In this podcast episode, we discuss how the 80/20 rule, together with fractional marketing, can grow your business. Our featured guest on the show is Torsten Lueddecke, founder and managing director at myteamincapetown.com. Topics discussed in this episode: The valuable 80/20 rule, also known as the Pareto Principle The solution of fractional marke…
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In this podcast episode, we discuss how to make more money from your online store. Our featured guest on the show is Jatin Khosla, co-founder & CEO at konigle.com. On the Show Today You’ll Learn Increasing profitability for online stores Common issues with online store profitability and share successful tips Seven critical areas that businesses mus…
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In this podcast episode, we discuss how to grow beyond a sales plateau by optimizing the customer experience with back-office business management software. Our featured guest on the show is Josh Fischer is the Director of Product Management at acumatica.com. On the Show Today You’ll Learn How back office business management software can help overco…
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In this podcast episode, we discuss how to double sales and achieve success by implementing a multichannel strategy on Shopify and Amazon. Our featured guest on the show is Adam Shaffer, President at phelpsunited.com On the Show Today You’ll Learn How to double sales through implementing a multi-channel strategy on Shopify and Amazon. The significa…
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In this podcast episode, we discuss how to get more new customers with Google ads. Our featured guest on the show is Kris Beltins, Co-Founder & Partner at aimemedia.com Topics discussed in this episode: Strategies for attracting new customers using Google Ads. Insights on using Google Merchant Center and the importance of conversion tracking. Aime …
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In this podcast episode, we discuss how AI is transforming Ecommerce with personalization. Our featured guest on the show is Luca Borreani, Co-Founder of Zipchat.ai Topics discussed in this episode: AI’s position in enhancing personalization in ecommerce and in driving higher conversion rates. How ZipChat enables 24/7 personalized customer interact…
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In this podcast episode, we discuss how to customize your store using apps without breaking the bank. Our featured guest on the show is Mohammad Hashemi, co-founder at Gadget. Topics discussed in this episode: How your business can customize your store using apps without breaking the bank. Ways Gadget is particularly beneficial for projects that in…
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