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Does it ever feel like you’re fighting a constant battle to generate enquiries, make more sales and run your video business without constant stress? Den gives you the tools you need to double your profits, with higher-quality clients and make the shift from overwhelmed to overjoyed. For the first time in a long time, you can feel comfortable and confident in the future of your video production business. Discover more at https://denlennie.com/
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Dive into this inspiring episode as Den explores Sam's entrepreneurial voyage from a passion for video to spearheading a successful business in the live streaming and AV industry. From navigating the complexities of COVID-19 to acquiring another company, Sam offers invaluable insights into the trials and triumphs of business expansion, the efficacy…
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In this episode, Den addresses a pressing concern echoing through the video business community in March 2024: the challenge of articulation. This episode is a deep dive into why so many videographers are finding it difficult to communicate the unique value they bring to their target markets, directly impacting their ability to attract and secure wo…
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In this episode, Den provides a curated list of essential reads for videographers and creative entrepreneurs, aiming to inspire, educate, and drive transformative approaches to business and personal development. Highlighting books on a range of topics from building a sellable business to cultivating success through daily habits, Den shares insights…
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In this episode, Den discusses effective strategies for handling sales calls in the video production business. He emphasizes the importance of building rapport early in conversations and maintaining an authoritative position. The main focus is on a systematic approach to sales, distinguishing between 'warm' leads and other inquiries, and handling t…
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In this episode, Den discusses the common challenges videographers face in January, often referred to as the "January blues." These challenges include financial strains, feeling demotivated, and the loneliness that comes with running a business. Den shares insights from a recent two-hour coaching call with the Video Business Accelerator Elites, emp…
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Dive into this enthralling episode of the 'How to Scale a Video Business Podcast' with Den Lennie. Experience a captivating journey from humble beginnings in 2009 to the realization of a dream lifestyle in Australia. This episode is a treasure trove of insights on balancing entrepreneurial aspirations with personal goals, the nuanced challenges of …
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In today’s episode, Den delves into the critical topic of gear acquisition syndrome in the video production industry. With the allure of Black Friday deals, he shares valuable insights on the importance of prioritizing business and personal growth over expensive equipment purchases. Drawing from his experiences and discussions from the VBA Elite Ma…
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In this episode, Den Lennie addresses the challenges of sales in the video business, emphasizing the need for a consistent mindset and habit formation. Key topics include the role of CRM tools in managing client relationships and tracking leads, strategies to combat sales slumps, and the power of community support. Insights from VBA members highlig…
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This episode is a candid exploration of the challenges and triumphs in the video industry, client success stories, and Den's personal journey of balancing professional ambitions with personal well-being. Whether you're a budding videographer or an established entrepreneur, get ready for insightful strategies, real-life anecdotes, and practical advi…
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Hey there, fellow creators and business enthusiasts! 🎥 In today's episode, we're diving deep into the real-talk territory of business partnerships - especially why going into business with someone isn't necessarily the golden ticket to success. Ever found yourself wondering if you should join forces with someone in the hopes of making your business…
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Ever wondered how to accurately price your video projects? Dive into today's episode where we break down the magic behind the pricing calculator used in the VBA. This tool has been a game-changer for us, helping itemize and streamline our pricing process. From pre-production, production to post and expenses – we discuss it all. 🎬 You might sometime…
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Ever felt like you're stuck in a never-ending cycle of getting TOO busy with work and neglecting the growth of your video business? I've been there! In today's episode, I'm sharing a clip from a live training call where I dive deep into this exact challenge. We chat about the balance of handling client requests while still being the driving force b…
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Hey there! Ever caught yourself neck-deep in tasks that you KNOW aren't the best use of your time? 😅 Today, we're diving deep into the game-changing concept of the 'effective hourly rate' and how you can leverage other people's time to optimize your day-to-day operations. You'll get a peek into a recent coaching call where we hashed out when to DIY…
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Hey there, aspiring videographers and business enthusiasts! 🎥 In today's episode, we're diving into the real struggles of transitioning from a freelance videographer to running a full-scale video business. It's not all glitz and glamor; it's about making tough choices, understanding what shoots to take on, and finding that perfect balance between d…
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Have you ever wondered about production fees and whether you should charge them on your video projects? In today's episode, we're diving deep into the production company fees. Whether you're a one-man band or running a full-fledged production company, understanding production fees is essential to pricing your projects correctly and making more mone…
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In today's episode, I'll be sharing some cool tricks for keeping the conversation going on LinkedIn. We've talked about connecting with prospects organically, but what do you do when the conversation gets live? I'll show you how to nurture the relationship with curiosity and make sure the dialogue keeps flowing. One common question I get is about f…
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In today's episode, I dive into a topic that makes many filmmakers uncomfortable: marketing. I totally get it! We all hate being spammed or bombarded with unwanted messages. But here's the thing: if you don't put yourself out there, you're guaranteeing no results. Remember what Wayne Gretzky, the famous hockey player, said: "You miss 100% of the sh…
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In the dynamic world of video production, it's common to experience ups and downs in your business. But how can you effectively manage those slow periods and ensure a consistent flow of opportunities? In this episode, join me as I dive into the specifics of sales and marketing strategies that can help you prepare and maintain a steady stream of bus…
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In this episode, I want to tackle a common concern among videographers: taking time off and worrying about the state of your business while you're away. Recently, one of my clients decided to take a month off to shoot in Europe, and we had an insightful discussion about how to prepare for such a break. Join me as I share a clip from our VBA Elite M…
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Hey guys! Today's episode is a real-life scenario of a client pulling out of a gig just days before it happens. Ever faced a situation like this? I'm sharing my personal experience of how we tackled this in the VBA Elite Mastermind. Learn how to turn these situations into valuable business lessons and effectively navigate cancellation policies. We'…
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Hey, it's Den, back at it again! I'm breaking down how to transition a client from a one-off project into a long-term partnership this time. I'll share some insider tips from an actual conversation with a client where we discussed establishing a retainer or monthly partner package deal. You'll learn how to price your services correctly, maintain co…
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Hey, it's Den, back at it again! I'm breaking down how to transition a client from a one-off project into a long-term partnership this time. I'll share some insider tips from an actual conversation with a client where we discussed establishing a retainer or monthly partner package deal. You'll learn how to price your services correctly, maintain co…
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This episode shares some of my fave marketing strategies for video business owners looking to improve their lead flow. I'm a huge fan of organic marketing and believe LinkedIn is a goldmine for connecting with potential clients without costing you a dime, just a bit of your time. My advice? Get on LinkedIn and make 20 new connections each day. Stic…
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In a slowing economy, it's essential to identify and capitalize on opportunities within your marketplace. In today’s episode, we’ll explore strategies to not only survive but thrive during challenging economic times. We'll dive into understanding market sentiments and leveraging them to your advantage when engaging with clients. Learn how to stand …
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The topic of rates is often avoided in our industry, with many filmmakers reluctant to share what they charge. But by sharing this information, we can better understand the market, help each other make informed decisions about our own rates, and collectively work towards a more transparent industry. The survey consists of questions about your editi…
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If you want to recession-proof your video business, there are some key industries you should be focusing on because it's not all doom and glooms out there. In today's episode, I'm gonna look at seven industries. That are gonna thrive during an economic downturn. So your business, in turn can thrive and actually do better in a recession than perhaps…
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Struggling to charge what you're worth for your videography skills confidently? In this episode, we'll explore the powerful concept of price anchoring, and teach you step-by-step how to use it to your advantage. Discover the secrets of setting the right prices, creating perceived value, and negotiating with clients like a pro. Don't undervalue your…
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Money is a hard thing to talk about but it's the root of the quality of the work you'll deliver. Charge too little and you'll resent the work and the client...It's such an awkward conversation for creatives. Support the show Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.co…
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In today's episode, we'll be sharing insider secrets and strategies that top videographers use to create exceptional value for their clients and stand out in this competitive industry. Support the show Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/…
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In this economy, videographers need to be creative and resourceful to stay afloat. In today’s episode, Den offers some advice on how to make the most of your business in a slow economy. Support the show Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/…
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Do you ever get bored being a videographer? In my own career, I've had many moments when I've been on a shoot, and I've just gone, I'm bored. This is not exciting to me. It's not stimulating me. What am I doing? And I've considered a couple of times completely changing careers, and I wanna talk about that today. Support the show Connect with Den on…
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Videographers. It would be best to stop making these mistakes when pricing your jobs. If you're a videographer struggling to get clients or get paid what you're worth, there's a very good chance you need to correct some things in how you price your jobs. You're probably not charging fully for everything you're actually delivering. In this episode, …
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In today’s episode, Den will show you how to 2X your income as a videographer. You will learn practical tips, strategies and techniques that will help you increase your earnings and achieve financial stability. Whether you're just starting out or have been in the business for a while, this will provide the tools you need to reach your financial goa…
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As a videographer, you may be tempted to focus on the creative side of things and leave the business to someone else. But if you want your business to be profitable, you must understand the basics of marketing and sales. In this video, Den talks about why the business side of videography is so important and offer some tips for making your business …
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In today’s episode, I want to discuss why charging by the hour doesn't work for videographers and what you can do to make more money. Many people in our industry charge by the hour, but I've found that it's not the best way to make money. In this episode, I will talk about why that is and what you can do to make more money as a videographer. Suppor…
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Wow, can you believe it? We've made it to the 300th episode of "How to Scale a Video Business" podcast! I couldn't have done it without all of you listeners who have been with me since Episode 1. Thank you for your continued support and trust. I’m excited to share with you some updates on what's going on in the video business right now. If you want…
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Today, I'm going to talk about getting more done and managing your time more effectively as a Videographer. We all have the same 24 hours in a day, but why do some people seem super effective and manage their time well, and you struggle to get things done? Why do some people get so much done in a day and sometimes feel overwhelmed, like you can't g…
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Today, I want to share my journey over the last 13 years running a video production business and the highs and lows, pitfalls, and lessons. I've learned how to run a video company that makes money and allows you the life you choose. In this episode, I'll share my experiences, lessons learned, and insider tips to help you take your video company to …
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In today's episode, we'll dive into the power of niching for videographers. Whether you're just starting out or looking to take your business to the next level, understanding the importance of niching is crucial to your success. We'll discuss how narrowing down your focus can help you stand out in a crowded market, attract higher-paying clients, an…
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In today's episode, we're going to discuss 5 ways that you can fail in your video business. Listen to this episode to learn how to avoid these common mistakes and master the art of growing your video business! If you're looking to build a successful video business, you need to pay attention to these 5 ways to fail. By following these tips, you'll b…
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Are you looking for high-paying corporate video clients? If so, you're in luck. In today's episode, Den shares three simple strategies to help you find the best-paying clients. So whether you're just starting out or you've been in the business for a while, these tips will help you land the best jobs and make more money. Listen up and check out thes…
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Want to make your video business as successful as possible in 2023? Here are 5 tips to help keep you on track and avoid overwhelm. It’s time to get excited for a new year and make sure you are prepared for the best year of your business! Support the show Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources ov…
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Before we wrap up 2022, Den shares how it has been amazing year for the VBA members. The VBA Elite and Uplevel programs are designed to help you scale your video business to a new level. If you are serious about growing your revenue then you’ll understand that there’s a limit on what you can do alone. If you want to be involved in a group of phenom…
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In today’s video, Den discusses how you've gotten this far and what you can do differently next year to accelerate and build a meaningful business. Listen up and start changing your algorithm and watch your results skyrocket! Support the show Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https:…
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Den sits down with Chuckmedia's owner Stu Edgeworth. Mr. Edgeworth is one of those guys many video freelancers like to hate. Why? Because he's one of the few freelancers who's discovered the secret of having his cake and eating it too! Edgeworth runs a successful filmmaking business, has a wife and three kids under five, and still has the time and …
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In today’s episode, Den shares a great overview of the Video Business Accelerator Mastermind. VBA is a great place to grow, learn and network with other video business owners. Listen in as Den announces how you can join to win one of the five VBA scholarships. Support the show Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get …
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Here's a sneak peek at what you'll hear: An insider's advice to freelancers who want to become the go-to videographer for ad agencies. (Follow this advice and you can potentially be on speed dial for multiple agencies. - 1:30) An outreach marketing fallacy that keeps video freelancers from picking up new business. (Buying into this fallacy will cas…
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In this episode, Den chats to an ex-ad agency employee who got bitten by the entrepreneurial bug, saw a gap in the creative freelance market and filled it! If you're a video freelancer looking for work, then don't miss this episode. Here's a sneak peek at what you'll hear: What Create Crowd is, and... how it's helping videographers make more moolah…
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Here's a sneak peek at what you'll hear: No serious business owner would ever use TikTok to market their business... or would they? - 4:00 How TikTok's algorithm is different from other social media platforms, and what that means to content creators. - 5:30 Which social media platform can give you a shortcut way to building a big audience? Listen u…
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Dear listener, in this episode, you're going to hear some information that could potentially turn your video production business into one of the most sought-after businesses in your industry. Hyperbole? Don't be too sure. Look, at least hear the first 5-minutes before making up your mind, okay? If you choose to listen... Here's a sneak peek at what…
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