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Design Strategy

Jackie Robinson

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Discover the world through the experiences of others, then go out and create your own. Support this podcast: https://podcasters.spotify.com/pod/show/design-strategy/support
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Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, ...
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What would life be like if 80% of your customers came back to buy from your website again… and again… and again? It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it. Here’s a sneak peek of what we cover: Why return custom…
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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more. Please head over to the episode page for th…
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Want the best 2024 strategies to drive more traffic to your website and sell more online? I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts). I also walk you through how to holistically think about all of …
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How do you life-proof, recession-proof, and algorithm-proof your jewelry business? Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales. If that’s the case, it’s time to think a little bit differently about these platforms. We do…
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Ready to learn tricks of the trade from professional user researchers? Our guest today is Steve Portigal, user research consultant and author of Interviewing Users. You’ll learn how to prepare for a user interview, what your interview guide should contain, behavior cues to look out for, and more. Podcast feed: subscribe to https://feeds.simplecast.…
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Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again? To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design! I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - …
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How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success? If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment! I interview Enneagram expert Hillarie…
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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more. Please head over to the episode page for …
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What if you’re not attracting the right customers? If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in. Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them. In …
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Today we’re talking about the power of live events and how impactful they are for growing your small business! For years, one of my favorite things to do was host events at Flourish and Thrive Academy because of the life-long relationships I made! That’s how some of my best connections and friendships were formed! I haven’t been so excited about a …
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What are the three principles of taking and managing notes? Our guest today is Jorge Arango, an information architect, author, and educator. You’ll learn about the evolution of knowledge management tools, how digital note-taking systems have extended our capabilities, why you should choose the right tools for different types of notes, and more. Pod…
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We’re diving into some incredibly important topics about ethical and sustainable jewelry production, making, and sourcing! This is a hot topic that everyone wants to talk about and learn about, so we’re also going to explore the Ethical Metalsmiths Organization. I’ve been on their advisory board for a couple of years, and I just love what they’re d…
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Are you thinking about starting a jewelry business in retirement or have been making jewelry but haven’t gotten serious about selling it to your dream customers? Then today is for you! If you’re interested in learning about how you can make traction in your sixties, seventies, and beyond, you’re going to love this episode. Prepare to meet total bad…
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What if you could just drop a jewelry collection and make $10k in 2 days because you followed a step-by-step roadmap? If that’s a goal of yours, listen to this episode where I interview one of my students, Nicole Burch, who shares her strategy and how she started crafting $10k days for her jewelry business! The mother of a special needs son, a Reik…
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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods. Please head over to the episode pag…
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Want to know how to quickly scale your jewelry hobby into a wildly profitable business and take it to that next level (even if you want to work part-time)? If you’re ready to make a big impact this year while prioritizing what’s important in your life, then listen to this episode! I’m interviewing Audrey Allman, who started her jewelry business aft…
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Today’s episode is for all my jewelry makers out there who have zero interest in building a full-time jewelry business but who want a successful side hustle that generates full-time income! Don’t miss this invaluable chat about launching, growing, and scaling a successful jewelry business that’s aligned with your vision of success to 5, 6, 7 figure…
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Do you want to know how a single mom built a jewelry business she’s proud of so that she never has to work for someone else again, just by dedicating herself to it part-time? If you’ve been feeling like you’re floating around in the jewelry universe and you’re not sure what you stand for or what you do, then you’re going to love this interview! In …
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Want to know how a new mom built a massively successful jewelry business during “nap time”? If you’re a new mom (or even just crunched on time), and you’re trying to build your jewelry business, you might think you don’t have enough time. I totally get that… But what if you could build your business during naptime…or in just an hour or two a day? T…
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What does successful product management look like for a bigger team? Our guest today is Benjamin Humphrey, co-founder and CEO of Dovetail. You’ll learn why designers hold more product management power at Dovetail, how product knowledge is shared across their team, why product marketing is important, and more. Podcast feed: subscribe to https://feed…
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In the latest episode of the Thrive by Design Podcast, I chat with business owner Ellie about how she transformed her business from foundling to flourishing with our free bootcamps and courses! Despite a traumatic brain injury, she’s become a powerful force and catapulted her business into success. If you’ve ever wondered what concrete steps you sh…
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Want to know the 14 key milestones you need to grow a successful, sustainable business past that 6-figure marker? The thing is, these milestones will help you uplevel your business and start the year off with a bang no matter what size your business or your goals are. Whether you want to have several 7-figure businesses, a 6-figure business, or mak…
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Do you want 5 easy positioning strategies to attract people who love what you do, turn them into life-long fans, and get them to refer your products over and over again? The new year is just a great time to create a fresh start and uplevel everything in your business! In the latest episode of the Thrive by Design Podcast, I uncover how to overhaul …
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Is your relationship with money impacting your ability to create wealth and find enjoyment in the things that you’re doing to generate revenue? I love talking about things that are holding you back from becoming wildly successful! In the latest episode of the Thrive by Design Podcast, I chat with Mike Brown - a serial entrepreneur, a former Navy pi…
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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more. Please head over to the episode page for the detai…
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