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The Marketing Happens Podcast presents best practices and tips for agents, producers, and advisors to best market to consumers over the web and through social media. We interview industry leaders in the field of life insurance digital marketing. We also discuss current trends and issues relating to digital marketing and consumer outreach. All brought to you by the team at Life Happens and LifeHappens.org
 
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show series
 
Once upon a time in financial services companies, the balance sheet was the key competitive advantage. Today, that advantage is becoming software — and knowing how to take control of your IT infrastructure is a core part of a successful business strategy. In this episode, I interview Farooq Sheikh , Insurance GTM Lead at Unqork , about the power of…
 
It’s incredibly exciting to see underwriting times coming down from 45-60 days to just a few days or instantly. This speed - thanks to technology and data working together - is helping more people get the coverage they need. In this episode, I interview distribution veteran Bob Bland , founding CEO at LifeQuotes.com and President at Life Insurance …
 
A lack of innovation with insurance has stagnated growth for a number of years. But, with emerging FinTech opportunities, the insurance field has been refreshed–providing a more integrated experience for the customer and avenues to take strategic calculated risks. Jasmine Jirele, Chief Growth Officer at Allianz, joins the show to discuss the future…
 
Nichole Meyers, SVP, Underwriting Propositions Lead for the Americas at Swiss Re In this episode, we: - Debunk the 5 most pervasive myths about EHR - Track the rise of the patient portal - Discuss how to achieve the transparency customers demand Never miss an episode of Digital Insurance Innovator on Apple Podcasts, Spotify, or our website. Listeni…
 
Society isn’t what it used to be — so why should life insurance remain the same? Supporting customers in living longer and healthier lives is at the core of John Handcock’s philosophy and it shows through their innovative offerings. In this episode, I interview Lindsay Hanson, Head of Behavioral Insurance, Global Strategy and Delivery at John Hanco…
 
Life insurance ownership has decreased by half since the mid 80s. And it’s not because modern generations aren’t aware of it. It’s because the life insurance buying experience hasn’t been updated to meet modern expectations. On today’s show, our guest Jamie Hale, CEO & Co-Founder of Ladder, explains how he’s transforming the life insurance buying p…
 
If an experience is confusing, time-consuming, and not immediately beneficial — and involves getting your blood drawn — you probably aren’t lining up. The life insurance product needs to become a more frictionless life insurance experience. In this episode, I interview Sarah Bennett, Chief Marketing Officer at Legal & General America (LGA), about m…
 
Healthcare data lies at the root of innovation in the industry. In our pilot episode of Digital Insurance Innovator, we are joined by Paolo DeMartin, CEO at SCOR Global Life, and Andrei Pop, Founder and CEO at Human API, to talk about short- and long-term trends in life insurance and health data. We heard from Paolo and Andrei about: Trends and cha…
 
We’re so proud and pleased to launch our podcast, Digital Insurance Innovator, a Human API podcast featuring candid stories from leaders about the state of insurance innovation. In this introductory episode, producer Logan Lyles interviews podcast host Richard Dufty, Chief Commercial Officer at Human API, about what listeners can expect from the sh…
 
After two years and over 100 episodes of The Digital Broker, we find out that the insurance agency space has never been in more promising shape. Ryan Deeds and Indio Technologies CMO Ken Wohl look back on what the show has taught us about data, technology, and the future of insurance agencies.Bởi Indio Technologies, Inc.
 
In-person meetings are essential to the insurance industry, but social distancing and quarantines are limiting the freedom to get together in person. Luckily, virtual meetings are coming to the rescue, providing opportunities to keep learning and meeting people. Time to take virtual meetings more seriously. Ryan Deeds hosts.…
 
Paying producers too high a percentage on new business can discourage them from taking renewals seriously, but neither should you keep producers stuck on renewals. There is no universal formula for producer compensation, but here is what to keep in mind when designing a producer compensation structure that makes sense for your agency. Ryan Deeds ho…
 
A podcast can drive a lot of listeners and opportunities your way, but it can also be tough to produce. Learn about which tools exist to take the grind out of podcast production so you can focus on just pressing Record. Ryan Deeds interviews Jason Cass.Bởi Indio Technologies, Inc.
 
Leadership involves making decisions based on the available information, but in times of crisis, information is volatile, if it's available at all. Learn how to lead your team through crisis by becoming flexible, nimble, and agile. Ryan Deeds interviews Brian Comerford, host of the Lead.exe podcast.Bởi Indio Technologies, Inc.
 
Bad days are going to happen, but if you know what you’re doing, great days are going to happen too, and they can supercharge employee morale and wipe out the impact of previous bad days. Here are a few, simple things you can do to deliver great days to your employees. Ryan Deeds interviews Azia Hurley and Melissa Wilder.…
 
Insurance agencies have historically been slow to catch up on technology, but COVID-19 is changing everything. Learn how insurance agencies are making important technological adjustments that will benefit them long after the crisis is over. Ryan Deeds interviews Eric Wistrand, CIO of Couch Braunsdorf.…
 
When your house and the office become the same place, it is easy to feel like your career is stuck, too. But there is much you can do at your desk to grow your network. Ryan Deeds interviews Olivia Schmitt, who landed her dream job at Total CSR by posting consistently on LinkedIn.Bởi Indio Technologies, Inc.
 
Extraordinary times are pressuring insurance agencies to switch to remote work immediately, but knowing where to start can be disorienting. We get straight to the point and tell you which collaboration tools you can start using right away, without having to sort through hundreds of options. Ryan Deeds hosts.…
 
Bad days are going to happen, but when they *keep* happening, they can destroy agency morale and drive employees away. Here is what you can do to minimize the incidence of bad days and reduce the negative impact of the ones that happen anyway. Ryan Deeds is joined by Azia Hurley and Melissa Wilder.Bởi Indio Technologies, Inc.
 
Heading into the holiday season, Ryan celebrates appreciation. People don't do their best work unless they want to, and that requires motivation and appreciation. But there are ways to show appreciation that can backfire. Learn how to design and implement a culture of appreciation that consistently inspires and motivates employees.…
 
Customers are sometimes hesitant to pay a premium if it's too large. Premium financing allows the customer to pay the premium in installments. Bill Wood of Imperial PFS talks to Ryan Deeds about how premium financing works, what the customer can expect, and how the insurance agency receives the money.…
 
On this episode of The Digital Broker, Ryan Deeds interviews Matthew Smith of Rocket Referrals, a company that helps insurance agencies discover and get value from their Net Promoter Score. By listening to this episode, you will learn why a Net Promoter Score is superior to other measurements of customer satisfaction, how to find your Net Promoter …
 
On this episode of The Digital Broker, Ryan Deeds and Demetrius Gray talk about preparing an insurance agency to handle weather-related claims. By listening to this episode, you will learn what insurance agencies could do to handle weather-related claims more proactively, how technology can help insurance agencies assess exposure to weather damage …
 
On this episode of The Digital Broker, Ryan Deeds talks with Jim Gardner about using technology to optimize field inspections. By listening to this episode, you will learn how traditional field inspections cause operational frictions that waste agency resources and frustrates the customer and how technology can streamline this operation by delegati…
 
On this episode of The Digital Broker, Ryan Deeds interviews Justin Lair of Agency Revolution about the digitization of an insurance agency's marketing process. By listening to this episode, you will learn which outdated habits of classical agencies are their downfall, what sets forward-thinking agencies apart from classical agencies, and how forwa…
 
On this episode of The Digital Broker, Ryan Deeds interviews Andy Priesman, founder of Cover Desk, about virtual assistants. By listening to this episode, you will learn how an assortment of back-office work can eat into your employees’ time, decreasing your agency’s output, how virtual assistants are capable of relieving your agency of these tasks…
 
On this episode of The Digital Broker, Ryan Deeds interviews Justin Goodman, founder of Total CSR. By listening to this episode, you will learn which operational problems forced Justin to develop Total CSR, how the platform grew to help insurance agencies train CSR’s, producers, and employees in any position, and how a good onboarding process helps…
 
On this episode of The Digital Broker, Ryan Deeds and Mark Alberto talk about the role of an IT department at an insurance agency. By listening to this episode, you will learn, how the expectations and responsibilities of the average IT department have grown, which challenges, old and new, continue to affect an IT department, and how to mitigate th…
 
On this episode of The Digital Broker, Ryan Deeds reflects on leadership and the key responsibilities of a leader. By listening to this episode, you will learn which responsibilities are exclusively a leader’s, how employee engagement is a function of leadership, and how favoritism, absenteeism, and hypocrisy tarnish the credibility of a leader.…
 
On this episode of The Digital Broker, Ryan Deeds talks about change management. By listening to this episode, you will learn why change management is essential to operational excellence, why so many change initiatives fall apart, and how to fortify your change management strategy by repeatedly asking yourself these five important questions.…
 
In this episode of The Digital Broker, Ryan Deeds talks to Michael Furlong, CEO and co-founder of Indio Technologies. By listening, you will learn why Indio bet on empowering the insurance agent and broker when everyone else was betting on technology to replace them, which key decisions allowed for Indio's growth, and what the company's plans are f…
 
In this episode of The Digital Broker, Ryan Deeds talks to Ron Glozman, CEO and founder of Chisel AI, about artificial intelligence and its applications in the field of insurance. By listening to this episode, you will learn how AI is already helping people in the insurance industry and how it actually can create employment opportunities by relievi…
 
In this episode of The Digital Broker, Ryan Deeds interviews Ron Glozman, CEO and founder of Chisel AI, about the company’s journey from inception to present-day operations. By listening to this episode, you will hear the story of how a textbook-crunching app became an insurance policy checking tool and how the artificial intelligence behind the to…
 
In this episode of The Digital Broker, Ryan Deeds examines the challenges of implementing technology at insurance agencies. You will learn which biases prohibit insurance agencies from implementing new technology effectively, how to reset your expectations of technology, how your operations team figures in the implementation of any technology, and …
 
In this episode of The Digital Broker, Ryan Deeds and Azia Hurley talk about Millennial employees at insurance agencies. You will learn why Millennial and non-Millennial employees sometimes don’t get along, how a mentorship program is key to integrating Millennial hires, how career pathing helps Millennial talent develop, and other ways to motivate…
 
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