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George Kao shares a unique message for business: Create without resistance. Connect without guile. Succeed without stress. Find his best articles here: https://www.GeorgeKao.com . Topics include Authentic Marketing, Joyful Productivity, and Healthy Money. New episode every Monday. georgekao.substack.com
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In this video, I discuss a different perspective on pricing -- charging based on "enoughness" and compassion -- rather than the common advice to charge what you're worth or what the market will bear. It's important to consider our own lifestyle needs and determining what is "enough" for us. By minimizing our lifestyle costs, we can charge less, ser…
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Of all the things that I do in my business, the most important thing—and I hope to inspire you to consider this for yourself as well—is to stay in a consistent rhythm of creating, both free content like this video, and paid offers as well. Just as our bodies rely on consistent rhythms to stay alive and thrive, our businesses need a steady flow of c…
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1. Don’t beat yourself up :) because at least you have a vision! Many people don’t. And we’re all in the journey of learning how to properly motivate ourselves. 2. Got human accountability? Simplest is to use Focusmate. Join my focusmate group here: https://www.focusmate.com/signup/georgekaocommunity 3. Got a clear workflow process? Write it down. …
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Here, I talk about the faith that I have in the potential of my content to make an impact -- and hope to inspire *you* to take on that kind of belief for your content creation efforts as well... Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe…
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Here's what I would tell my younger entrepreneurial self -- ditch the quest for a huge audience and social media fame. I made that mistake. Within two years of starting my business I hustled and grew my email list to thousands of subscribers... but then realized that most of them didn't really care about my content or journey. I ended up deleting o…
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1) more focused hours, 2) way more breaks than most people take, 3) constant reparenting of myself... In the video I also mentioned that I'd share the format of my work retreats. Here it is -- http://smpl.ro/CoWorkRetreat Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe…
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I have a strong stance on how “attractive” one needs to be in their brand, website, and social media presence, in order to attract ideal clients… I’ve worked for a decade to slowly and steadily build what I would call a "loyal" and "true fan" audience for my business… an audience that feels connected to me not through flashy marketing or clever per…
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Authentic marketing means that we practice en-joying the experience of showing up for our marketing. How? By bringing our energy/focus to expressing our values & heart in our marketing actions, and holding loosely to our attachment to the results. By doing so, we learn to deeply en-joy the experience, which then encourages us to show up consistentl…
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For years I tried narrowing my business to a niche, but having interests for multiple areas, I struggled. Now after 14 years of successfully providing myriad services, I want people to know - do not limit yourself. Have diverse offers. Customers will hone in on whichever resonates. Get full access to Authentic Business for Solopreneurs with George …
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0:00 Authentic marketing avoids showy tactics and aligns with a deeper purpose and higher mission. 00:41 Authentic Marketing is the process of a business finding its calling. 01:09 Avoiding empty steps and focusing directly on soul's work eliminates the waste of time and life in the marketing process. 02:14 Every business action should be deserving…
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In this video I explain that your "energy signature" includes everything about you that resonates with your ideal audience - your visual branding, communication style, content, and more. I believe that before birth, you planned with your "soul group" to find each other in this life by recognizing each other's energy signatures. I recommend using au…
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If you think social media marketing / content / promotion isn't meant for you because of your personality or type of content you create, listen to this episode to get a reality check... ** 0:00 Introverted or intense individuals can feel alienated by social media, believing it's not their natural strength. 01:19 Social media is varied; it's not one…
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00:00 Introductions should serve as an "energy signature transmission," not just information transfer. 00:43 Aim for an energetic performance that resonates with your soul mate audience or Kindred Spirits. 01:09 Instead of just listing credentials, consider creating an experience for the audience by sharing your journey or emotional insights. 01:51…
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While spiritual guidance can provide some direction, it often doesn't understand the practical demands of building a stable business. You need to listen to wise guidance that recognizes the importance of commitment, boundaries, and persistent practice in creating a life you love. ** 0:00 A successful solopreneur requires a stable schedule for consi…
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A seven figure marketer recently went bankrupt from running too many ads without nurturing a real audience. The lesson? Ads should serve your audience with value, not just promote. Build trust. Announce new offers gently, not aggressively. This creates real fans who organically lean in over time. Marketing this way gets easier as your people trust …
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However much engagement you're getting on your social media, however many clients you have right now, however much money you might be making right now, is somehow mysteriously just what you need at this time. Because if you had already grown the capacities and the skillfulness to get to the next level, you would be at the next level. But right now,…
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Much of the marketing that's taught by online influencers is aligned with the dark side: fixation on outcome and control of one's audience... Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribeBởi George Kao
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There's an unspoken assumption in marketing: More followers/fans lead to more clients, more fulfillment, more freedom. This is like saying more money equals more happiness. These are seductive ideas. They contain a grain of truth, but they also come with an unexpected price... Get full access to Authentic Business for Solopreneurs with George Kao a…
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A lot of us heart-based solopreneurs rebel against the advice that we have to find and commit to a niche. Maybe we consider ourself to be a multipotentialite, integrating various modalities and fields into our work. Or we otherwise don’t like to limit our identity. Here's my advice: Don't niche yourself. DO niche your offers. Comment here: https://…
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Your ambitions can be as grand as you want them to be. What inspires you? Dream it! Yet, when it comes to the timeline of when those dreams are met -- hold to them loosely. Be unattached to the results of each day, each week, each month. Instead, "attach" yourself (care much more) about the schedule you planned for today... Comment here: https://yo…
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See course details and enroll here: https://www.georgekao.com/interview I’ve been interviewed on more than 100 creator channels, podcasts, and summits. I’ve also played the other role – I’ve interviewed more than 100 people on various webinars, videos, and podcast episodes. If I can be honest here – rarely am I impressed with how my host did… or if…
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The force is strong within you... become aware of the potential within yourself of both -- light marketing and dark marketing... Comment here: https://youtu.be/SLvx3z8h12Y Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribeBởi George Kao
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Observe the business experts you follow: notice the core message of their emails, social media, and websites… Are they trying to tempt you with big incomes and large followings? "Make 7 figures!” "Get one hundred thousand followers!” By selling wealth and fame, they are leading some people towards anxiety and depression. A business built on extrins…
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Don’t beat yourself up :) because at least you have a vision! Many people don’t. And we’re all in the journey of learning how to properly motivate ourselves. Got human accountability? Simplest is to use Focusmate. Join my focusmate group here: https://www.focusmate.com/signup/georgekaocommunity Got a clear workflow process? Write it down. “Hat manu…
  continue reading
 
I used to dream about “financial freedom”… having so much money that I could just do whatever I wanted, travel the world, give money abundantly to causes and people in need. I invested in lots of business programs that sold me on that dream. Eventually I learned about the true purpose of work... Comment here: https://youtu.be/0TYAJFTaxa4 Get full a…
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It's good to niche your offers, but you don't have to niche yourself / the entirety of your business. For us solopreneurs, it's about credibility anyway, not as much about niching... Comment on this episode: https://youtu.be/SLOr7M4GMTk Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe…
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Authentic, consistent creation... it’s a spiritual practice: * Post without checking for engagement (until your regular data gathering) * Show up and create as a discipline, not relying on inspiration only. * You are practicing your internal locus of motivation, the source of your authentic power and voice. Watch the video / add your comments here:…
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"There are only TWO spots left in the program. Sign up now!" …is the sort of marketing message we might receive from a conventional marketer. It seems to me that they haven’t taken the care to consider how the audience feels. They're doing it because it "works" to get those few openings filled. When they offer only 2 spots left, and yet the campaig…
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To comment on this episode, go to: https://youtu.be/jllrDSO5NyQ Jeffrey Scott's website: https://www.joyomancy.com The Technomancy Workshop: https://www.joyomancy.com/book-technomancy-workshop.html Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe…
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Your ambitions can be as grand as you want them to be. What inspires you? Dream it! Yet, when it comes to the timeline of when those dreams are met -- hold to them loosely. Be unattached to the results of each day, each week, each month. Instead, attach yourself, care much more, about the schedule you planned for today... Watch the video / add your…
  continue reading
 
No, you don't have to do what those marketing experts are telling you -- you don't have to use persuasion psychology to have a successful business. (I'm living proof and so are many others out there who simply focus on showing up consistently and authentically.) Watch the video / add your comments here: https://youtu.be/sA2ez5B4-6I Get full access …
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The next time an expert tells you that a marketing or conversion tactic “works”... ask this question: “It might work to convert 10% of the audience… but does it build trust with the other 90%... or would it feel salesy to them?” Watch the video / add your comments here: https://youtu.be/d3sWWBxRrvk Get full access to Authentic Business for Solopren…
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Understanding the two energy sources that move your business forward... passion vs. compassion. In other words... Do what you love? Or... Offer what they want? Try to integrate these two... Watch the video / add your comments here: https://youtu.be/w1JmTkTz4-U Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.subst…
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Announcing my upcoming course: “What Do You Do?” – Integrate Your Deep & Diverse Work Into a Coherent Intro & About Page (3-Week Transformational Experience For Soulful Service Providers) Have you found it challenging to communicate the depth and complexity of your work to others? Multi-passionate solopreneurs often struggle with conveying the esse…
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In trying to understand your purposeful work, you may have encountered various kinds of venn diagrams (overlapping circles) to express the idea of Ikigai. Well, here's my version of it... a venn diagram for Authentic Business. Let me know if it helps! If so, add it to your toolbox 😊 Watch the video / add your comments here: https://youtu.be/J27KPHF…
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Many of us grow up hearing “You only get one chance at making a good first impression.” We are taught this when applying for schools, for jobs, and when finding friends and partners. It’s no wonder that so many people are blocked from their authentic creativity. I also believe this is why so many of us are not consistent in creating content, due to…
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I’ve noticed that many service providers who consider themselves “spiritual” often toss their spirituality out the window when it comes to marketing... They trust the marketers and ignore their own values and heart. This kind of disconnection is not necessary (and actually harmful) if you want a successful, authentic business. In this video I discu…
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Here’s the business model that I use, and recommend for all clients to consider. It’s an alternative to sales funnels (which often feel unethical to me). This concentric circles model is meant for those who earn a living as solopreneurs (simpler business with less overhead) by sharing their life’s experiences via coaching, mentoring, facilitation, …
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Years ago, I received a simple piece of career advice: “Go where you’re respected.” — eco-entrepreneur Paul Hawken These 4 words have guided my career. It applies to marketing too — aim to sell only to prospective clients who are already eager to work with you. By doing so, there will be no feeling of “selling.” There’s only connecting from the hea…
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In this episode, I discuss how marketing doesn't have to be about chasing a huge audience or thousands of subscribers. Instead, I encourage you to focus on finding your 100 true fans – people who genuinely enjoy and connect with your authentic self. By exploring and empowering your authentic expression, you'll strengthen your unique energy signatur…
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