Những podcast Greg Kihlstrom hay nhất (2024)

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#10: Thriving among change with Steve Blum, Autodesk 30:25

8h ago30:25

30:25

Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk. Resources Autodesk website: https://www.autodesk.com B2B MarCom Summit: https://www.b2bsummit.co…

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#513: AI & Fragmentation with Afif Khoury, SOCi 25:44

1d ago25:44

25:44

The total number of solutions in the martech Lumascape has grown to more than 11K in 2023, representing almost 7,000% growth in the space in just 12 years. The result of this growth has created too many data silos bringing massive challenges in integrating data and cleaning data to use for analytics and AI. Today we’re going to talk about data and …

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#512: When "unmanaging" is the best way to manage teams, with Jack Skeels, AgencyAgile 23:51

5d ago23:51

23:51

Today we’re going to talk about effective management of teams, even when that means you need to “unmanage” them - and we’ll talk a lot more about what that means. To help me discuss this topic, I’d like to welcome Jack Skeels, CEO & Founder of AgencyAgile and author of the book Unmanaged: Master the Magic of Creating Empowered and Happy Organizatio…

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#511: Brand engagement in a socially conscious market, with Taylor Bennett, DoorDash 25:39

7d ago25:39

25:39

Today, we're diving deep into the role of brands in today's socially conscious market. We'll explore the intricacies of engaging with social issues, navigating the challenges of fragmented audiences, and the importance of a brand crafting and owning its narrative. These discussions are crucial for understanding how major brands approach their publi…

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#510: Missed opportunities with AI and CX with Tony Grout, Showpad 25:03

9d ago25:03

25:03

As we talk about a lot on this show, organizations are investing in AI technologies more than ever and integrating them into existing systems to train sales and revenue teams to help their connections with audiences. However, despite its advancements, significant missed opportunities exist in maximizing AI’s potential. Today we’re going to talk abo…

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#509: Optimizing the patient experience with Michael Burke and Josh Byrd from Copient Health 30:52

12d ago30:52

30:52

Today we’re going to talk about optimizing the patient experience by looking at ways to optimize the operational efficiency—and in this case the operating room efficiency—at hospitals, by using machine learning tools. We’ll also talk about several other use cases for AI and ML in healthcare. To help me discuss this topic, I’d like to welcome Michae…

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#508: The self-optimizing enterprise with Don Schuerman, CTO at Pega 30:28

14d ago30:28

30:28

There is no question that greater reliance on predictive analytics, enhanced automation, and the capabilities of generative AI are helping to shape the enterprise of tomorrow. Today we’re going to talk about building the self-optimizing enterprise, and how data, collaboration, and workflow optimization work together to create an organization where …

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#9: Building incentivization that performs with Arnab Mishra, Xactly 21:41

15d ago21:41

21:41

New data from Xactly’s 2024 Sales Compensation Report revealed that an alarming 91% of companies do not expect their AEs to meet or exceed quota. What’s more is that despite this lack of confidence, 70% of organizations still rely on spreadsheets for compensation planning, creating revenue forecasts and incentive plans filled with holes. Today we’r…

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#507: Gen AI and the Future of Publishing with Marc Sirkin, Third Door Media 31:02

16d ago31:02

31:02

Is the future of research and content creation a chatbot? With all of the commotion that ChatGPT has created, several industries, including the marketing industry, are evolving to utilize some of the things that make generative AI technologies so interesting and captivating, to make them useful for research and creation of meaningful content. Today…

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#506: Using GenAI to Generate Revenue with Assaf Baciu, Persado 18:05

19d ago18:05

18:05

We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talkin about reimagining retail for the omnichannel consumer. Today we’re going to talk about how brands big and small can best use generative AI to drive revenue. To help me discuss this topic, I’d like to welcome Assa…

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#505: Keeping pace with retail customer expectations with Craig Moore, Körber Supply Chain 15:32

21d ago15:32

15:32

We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talk about reimagining retail for the omnichannel consumer. In the retail world, social media virality blows up brands overnight, but a great supply chain strategy is critical to keeping customers. So much so, 77% shopp…

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#8: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent 24:28

22d ago24:28

24:28

In this special episode, brought to you by Ceres Talent, a marketing recruiting firm run by modern-day marketing matchmakers, we’re going to talk about a few things, including a brief review of the state of the marketing hiring landscape, the top in-demand jobs for 2024, and what hiring managers should keep in mind about AI and hiring for marketing…

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#504: Deep learning and the cookieless future with Jaysen Gillespie, RTB House 22:49

23d ago22:49

22:49

We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more. While we’ve talked quite a bit about the cookieless future on this show, and even though the impending deadline of third-party cookies may get pushed back… again… it is still happening, and marketers and advertisers need to fi…

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#503: Better customer insights with Matt Butler and Russ Hannig 29:10

26d ago29:10

29:10

Recorded live at eTail Palm Springs in Palm Spring, CA. We are talking about all things retail, e-commerce, AI, and more. My guests today can talk about all of this and we’re going to talk specifically about the importance of getting better insights to understand customer behavior, perform media mix modeling and more with third-party data becoming …

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#502: Cross-functional collaboration plus AI augmentation with Mariam Asmar, Braze 23:50

28d ago23:50

23:50

As companies continue to boast AI investments, marketers are struggling to keep up, according to a recent report from customer engagement platform Braze, which finds that less than 50% of marketers are using or intend to use AI in their everyday tasks. At the same time, cross-functional team collaboration is at a standstill, with only 1% of custome…

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#7: Building a high-performance B2B marketing team with Allison Breeding, Apptio, an IBM Company 23:15

29d ago23:15

23:15

The pressure is on for Chief Marketing Officers. They are expected to take their organizations to new heights – especially during this time of economic uncertainty and budget cuts. Yet, marketers are still expected to get results with fewer resources, and they can’t do this all alone. CMOs need a team beneath them to empower them, build them up, an…

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#501: AI and the CMO with Amanda Cole, CMO at Bloomreach 26:41

30d ago26:41

26:41

Today we’re going to talk about the impact of AI on Chief Marketing Officers, as well as personalization and how, with the help of AI, it might finally be the year of personalization. To help me discuss this topic, I’d like to welcome Amanda Cole, CMO at Bloomreach, as well as an Executive Board Member at the MACH Alliance. Resources Bloomreach web…

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#500: March Madness Special: Hyper-paced CX in the iGaming Industry with Pini Yakuel, Optimove 29:04

1M ago29:04

29:04

Welcome to our first March Madness episode - and in the spirit of this, today we’re going to talk about the customer journey and experience in an industry that has one of the highest velocity of transactions, yet with very little differentiation between brands. The iGaming industry, which includes sports betting and online casinos is often looked a…

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#499: AI and Digital Transformation with Jonathan Boakes, Infinum 27:09

1M ago27:09

27:09

Today we’re going to talk about AI’s incorporation into both existing and new digital transformation initiatives, and what some of the implications are when doing so. We’ll also be touching on some of the ideas in Infinum’s recent report, Beyond Buzzwords: Decoding the Digital and AI Revolution. To help me discuss this topic, I’d like to welcome Jo…

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#498: The value of B2B2C E-commerce with Carlos Manalo and Tom Flierl 26:31

1M ago26:31

26:31

Today we’re going to talk about the value of B2B2C, and how to create a win-win situation for all parties involved despite the challenges and risks associated with B2B2C and self-service models, in a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believ…

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#497: Great omnichannel CX in retail with Tracey Brown, Chief Customer Officer at Walgreens 17:42

1M ago17:42

17:42

We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading. Today we’re going to talk about what it truly means to have a great omnichannel customer ex…

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#496: The link between creativity and innovation with Anne Jacoby 20:36

1M ago20:36

20:36

Today we’re going to talk about the link between creativity and innovation and how leaders that empower their teams to tap into their own creative sparks can achieve stellar results while increasing their teams’ engagement. To help me discuss this topic, I’d like to welcome Anne Jacoby, Founder & CEO of The Spring Street Solutions Company, and auth…

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#6: Memorable B2B brands in a shifting demand gen landscape with Kristin Russel, CMO at Symplr 25:22

1M ago25:22

25:22

Today we’re going to talk about what it takes to build a memorable B2B brand, creating new categories in established industries, and the latest trends in demand generation amidst increased automation, demands for self-service tools, and more. To help me discuss these topics, I’d like to welcome Kristin Russel, Chief Marketing Officer at Symplr. Res…

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#495: Pay transparency and the employee experience with Sydney Artt, Anaconda 20:15

1M ago20:15

20:15

While we mostly talk about marketing and the customer experience on this show, as we all likely know, employees and the employee experience directly affect customers, so today we’re going to talk about salary transparency and key ways business leaders can successfully take a more modern approach to HR and navigate pay transparency within their orga…

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#494: Maximizing online marketplaces with Todd Walsh, HP 16:04

2M ago16:04

16:04

We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more. Today’s customer seeks variety and begins looking for products across a wide swath of marketplaces. For this reason, understanding each marketplace and how you might get involved with each or position yourself across several i…

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#493: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent 24:49

2M ago24:49

24:49

In this special episode, brought to you by Ceres Talent, a marketing recruiting firm run by modern-day marketing matchmakers, we’re going to talk about a few things, including a brief review of the state of the marketing hiring landscape, the top in-demand jobs for 2024, and what hiring managers should keep in mind about AI and hiring for marketing…

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#492: Building and maintaining a culture of customer centricity with Abhii Parakh, Head of Customer Experience at Prudential 23:31

2M ago23:31

23:31

We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading. Today we’re going to talk about the culture, technology, and priorities the enterprise need…

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#491: Data collection done right with Sean Falconer, Skyflow 26:50

2M ago26:50

26:50

Today we’re going to talk about doing data collection right, by also exploring how to do it wrong, and what brands need to pay attention to when they are collecting information to power personalized experiences, marketing efforts, and many other aspects of the business. To help me discuss this topic, I’d like to welcome Sean Falconer, Head of Marke…

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#490: AI & Great Customer and Employee Experiences with Simonetta Turek, Chief Product Officer at Medallia 21:55

2M ago21:55

21:55

We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading. Today we’re going to talk about AI and its role in creating and delivering winning customer…

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#5: The importance of customer stories with Evan Huck, UserEvidence 24:57

2M ago24:57

24:57

New customers want to hear success stories from previous customers - and nowhere is this more prevalent than in a B2B environment. When it comes to creating customer stories, Go-to-Market or GTM teams struggle to find a solution that is both cost-and time-effective leaving these teams with a shortage of customer examples to use. The need for custom…

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#489: Machine learning in the enterprise with Eric Siegel, Machine Learning Week 27:33

2M ago27:33

27:33

Today we’re going to talk about machine learning in the enterprise and how, despite a less than stellar success rate, organizations can achieve success with the right approaches. To help me discuss this topic, I’d like to welcome Eric Siegel, Founder of Machine Learning Week and author of The AI Playbook: Mastering the Rare Art of Machine Learning …

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#488: Learning from our data with Matt Swalley, Omneky 23:19

2M ago23:19

23:19

Today we’re going to talk about the value of learning from data to improve the customer experience. To help me discuss this topic, I’d like to welcome Matt Swalley, Co-Founder and Chief Business Officer at Omneky. Resources Omneky website: https://www.omneky.com/ Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the lat…

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#487: (Actually) great content with generative AI, with Jon Ricketts, AGYL AI 29:13

2M ago29:13

29:13

It didn’t take long but the world is awash in generative AI-based content, and let’s face it. A lot of it isn’t great. But that’s not the way it has to be. Today we’re going to talk about how to utilize generative AI well for on-brand content creation, and why paying attention to the details matters here. To help me discuss this topic, I’d like to …

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#486: Igniting customer centricity with Sri Narasimhan, Head of Enterprise Customer Experience at CVS Health 27:07

2M ago27:07

27:07

We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading. One brand that is presenting here, and who I’m excited to introduce in a second here, is fr…

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#485: A winning first-party data strategy with Heidi Bullock, CMO, Tealium 28:26

2M ago28:26

28:26

In an increasingly data-driven world, modern brands have been forced to adapt to keep pace with the changes in the market, including one of the most significant areas of focus - which is customer data management. There are several reasons for this, from customers’ expectations of more personalizaed experiences to the impending deprecation of third-…

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#484: What it takes to be a category-leading CX brand, with Joe Tyrrell, CEO of Medallia 26:59

2M ago26:59

26:59

We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia – like my guest today - as well as their customers about where the world of customer experience is heading. Today we’re going to talk about what it means to be a leader in cus…

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#4: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance 30:40

2M ago30:40

30:40

Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President - Personal Lines Marketing at Nationwide Insurance. Resources The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility…

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#483: Omnichannel and the future of retail with Kristin Schoenstein and Elizabeth Robillard, eTail Palm Springs 21:17

2M ago21:17

21:17

eTail West in Palm Springs, CA is coming up in a few weeks and I’m excited to be attending as well as moderating a panel there. To get ready for the event, I have invited the two event directors here today, and we’re going to talk about some of the top trends for retailers to watch out for and certainly topics that will be discussed in much detail …

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#482: Making phone conversations with customer count, with Ryan Johnson, CallRail 27:07

2M ago27:07

27:07

As marketers, there is a lot to keep up with. From trends like generative AI to platforms and methods, and new channels popping up, there is always more to learn. So much so that some of the time-tested, tried and true channels often get overlooked in these conversations. One of these is phone calls - you remember them, it’s what you did before tex…

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#481: Customer journey management with Stacy Sherman, Doing CX Right 31:11

3M ago31:11

31:11

As the voice of the customer becomes increasingly important in driving business success, companies are recognizing the need to optimize and personalize every touchpoint along the customer journey. From initial awareness and consideration to purchase and post-purchase support, every interaction matters and can make or break a customer's loyalty and …

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#480: Search and the Customer Experience, with David Ting, Zenni Optical 17:24

3M ago17:24

17:24

Recently, Zenni Optical, the world's leading online eyewear retailer with more than 50 million frames sold worldwide, chose the Algolia AI Search platform to improve its customer experience and elevate its position as a leading destination for online prescription eyewear. This change helped contribute to a 34% surge in search revenue, amongst other…

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#479: Left-brain/Right-brain AI with Peter van der Putten, Director AI Lab at Pega 35:44

3M ago35:44

35:44

Today we’re going to talk about the ethical use of AI, and how the concept of left-brain/right-brain AI can give businesses the best of all things, by helping them to create great customer experiences that are valuable to the business, while using AI in a responsible way. To help me discuss this topic, I’d like to welcome Peter van der Putten, Dire…

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#478: When is headless the right (or wrong) idea? with Liz Spranzani, CTO at Verndale 31:15

3M ago31:15

31:15

There is a lot of talk about headless, composable, MACH, and the like these days. And I can say from personal experience that there are many instances where they are the perfect fit. But, as with any technology solution, it’s not always a one-size-fits-all. Sometimes headless isn’t the right fit, or a more nuanced approach is needed. Today we’re go…

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#3: Team agility and AI maturity with Tommi Marsans, Verizon Business Group 24:06

3M ago24:06

24:06

Today we’re going to talk about maintaining agility in teams, and the AI maturity that leaders in the B2B enterprise space should be striving to achieve in the months ahead. To help me discuss this topic, I’d like to welcome Tommi Marsans, Marketing Technology Strategist at Verizon Business Group. Resources Verizon Business Group: https://www.veriz…

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#477: Gen AI in the E-commerce Experience with Bernadette Nixon, Algolia 19:26

3M ago19:26

19:26

Algolia, the world’s only end-to-end AI Search and Discovery platform, powering over 1.75 trillion search requests a year, has made some exciting announcements hear at the NRF show. Today we’re going to talk about two of these announcements, and how AI-powered search and discovery to build dynamic, customer-centric e-commerce experiences. To help m…

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#476: Digital experiences in physical retail with Sarah Jarvis, Eagle Eye Solutions 27:24

3M ago27:24

27:24

Eagle Eye have recently released their new retail marketing book, Omnichannel Retail: How to Build Winning Stores in a Digital World and in it there are a number of insights about the state of retail marketing. Today we’re going to talk about a few of the insights in the report, including how contextual personalization and an omnichannel approach a…

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#475: Customer lifetime value for the win, with Neil Hoyne, Chief Strategist at Google 37:18

3M ago37:18

37:18

Today we’re going to talk about building better customer relationships while optimizing the customer lifetime value, to the benefit of both customers and brands. To help me discuss this topic, I’d like to welcome Neil Hoyne, Chief Strategist at Google and best selling author of the book Converted: The Data-Driven Way to Win Customers’ Hearts. Resou…

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#474: Increasing speed to improve CX with Doug Rubingh, Sinch MessageMedia 26:12

3M ago26:12

26:12

Recent consumer research by Sinch MessageMedia showed that 32% of customers expect an immediate response when they contact your business, and many brands are simply not equipped to handle that at scale. Today we’re going to talk about the importance of speed of communication when optimizing the customer experience. To help me discuss this topic, I’…

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#473: Meaningful customer dialogue with Christian Ward, Chief Data Officer, Yext 35:50

3M ago35:50

35:50

Many brand customer journeys start with a search that results in a list of irrelevant answers or products, ultimately leading to lost prospects. Instead a true dialogue between brands and customers — which starts with the brand asking basic questions instead of immediately sharing wrong answers — is key to personalization for marketers. Today we’re…

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#472: Improving mixed reality with Dave Kaufman, Meta 32:27

3M ago32:27

32:27

Today we’re going to talk about mixed reality, what it is, how it can be beneficial, as well as how learning from one experience in marketing can improve the next. To help me discuss this topic, I’d like to welcome Dave Kaufman, Senior Director, Global Marketing | VR & Metaverse at Meta. Resources PartnerHero: to waive set up fees, go to https://pa…

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