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LTB Podcast

Stuart Aitken

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The Lift the Bar Podcast is a place where personal trainers can gain education, insight and knowledge from other personal trainers. It's aim is to provide personal trainers with the know-how and inspiration to build the kind of career they want to build. Every week the show will feature interviews with fantastic guests who are at the top of their game in different areas specific to helping personal trainers.
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Welcome to what may be the last episode of the Lift The Bar Podcast. Stuart will soon be departing from his position at LTB, so on this episode, let's take a stroll down memory lane and hear his final thoughts. The LTB podcast may appear again soon in a different guise, so keep your eyes peeled! Find Out More About LTB: Website: https://liftthebar.…
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Is it time for you to open a personal training facility? Before you leap into the unknown, you might want to learn from someone who has been there and done it. In this episode of the Lift The Bar podcast, Stuart talks to Daniel Mee, the owner of MeeFit. Listen to Dan's journey, from repurposing a spare changing room into a personal 121 PT area to o…
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Most personal trainers want to have a steady income. They also want to make a meaningful impact on their client’s lives. Focusing on one specific population of potential clients might help you do both. Can you guess who it is? It’s our mums and dads. Our grandparents and maybe even our great-grandparents! The elderly are hugely underserved by the f…
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We often equate "learning" with our school days. It basically just involved being able to memory a lot of facts. But what if your capacity to learn extends far beyond that, influencing everything from your clients' results to your business's success? And…what if you could...learn to...learn more effectively? In this episode, Stuart is joined by an …
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Welcome to the 400th episode of the Lift the Bar podcast! To celebrate this milestone, we’ve got every staff member at LTB to share their top personal training career tip. Expect to learn the significance of setting boundaries, how to prioritise what's most important for your clients, and why you might need to take advice from your local mechanic… …
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Looking for a new protein shake...how about one made of… fish?! Welcome to an intriguing journey through the annals of the fitness industry. We delve into the genesis of progressive weight training, examine how popular exercises have transformed over the last century, and explore why understanding the past 100 years could be key to flourishing in t…
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Navigating client discomfort is a common challenge in the life of a personal trainer. Whether the pain emerges at the start of a session, during an exercise, or the next day, it can often lead to a cloud of uncertainty. Trainers may question whether the exercises they've prescribed are the root cause of the issue and how best to alleviate it. "Coul…
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Let’s be real. All personal trainers need clients, and this episode will help you get your next one. Plain and simple. In under 20 minutes you’ll learn about six sources of potential clients you can exploit to grow your business, how to write compelling messages and offers that will win our former clients back and why Stuart might be going yachting…
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We're hitting rewind and revisiting a pivotal episode from 2020, honing in on a fundamental element of personal training - facilitating client muscle growth. Join Stuart and Gregg as they dissect the blend of science and art that underpins effective muscle development. Expect to learn about how to the apply the principles of hypertrophy to create c…
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Navigating lead generation in the fitness industry has become increasingly complex. The days of launching a Facebook ad and watching a flood of new leads come in are long past. In this episode, Stuart brings Mark Council back to the Lift the Bar podcast. They delve into how Mark has started created links with other local businesses to make his lead…
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Training female clients often raises a lot of questions for coaches. Do the training requirements for female clients differ from those of male clients? What about the menstrual cycle? Should that affect your decisions? Should we design female training programs differently because of it? In this episode, Stuart teams up with Lauren Conselo-Semple to…
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You can read countless articles about semi-private personal training, but nothing compares to insights from someone who's been through it all. Our guest of the day, Katie Hughes, has successfully created a bustling semi-private personal training business right from her back garden. Join Stuart as he delves into Katie's journey, uncovering why she c…
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Are you a personal trainer not focused on the latest fitness trends or helping clients achieve athletic milestones like running faster, jumping higher, or hitting a double bodyweight back squat? Perhaps you're more passionate about enhancing someone's daily life by enabling them to move easily, confidently climb stairs, or walk unaided. If that res…
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Are you a fitness professional eager to share your knowledge, attract new clients, and earn money? It's time to think about running a seminar! But wait... What if nobody shows up? What if you only end up confusing everyone? And what if you mess up in front of all those potential clients? In this episode of the Lift the Bar Podcast, Stuart welcomes …
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Are you tired of hearing the same old fitness advice like, "Protein is essential for muscle growth," or "Eat veggies at every meal to shed pounds"? So are we. And more importantly, so is your audience. The fitness landscape has evolved, and it's crucial to stand out in this content-saturated world. In this Lift the Bar Podcast episode, Stuart dives…
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“Earn seven figures! Pay off your mortgage! Run your business from Dubai and live like royalty. Everyone in my mentorship did it! Who wants in?!" Advice for online coaches often sounds like this, which, to be frank, is pretty damn shady. Thankfully, on this episode of the LTB podcast, we have Dan and Mike from Biceps and Banter to expose the frauds…
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Hey, you’ve got a gap between your clients, right? Come hang out with Stuart and muse about being a PT. Timestamps 0:56- An underrated investment worth making 4:00- Do you need a part-time job? 5:50- Do PT’s need abs? 11:38- Is your content actually any good? Find Out More About LTB: Instagram: https://www.instagram.com/liftthebar/ Website: https:/…
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In the world of fitness, few have delved as deeply into the realms of business, personal growth, and education as our distinguished guest today. We're excited to welcome back Mark Fisher, the inspirational founder of Mark Fisher Fitness, to the Lift the Bar Podcast as he discusses his new book, The Book of Fitness Business Secrets. Join us and unco…
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Is it that time of the month? The point where you're scrambling around for fresh ideas for your semi-private group workouts? The same old goblet squats just aren't cutting it anymore, and both you and your clients crave something more engaging. Well, never fear! You're not alone! We've been in that "staring blankly at Excel" situation ourselves, an…
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In the last episode of the Lift The Bar podcast, we explored Harriet's journey as she transitioned careers to become a personal trainer. Today's episode features a guest at the other end of the spectrum. Dean Somerset boasts 20 years of experience as a personal trainer. He is a world-renowned course instructor and speaker. Curious about how he achi…
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Are you ready to break free from your 9-to-5 job and turn your passion for fitness into a career as a personal trainer? Making the transition can be a daunting journey, but fear not! You're not alone. Many have successfully completed the switch before you, and you can too. In this inspiring episode, Stuart sits down with Harriet Olliffe, who shares…
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The guys from Lift the Bar are back in full force for another Q&A. Join Stuart, Gregg, and Alex for this week’s episode of the LTB podcast as they dive into a variety of topics that will make your life as a personal trainer much easier. You can expect to learn whether you need to periodise programmes for the general population, how to determine whi…
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Effective communication is vital for personal trainers, so we've invited returning guest Cathy MacDonald from The Art of Communication to join Stuart on today's episode. Together, they explore scenarios PTs encounter in the gym and share tangible actions to make your communication more effective. You'll discover how to discuss money without feeling…
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Are you struggling to differentiate yourself from other personal trainers on social media? With so many others offering similar services, it can be challenging to stand out and attract potential clients. After all, why would they pick your “121 sessions, personalised plans and monthly reviews” over anyone else's?! But don’t worry, we’ve got you cov…
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PT: “Okay, just before we start, I need to check if you have any medical conditions?” Client: “Okay, yes…I’ve got *insert complicated Latin sounding word*”. PT: “Umm… so we might need to check with your GP before we start training.” Most personal trainers have been there before, and let’s be honest, it’s better to be safe than sorry! But do you alw…
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Should you spend ££££ on a machine to measure your client's body composition? Will it help you make better decisions for your clients? Can they really measure someone's body fat? Stuart welcomes Dr. Eric Helms back on the podcast to find out. Along the way, they also talk about research on the relationship between sedentary time and health. You can…
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Is 2023 the year when the robots take over? With the recent release of Chat GPT, many coaches are considering how AI will affect their future careers. Stuart welcomes Dr. Krista Scott-Dixon back onto the Lift the bar podcast to explore this and many other questions. Expect to learn what AI should be used for and what it shouldn’t, why being solutio…
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In 2023, it seems like everyone is an “online coach”. But just because everyone else is doing it, doesn’t mean you should. That’s why this episode from the vault is getting another airing. In this week’s edition, Stuart talks to Dan Smith about all things online coaching. They cover why selling “online coaching” doesn’t work, the importance of desi…
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Are you interested in starting an online group coaching program but don't know how? Look no further! This archived episode of the LTB podcast features Emma Storey-Gordon. Emma’s last intake of the EC method successfully helped 600+ new clients, so she knows what she is talking about! Stuart and Emma cover everything you need to know about online co…
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The world of biomechanics can be a pretty scary place for a beginner. We have pulled this episode from the archive to help you delve into the fascinating world of biomechanics. Stuart talks to Paul Standell about how personal trainers can understand the physics that underlies exercise and how doing so will accelerate their careers and even, get the…
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In this week's episode, Stuart sits down with Ben Pickard to discuss common challenges fitness businesses face. They explore why an increase in clients may not necessarily improve profitability, the viability of trainers opening their own facilities, and how owners can retain top staff. Ben also delves into the ethics of sales and the importance of…
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If you want more clients, you need to build relationships. There are few better ways to do that than writing. In this week's episode, Stuart interviews Ann Hanley. Ann is the Wall Street Journal bestselling author of Everybody Writes and Content Rules. They talk about how you can become a more natural, engaging writer so your future clients get to …
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Personal trainers have a lot of different hats to wear. Business owner. Exercise specialist. Content creator. Nutrition expert. Would it be best for everyone if they took off the nutrition hat? In this week’s episode, Stuart talks to Alan Flanagan about how PTs should deliver nutrition advice. They also touch on how to assess whether other nutritio…
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