Managing Marketing công khai
[search 0]
Thêm

Download the App!

show episodes
 
Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing manage ...
 
WeNeedaVacation.com provides an innovative means of matching Cape Cod, Martha's Vineyard and Nantucket vacationers and homeowners efficiently and inexpensively. Our goal - to support the vacation rental homeowner to create awesome beach vacations. Starting with just 100 listings on Cape Cod in 1997, WeNeedaVacation.com now lists more than 3,500 property listings.
 
Loading …
show series
 
Diane Primo is the CEO of Purpose Brand Agency, an award-winning, Chicago-based public relations, branding and digital marketing firm. She is also the author of ADAPT: Scaling Purpose in a Diversive World. Diane’s focus on impact marketing stems from the belief that brands must be relevant, purpose-driven and committed to consumers to be successful…
 
Russ Mitchinson is the founder and CEO of Rebel Angel Strategy, a company offering unified brand thinking and solutions to ensure a brand's media and messaging are working effectively together. He shares his experience working as a strategist in media, creative and digital agencies, and the impact that fragmented agency rosters, briefing processes,…
 
Chris Cheng is the Managing Director of Jetek Asia Digital, a digital marketing company, expert in developing and implementing digital strategies in the Chinese market. Having worked with many major brands across Australia, the US, the UK, and China, Chris shares his thoughts and insights into the opportunities and the best approach for western bus…
 
James Lawrence is the co-founder and chief marketing officer of Rocket, a leading Australian digital marketing agency. He is also the co-author of the best selling business book, Smarter Marketer. James shares his story from graduating as a lawyer from UTS to co-founding, with his brother David, the web building agency The Web Showroom, which trans…
 
St John Craner is the Managing Director or Argraian, an indepdent agribusiness that helps rural companies win through proven, effective sales and marketing strategies. St John grew up in the farm land of Essex and started his career at McCann in the UK before finding his way to the other end of the earth. Here, his career has spanned corporate mark…
 
Jude Leon is Head of Integrated Marketing at Australian Red Cross Lifeblood - charged with driving marketing to ensure that, amongst other things, national blood stocks are maintained. Jude and David discuss the importance of the organisation, brand marketing in a NFP environment, the complexity of marketing ‘blood donation’ through the funnel, the…
 
Jane Burhop and James Crawley are Creative Directors and co-Founders of Common Ventures, a storytelling and digital communications company celebrating ten years in the industry. They share their experiences of starting a new agency and the lessons they have learned along the way. At the core of Common Ventures has been a philosophy of working with …
 
Anita Zanesco returns to TrinityP3 as a Business Manager following two years of working on the agency side in new business. The experience reminded her of the many challenges and issues that agencies face in pitching and had her reflecting on the invaluable role pitch consultancy plays when managed with the best interests of the client and the agen…
 
Anathea Ruys is CEO Australia, UM. She is also a very well-travelled professional, having worked in Asia, Australasia and the USA. Anathea talks with David about their shared international experiences and the learnings she’s brought back to Australia with her; the importance of recognising the changed world we work in; and her ambitions to raise aw…
 
Matt Bray is the founder of Art Disrupt and the Creative Director of Comms declare, an organisation of advertising, marketing, PR and media professionals who understand the power of communications to create a cleaner, safer climate. He talks about the role creativity plays in addressing the climate crisis and how Comms Declare is collaborating with…
 
Andy Morley is the director of marketing at Uber and Uber Eats, Australia and New Zealand. He was always attracted to marketing, more for the entrepreneurial opportunities, having managed a nightclub while at University. But his formal marketing career included solid grounding in marketing at Campbell Arnott’s and Diageo working on Johnnie Walker b…
 
Nick Hand, the commercially savvy, hands-on agency Finance Director, returns to Managing Marketing to discuss the best and the worse of timesheets. While bemoaned by agency staff, particularly the creative department, they have been an essential tool of the finance department, particularly as the agency fees are still largely based on recovering ti…
 
Ed Howley is the Creative partner at Melbourne's full-service creative agency, By All Means. Like most advertising agencies, they were negatively impacted by the pandemic, particularly one of the smaller but vibrant independent agencies on the scene. But also because being based in Melbourne they had to weather the longest lockdown in the Western w…
 
Drew Baker is the Technical Director and a partner at Funkhaus, an LA based digital agency working at the intersection of strategy, design, content, and technology. Drew shares his thoughts on what makes a great website and how important, but challenging it can be to clear understand who you are and what you want to achieve. He shares his experienc…
 
Andrew Fraser is a Creative Director. He is also the founder of “We Meet At Last”, an enterprise where brands go to work directly with creative talent. The concept arose during a career initially in big network agencies, then smaller indie agencies, freelance and then in-house agencies as a creative, creative director and executive creative directo…
 
Francis Coady is the Chief Marketing Officer at Havas Media Australia, but it is his background in the music and entertainment industry that has shaped his career and his view of building and managing brands. The importance of storytelling and narrative and the strategies to create engagement and build loyalty with the audience that he brings to br…
 
Nisha Rajamani is a long-standing media agency professional and more recently has served on the Media Federation of Australia’s DE&I Advisory Council. She also happens to be an Australian woman with an Indian cultural heritage. David and Nisha discuss her personal cultural journey, events that shaped her views of herself and her professional surrou…
 
Jack Watts is the Global CEO of Bastion, Australia’s largest independent agency, with offices in the USA, New Zealand and of course Australia. Founded in 2009 by Jack and his brother, they have grown through developing and acquiring a formidable breadth of specialist capabilities across the communication spectrum. Sharing their foundation story, he…
 
Adam Murphy has an extensive career in research, insights and innovation, particularly focusing on the brewing industry. This has led him to founding Curioso, to champion a culture of curiosity in the commercial world. Adam shares his belief in the importance of fostering curiosity within organisations as an essential skill. Yet many organisations …
 
Anne Miles is an entrepreneur, founder of the Suits & Sneakers agency, an industry mentor and outspoken advocate for big issues in marketing and society more broadly. In this wide-ranging discussion, David and Anne talk about everything from professional and personal experiences that have shaped them both, to why Anne believes that the ShEqual move…
 
Ryan Gracie is the Chief Marketing Officer of the ASX listed MyDeal.com.au, one of the fastest-growing marketplaces in Australia. But Ryan has built a reputation as a retail brand and business builder, from his days in the bricks and mortar JB HiFi to his role leading the transformation of Catch.com..au to today. He shares his passion and excitemen…
 
Matt Houltham is CMO at Glow, a research platform with the purpose of using research to raise awareness and understanding of how a company’s ESG-related policies and actions affect consumer sentiment and commercial performance. Matt and David discuss insights, politics, ESG in the agency sector and the importance of business and consumers to shapin…
 
Jack Byrne is the founder and Managing Director of Hatched Media. Jack is unusual because he took the bold step of starting and actively running a media agency without having any experience of working in one. What’s more, he’s made a great success of it - Hatched is now recognised as a rising star in the independent agency sector. Jack shares his p…
 
Mish Fletcher is the Chief Growth Officer for IPG (Interpublic Group) Asia-Pacific. She is also an industry professional passionate about public relations and building agency brands and growing agency businesses including OgilvyOne, Accenture Interactive, FCB/SIX and more. It is a skill she has used to build the profiles of the agency leaders she h…
 
Tomasz Pawlikowski, past-Chair of Publicis Communications, and ex-CEO of Publicis Groupe, based in Central & Eastern Europe, is about to embark on the second chapter, the Chapter 2, of his career. But first, he took the time to compare and contrast the two different centuries (20th and 21st) of advertising he had worked, to assess what had happened…
 
Nick Hand, the commercially savvy, hands-on Finance Director, returns to discuss this often controversial topic of payment terms. As a CPA, with more than two decades of experience managing the finances of media, creative, PR agencies and more, he shares his experience and explains the often hidden costs to agencies and their clients of long paymen…
 
Philip Hwang is the APAC Head of Strategy and Michael Vaudrey is the APAC Head of Transcreation at SGK, a global brand experience company. They discuss the role of transcreation globally and the complex market drivers that make transcreation an increasingly important capability for brands. They share the importance of culture in developing and main…
 
Matt Farrugia is the managing partner and co-founder of The Mutiny Group, a marketing technology company that provide brands and their organisations with AI- data analytics platform to analyse and inform marketing and business decisions around marketing mix modelling (MMM) and return on marketing investment (ROMI) at the speed of data. He shares hi…
 
Ho! Ho! Ho! He is the Production Manager of Toys. The Strategy Planner of Distribution. And the Chief Creative Officer of Christmas. A little Sparrow has told us that Santa Claus is coming to town. And he knows who in media, marketing and advertising has been naughty and who has been nice. After the past two years of pandemic blues, we talk with Sa…
 
Dan Ingall is CEO of Big Red Communications, a proudly independent and well-established advertising agency with a rich heritage of great work, particularly in the retail category. Dan and David discuss the essence of great retail advertising and retail clients, in the process debunking some myths and stereotypes about what working with ‘retailers’ …
 
Joe Talcott is a speaker, a mentor and a marketer, who has held major marketing roles in many major brands. But more particularly, Joe is a champion of the importance of creativity in marketing and advertising and has a passion for providing marketers with the skills and practical tools they need to succeed through the business he partners in, Crea…
 
Matt Perfect is a procurement guy. But more than this, he is advocating for diverse suppliers, building social procurement capacity, and focused on doing the deals that matter. He does this through his facilitation and coaching, as a principal of Impact Spender. Unlike many in marketing, Matt believes procurement has an essential role in driving gr…
 
Anthony Freedman is Chairman of Havas, ANZ, Founder and CEO of One Green Bean and Founder and Chairman of HOST. Located in London, Anthony talks about his career in advertising and public relations and how his experience allowed him to embrace opportunities to innovate, not for the sake of being different, but by being unencumbered by industry trad…
 
Nick Hand is a commercially savvy, hands-on Finance Director, a CPA and has more than two decades of experience managing the finances of media, creative, PR agencies and more. He discusses the many challenges facing agencies and their finances and tasks us inside the agency financial nerve centre to remind us that advertising agencies are commercia…
 
Rebecca (Bec) Zemunik is the Managing Director of Digitas Australia and she shares the issues marketers face with not just the digital transformation of their businesses, but the important role data is increasingly playing in developing and managing the customer experience in a world where personal privacy has become a key issue. This focus on the …
 
Back again. This time, Paul Scott, advisor and director at Digital Village, General Manager at Evergreen Digital returns to talk about a subject he is passionate about and that is Agile. Paul co-authored with Andrew Walker, the book Beyond Agile - How to run smarter, faster and less wasteful projects which provides a history of Agile for software d…
 
Guy Wieynk is the global CEO of digital agency, AnalogFolk and he shares his thoughts and ideas of working in digital agencies for the past three decades including AKQA, Publicis and now AnalogFolk on the opportunities for technology to be used in a positive way for marketers and their customers. This is the same philosophy that led to AnalogFolk G…
 
Jodie Catalfamo and Dave Ansett are two of the four founders of Brandvas, a technology platform that places brand strategy and all of the elements that come from this process in the hands of agencies and their clients. Brandvas is an artificial intelligence (AI) platform that provides agencies with the ability to collaboratively develop brand strat…
 
Jamila Rizvi is the Chief Creative Officer for the Nine Network’s Future Women. She is also an author, presenter, political commentator and writes regularly for the Nine Newspapers. She shares the benefits gender equality delivers not just to women, but the organisations they work, the men they work with and society as a whole. Jamila also shares t…
 
Emma Montgomery is the Chief Executive Officer of Leo Burnett. She has had some major global strategic roles at TBWA in LA and Leo Burnett in Chicago and reflects on the role of strategy in agencies and marketing. Having commenced her career in media st Starcom she also explores the roles and opportunities for media and creative agencies working to…
 
Gary Nissim is the Managing Director of Indago Digital and the author of the guide, “How to avoid choosing the wrong digital agency in 27 steps. Gary says he’s taken the best parts (and learnt from the worst parts) of the more than 500 RFPs to provide all a marketer needs to create a seamless Request For Proposal that will help find and appoint a f…
 
Katie Saunders is the GM Marketing at Simplot Australia. Katie and David discuss her strong commercial past and how that has helped her in marketing (as well as how it could help to improve marketing degrees); the power of retailers and how food retail is adapting to modern times; and the present and future food, consumer and data trends that are h…
 
Paul Scott is an advisor and director at Digital Village, General Manager at Evergreen Digital and co-author of the book Beyond Agile - How to run smarter, faster and less wasteful projects. But it is his experience creating the Middle East's leading outsourced call centre operation and building a customer services organisation for over 200 million…
 
Jordan Taylor-Bartels is the Managing Director of Magic, an agency using predictive marketing technology to empower brands to make more efficient marketing decisions and the CEO of Conumdrm. a predictive AI platform. Jordan talks about the practical and ethical challenges facing marketers in a post-cookie world and the opportunities for brands to u…
 
Natalie Davey is an experienced multi-category marketer, having held leadership positions with some of Australia’s most iconic brands including Holden, NAB, Origin Energy, and most recently, Cricket Australia. David and Natalie talk about the power of sports, marketing a passion brand, cricket in the pandemic, being a female in traditionally ‘male-…
 
Linden Deathe is Senior Project Officer at Women’s Health Victoria. She shares her experience in leading the shEqual movement. Linden and Anton talk about the (in)Equality that exists in the Australian Advertising industry. They explore how to prevent and address gender inequality. Linden shares her research that reveals how sexist advertising cont…
 
Dee Madigan is the owner and Executive Creative Director of creative advertising agency Campaign Edge. She is also an author and political and social commentator, regularly appearing on the ABC’s Gruen, Channel 7’s Sunrise, and many others. But her she talks about the art of political and social justice advertising, particularly in the rough and tu…
 
Mike Morgan is the Founder and Director of High Profile Enterprises, a company that has been improving the business results of businesses like TrinityP3 for more than a decade. Mike shares many of the Google search changes that have occurred and their impact on SEO during the past decade. They discuss the latest changes that are occurring now, driv…
 
Emma Terry is Chief Marketing Officer of Tourism Tasmania. Having worked in Australia and international markets in a range of industries from FMCG to NGOs to professional services, Emma talks about the scenario planning she conducted to manage the Pandemic. She talks about the impacts on her team, the changes to her marketing plans, and the flexibi…
 
John Vlasakakis is the Co-Founder and Head of SEO at Next & Co, a pioneering digital performance marketing agency based out of Melbourne. John talks about the value of specialist independent agencies, the huge and complex challenges facing the digital marketing industry, the question of whether or not Google’s delay to FLoC is ‘kicking the can down…
 
Loading …

Hướng dẫn sử dụng nhanh

Google login Twitter login Classic login