Inspiration, motivation, practical career, and business lessons for Sports and Outdoor industry leaders. Join us on an exciting journey! With three decades in the Sports and Outdoor industry, I regret having never had a mentor, and now I’m on a mission to ensure you don’t have the same regret. We aim to become the leading source of inspiration and wisdom for aspiring and current leaders in this field. We’ve embarked on a quest to uncover the valuable career and business insights you need to ...
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The Rock Fight: Outdoor Industry & Adventure Sports Commentary
Colin True - outdoor industry journalist
The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths. If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, o ...
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reflects on how sea kayaking was a formative activity in his outdoor adventure career and ponders what has happened to the paddling category since it's heyday in the 1990's. Has it's popularity decreased? Then Joe Potoczak, Digital Editor of Paddling Magazine, joins Colin and…
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From the ground up: Equip Outdoor Technologies Executive Chairman, Matt Gowar's epic 30-year journey
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In this insightful episode, Equip Outdoor Technologies, Executive Chairman Matt Gowar shares his remarkable 30-year journey in the outdoor industry, from founding Equip Outdoor Technologies to acquiring and leading iconic brands like RAB and Lowe Alpine. He delves into the highs and lows of entrepreneurship, the strategic acquisitions that propelle…
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The EXPLORE Act, Stop The Crocs! & Teqball Rules
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Start your day off the right way with a healthy dose of headlines from your pals here at THE ROCK FIGHT (an outdoor podcast that aims for the head)! Today your humble rock fighting duo Colin True & Justin Housman tackle the following topics (with time codes): What is Justin doing this weekend? Will he try indoor rock climbing? (01:03) What foods ca…
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Bike Bags and The Perfect Beer To Go In Them (Gear & Beer!)
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It's Friday and that means it's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and on today's edition of Gear & Beer we're loading up the bikes! For the first time in G&B history both Justin and Colin are reviewing a piece of gear and today it's all about bike bags. First up Colin reviews the…
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Trail Runners Replace Boots, Rabbit's Running Shoes & Unisex Sizes
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's a grab bag of outdoor topics! Colin answers a listeners email and addresses comments about unisex sizing as well as addressing their concerns regarding a recent interaction they had with a notable boot brand. Lastly, Colin gives his thoughts on the recent news that Rabbit Runn…
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Going Deep On Adidas, Deckers & Lulu (Footwear Headlines)
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going deep on recent footwear headlines with a real life footwear designer! Richard Kuchinsky has been making footwear for over 20 years and is the Founder of The Directive Collective, an agency that partners with brands to go from concept to production in the running shoe sp…
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The Top 10 Fastest Growing Outdoor Brands, Sunny Stroeer Makes Skiing History & California Skiers Head To The Emergency Room
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Monday's are for headlines here on THE ROCK FIGHT! Today Colin & Justin dig into some of the more notable stories to come out of the outdoor industry and community over the past week. On the docket this week: A new report lists the top 10 fastest growing brands at specialty outdoor retailers. Can Justin name them all? (04:29) New data reported by T…
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Hoka Mafate Speed 4 + Athletic Brewing Free Wave Hazy IPA (Gear & Beer!)
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It's Friday and that means it's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and on today's edition of Gear & Beer we're getting athletic! Justin has recently gotten back into trail running so today he and Colin break down the Hoka Mafate Speed 4 and go deep into the trail running category …
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Do Not Attend Your Friend's Wedding... Go Hiking Instead
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin leverages his age and experience to tell all the young people out there why they need to cancel wedding season. Folks in their 20's are all anticipating summer when they want to go on big outdoor adventures but they have also been invited to like a dozen weddings. Well THE RO…
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The Business Of Reviewing Gear With Stephen Regenold (aka The GearJunkie)
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we welcome Stephen Regenold the OG GearJunkie to get a behind the scenes look at the world of reviewing gear. Stephen started GearJunkie in 2002 as a newspaper column that eventually became one of the go to website's for gear enthusiasts and newbies alike. Today he sits down with C…
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Secondhand Apparel's Big Jump, Reflecting on Jasmin Paris At The Barkley & You Can Have Dinner In Space For $500k
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin take their weekly turn through some of the headlines to come out of the outdoor community and industry over the past week. On the docket for this week (with time codes if you want to jump around): A closer look at Jasmin Paris's record setting finish at the Barkley…
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Slumberjack Big Timber Pro 0° Sleeping Bag + Budweiser (Gear & Beer!)
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's Gear & Beer Friday and on this episode we're talking about two classics. If you can only have one sleeping bag would you make it your super high end backpacking mummy style bag? You could, but when you go car camping wouldn't you be so much more comfortable in an old school fl…
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Do Ingredient Brands Still Matter & Could They Shape The Future Of The Outdoor Industry?
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going deep on INGREDIENT BRANDS! Ingredient brands are material and textile manufacturers like Gore, Cordura, Polartec or Primaloft. Folks that actually make the materials and fabrics that brands use in order to craft the gear and apparel we all love to buy. A history of inno…
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The State Of Outdoor Retail with Wes Allen
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is joined by Wes Allen to talk about what is happening at outdoor retail. Wes is a principal of Sunlight Sports in Cody, WY and has had a long career in the outdoor industry. In addition to his work at Sunlight, Wes has also spent time at both REI and Chaco. Today Wes talks w…
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Welcome To Everest Basecamp, The 2024 Barkley Marathons & RIP David Breashears
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time to run through some headlines that have come out of the outdoor industry and community over the past week. Colin & Justin run through the following topics: Ethical concerns for our backyard trails (06:56) A new welcome to basecamp sign for Mt. Everest (09:30) A lawsuit ov…
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Leading with Heart: Oberalp Group VP, Ruth Oberrauch's Journey in Outdoor Innovation
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Step into the empowering world of Ruth Oberrauch, the trailblazing Vice President of the Oberalp Group, as we explore her remarkable journey across various domains of marketing, HR, sustainability, and brand management. Our latest episode unveils Ruth's story, from her initial uncertainties to her profound impact on the outdoor industry. Hear about…
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Scarpa SL Active + Deschutes Black Butte Porter (Gear & Beer!)
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's Friday, which means it's time for... GEAR & BEER! This week we're prepping for hiking and backpacking season as Justin gives us his review of the Scarpa SL Active and pairing this classic full grain leather hiking boot with Deschutes Black Butte Porter. How do these boots comp…
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Adidas Made A Single Use Shoe, Cascale's Red Carpet Event & This Week In Greenwashing with Sophie Benson
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) environmental fashion journalist Sophie Benson returns to talk about what is happening on the sustainability front. Topics today include: Adidas has quietly made a single use shoe (01:57) Inside the Sustainable Apparel Coalition name change (08:17) This week in greenwashing: The Ka…
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Cotopaxi: Doing Good or Just A Trendy Outdoor Vibe?
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin takes a peek under the hood of Cotopaxi following their announcement last week about the return of the Questival, their college student focused outdoor adventure race series. Over the past ten years Cotopaxi has grown because of their vibe, their stated purpose of creating 'G…
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Black Diamond's Big Reset, Cole Brauer's Record Trip Around The World plus A Gear & Beer Mailbag
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin kick off your week with a batch of headlines to come out of the outdoor industry and community. This week the boys hit the following: Gear & Beer first episode mailbag (10:02) Black Diamond's big line cut (18:26) The tragic death of an avalanche forecaster (28:43) …
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From Global Stages to Startup Success: ARION CEO, Markus Hupach’s Leadership Journey in Sports&Tech
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Dive into an enriching conversation with Markus Hupach, CEO of ARION, and explore the vast terrain of leadership within the sports and outdoor industry. With an expansive career that includes pivotal roles at Runners Point, Sport 2000, and ASICS, Markus brings a wealth of experience and a deep passion for sports that started in his childhood. This …
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Kona Unit X + Founders All Day IPA (Gear & Beer)
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we are excited to debut a new weekly segment...GEAR & BEER! This is reviewing gear, THE ROCK FIGHT way because largely speaking gear reviews have become pretty boring. There's rarely a 'so what' in these reviews because stuff mostly works. So Colin and Justin are here to throw rock…
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Can Outdoor Apparel Brands Commit To Unisex Sizing?
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) design executive Michelle Rose returns to break down a recent story about unisex sizing at outdoor apparel brands. A recent REI blog post talked about how unisex sizing is starting gain traction in the outdoor apparel world. But a deeper look reveals shallow penetration with outdoo…
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Karma Points: A Running Diary Of A Recent Outdoor Adventure
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we are celebrating the return of spring with a running diary of Colin's most recent mountain bike ride. Trail etiquette is super important and bad behavior during our time on trail can result in bad karma. Today on the show Colin keeps a running diary of the people he encountered o…
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NYC Record High Bike Deaths, The Return Of The Woolly Mammoth & Choppers Head Back To Everest
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin take their weekly look at headlines coming out of the outdoor industry and community. This week the boys talk about the following: Khumbu authorities ease helicopter restrictions on Everest; you still have to bag your poop though. (05:16) A record number of bikers …
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Transforming Passions Into Purpose: OIA CEO Andrew Denton's Journey in the Sports & Outdoor Industry
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Join us for an inspiring episode of "Sports+Outdoor Mentors," where we delve deep into the captivating journey of Andrew Denton, CEO of the UK Outdoor Industries Association. With nearly four decades of experience, Andrew shares his remarkable story from aspiring zookeeper to a leading figure in the sports and outdoor industry. Discover how his pas…
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The Future Of Outdoor Media with Caley Fretz
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Caley Fretz from Escape Collective joins the show to talk about the future of outdoor media. Escape Collective is a cycling focused digital outdoor media company that relies entirely on paid subscribers. No print magazine or online advertisers and a year into their existence they a…
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Deckers Reveals The Super Sneaker: A Rock Fight Emergency Reaction!
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's an emergency reaction to Tuesday's breaking news: the release of the 'super sneaker' from Deckers. On Tuesday afternoon Footwear News dropped an article with all of the details around the much hyped super sneaker brand that Deckers has been teasing since last year and (spoiler…
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The Wolves & Vultures Of The Outdoor Industry
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reacts to the news that came out last week that TJX is going to open 26 new Sierra stores over the next year. Using his own experience working with a closeout ninja, Colin looks at the real problem we have in the outdoor industry: making too much stuff. Be excited because thi…
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President & CEO Juan Vargues Unveils Dometic's Bold Leap from Industrial Giant to Outdoor Icon!
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Join us in an enlightening conversation with Juan Vargues, the dynamic President and CEO of Dometic Group, on this episode of Sports and Outdoor Mentors. Delve into the compelling story of a leader who transformed an industrial heavyweight into a trendsetting outdoor lifestyle brand, making waves across the globe. In this deep dive, Juan Vargues sh…
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Navigating PFAS-Free Outdoor Apparel, The Biggest Snake In The World & The Latest From Outdoor Tech
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin gather to tackle the following topics and headlines to come out of the outdoor industry & community from the past week. Are you planning on swapping your current outdoor apparel for PFAS free replacements? (04:47) New moons discovered orbiting Uranus & Neptune (15:…
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Don't Move To A Mountain Town (Unless You Really Want To)
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Emily Holland returns to chuck a few rocks at mountain towns. Colin and Emily redefine how we should view outdoor towns as they recount their journeys and moves to various outdoorsy locations in the United States. Then Emily (currently a Colorado resident) picks apart Colin's rules…
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Arctic Ascent Falls Flat: Breaking Down Alex Honnold's New Show
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) our expert on all things rock climbing Kris Hampton returns, this time to talk about the latest offering in climbing entertainment: Arctic Ascent with Alex Honnold. The new 3 episode show by National Geographic (available on Disney+) has Honnold leading a team of climbers and clima…
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Time Is A Flat Circle (Especially In The Outdoor Industry)
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we are going back in time and talking about the history of the outdoor industry. Thanks to the fine folks at Utah State University's Outdoor Recreation Archive we've been having a look at some old copies of Specialty News (aka SNEWS) and you know what we have learned? The business …
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Fuelling Success Through Failure: Salomon President & CEO Franco Fogliato's Impact in the Industry.
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In this captivating second episode of our two-part series on Sports and Outdoor Mentors, we dive deep with Franco Fogliato, the visionary CEO and President of Salomon. Starting from humble beginnings in junior sales roles, Franco quickly ascended to leadership positions at industry giants like The North Face and Columbia Sportswear, bringing a weal…
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Merrell Plays The Lifestyle Card, Seattle Cougar Attack & A Rescue On Mount Washington
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin Housman celebrate Justin's one year Rock-aversary by running through the headlines! The two hit the following news stories to come out of the outdoor community and industry this past week: A cougar attacked 5 cyclists just east of Seattle (07:18) Wolverine CEO anno…
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WEAK LAYERS: Skiing, Partying & Growing Up
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're talking about WEAK LAYERS; the movie taking the outdoor community by storm from filmmaker Katie Burrell. Lauded as a throwback to the hilarious ski movies of yore but with a refreshingly different perspective, WEAK LAYERS tells the story of a filmmaker in a ski town who needs…
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The Mid-Winter State Of The Ski Season with Paddy O
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Paddy O'Connell comes back for his record setting 5th appearance to check in on how things are going in the mountains this winter. Dubbed by some as the "Mayor of Skiville", Paddy has a straight passion for making turns and today the mayor is here to give us a state of the season. …
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The 10 Ways We Fall Down In The Outdoors
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reflects on what he's learned from Batman and reflects on the different ways we fall down when we pursue outdoor adventure sports. There are 10 classifications of the way we fall when we go skiing, hiking, paddling, running, biking, surfing, climbing and all the other cool st…
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Trailblazing Success: Franco Fogliato's Journey from the Dolomites to the Helm of Salomon
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In this gripping first episode of a two-part series of Sports+Outdoor Mentors, we dive deep into the life of Franco Fogliato, a luminary in the sports and outdoor industry and the visionary CEO and President of Salomon. From humble beginnings in a small Italian town, Franco shares his transformative journey through pivotal moments, from rejecting a…
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Poop Bags For Everest Climbers, History Made At Pipeline & Questioning The Value Of Outdoor Apps
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin Housman take a spin through some of the stories to come out of the outdoor industry and community over the past week. This week the pair take on the following topics: Everest climbers will be required to pack their poop off of the mountain and local authorities in …
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Blue Zones: The Secret To Long Life Or Another Pre-Packaged Lifestyle?
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Mountain Gazette's Kyle Frost returns to break down his latest column. You may have heard of Blue Zones, which are places on our planet where residents tend to live longer than in most locations. But how much of that is a packaged lifestyle trend and what is actually real? Kyle too…
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The EXPLORE Act Explained with Jessica Turner from the Outdoor Recreation Roundtable
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Jessica Turner returns to the show to break down the Expanding Public Lands Outdoor Recreation Experiences, or EXPLORE, Act! Shortly after Jessica's first appearance on THE ROCK FIGHT, the EXPLORE Act unanimously passed through the House of Representatives Natural Resources Committ…
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The Position Every Outdoor Company Needs To Guide Their Brand and Products
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin talks about how Fischer Skis and every other brand out there needs to have a Brand [CENSORED]... we want to write the word but we also don't want this episode flagged by the podcast gods. Don't worry though, you'll hear the word over and over again while listening to this epi…
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Transforming Tradition: Ordnance Survey MD, Nick Giles, on Digital Revolution & Leadership Passion.
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Dive into an inspiring Sports+Outdoor Mentors episode featuring Nick Giles, Managing Director of Ordnance Survey Leisure. Despite audio challenges, this interview at their headquarters is a goldmine of insights on overcoming personal adversity, leading digital transformation in a traditional map-making company, and the crucial role of passion in le…
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The Enhanced Games Are Coming, Shark Attacks Doubled In 2023 & What To Do About Airline Waste?
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin Housman celebrate Justin's return from vacation by breaking down some recent headlines to come out of the outdoor industry and community. The pair discuss the following! The Enhanced Games Are Coming: (08:37) The ESports Olympics Are Coming: (16:40) Shark Attacks D…
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The State of Outdoor Podcasts with Emily Holland
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) podcast strategist Emily Holland sits down with Colin to talk about all things podcasting. Despite being less than 20 years old, podcasts are now an established part of the media ecosystem and are expected to generate over $4 billion in advertising revenue in 2024. And for outdoor …
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Trail Advocacy For Dummies & What To Do About Poor Trail Etiquette with Susie Murphy of the SDMBA
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin welcomes the Executive Director of the San Diego Mountain Biking Association, Susie Murphy, to provide a deeper understanding on some recent Rock Fights. First the pair breakdown the issues that Colin detailed in last November's episode of THE ROCK FIGHT about poor trail etiq…
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Lululemon's New Shoes & Icebreaker Misses Their Plastic Removal Deadline
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin gives his thoughts on the public messaging of two headlines to come out of the outdoor industry last week. First up is the news that merino-centric apparel maker Icebreaker missed their 2023 deadline to remove plastic fibers from their products. After that Colin digs into the…
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Transforming Leadership and Culture in the Fast Lane: Insights from On's Chief People Officer
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Discover the Art of Leadership and Cultural Innovation with Noa Perry-Reifer, Chief People Officer at On Join us with Noa Perry-Reifer, the visionary Chief People Officer at On, the renowned sports and outdoor brand making waves worldwide. Noa reveals the secrets behind fostering a thriving culture of innovation, driving exponential growth, and lev…
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