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Hello, plastic-free oceans!

Keep Sweden Tidy Foundation

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Join in on the ride towards a circular plastics economy in Sweden! Malin Leth and Jane Falkstranden are meeting with businesses that are moving away from taking, making and wasting. This podcast forms a part of the Ocean Alliance initiative that supports organisations in the transformation through seminars, workshops, podcasting and a toolbox.
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Jane and Malin talk to Emma Hagman, Sustainability Strategist at Götessons Design Group, and Andreas Hultfeldt, Sales Manager at Akustikmiljö, about the five Rs (refuse, reduce, reuse, recycle and restore). Links Learn more about Akustikmiljö Learn more about Götessons Follow us on LinkedIn Credits Artwork: Giancarlo Mitidieri Jingle: Frans Sjöberg…
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Evelina discusses action at the individual level to increase recycling, with Amanda Berg, communication and PR manager at Isadora and Martin Stenberg, head of sales at Bower. Links Learn more about Bower & Isadora Follow us on LinkedIn Read the report "Hello, businesses rethinking plastics!" Credits Artwork: Giancarlo Mitidieri Jingle: Frans Sjöber…
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Evelina discusses alternative single-use laminate products for the healthcare sector, with Henric Nedéus, deputy managing director and head of business development at Cellcomb.    Links  Learn more about Cellcomb Follow us on LinkedIn Read the report "Hello, businesses rethinking plastics!"   Credits  Artwork: Giancarlo Mitidieri   Jingle: Frans Sj…
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Evelina discusses the concept of superior flowability and the development of FibraQ and localised production with Sara Georgsson, Head of Business Development and Sales at Bio Fibertech. Links https://www.fibra-q.com/ Credits Artwork: Giancarlo Mitidieri  Jingle: Frans Sjöberg Bởi Jane Falkstranden, Malin Leth, Evelina Lundqvist, Sara Georgsson
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This episode is one of many interviews made as a part of the work on our first-ever whitepaper, where we say hello to businesses that are rethinking plastics. This time, Evelina explores the recycled content mix in sound absorbers with Patric Gustafsson, site managager at Akustikmiljö in Falkenberg and Emma Hagman, sustainability strategist at Göte…
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This episode is one of many interviews made as a part of the work on our first-ever whitepaper, where we say hello to businesses that are rethinking plastics. This time, Evelina discusses the work behind building strong communities and forming partnerships to drive environmental change with Xenia Brundin, co-founder of Ribban Beach Camp. Links Ribb…
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Malin and Jane discuss the coming episodes with Evelina Lundqvist, that’s all about sharing insights from businesses that are rethinking plastics. Working on our first-ever whitepaper on this topic, Evelina has a lot of audio and written material in the making! Learn more about the report "Hello, businesses rethinking plastics!" here Credits Artwor…
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Malin and Jane explore the plastic pollution situation in the Baltic Sea, together with Eva Blidberg, Marine litter expert at the Keep Sweden Tidy Foundation and Per Normark, scuba instructor and chair of Global Underwater Explorers (GUE) Sweden. The talk is framed around these questions Q1. What have you learnt from a decade of litter measurements…
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Malin discusses the circular flow of one of the materials used in cars; plastics, and the development of plastic circularity with Andreas Frössberg, CEO of the Swedish Car Recyclers Association. The talk is framed around these questions: Q1. If we look at the car as a product in a circular flow, how would you describe it, Andreas? (01:26) Q2. How m…
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Malin and Jane explore the impact of lost, discarded or abandoned fishing gear and what action is taken from a global to local scale to stop it with Inger Melander, Expert Fisheries and Market at WWF. The talk is framed around these questions: Q1: How is lost or abandoned fishing gear a problem? (01:16) Q2: Do you know of any initiatives working to…
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Malin discusses how the Single-Use Plastics (SUP) Directive was landed in Sweden with Anna Cedrum and Malin Johansson, responsible for the implementation of the SUP in Sweden and working at the Ministry of Environment. The talk is framed around these questions: Q1. What’s the base for the directive? (01:24) Q2. For how long did the negotiations run…
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Malin discusses the importance of plastic crediting standards and the role it plays in the bigger picture with the Plastics Lead of Verra, Maggie Lee. The talk is framed around these questions: Q1: In the broader perspective, why are plastic crediting standards of importance? (01:18) Q2: Looking at systems change and the leakage of plastics, what c…
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Malin explores what the SUP directive means in practice for business and what some of the first steps to be taken are to be aligned with the Directive, with Frida Änghede, Public Affairs Manager at the Keep Sweden Tidy Foundation. And also, speaking of actions, Malin and Jane are sharing a tool to get a snapshot of some of the things to consider wh…
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We’ve got to close the loop on plastics, eliminate the leakage and ramp up the way we use resources repeatedly. But, how will we change the way our system is functioning today, going from a linear setup to a fully circular plastics economy? This is the first live seminar in a series of six, where Malin Leth and Anders Milder introduce the game plan…
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Malin talks about how the roadmap for sustainable use of plastics could help businesses in the transformation towards a circular plastics economy, together with the national plastics coordinator Åsa Stenmarck, at the Swedish Environmental Protection Agency. The talk is framed around these questions Q1. What priority areas are there? (00:23) Q2. How…
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Malin explores the misconception about plastics that’s something that would say poof and then disappear, together with Johanna Ragnartz, CEO of the Keep Sweden Tidy Foundation. Call to action: What’s the worst plastics-myth you know? Send us a text or voicemail to oceanalliance@hsr.se and let's debunk the myths together! Credits  Artwork: Giancarlo…
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Malin dives deep into the unknown of recycling, what barriers there are to the increase of it and how co-creation plays a role in overcoming the challenges with Lena Stig, Sustainable Plastic Use at the Swedish Environmental Protection Agency (EPA). The talk is framed around these questions: What is the current status on material recycling in Swede…
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Malin discusses the two Rs – reuse and recycle – what it means in practice and the different material streams there are to it with the national plastics coordinator of the Swedish Environmental Protection Agency, Åsa Stenmarck. The talk is framed around these questions: Q1: Would you prefer a closed-loop recycling scheme or an open-loop recycling s…
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Malin explores the reasons to why we are leaking and how it’s connected to the plastic problem in Sweden with the CEO of the Keep Sweden Tidy Foundation, Johanna Ragnartz. The talk is framed around these questions: Q1: If I'm a business, how do I know if I'm leaking? (01:42) Q2: How are plastic products and packaging a problem in Sweden? (03:09) Q3…
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Malin discusses the global plastic pandemic and how plastic credits could be used for approaching a net circular plastics economy with the Plastics Lead of Verra, Maggie Lee. The talk is framed around these questions: Q1: What is your take on the elephant in the room, our consumption? (01:22) Q2: Why are we even thinking about plastic credits? (02:…
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Do you produce, sell, provide, buy or use any types of plastics in Sweden? Or have you been waiting for the plastics market in Sweden to change? Then, this is the podcast for you! Come and join in on the ride towards a circular plastics economy in Sweden. Yes! We are moving away from taking, making and wasting together with the market on plastic pr…
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