“What change becomes possible when 100,000 people are impacted by your work?” This question came to me one day, and I have been working to find the answer ever since. Hi, I’m Jess and I help online course creators amplify their influence and create a movement with their message. On this podcast, I am sharing the simple strategies and systems to help you impact more people with your programs so you can create quantum growth in your industry. You’re listening to the Quantum Course Creator Podcast!
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As I close the book on a year of unexpected twists and turns, both in business and personal life, I'm choosing to gift myself a hiatus from my beloved Quantum Course Creator podcast. Four years of weekly content creation has been an amazing journey, but now it's time to step back, recharge, and plan the next phase of this adventure. This short yet …
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Master the Instagram Game as a Course Creator
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Are you leveraging Instagram to its full potential as a course creator? If not, you're leaving money on the table! Today's episode promises to enlighten you on the nitty-gritty of the Instagram algorithm and how to make it work for you. We'll explore the intricate ways of creating content that appeals to the algorithm and gets your course in front …
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Revolutionizing Your Product Launches: Strategies for Attracting High-Quality Leads
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Are you ready to transform the way you approach your product launches? I, Jess, am here to be your guide. This episode is all about how to attract higher quality leads for your launches by pre-qualifying them. We'll discuss strategies such as breadcrumbing your audience along the way and timing your ad spend to build trust and let people qualify th…
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Triumph Over Launch Trauma: From Expectations to Achievements
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Ready to shatter your launch goals without suffering from launch trauma? I'm Jess, your guide on this journey, and this episode is brimming with strategies to help you do just that. We'll be exploring the critical difference between launch goals and launch expectations, and I'll be sharing personal experiences and practical insight on how to set ta…
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The Game-Changing Power of Ads in Course Creation
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Imagine doubling your business growth overnight through effective advertising. This episode of Quantum Course Creator is a gold mine for course creators like you, pulling back the curtain on the power of ads and how they can revolutionize your business. I, Jess, unpack how ads have evolved over time and debunk the misconceptions surrounding them. W…
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The Downfall of Harmful Marketing and the Rise of Ethical Tactics
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There's an unspoken rule in the marketing world: exploit your customers' insecurities. But what if we told you, this is a detrimental practice that can do more harm than good? In this conversation, we're taking a stand against harmful marketing techniques that toy with potential customers' self-worth. We dissect the prevalent use of unwanted identi…
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Ready to level up your online course and stop trading time for money? This episode reveals why your signature course is the ultimate scalable offer and how to create one that caters to various learning styles, abilities, and needs. With my years of experience in creating countless courses, I'm sharing my insights on scalable delivery systems that d…
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Introvert-Friendly Market Research for Course Creators
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Ever wondered how you can effectively conduct market research without the dread of small talk or lengthy conversations? Well, you're in for a treat as we'll reveal strategies to tap into the pulse of your potential course's demand by smartly evaluating your competitors. From decoding the specific problems they solve to understanding their pricing s…
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Creating Content That Converts to Cold Traffic
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Ready to uncover why your content isn't resonating with your audience and make a radical transformation? What if you could create content that not only grabs the attention of the cold traffic but also converts them into paying customers? This episode is here to shine a light on those critical questions. We delve into the dynamics of content creatio…
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Achieving Six-Figure Success: A Journey through Transformation
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Are you ready to transform your business by focusing on your core values, streamlining your offerings, and speaking in the language of your clients? Throughout this episode, I invite you along on my journey of reflection and growth, recounting the personal and professional breakthroughs that have led to the creation of a six-figure business. Tune i…
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Transforming Content into Conversion: The Secret Formula for Successful Course Clients
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Are you tired of creating content that just isn’t hitting the mark with your audience? We're here to help you rework your strategy with our latest episode, where we uncover the secret formula for crafting content that will convert followers into course clients. We promise you'll walk away understanding the importance of answering five key questions…
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Flipping the Script: Creating a Sales Page Before Launching Your Online Course
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Let's take a moment to flip the script, shall we? Ever considered creating your sales page before everything else when you're marketing your online course? I'm Jess, your guide on this unconventional yet effective route to strategically plan your course promotion. As we walk through the episode, I'll shed light on the hidden power of a well-crafted…
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The Game Changer: Crafting Content that Sells Courses
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Ready to step up your game as a course creator in this digital era? Get ready to unlock a whole new way of leveraging content to maximize your course sales. We'll be peeling back the curtain on how to create compelling content that not only keeps your audience hooked but also drives them towards transformation. We'll be gently nudging you away from…
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The Recipe for a High Converting Webinar
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Ever thought webinars are dreary and tiresome? What if I told you they are the most potent weapon in your marketing arsenal? In this spirited exchange, we expose the common pitfalls that make webinars dull and monotonous, like running for too long, lengthy introductions, and packing way too much content. More importantly, we share the secret recipe…
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Exploring the Downfall of Mega Courses and the Rise of Result-Oriented Learning
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Are mega courses a thing of the past? And, as course creators, how can we ensure our programs deliver results? Let's dive into these thought-provoking questions together in this enlightening episode. We'll scrutinize the current state of the online learning market where students often feel swamped and unfulfilled by mega courses, typically priced b…
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Redefining Productivity: Unconventional Approaches to Financial Abundance
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Are you ready to shift from the conventional paradigm that equates your worth with your productivity? The minute you hit play on this podcast episode, the journey to redefining your belief system begins. We'll share our personal stories and insights on how escaping this cycle was a game-changer in our journey as entrepreneurs. We'll discuss how we'…
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Unleashing the Power of Simplicity and Targeted Messaging for Business Success
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Ready to discover the power of simplicity and targeted messaging in achieving business success? Join me as I lay bare the strategies and insights that propelled my business to hit a whopping half a million dollars from course sales in a span of three years. Get ready to learn how honing your messaging and narrowing down your offers can help you res…
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The Roadmap to Captivating Your Dream Clients and Expanding Reach
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Ever wished there was a magic wand to skyrocket your visibility and grow your audience without draining your resources on ads? Well, here's your golden ticket! We're diving deep into practical and effective strategies that will help you stand out in your industry and attract your dream clients. We unpack six distinct approaches to increase your vis…
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Unlocking the Power of Marketing: A Deep Dive into Quantum Launch Strategy
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Ready to unlock the powerful secret of human design in marketing and connect on a deeper level with your audience? This episode is a treasure trove of wisdom as we venture into the realm of Human Design and its profound impact on marketing decisions and strategies. We unpack the five primary categories of Human Design authorities and their crucial …
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Are you struggling to get your content to spark interest and convert leads? Let me share with you a new perspective on content creation that I learned from a Girl Scout campfire building lesson! Picture your content as a campfire built from three types of "wood" - Tinder content that catches attention swiftly, kindling content that keeps interest a…
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Unlocking the Secret to Buyer Readiness: Enhance Your Marketing Strategy with a Customer-Centric Approach
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Are you struggling to understand why people aren't purchasing your offer? Discover the secret behind buyer readiness and enhance your marketing strategy! In this episode, we break down the four stages of buyer readiness - problem awareness, solution awareness, product awareness, and purchase readiness - and discuss how to create content that speaks…
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Have you ever experienced a failed launch, and felt discouraged by the outcome? We've been there. In today's episode, we take you through my personal journey from a flopped launch to generating over half a million dollars in revenue with the same program. Trust us - it's not as unattainable as it may sound. We turned a $297 course into a thriving b…
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Course Content Evolution: Adapting and Growing with Your Students
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Ready to level up your course content and make a greater impact on your students? Discover the secrets to designing a program that caters to various learning styles, creates a more accessible learning experience, and scales seamlessly with your growth. I'll walk you through practical strategies for enhancing your lessons and keeping your students e…
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Unlocking Financial Freedom: Mastering Money Mindset and Scaling Your Business with Gina Knox
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Want to become unbothered about money, save for the future, and scale your business? Tune in to our eye-opening conversation with money coach Gina Knox, the creator of Six Figure Saver and the Seven Figure Wealth Mastermind. Gina has completely transformed the way I think about making and saving money in my business and personal life, and I'm excit…
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__ Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app? I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance. Reviews help us get seen. Plus, we all like heari…
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The importance of knowing your numbers with Katie Ferro
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I love informal business conversations, and I have some of the smartest friends in the business. So for today’s episode, I am letting you in on a conversation I had recently with my bookkeeper and dear friend Katie Ferro. Katie is a bookkeeper for course creators and a business coach for bookkeepers and she has been in the back end of my business f…
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When to outsource your sales copy with Dani Paige
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Your sales page is one of the most valuable assets in your business. And your copy, the words that compel people to buy, are the most important part of your sales page. So when is it time to bring in a professional? Great question- and one I am helping answer today on the podcast! I am sitting down with my friend and former client Dani Paige, sales…
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Is your business energetically profitable?
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Something I have been thinking more about recently is how I am spending my time and energy. We often think about the financial profitability of our business, but not often the energetic profitability. In this episode, I am sharing: How to determine how profitable your business is energetically The key questions to ask when considering energetic pro…
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Want to scale? Here's how to know if you are ready!
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Struggling to scale your online course? In today’s episode, I am breaking down how to design your course to scale, so you can serve more students all year long. In today’s episode you’ll learn: The secret to getting clients started right How I get feedback from clients along the way How to get more referrals without having to ask for testimonials D…
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I have a tough pill to swallow today. And I am going to share a mistake you might be making that could be sabotaging your business (without you even realizing it). In this episode, I am sharing: Why you shouldn’t pivot your business to fit your personal interests The difference between building a personal brand and a business The real purpose of yo…
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As I am sure you know by now, sometimes life kicks you in the face. And if you are building a personal brand business, or have a program that includes a LOT of delivery, this can really be detrimental to your business! If you suddenly and unexpectedly lose the capacity to show up for your business, how do you keep things running smoothly? In this e…
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What is a funnel? Good question. It's not just a thing that helps you pour liquid into a smaller container. Though it is that too. No, today I am talking all about automated sales funnels, and what kind you need in your business. There are 3. In this episode, I am sharing: What a funnel actually is Why you need 3 of them The super secret funnel you…
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Did you know that not all Live Launches are created equal? It’s true. And if you are having a BIG live launch every single quarter, not only are you working too hard, you are wasting your time. There are actually 3 different types of live launches that you can leverage in your marketing plan, and each one has a different focus. In this episode, I a…
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A 3% conversion rate is pretty standard in the online marketing industry, but what happens to the 97% of people who don’t buy? They were interested in learning more about your program enough just a week or two before to opt-in, so what gives? We tend to hyper fixate on the 3% and completely forget about the 97%. So on today’s episode, I am sharing …
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If you aren’t proactively adding new leads to your funnel, your automated sales funnel will dry up pretty quickly. And if you have ever struggled to scale a course, you probably know this pretty well. New leads are what keep the funnel flowing- so how do you bring in new leads regularly? That is exactly what I am sharing in this episode. I am break…
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Ever heard of the compound effect? It's this theory that small continual actions add up to big change, because they compound. They stack on top of each other and create exponential growth. This is exactly the theory behind “Quantum Launching”. It is a style of marketing that uses the power of compounding to create exponential growth in your sales a…
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Is your lead magnet the carrot that is attracting the right rabbit for your offer? If you have a list full of people who aren’t ready to buy or who aren’t right for your offer, my guess is no. And that’s ok! But it's an opportunity to change that! On today’s episode I am sharing the 5 different kinds of lead magnets, and how to choose the right one…
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You don't need more leads. You need this instead.
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The truth is, the way you have all been taught to grow your list isn’t working. It stopped working about a year ago, but we’ve all just been trying to catch up since 2020 that no one has noticed. Well, I noticed. And in this episode, I am sharing why trying to attract more leads is actually the reason your launches and funnels aren’t converting. In…
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In a world where online education is becoming more and more widely available, there is an important consideration you should take when it comes to HOW you serve your audience. With an abundance of learning styles and different ability levels, it is critical you consider accessibility when creating your content and courses online. In today’s episode…
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New Year, new biz! It’s pivot season! And on today’s episode, I am sharing why you might want to put down the matches, and think a second before you burn your whole business down. If you are feeling an urge to pivot right now, this one is for you. In today’s episode you’ll learn: When it is a good time (and NOT a good time) to pivot in your busines…
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In an industry that tells us to “go fast and break things”, I am going into the new year with a completely different mantra. Instead of running as fast as I can, and throwing spaghetti at the wall, I believe intentionality and focus are in. In today’s episode you’ll learn: The new mindset I am taking into 2023, and my 5th year of business The time …
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Is this the end of the "Mega Course"?
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For years, the all-in-one, complete solution “mega course” has been the standard when it comes to online courses. But is that still the best way to help your audience? I am saying nope. And in this episode, I am sharing why. In today’s episode you’ll learn: What a “mega course” is, and why it's not actually helping your clients see results The metr…
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The most valuable marketing asset in your business
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How amazing would it be to create something that had a nearly infinite return on your time investment. That took about 5 hours total to create, and could generate 100K in revenue within a year. What would you say if I told you that could be a webinar. But not the 2018 webinar you’re used to seeing. Where you spend 45 minutes talking about yourself …
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Worried about the economy? Listen to this
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With the price of eggs through the roof, so many people are looking around and seeing the effects of the state of the economy. Which leads most business owners to wonder what that means for their business. If you are feeling a little uncertain about the future, you don’t want to miss this episode In today’s episode you’ll learn: Why I am not worrie…
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Will Ai make Digital Creators Obsolete?
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AI has seen a huge boom in the last few months, including creating art, writing content, and answering high-level questions with surprising accuracy. But the question is- is it coming to take our jobs as digital creators? In this episode, I am sharing my thoughts You’ll learn: What AI is, and how it really works What makes digital creators similar …
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With the rebrand is coming a new suite of offers in 2023. In this episode, I am breaking down what we are keeping, what we are retiring, and what influenced our decisions so you can apply this to your own business. First up, we're launching a shop of low-ticket templates including Kajabi landing page templates, email sequence copy templates, and Ca…
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Have you ever felt like you were wearing something that didn’t quite fit? Like a costume? That’s a bit of how I have been feeling about being a personal brand. Which is weird because theoretically it’s a “Jess O’Connell” costume, but I digress. In today’s episode, I am sharing why I am ditching the personal brand in 2023, and what to expect instead…
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Have you ever wished that you could just sit down and chat with one of your favorite authors? Well, that's what's happening on today's podcast. Back in 2017, I first came across the book, “The Go-Giver” and it completely shifted my mindset around sales and around business. Today I’m lucky enough to sit down with one of the co-authors, Bob Burg, and…
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2023 Course and Marketing Predictions
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Today, I’ve got a hard truth for you; 2023 is right around the corner. I know, cue the “Where did this year go??” and “I feel like Q3 was yesterday, I’m not ready to start all over again!!” Which is why on today's episode, I am putting on my fortune teller’s hat and pulling out my crystal ball to share my predictions for marketing and course creati…
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With the stress of the holidays upon us, it feels harder now more than ever to keep all your plates spinning and achieve that “perfect” work/life balance. Today, I'm going to debunk the myth of the work/life balance and what you should try to achieve instead. In today’s episode you’ll learn: How the math of the typical work/life balance doesn’t add…
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