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The Rural Business Innovators Podcast is an educational podcast by the Iowa Small Business Development Center, interviewing rural entrepreneurs and Iowan innovators to effectively share their stories. In each episode, SBDC staff meet with a new small business in rural Iowa and ask them how they have navigated business ownership. You will hear how the business was formed, how it was funded, and how they are currently operating. Business owners will share the highs and lows of their journey an ...
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Welcome to The Rural Business Podcast! My name is Aly Robins, and I’m a business and marketing coach for agriculture and rural-based businesses. Each week we’ll discuss insights and tools to start up, scale and develop your rural business. Whether you’re involved directly in agriculture, have a local brick and mortar, or run a rural-focused business from a home office - this podcast is for you. I’ll be your guide as we go through the process of developing your brand and market. As we unpack ...
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Rural Business Podcast

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Each episode we will look at the smartest, most effective ways to build a thriving business from even the smallest of towns. We’ll cover things like choosing a profitable business to start, branding, websites, social media, becoming an expert, leveraging technology to expand your reach, keeping a brick & mortar store not just alive but thriving, getting clients for a service based business and more. Together we will explore the ins and outs of both the paper and people side of being a rural ...
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If you’ve listened to my podcast or worked with me before, you probably know how much of an impact the very first coaching program I joined had on my life and my business. One of the biggest things I learned from that program was how much of an influence the people around me had on my habits, my thinking, and my life in general. It’s when I learned…
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I recently wrapped up my 6-month Immerse Mastermind. The women in this mastermind had the foundational pieces of their business in place but used it as a place to get more support, come together twice a month to talk about their businesses, brainstorm, and grow together. One of the themes we discussed was how to get more visibility. The ideas we di…
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In today’s episode, I share multiple reasons why you need automation in your business. Automation is a tool that completes tasks without you needing to be physically present. These tools take the manual work off your plate and give you your time back. I recently watched a man sharing information about his business, which often brings in 800k a mont…
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In this episode, I'm sharing the secret to business success. If you haven't listened to the podcast before, I'm Aly Robins, and I help service providers reach their first 50k-100k in business. I own three businesses, and I love sharing how I have reached success, as well as the lessons I've learned along the way. The secret to business is simply to…
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In this episode, I’m doing a recap of month one of taking over the business we purchased called 406 Design. As I’ve shared in previous episodes, the first month has been hectic! One of my biggest learnings is that if you’re planning to take over a business, make sure it’s in the contract that the sellers will help train and guide you. We were so lu…
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In this episode, I'm diving into weeks 2 and 3 of our new business, 406 Design! I'm sharing the learnings from the first couple of weeks of owning a new business. It's chaos, but it's been so fun! In weeks 2 and 3, we're digging in to learn as much as we can, we're checking in with employees, studying new software we will implement, and continuing …
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In this episode, I'm diving into the first week of our new business, 406 Design! In week one, we are focusing on how to keep orders coming in to keep the customers happy and get inside the business sellers’ heads to fully understand the business more. I'm also thinking of the next tasks, which are to understand the employees' tasks from a high leve…
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Meet Ray Hansen and Mitchell Kearns, the hosts of the RBI Podcast, as they speak with SBDC Iowa marketing student worker Grace Estenson about the purpose of the RBI Podcast and how it was conceived. In this special introductory episode, Mitchell and Ray shed light on the process for selecting podcast interviewees as well as what the future of the R…
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I'm excited to share more on our new business, 406 Design! In this episode, I'm sharing our backstory of purchasing this new business. Financial and time freedom are our biggest goals, and buying businesses to reach that goal faster is key for us. We didn't want to work 9-5's forever, so tune in to hear our plan and how we're executing it now. Foll…
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Sales can be fun, and it doesn't have to be hard! You just have to figure out what works for you. There are some foundational pieces that need to be in place to grow your business through sales, and one of those is following up. In today's episode, I dive into why you should be following up with clients, how to follow up, and how to create a strate…
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Recently, I was listening to an educational podcast, and I hit a point where my mind was overwhelmed and had to shut it off. I love learning through books and podcasts, but there comes a time when learning too much becomes a problem. In today's episode, I'm sharing why continuing to consume information can keep you in an analysis paralysis phase. L…
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We should all be able to step away from our business. We have to set them up for success so they can run without us when we need or want to be gone. In today’s episode, I’m sharing how I’m preparing to be out of the office for six weeks. I’m going on maternity leave soon, and I am working ahead to make being gone seamless. With this being my second…
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In today’s episode, I’m sharing my experience with quitting my nine-to-five job to launch my own business and how people reacted to that decision. People thought I was crazy! But I followed my dream and my goals anyway. Most people will think you are crazy as you set off on your entrepreneurship journey. The key is to know who to take advice from a…
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Do you ever feel like Instagram is sucking the life out of you? It’s hard to stay consistent with content creation. But I want to emphasize how important social media content is as it’s the catalyst to business growth. Content creation is designed to help you build an audience and nurture relationships with present and future customers. In today’s …
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Do you ever feel completely overwhelmed by marketing? It’s a never-ending cycle of trying to keep up, and I get it! In today’s episode, I’m sharing tactics to not only increase the quality of your marketing strategy and content creation but also help with efficiency in your marketing planning and execution. I share 5 steps you can take to create an…
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In today's episode, I'm taking us back to the first business I started and how I gained and retained clients. I'm also sharing how different of an experience it was to start my second business, Snowy Mountain Marketing, as landing clients proved much harder. I'm diving into 6 reasons why you might not be landing consistent clients and 4 ways to lan…
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In today's episode, I'm excited to have Lexi DeVries join us to talk about all things Virtual Assistant. Lexi shares her journey of finding a job she could do from home while working full-time on a dairy farm and raising two kids. She started as a Virtual Assistant and grew into a certified Online Business Manager. She's now a Virtual Assistant Coa…
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In today's episode, I'm sharing my experience of being independent my entire life and how that slowed down the growth of my business. It took me a while to learn what being "interdependent" meant. Once I learned how to ask for help and how to become interdependent on my team, my business exploded. You'll hear how I asked for help and what leaning o…
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In today's episode, I'm walking you through my step-by-step onboarding process to help create a top-tier client experience. I'm sharing a poor experience I had with someone who didn't have the proper procedures and processes in place to make working with them easy and efficient. You'll also hear why a solid onboarding process leads to a successful …
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Housing continues to be a difficult challenge for rural communities. Often, jobs are unfilled because of a lack of adequate and affordable housing. Attracting builders is a challenge as is an increasing number of units being used as vacation properties. Rikki Epperson Community Rebuilds based in Moab, Utah addresses these challenges by building ene…
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In today’s episode, I’m diving into why you should ask “who” and not “how” when growing your business. We’re all in this hustle culture where we think if we work harder or spend more time working, we’ll be more successful. That’s a lie we all tell ourselves! We need to focus on the “who.” That means who can help you get to the next level, who can h…
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In this episode, I'm covering a theme that's part of my business coaching: creating a grand slam offer. A grand slam offer is when you present your offer to someone they feel like it's such a good deal that they can't miss out. I'm walking you through four main areas of focus to create a grand slam offer so your marketing and sales process becomes …
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In today's episode, I'm going deep into time management to help you get more done in less time. I'll give you ideas on how to prioritize your time and focus, like I spoke about in the last episode. I'll talk a lot about how utilizing time blocking and Asana helped transform my business and life. I'll go through four things to focus on to help you t…
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In today’s episode, I’m talking all about why you should just start. If you can’t stop thinking about starting something new, it can be hard to get started. I want to motivate you to just start. It doesn’t matter what it is; whatever project, business, service, product, or anything you’re considering. I want you just to start and take that first st…
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In today’s episode, I’m talking all about why you should just start. If you can’t stop thinking about starting something new, it can be hard to get started. I want to motivate you to just start. It doesn’t matter what it is; whatever project, business, service, product, or anything you’re considering. I want you just to start and take that first st…
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In today’s episode, I’m diving into 6 parts of a healthy business. I’ll share how I help my business coaching clients with these 6 things, as well as how I used each of them to grow my business. From mindset and leadership to marketing and more, you’ll learn how to take a look at your own business health and implement these 6 things. Follow me on I…
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In today’s episode, I’m talking all about the power of mindset and the crucial role mindset plays in achieving your goals. I’m sharing 5 mindset shifts that are essential for business owners to overcome stagnation and reach success. Book mentioned: Mindset: The New Psychology of Success by Carol S. Dweck Follow me on Instagram @alyrobins1 If you ha…
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On today’s episode, I have a special guest, Josie Stokken on the show. Josie is the owner of Restorative Physio and Balance Studio. We’re going to dive into her entrepreneurial journey, the challenges and joys of balancing business and motherhood, and the importance of delegation and automation in your business. Restorative Physio: https://restorat…
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Today’s episode is all about the value ladder. I’ll explain what the value ladder is and how it will help you land consistent clients AND retain current clients. I’m sharing the four value ladder steps, how to understand the steps, and how to implement them in your own business. Sign up for my email list: https://snowymountainmarketing.activehosted…
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2023 was such a great year for my family and me, especially compared to 2022. Of course there are always challenges too, so in today’s episode, I’m going to share some of the highlights of the past year as well as the challenges and lessons learned. Follow me on Instagram @alyrobins1 If you have not done it yet, please click that “subscribe” or “fo…
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Your website is a huge piece of the puzzle when it comes to your online presence and overall marketing strategy. Today we’re going to talk about 5 things your website MUST have to help you land more sales. The 5 things are: Talk about the problem you solve Have quality brand photos Explaining the transformation you provide A 3 step plan Call to act…
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On today’s episode, I’m chatting with Lisha Ruda as we discuss the importance of understanding personal strengths for business growth. We explore the CliftonStrengths assessment, sharing our experiences and insights on how it has boosted our confidence and impacted our businesses. Overall, the opportunity to use your God-given talents and skills to…
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On today’s episode, I’m sharing how gratitude changed everything in my life. It was hard for me and not natural, but it has impacted my life and my business for the better. I’m sharing four steps you can take to create more gratitude in your life so that you can step out of a place of fear and lack and into a place of abundance and peace. Check out…
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For the rest of 2023 I'm doing a special podcast series called the 6 Figure Roadmap Podcast Series. If you're a service provider in the rural or agriculture industry, be sure to subscribe to this podcast because we’re giving you the exact roadmap to hit your first $100k in business! We’ll be covering four areas: leadership, your offer, marketing/sa…
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For the rest of 2023 I'm doing a special podcast series called the 6 Figure Roadmap Podcast Series. If you're a service provider in the rural or agriculture industry, be sure to subscribe to this podcast because we’re giving you the exact roadmap to hit your first $100k in business! We’ll be covering four areas: leadership, your offer, marketing/sa…
  continue reading
 
For the rest of 2023 I'm doing a special podcast series called the 6 Figure Roadmap Podcast Series. If you're a service provider in the rural or agriculture industry, be sure to subscribe to this podcast because we’re giving you the exact roadmap to hit your first $100k in business! We’ll be covering four areas: leadership, your offer, marketing/sa…
  continue reading
 
For the rest of 2023 I'm doing a special podcast series called the 6 Figure Roadmap Podcast Series. If you're a service provider in the rural or agriculture industry, be sure to subscribe to this podcast because we’re giving you the exact roadmap to hit your first $100k in business! We’ll be covering four areas: leadership, your offer, marketing/sa…
  continue reading
 
On today’s episode, I’m joined by Sundee. Sundee is not only my friend but the graphic designer on my team and a past client inside of Rural Business Accelerator. Sundee is a graphic designer who works with rural entrepreneurs who are establishing their branding. Today we’re talking about her experience in RBA, why she joined, and where she’s at to…
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On today’s episode, I’m joined by my client and friend, Kacee Bohle. Since her experience in my group coaching program, Rural Business Accelerator, Kacee is thriving in her new business. Today we’re going to talk about fears she had prior to Rural Business Accelerator, how the program gave her clarity and set foundations in place for success, and w…
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For the rest of 2023 I'm doing a special podcast series called the 6 Figure Roadmap Podcast Series. If you're a service provider in the rural or agriculture industry, be sure to subscribe to this podcast because we’re giving you the exact roadmap to hit your first $100k in business! We’ll be covering four areas: leadership, your offer, marketing/sa…
  continue reading
 
For the rest of 2023 I'm doing a special podcast series called the 6 Figure Roadmap Podcast Series. If you're a service provider in the rural or agriculture industry, be sure to subscribe to this podcast because we’re giving you the exact roadmap to hit your first $100k in business! We’ll be covering four areas: leadership, your offer, marketing/sa…
  continue reading
 
For the rest of 2023 I'm doing a special podcast series called the 6 Figure Roadmap Podcast Series. If you're a service provider in the rural or agriculture industry, be sure to subscribe to this podcast because we’re giving you the exact roadmap to hit your first $100k in business! We’ll be covering four areas: leadership, your offer, marketing/sa…
  continue reading
 
For the rest of 2023 I'm doing a special podcast series called the 6 Figure Roadmap Podcast Series. If you're a service provider in the rural or agriculture industry, be sure to subscribe to this podcast because we’re giving you the exact roadmap to hit your first $100k in business! We’ll be covering four areas: leadership, your offer, marketing/sa…
  continue reading
 
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