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Sales Funnel Radio

Steve J Larsen

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My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me). Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m. I’ve learned enough to see a few flaws in my baby business… So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh. We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back. Be sure to download Season 1: From $0 to $5m f ...
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ברוכים הבאים לפודקאסט שלי בו אני אשתף אותכם במסע שלי אל החופש הכלכלי. אני אשתף תובנות, תגליות, ודברים שלמדתי בדרך, לטוב ולרע. Cover art photo provided by rawpixel on Unsplash: https://unsplash.com/@rawpixel
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Build a sales funnel.

Camila Aaliyah

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The first way to quickly grow your business is by building a sales funnel. If you don't have a sales funnel, you're making a monumental mistake. Sales funnels can help to automate your business. It helps you to scale and grow quickly and easily. Sure, there's some front-end work involved. Obviously. But, once those processes are in place, it's smooth sailing from there.
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Podcast Sales Funnel is an exclusive podcast for entrepreneurs who are interested in working with Anna Parker-Naples and The Podcast Agency to create their own audio based PodSales funnel as part of their sales strategy. This podcast is a complete 10 part series to give you all the intel about the Podcast Sales Funnel package, the depth of the consultancy, the level and process for our podcast production service and the support you'll receive when you decide to work with us to create your au ...
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Three hundred & sixty five days with Steph Borel and her journey to financial security. Discussing all things web & automated marketing for creative service providers. Let's figure this out together, shall we? Support this podcast: https://podcasters.spotify.com/pod/show/stephborel/support
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So you’re new to sales funnels, and you might be asking yourself the question “How do I go from Average Joe to Funnel Pro? Or can I Really do this, or will this work for my business? For Over 80K entrepreneurs in the digital space these are the deafening questions being asked every day, and this podcast is here to give you the answers.
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Is it possible to make six or seven figures with challenges and events? This week’s podcast guest and OfferLaunch featured speaker, Austin Ford, better known as The Challenge King, made $100K the day he started doing his events. If that’s not convincing enough, Austin recently did an event that made $300K in a single day with only 64 attendees. Yes…
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It's funny how I used to make fun of mindset once in front of Russell Brunson when I first started working there. The younger me was screaming mindset has nothing to do with becoming a successful entrepreneur. It turns out it's almost all mindset! Boy, I was dead wrong. And this week's guest, Lawrence Kim, one of our featured speakers at the OfferL…
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It’s harder to go down these product creation rabbit holes because all we think about is just creating one new offer after the other. Why not create an excellent offer that people want to consume forever? That’s what basically came into Stu McLaren’s mind one day. Stu is one of those people that I look up to and consider to be the category king of …
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Who says webinars are dead? I love webinars! I still do them, and they do work. However, never did I expect I’d hear something new about webinars. I was amazed when I heard how Sam Kwak, an entrepreneur, real estate investor, and webinar expert, does webinars. All those little things like pattern interruptions, retention graphs, and weird split tes…
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Most marketers want continuity in their business. Who doesn't? We all do. It brings you peace of mind, thinking you have recurring revenue every month. So, most of us would then rush into launching membership programs. Little did we know that building a networking group is more than just luring people in to sign up for memberships. That's what you'…
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A marketer is nothing more than an event thrower. We throw events packaged as webinars, challenges, or whatever modality we use just to get people’s attention. However, one thing that most of us would refrain from discussing is that filling an event is HARD enough! But not for Stacey Martino. Stacey and her husband, Paul, are relationship gurus and…
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I think a lot of people jump into the entrepreneurial space because they are a bit of an artist. However, many of them don't know how to manage money in terms of separating business finance from personal finance. This is where someone like Brad Gibb, a dear friend, investor, financial expert, and one of our featured speakers at this coming OffferLa…
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My OfferLaunch event (which, by the way, happens this Oct 26-28) won’t be complete without inviting this outstanding entrepreneur and personal friend of mine, Alison J Prince, to be one of the speakers. I just love how Alison built a true community from her multi-million dollar businesses. Yes, you read that right. She runs multiple multi-million d…
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It was probably seven or eight years ago that I met Sean Malone, and he eventually became one of those people who inspired me on my journey. Sean got into sales in pursuit of this most frequently asked question–how to make a boatload of money? Like most of us, he started as a terrible salesman, booking zero appointments out of 2,400 calls. But that…
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I’ve worked with many different ad agencies, but this one stood out to me. Meet Brad Langan, a personal trainer turned media-buying expert and marketing agency owner. Instead of looking at paid traffic just by getting people to click a page, he understands the value of bringing that traffic to the page and looking at it as one “continued whole”. It…
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Come to think of it… I have made 55 products in three years, many of which have been taken down. I didn’t see the real value they bring when it comes to business valuation. Then came Raleigh Williams, a mergers and acquisitions lawyer turned business owner and now my business partner. Raleigh started as a mergers and acquisitions lawyer–working at …
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It was probably two years ago while I was at a Funnel Hacking Live… That I had one of the most meaningful epiphanies of my life as an entrepreneur. I was woken up in the middle of the night and was inspired to create a Medical Underground Railroad. Honestly, I don’t know what it is. All I know is that I want to be one of those entrepreneurs who hel…
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It's not the first time I've had this type of insight. But it resurfaced after years while I was filming a video about how unique the offer launch is. And that's what spurred the thought. I realized that there is a benefit to being an innovator. Sure, there are things to be blue, new, and prolific with. However, there are also certain things that i…
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Here I was, sitting and thinking about the very first successful sales funnel I made for another company. And it got me asking what made it so successful compared to my previous attempts. Obviously, I had good copies on my sales funnels, good sales videos, etc. But I think the answer is really simple… Survey your customers! As customers come and go…
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“If you're still doing the same thing in 20 years, I'm gonna kill you.” Although those weren't his original words (he got them from the movie The Good Will Hunting), my business coach of three years, Brian, made me think hard about what I really wanted to do. For the past few years, it has always been funnel, funnel, and funnel. Hence, the birth of…
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I have been speaking on stage for years. And one of the most triggering things someone can ask me while I'm on stage is... "Steve, this is really powerful. But will it work for me?" Man, when I hear that, I just want to flip a desk because I already know that person will fail. I understand your good intentions; you want to help your customers solve…
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I remember my first few interviews. Man, those weren't the best of me. But if it weren't for those interviews and my consistency in putting myself out there, I wouldn't be considered an expert in what I do now. It cemented me in this industry which eventually led to bigger opportunities. Yet, most people often overlook this marketing strategy. Gett…
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I love the Linchpin model. In fact, I have changed everything in my business to it. And yours truly even got to write the foreword on Russell Brunson's upcoming book about the said business model. But I haven't seen anyone turn their event funnel into this Linchpin model yet. So while I was on an airplane to Miami, with some caffeine and dubstep, I…
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When it comes to funnels, most marketers would think of it as purely for customer acquisition. But here's one of my biggest realizations for the past year: You can utilize funnels in so many ways! And the first thing you have to do is do what the market leader is doing. That's it. It's just ridiculous not to copy how leaders acquire customers. Come…
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Join the 30 Day Affiliate Action Community! >>> affiliateaction30.com Extra Reading: , https://mastersalesfunnels.com/home-page-funnel/ An example of how not to layout your home page >>> Mastersalesfunnels.com A good example of a home page >>> ClickFunnels.com (Affiliate Link) In This Episode Why my website is a bad example of a home page What you …
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Join the 30 Day Affiliate Action Community! >>> affiliateaction30.com Extra Reading: , Required Reading >>> https://mastersalesfunnels.com/basics-of-keyword-research/ Ubersuggest >>> https://app.neilpatel.com/ SEMRush >>> https://www.semrush.com/ YouTube Keyword Research >>> https://app.keywordsearch.com/ In This Episode What got me started in SEO …
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Join the 30 Day Affiliate Action Community! >>> affiliateaction30.com Extra Reading: , https://mastersalesfunnels.com/affiliate-marketing-and-sales-funnels/ Get your free GrooveSell account (affiliate link) > https://groovepages.groovesell.com/a/Oomjz9cISb1u GrooveSell training link >> https://affiliatemarketing10k.com/funnel-builders/free-groovese…
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Join the 30 Day Affiliate Action Community! >>> affiliateaction30.com Extra Reading: , Tips for choosing a good domain name >>> https://www.godaddy.com/garage/10-tips-for-choosing-the-perfect-domain-name/ Search for new domains >>> https://www.godaddy.com/ Domain Auctions >>> https://auctions.godaddy.com/beta Domain Authority Checker >>> https://mo…
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Join the 30 Day Affiliate Action Community! >>> affiliateaction30.com Extra Reading: , Read more about the importance of building an email list and lead nurturing from our blog>>> https://mastersalesfunnels.com/lead-nurturing/ SITEGROUND HOSTING (affiliate link) >>> https://www.siteground.com/go/30dayaction In This Episode Welcome back! Thanks for …
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Join the 30 Day Affiliate Action Community! >>> affiliateaction30.com Extra Reading: , https://mastersalesfunnels.com/how-to-hook-people-and-make-a-sale/ https://mastersalesfunnels.com/understanding-the-soap-opera-sequence-by-russell-brunson/ Get the Expert Secrets Book from Russell Brunson to Learn More About Gaining Trust and being the expert for…
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Join the 30 Day Affiliate Action Community! >>> affiliateaction30.com Extra Reading: , Time Blocking Article >>> https://todoist.com/productivity-methods/time-blocking MissingLettr (affiliate link) >>> https://lttr.ai/Shkx Frase SEO (affiliate link) >>> https://www.frase.io/?via=justin31 In This Episode How to pick out pockets of free time in your …
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Join the 30 Day Affiliate Action Community! >>> affiliateaction30.com Extra Reading: , Master Affiliate Marketing to $10k Book >>> https://www.amazon.com/dp/B0BFM4VVQP In This Episode The 3 things to keep in mind when choosing a marketing method The 3 different marketing methods Using audio to write blogs and books Playing to your strengths Why you…
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Join the 30 Day Affiliate Action Community! >>> affiliateaction30.com Extra Reading: , https://mastersalesfunnels.com/value-ladder/ In This Episode The importance of planning for the long-term Where affiliate marketing fits into planning a business Why you can't sell something outright for $10,000 The proper way to sell something for $10,000 The kn…
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Join the 30 Day Affiliate Action Community! >>> affiliateaction30.com Extra Reading: , https://blog.hubspot.com/sales/what-is-the-buyers-journey In This Episode How to study yourself as your ideal audience Remembering your own buyer's journey The 3 phases to look out for Identifying questions to use as content Homework: Think about and map out the …
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Join the 30 Day Affiliate Action Community! >>> affiliateaction30.com Extra Reading: , Get step-by-step guidance through this and other aspects of affiliate marketing with my book "Master Affiliate Marketing to $10k" https://www.amazon.com/Master-Affiliate-Marketing-10k-Strategies-ebook/dp/B0BFM4VVQP Affiliate Marketplaces Impact Radius BrandCycle …
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Join the 30 Day Affiliate Action Community! >>> affiliateaction30.com Extra Reading: , 200+ Recurring Revenue Affiliate Programs >>> https://empireflippers.com/best-recurring-affiliate-programs/ Jim Carrey Speech >>> https://youtu.be/q2rVDCrt6QY In This Episode Learn why you're hanging onto your job Why I recommend promoting multiple offers My cras…
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Join the 30 Day Affiliate Action Community! >>> affiliateaction30.com Extra Reading: https://theblogpilot.com/blog/find-your-why/ In This Episode What do people want you to shut up about? Going down the rabbit hole How we used "Need" to find good affiliate programs What you need to succeed Homework: Join the community from the link above, if you ha…
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Join the 30 Day Affiliate Action Community! >>> affiliateaction30.com Extra Reading: https://mastersalesfunnels.com/is-affiliate-marketing-dead/ In This Episode The answer to the question "Is affiliate marketing dead?" Making your month's house payment in a week The purpose of throwing stones What really is dead instead What you need to succeed Hom…
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Join the 30 Day Affiliate Action Community! >>> affiliateaction30.com Extra Reading: https://mastersalesfunnels.com/is-affiliate-marketing-legit/ In This Episode What I've been up to An introduction to 30 Day Affiliate Action Overview of your next 30 days Why affiliate marketing is legit How to get started Homework: Commit, on paper, to being a hel…
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Funnel builders and internet marketers know the power of creating content. We're wired to build, build, and build. And most of the time, marketers develop more sellable assets than the offer they're pushing. But most content creators don't know how to really use what they've built. That's what I realized after my friend and business partner, Raleig…
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In this week's episode of Sales Funnel Radio, I have finally invited my business partner, Raleigh Williams, to talk about our latest mergers and acquisitions deal. Raleigh started as an M&A lawyer in New York and in Dallas - working for private equity firms, public companies, and big firms. Overseeing purchases and sales agreements for like $20 bil…
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I was at this event, and during the Q&A section, this gentleman in front said something that really threw me. And he said something like this, "I want to make these moves, but I want to make sure that I do the right moves." First of all, it's a super common train of thought, especially for entrepreneurs. But it was the way this gentleman said it th…
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You could have the most incredible product or offer, but if no one knows you - you don’t have a list - that's a big issue. Whether you are a small or large business, we all dream of having that big list, of solving that big obscurity problem. I know because I still get the same question, “How are we going to fill in the funnel?” even from big compa…
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When I first started, I kinda looked at internet traffic as this magic thing that only some could crack. I mystified it in my mind. But now, after millions in sales online, I'd say that traffic is 'solved' by messaging. Bad messaging = sucky traffic and vice versa. Ads do not solve a traffic problem as many businesses tend to do. Ads are just an ac…
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Think of the most valuable assets a company creates. Of course, we think of the offer, the list, branding, etc. But as I've begun buying companies, if they don't have some kind of distribution channel that they've created, my interest in purchasing drops heavily. I'm looking at the distribution channels as much as I'm looking at the P&L and other f…
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Funnels can be used to guide a user through many things. The obvious ones are leads and sales. The not-so-obvious is fulfillment and onboarding, but now I'm using them for company acquisitions. Here's what's happening… I've been asking myself what's in play for me in the next 5 years that I can get so focused on to delete 80% of everything else, wh…
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Removing your own time from the business is the simplest start to building a REAL business in the results-based economy. I like selling in the results-based economy and not the time-based economy. If time is how you measure value, you are still stuck in the lower-class economy. The results-based economy is a better life. Nobody cares how long it ta…
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I'm hiring and would love to go to all of you first. You'll work on my projects, my clients, and the companies I'm buying. I'm looking for someone with experience in funnel building, but that will not be the main thing. You'll also do a lot of project management, social media stuff, and everything else I do. This paid position will also help you ga…
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Seems like most think of Terminator when they think "AI." It's not. The first time I put AI into the back of one of my funnels was 3 years ago. Here's what I learned… AI is an incredibly powerful tool, but it's not the boogie man. It can't take over everything in your business; you've got to get all the basics dialed in first. Otherwise, it will be…
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What you say matters, of course, but so does HOW you say it, especially on a funnel page. The point of this episode is to show you simple ways to increase the effectiveness of what you're saying. Whenever I design a funnel, I try to make the copy more consumable through the layout and the page's design. The purpose of design is not to make a page l…
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I was taught to build a business plan and borrow money to build it. Hopefully, the business you planned on paper made money. It's so much better and safer to do the exact opposite. Build a product and sell it. Then build the business. My point is that a sales funnel and a business are two completely different things. They are separate to build, and…
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Beyond basic funnel structure and offer tweaks, the MOST common mistake I see in funnels is copy. Many people just "title" their funnel instead of "hook" their funnel. This is a pattern I've noticed in funnel land and within broader business. Keep in mind that when you name things, offers, pages, funnels, etc., you are not trying to label them. You…
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There are really 5 different sequences involved in (almost) every funnel. These are CRITICAL to the conversion rate in things free or paid. These are the sequences that I think through any time I plan and build a funnel because, more often than not, you are not likely to have a problem with leads. Most people just don't know what to do with them. I…
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