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Badass Business Owners are Small Business Owners serving their local communities who are tired of living job to job and want to grow their business income & their personal income. If it seems like the harder you work, you still can't seem to grow your profits as fast as you want, I'm here to help. So, if you are ready to MAKE MORE MONEY IN YOUR SMALL BUSINESS then you are in the right place!
 
It’s time to run your business – and stop letting it run you. One Next Step, hosted by BELAY CEO and author Tricia Sciortino and Lisa Zeeveld, CFO and COO, is the most practical business podcast in the world. It provides tangible takeaways and actionable insights for listeners every week so leaders can affect change in their business immediately. Because after working with thousands of entrepreneurs, executives, and organizations, powerhouse virtual staffing company BELAY has the real-world ...
 
Join serial entrepreneur Sue Painter as she talks about leading your life and your business to success without overwhelm and burnout. Sue’s stories about the self-employed life give you marketing tips, sanity, and confidence. Find additional resources on her website at www.confidentmarketer.com
 
Meet the Experts interviews with host Neil McDonnell of the Small Business Success Club, president and founder of the GovCon Chamber of Commerce. Tune in as Neil interviews government and small business experts who generously offer useful tips and insights for small businesses growing as government contractors. Discover how small businesses can research opportunities, build relationships, promote their capabilities, request small business set-aside (SBSA) opportunities and secure government ...
 
Listen to the Alltel Australia Small Business Podcast series and learn from a successful entrepreneur who has grown his corporation from a family–run lounge room operation to a national telco. Alltel's General Manager, Trent Brinsley wants to help you: - get your business off the ground - lay the foundations for growth and expansion - gain an understanding of the tools you can utilise to build and retain a customer base Trent shares the lessons he's learnt from personal experiences over the ...
 
Turn your hobby and freelance work into a profitable business. Whether you are a creative entrepreneur, small business owner or creativity is your side hustle join Marina Barayeva and the show guests to discuss the hottest topics about how to grow your business. Make your marketing easier by applying the strategies of experienced entrepreneurs and have more time to do the work you love. From offline and online marketing to building your personal brand so you can become a recognized expert. M ...
 
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show series
 
Leaders are always making decisions, and when we’re in tune with awareness we’re better equipped to make those important decisions. Dave Richards is the CEO and Lead Coach at Elite Performance Associates and a former executive director for John Maxwell’s company. In this episode, he’ll talk with Tricia about self-awareness, relational awareness and…
 
How often do you feel like you are a fraud and it is just a matter of time before your customers & fellow business owners discover it? You are so not alone. Almost all businesspeople go through this at some point or another. It is just you stuck in your head telling lies that you are allowing yourself to believe. **TIPS for RUNNING A PROFITABLE SMA…
 
Most entrepreneurs are so busy making money that they aren’t very good at managing it. The solution? A remote bookkeeper. In this episode, Brooke Cecil, the Director of Client Relations at BELAY, will talk to Lisa about some problems entrepreneurs face when wanting to get started with a bookkeeper, and how to overcome them. Welcome to episode 78 of…
 
We are all flawed business people. You are not alone. Stop beating yourself up. It is what you do with that knowledge that matters the most. **TIPS for RUNNING A PROFITABLE SMALL BUSINESS** Want more? Here are some popular videos I have on YouTube: HOW TO PRICE YOUR PRODUCTS CORRECTLY HOW TO PRICE YOUR SERVICES CORRECTLY HOW TO READ A PROFIT & LOSS…
 
The most important aspect of keeping your business afloat is how you manage your finances. However, not every startup and small business out there can afford to make the leap of hiring a CFO. In this masterclass episode, Tricia and LZ will dig into the question: While you’re still building your business, what tools are essential to making sure you …
 
When you “head off to work” what is the first thing you do? For most small business owners, they just dive right in and get to work vs making this their first priority of the workday. **TIPS for RUNNING A PROFITABLE SMALL BUSINESS** Want more? Here are some popular videos I have on YouTube: HOW TO PRICE YOUR PRODUCTS CORRECTLY HOW TO PRICE YOUR SER…
 
This is a special recap episode highlighting some of our most popular content from the past year. Excerpts include Tricia and LZ’s advice on how to say no and help employees be productive without micromanaging. Tricia and LZ’s assistants, Kate and Melissa, join the podcast to discuss best practices for working with an assistant. Ian Morgan Cron sit…
 
You want more sales and more profits and are always looking for tips or tricks to make more money. This one sales hack will help you capitalize on the past to create even more profit going forward. It is one of the most underutilized yet powerful tools in your toolbelt. **TIPS for RUNNING A PROFITABLE SMALL BUSINESS** Want more? Here are some popul…
 
As business leaders, we can sometimes hear the term “go-to-market” and immediately think “marketing.” But that is only part of the equation and Sangram Vajre is here to tell us why. In this episode, we are joined for a second time by Sangram Vajre, Co-Founder and Chief Evangelist of Terminus. He offers his unique take on go-to-market strategies (ak…
 
Yes, you need to know your customer's pain point, but you also need to be aware of small business owners' pain points as well. It is just a matter of time before these issues start to wear you down have you question if you should continue to be a small business owner. **TIPS for RUNNING A PROFITABLE SMALL BUSINESS** Want more? Here are some popular…
 
Andy Stanley says, “Unexpressed gratitude feels like ingratitude to the ones for whom you are grateful.” I don’t think most of us are ungrateful for our teams. However, it’s common for leaders to struggle with remembering to show appreciation for their team when they see them every day. In this episode, we’re going to help you better communicate yo…
 
How on earth do businesses with poor customer service even stay in business? Does this mean that you don't even need to focus on customer service? Does it even really matter? ``` **TIPS for RUNNING A PROFITABLE SMALL BUSINESS** Want more? Here are some popular videos I have on YouTube: HOW TO PRICE YOUR PRODUCTS CORRECTLY HOW TO PRICE YOUR SERVICES…
 
Many leaders are so busy with the day-to-day of running their business that they take little time to invest in themselves and their teams. Whitney Johnson has seen that throughout her career and now helps leaders spend more time focusing on personal and team growth. Whitney is the CEO of Disruption Advisors, an Inc. 5000 2020 fastest-growing privat…
 
Over time the inventory in our business tends to grow. Next thing you know, you have hundreds if not thousands of dollars tied up that could be used to help the business grow! If you wish you had money to buy some equipment or invest in some advertising, then take a look at your extra inventory and how you can get rid of it to create some needed ca…
 
When companies think of staff or customers posting on their social media channels, they become fearful. What will be said? Will this hurt my business? How can I make it stop if it gets out of hand? Phil Pallen, CEO of Phil Pallen Collective and the host of the Brand Therapy podcast, joins Tricia and Lisa to help you overcome these fears and see how…
 
You are having a great year. You are ROCKING IT! Good money at the end of the day. But are you profitable? Do you make the sale, pay the bills and live off the rest? Then you might want to listen to this episode, as your business might not be as profitable as you think you are. **SMALL BUSINESS OWNER TIPS for RUNNING A PROFITABLE BUSINESS** Want mo…
 
Every leader has to make important decisions. But the truth is, many leaders aren’t that great at it. In this episode, Daniel Harkavy, the CEO of Building Champions and leadership author, will help you understand his approach with the 7 perspectives of effective leaders – and how you can use that approach to help yourself, and your team, become bet…
 
What Is It You Do? | The Answer Might Surprise You Mindset is HUGE in your business. Sometimes it is the little things we say that give insight into what blocks us from huge success and profits. The answer to this one little question of “what is it you do” can really make the difference between earning employee wages and having a successful, thrivi…
 
Even the most capable working professionals struggle with self-doubt, costing themselves time, money, opportunities, and their reputations. In this special episode, Lisa interviews Tricia, focusing on her approach to helping leaders harness their grit and trust their gut so they can defeat self-doubt, gain confidence, and make progress on their pri…
 
Yes! You Do Have Cost of Goods in Your Business! There are many small business owners who own a service-based business and their bookkeeper is telling them they don’t have costs of goods only expenses. Or they just take a lump sum of money at the end of the month and do not properly account for the labor hours that are part of the service. Let’s ta…
 
Business professionals often lack the guidance they need to grow their careers, which limits their opportunities, influence, and impact. When they have a proven process to help them develop their emotional intelligence, relationships, and skillset, they gain confidence, accelerate their growth, master their goals, and succeed personally and profess…
 
The number one mistake many small business owners make is failing to save for their taxes for their small business. This can lead to thousands of dollars in back taxes. We will discuss the best practice that can help save you from having the IRS on your back. **SMALL BUSINESS OWNER TIPS for RUNNING A PROFITABLE BUSINESS** Want more? Here are some p…
 
There are two savings schemes available for Canadian residents and citizens. These schemes are TFSA and RRSP. Based on the respective merits and demerits of both saving schemes, it appears that TFSA is more advantageous and one may opt for RRSP only once the TFSA room has exhausted. By Baqar Bhatti LLB, CPA, CMA, CGMA | CEO & Owner of Panacea at Ze…
 
Most leaders want to be successful. But, for many, success comes at a price. They might be high-performers in their careers, but the other aspects of their lives have taken a hit. In this episode, LZ talks with Sheri Riley, a life strategist, empowerment speaker, and successful author of Exponential Living, about why so many high-performing leaders…
 
The most powerful and important thing you can do to earn more money in your business is to learn your business numbers. By knowing your business numbers, you make better decisions on how to price and where the spend the money you take in via your sales. Make a commitment to know your business's numbers and watch your profits grow! **SMALL BUSINESS …
 
If you’ve ever searched for business books on Amazon, you know the choices are almost unlimited. Where do you even start? In this episode, Lisa and BELAY's Director of Marketing, Amy Appleton, are joined by Bryan Kelly, a strategic advisor, investor, and founder of Stroke of Genius. His Stroke of Genius program provides busy leaders with key ideas …
 
Time to finish the year strong! Sales dip so what can you do to increase your sales at the end of the year? Here are 3 things you can do that some businesses find some great success with. Always remember, finish the year strong so you can start the new year even stronger! **SMALL BUSINESS OWNER TIPS for RUNNING A PROFITABLE BUSINESS** Want more? He…
 
As business owners, we know that our sales team needs to be incentivized. But they also need to feel confident that their entire job isn’t based on simple sales numbers. Today, we’re joined for a second time by Lisa Seal, the VP of Revenue at BELAY. Lisa has a brilliant mind for sales, and she’s had years of experience with this topic. She’s helped…
 
Start 2022 Strong in Your Business by Focusing on These 3 Areas You want to finish 2021 strong but more importantly, start 2022 even stronger than you started 2021. The best way to do this is to dive into these 3 core areas of your business. They will have the biggest impact on your profits, time & money. Free eBook: 10 Questions to Ask in Your Bus…
 
How do successful businesses stand out from their competition? Many business leaders think they know the answer, but some may be operating under dated advice that’s no longer applicable. Chris Walker is the CEO Refine Labs and host of the “State of Demand Gen Podcast,” and he’s redefined how businesses play the differentiation game, helping them us…
 
You should always check your prices at least twice a year. As we head into the new year, it is time to make any adjustments you might need to start the new year off correctly. Your pricing needs to cover costs, labor, and expenses. You also need to make sure you are paying yourself correctly when setting your prices. Want more? Here are some videos…
 
In this special episode, Tricia and LZ welcome the Vice President of Marketing at BELAY, Dorian Usherwood. Dorian has 26 years of experience in brand strategy development, customer experience, and brand development and management among many other skills. Dorian is a master at using visual expression as a way to communicate a marketing message. So w…
 
How long should you reinvest your profits into the business? There is a difference between profits and a fair wage for yourself. Don’t make the mistake of not separating these out and you for sure want an end date. ~~~~ **SMALL BUSINESS OWNER TIPS for RUNNING A PROFITABLE BUSINESS** Click to Get Your Badass Business Owner Merch Get the Free eBook: …
 
Everything of value is built on trust. You’ll pay more for the trusted brand, follow the trusted leader, and buy from the trusted salesperson. Trust is the single uniqueness of the greatest leaders, organizations, and brands of all time. In this episode, Tricia and LZ are joined by David Horsager, CEO of Trust Edge Leadership Institute and the best…
 
What was the last time that you stopped to think about your customer and what they want long before they even pick up the phone to call you? Knowing what your customer is thinking and the basic needs they have, can give you a competitive advantage over your competition. I’ll walk you through a series of questions that you will want to ask yourself …
 
Leaders are constantly making decisions. Some of them are easy, like where to take the team to lunch, and some of them are incredibly hard, like budget cuts and layoffs. With so many decisions, it’s easy to get paralyzed out of fear of making the wrong choice, or simply not being able to see the best option. In this episode, Tricia and LZ talk with…
 
Do you find yourself not hitting your business goals? Looking for a better method to have more focus and accomplish more in your business than you ever have? You might find that the 12 Week Year Method is perfect for you. But what is the 12 Week Year? How does the 12 Week Year work? More importantly, how will the 12 Week Year help you create more s…
 
Organizations often focus their marketing on a few channels that have worked for them in the past without understanding other opportunities to promote their business and make an impact. Unfortunately, this leaves their organization vulnerable if even one of their previous tactics or channels doesn’t produce at previous levels. How can leaders at th…
 
Sales Do Not Mean Someone is Profitable Way too often we hear someone is doing some amazing sales and we think, dang they are rocking it. But are they? At the end of the day, it is about the profits and not the sales. Someone doing $200,000 in sales can actually be making more money than someone doing $500,000 in sales. Make sure you are focused on…
 
Knowing what you want to say is just half the battle. Actually communicating it in an effective, engaging way is the hard part. Joining us this episode to talk about this topic is one of the best communicators in the country – Lydia Fenet. She’s the global managing director and lead benefit auctioneer at Christie’s in New York City. She’s also a gi…
 
More sales and profits are left on the table due to business owners who simply do not get back with customers that have money in hand, ready to spend on their business! Are you really doing that well that you don’t need new business? ~~~~ Click to Get Your Badass Business Owner Merch Get the Free eBook: 8 Steps to Earning $100,000 in Income in Your…
 
Whether you have a sales team or are still in a sales role as a leader, you need to know how to overcome objections and pushback in the sales process. So how can you honor people’s objections while still closing the sale and delivering your product or service? Today we’re going to talk about just that with Lisa Seal, who is BELAY’s VP of Revenue. L…
 
The Next Generation of Entrepreneurs These two kids came into our office to stock their little snack business. They couldn’t be more than maybe 7 & 9. Watching them reminded me that they are the next generation of entrepreneurs we are building! ~~~~ Get the Free eBook: 8 Steps to Earning $100,000 in Income in Your Small Business The Badass Business…
 
Corporate gifting is nothing new. For years, businesses have been branding coffee mugs, hats, and koozies and giving them away to potential clients. But John Ruhlin goes next level when it comes to gifting. In this episode, Tricia and LZ chat with Ruhlin, a gifted speaker, author of Giftology, and founder of The Ruhlin Group, a gift strategy, and l…
 
Within each business owner lies two people. The you that is passionate about your business and always thinking of ways to drive your sales and the business-minded you that should be slowing down the passionate you to take a look at the numbers to make sure that the great ideas you come up with will also be profitable! ~~~~ Get the Free eBook: 8 Ste…
 
As a small business owner and leader, promoting your business and promoting yourself is essentially the same thing. But in today’s world of social media, many people are turned off by what they consider to be narcissistic self-promotion. No one wants to be “that person.” However, there is a way to promote your business in a tasteful, professional w…
 
If you want to increase your business profits, then you might want to see if you are making one of these 5 common mistakes that could be costing your small business thousands of dollars in profits. Business doesn’t have to be complicated, and it is often times the things we know deep down that are costing us the profits our business needs. Sales ar…
 
In this special episode, our very own Amy Appleton, Director of Marketing at BELAY, sits down with Wes Gay, the Chief Guide at Wayfinder. Wes is a certified StoryBrand guide who helps brands use the power of story to create a clear and compelling message for their employees and customers. He’ll show you why story matters – and how by leveraging the…
 
When we need more profits, we automatically think we need more sales and that just isn’t true. There are plenty of places to find profit in our business and honestly, this is where you should always start. There are only so many hours in the day and before you can increase your sales you need to ensure your business profit is maxed for what you are…
 
Successful leaders want to make a profit, but they also want to be good to their people. Joining us for this episode is Joel Manby, the former CEO, and director of SeaWorld Parks and Entertainment, and the author of the popular book Love Works. Joel was also featured on CBS’ hit show, Undercover Boss, where he made an impact on the show’s 18 millio…
 
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