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One of the best visual tools to use on Pinterest is Infographics. Over the past few years, infographics have become a big deal. They are a great way to visually explain data to people. Not only are they easy to follow and digest, but they are also a powerful tool for capturing the attention of your target audience, teaching them some tips and trick…
 
It's important to think of Pinterest as a search engine, not just a social media platform. This means that people use Pinterest to find things they're interested in, like your blog posts. Similar to a search on Google. Pinterest is a great way to drive traffic back to your website and grow your blog's brand. Here are 5 reasons how using Pinterest a…
 
Today, we will go through Pinterest, and we are going to do an audit on our account. So we have been working with Pinterest for a long time. We use Pinterest for many of our clients, driving traffic back to their website through a very strategic Pin strategy, posting to different boards, Tailwind communities, and different Pinterest groups, and als…
 
Most people use Pinterest to find delicious-looking dishes to try out, look up home decor ideas, or plan their dream vacation. But did you know that you can also use the platform to increase your blog traffic? Pinterest isn't a social networking platform, it's a search engine where people search for images and then save them. That means Pinterest u…
 
Instagram is one of the biggest social media platforms today, with over 1 billion monthly users worldwide. With so many users on the platform and the ocean of posts being published every second, odds are you're getting fewer and fewer comments and engagements on your posts. Worse, some of your posts may not be reaching your desired audience. But wi…
 
As the holiday season sneak up and the end of the year approaches once again, most business owners are thinking of ways to connect with their audience while looking for one last push to finish the year strong. Every business owner I know has more on their plate than usual at this time of the year. They're focused on mapping out their holiday social…
 
Can you believe we are already in the last month of 2021? It has flown by, and that brings me to my point of this video today. When to hire a digital marketing agency? When is it time to bring in a company to help with your online marketing? This can be anything from social media to blogging, videos, your overall strategy, website help, landing pag…
 
In the last decade, social media became the most influential marketing tool. Every business, big and small, has incorporated social media into its marketing campaign. While the practice of social media marketing has evolved over the years, there are still a lot of myths and misconceptions around it. Worse, a lot of people are still holding on to th…
 
One thing that has been coming up in our business a lot lately is this roadmap to digital marketing. Where do you start, when do you run ads, how do you create an online community? And a lot of times, we just want to jump into one component and hope it works. Digital marketing has grown so much over the past, just five years, just a year, six month…
 
When you manage several social media channels and create lots of content, it can be challenging to keep up. A social media content calendar helps you plan your content and visualize your strategy over time. It allows plenty of time to fill the spaces with relevant content, preventing you from publishing poorly written posts. It will prevent you fro…
 
Today, we are going to walk through how to upload a video correctly to YouTube. And it's kind of one of those things, fill out all the blanks, but there are some things that people don't understand that play a big piece in the SEO of your YouTube channel. So when you log in to your YouTube channel, you will have this create video here. Now, a tool …
 
When you post something on Facebook, Twitter, Instagram, or LinkedIn, you want people to like your post and read it, right? More engagement means more reach. The way you write your social media posts has an impact on engagement. Here are some ways to craft social media posts that create engagement. https://socialspeaknetwork.com/tips-writing-social…
 
Digital marketing is becoming the new wave of healthcare marketing. With the growing competition in the healthcare industry, it is important to stay on top of digital marketing and keep your organization at the forefront of change. Today, the competition is getting tougher and patients are getting smarter. Many of them even turn to Google for quick…
 
Most people think of Facebook, Twitter, and Instagram when we talk about social media marketing. But Youtube is the second biggest search engine globally, and it's also considered a social media platform. With over 2 billion monthly average users, Youtube isn't showing any signs of slowing down. If you're looking for ways to get your products or se…
 
In today's blog, we are going to cover LinkedIn, and LinkedIn is actually the oldest social media platform. It has been around since 2002 but it wasn't considered a social media platform back then. As of now, there are over 660 active monthly users and in 200 countries and over 30 million companies on LinkedIn that are actively using it each and ev…
 
With over 7.5 Million blog posts published every DAY, it is important to make sure you aren't just putting up content, but that you are following the best practices for Search Engine Optimization. Here are just a few Black Hat vs White Hat SEO strategies and why you should consistently create content with your target market in mind rather than tryi…
 
Everyone is talking about Clubhouse right now and for good reason. Where else can you listen in on conversations with influential entrepreneurs, celebrities, politicians, and venture capitalists? Most of you have probably heard of Clubhouse by now, but if you still haven’t joined, here’s what you need to know about this exclusive, invite-only app a…
 
Today, we're going to talk about Canva, and we've talked about Canva a few times in the past. The reason I want to bring it up again is it's such an important tool to your digital marketing strategy. Canva is going to be your go-to resource if you are doing any type of social media, blogging, YouTube videos, you're going to be able to create all of…
 
By now, you probably already know that Linkedin is a great place to generate leads. And publishing valuable content on the platform positions you as an authority in your industry, so you started writing content. You spent hours researching, writing, and editing. Finally, your article is ready for publishing. Beaming with excitement, you clicked “po…
 
Today's podcast discusses remarketing ads or retargeting ads. Specifically, we're going to be focusing on Facebook, however, this also applies to Google or any other ad network that you're on, as long as you have that tracking code on your website, that then tracks what people have been doing with either the ads, or with your website once they get …
 
In our most recent podcast, we interview G. the Creative Director at B.Co Agency. With over 11+ years in design and creative visuals, I have been able to study and learn the creative industry and the impact of having proper marketing tools. With my role as the Producer and Creative Director at B.Co Agency, it is my mission to continue to study, lea…
 
For most people, Pinterest is nothing but a big visual search engine. It is a platform users turn to when looking for DIY projects to tackle, put-together outfits to wear, or recipes to make. But a lot of people fail to realize that Pinterest also provides a great opportunity, not only for businesses but also for healthcare providers and organizati…
 
We are always talking to you about planning out your content, the importance of having a content calendar, researching your keywords, and it all comes down to consistency. With digital marketing, consistency is king, and this goes hand-in-hand with your social media posts. If you are trying to grow your social networks and you Google how to increas…
 
Tiktok is a video-based social network that allows users to create and publish short videos. The app has been downloaded more than a billion times worldwide and is now considered the trendiest social media platform. Some of you might be rolling your eyes right now, thinking it’s not suited for you. Sure, it isn’t a serious platform. But as of now, …
 
In this podcast, we are going to be diving into some tips and recommendations that we follow for punctuation, mechanics, and general style guides for your digital content creation. We’ve found over the years that there are a lot of different preferences for writing styles online, and though you want your voice to reflect your brand and speak to you…
 
Let’s face it. Most visitors won’t buy your products or use your services on their first visit. The majority of them are just looking around. They’re not even sure your offer is what they really need. Just because they aren’t buying anything, doesn’t mean you have to ignore them. Remember, these are potential customers or clients. And it is a good …
 
Today we are going to talk about different ideas for a family practice to build their digital marketing strategy. We will go over - being a resource, being found online, email marketing, website functionality, and lead generation. Learn more at Be a resource https://socialspeaknetwork.com/digital-marketing-tips-for-family-practice…
 
You probably belong to at least 3 Facebook groups, right? But have you ever considered creating one for your practice? If not, then you should. In this blog post, we’ll show you how to leverage Facebook groups for your medical practice. Read on to discover how to use Facebook groups to support and grow your practice - https://socialspeaknetwork.com…
 
In this podcast, we review the steps to make sure you are optimized for local searches for your business or health and wellness center with multiple physical locations. We review: Creating a page specific for that location rather than having every location only listed on one page Adding content specific to that location on this new location page - …
 
Keyword research can be laborious. The research process often takes hours, only to find out that just a handful of the keywords are worthwhile. Sure, it is a time-consuming process. But it isn’t something that should be taken lightly. Why? Because SEO helps make your website more visible. And when done right, it can dictate not just the traffic you…
 
I know that 2020 was quite the year, and we had to make a lot of changes in our digital marketing strategies, so today we're gonna cover seven social media trends for 2021. The first one being telehealth. Telehealth is not going away, we're going to have to continue the awareness that your practice is offering telehealth consultations and make sure…
 
In this podcast, I discuss how to find content to discuss in social media as well as your blog posts as a way to increase patient engagement and to build credibility in your field, as well as how to really build that search engine optimization on your website. So there recently, just last week, there was a Google algorithm update. If you follow any…
 
Everybody loves prizes and freebies. And when it comes to social media marketing, there is no easier way to win over your target audience and grow your following than running contests and giveaways. After all, it’s the season of giving, right? Capitalize on the holiday season by running a contest or giveaway. When done right, it can serve as a free…
 
Hello everyone. Happy Wednesday. I'm excited to talk about Googling yourself today in today's blog. If you listen to our podcast on Monday, the first two questions that we had spoken about were, why is it important to Google yourself and your practice and how do you fix the information that is out there if it's incorrect or outdated. Learn more at …
 
It is National Podcast Week, and in today's podcast, we will be covering some great information! Today the questions we will be covering are: Why is it important to Google yourself and your practice? How do you fix outdated or wrong information on old directories? How often should you be updating your content on your website and social media sites?…
 
The holiday season isn’t just important for retail businesses, it is also a great time for healthcare providers to revamp their digital marketing strategies. Most people who have put off elective procedures are now scrambling to slip in final treatments and appointments before the year ends. Since they are typically seeking non-urgent care, they ha…
 
Today we are going to be talking about website security. This includes how to keep your website up-to-date, as well as what to do if you do find that you have malware on your website. We are specifically talking about WordPress websites here, and I will be sharing my screen, so if you are listening to our podcast, please head on over to socialspeak…
 
Instagram has grown to a whopping 1 billion monthly active users. The competition on the platform is palpable. If you’re wondering how you can shine in this overcrowded space, you’re not alone. Growing your Instagram following organically can be a challenge, but it’s not impossible. In this blog post, we’ll share with you some foolproof ways to tak…
 
Healthcare is an increasingly competitive field, and reaching new patients require a strong digital marketing strategy. One of the best ways to attract new patients is through social media marketing. Social media and healthcare are a powerful combination. It can be a key place to share breaking information, raise public awareness about health conce…
 
This is our first podcast for our monthly Q&A series. In this podcast, we will go over - Why is it so important to do a social media audit and get rid of old accounts? - Does blogging help your SEO and how can you find keywords/phrases to blog about? - Why is it important to mix up your social media content? - What are a few tools we use to make ou…
 
In today's blog, we walk through each social media platform, including YouTube, and mention a few organic ways you can increase your followers. Each platform is different, but it's important to understand how each of them works and how you can grow your accounts organically with a little bit of leg work! To learn more and read the full blog visit h…
 
We had the pleasure of interviewing Jessican Suzanne, who is a Health & Wellness Coach on a mission to help women thrive in each area of their lives. Jess shares with us challenges and successes she has had as an online coach, reaching her target market, staying connected, and growing her business. To learn more about Jess visit her website at http…
 
There is no denying that videos are the most engaging type of content. They bring concepts to life, captures attention, and engages viewers. But let’s face it. Creating quality video content requires a lot of time and effort. It only makes sense to maximize its potential by converting it into different content formats. Repurposing content doesn’t j…
 
A good email starts with a subject line that captures the recipient’s attention. It has to be engaging and interesting enough to give people a reason to open and read your email. But let’s face it. Writing a catchy, powerful subject line isn’t easy. Some don’t even give it much thought. If this is you, then you’re making a big mistake. It doesn’t r…
 
We are entering the 4th quarter of 2020, and it's time to start thinking of your social media plan for 2021. In this video, we walk through the steps you need to take to lay out your plan for 2021. If you need help or would like to schedule a consultation please visit https://socialspeaknetwork.com/contact-us/…
 
When Instagram was launched in 2010, its primary focus was to feature photos that were specifically taken on mobile devices. The platform quickly became known for selfies and food pictures. Later on, it became a marketing platform for businesses and professionals to tell stories, deliver meaningful messages, and engage with their followers. If you …
 
In today's episode, I am going to be talking to you about using Search Engine Optimization strategies in Pinterest marketing. 2020 has created a very interesting landscape for business owners, and this is because we no longer have to stay focused on reaching clients in our local geographic area. Because of telehealth and platforms like Zoom, we can…
 
You’ve probably heard more than a few times that email marketing is dead. But statistics say not a chance. In fact, studies suggest that email marketing beats Facebook and Twitter in customer acquisition by 40 times. And for every $1 spent on email marketing, it generates $44 in ROI. Email is one of the most efficient channels for delivering advert…
 
Content marketing involves creating and sharing content that attracts and interests your target audience. The goal is to create high quality content that your audience will find valuable. When done right, it can convert prospects to patients or clients. If you’re thinking of using content to attract patients and clients, it’s a great decision. By p…
 
People are searching for everything online - from restaurants that will deliver food to their doorstep, to the latest fashion trends. Searching for a health practitioner is no exception. Your potential patients are looking for you online. The search engine is usually the first place people go to when looking for a healthcare provider. As such, the …
 
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