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Tanis is a bi-weekly podcast from the Public Radio Alliance, and is hosted by Nic Silver. Tanis is a serialized docudrama about a fascinating and surprising mystery: the myth of Tanis. Tanis is an exploration of the nature of truth, conspiracy, and information. Tanis is what happens when the lines of science and fiction start to blur... Support TANIS to hear exclusive MINI and BONUS EPISODES and more! http://patreon.com/tanispodcast Please rate and review on iTunes if you enjoy TANIS! http:/ ...
 
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show series
 
This week, we dive into the world of Fan Clubs and how they're huge marketing tools for celebrities. We’ll track some of the earliest fan clubs then compare them to the fan clubs in the digital era. We’ll also explore the big shift in power that swung from celebrities over to their fans.
 
This week, we talk about companies and products that turn 50 years old this year. Back in 1971, some of the best-selling products were created that are still best-sellers today. There were also a number of famous advertising campaigns launched that year. Join us and see if you remember them.
 
This week, we look at televised award shows and how they are very effective marketing for movies, Broadway plays and recording artists. We’ll explore whether Oscar nominations sell more tickets than Oscar wins, how Grammys can make a career and how Tony awards can rescue a play overnight.
 
This week, we listen to the most Creative Radio advertising from around the world. It’s the toughest medium to write for - but it’s also the most creatively freeing. We’ll hear commercials for a hair removal product, a fast-food series created for these confusing times and a student audio idea that attracted Taylor Swift.…
 
This week, in an encore episode, we explore famous products named after their inventors. Some products are so cemented in our minds we forget those names once belonged to people. Shrapnel was invented by Henry Shrapnel, nachos were invented by Nachos Anaya and the leotard was invented by a Jules Leotard. We’ll even look at some inventors who wish t…
 
This week it’s our annual Brand Envy episode. This season, we look at four unique companies. One completely changed a sport forever. One became the best-selling toy of all time. Another has influenced the music business since 1894. And one had a heavenly idea. All achieved something that had never been done before.…
 
This week, we look at one of the oldest advertising mediums - skywriting. From its beginning back in the early 1920s, skywriting was once the most sensational advertising medium in the country. We’ll look at the most famous skywriting campaigns, the most recent billboards in the sky and some of the most amusing spelling errors.…
 
This week, we explore how the pandemic is affecting the world of marketing. Some products are tanking while others are setting sales records. We’ll tell the story of how one airline has started selling airplane food in grocery stores and why lipstick sales have tanked but plastic surgery is booming. Who wins and who loses is very surprising.…
 
This week, we explore Superheroes in Advertising. Superman was the archetype of the modern superhero and he was the archetype for how superheroes were used in ads. From Superman promoting Kellogg’s in the 1950s to Batman hawking savings bonds to Batgirl advocating equal pay for equal work, stoic superheroes became the ultimate spokes-characters.…
 
This week, we learn about famous Female Brand Icons. In a marketing world full of Mr. Cleans, Ronald McDonalds and Mr. Whipples, there are female brand characters that were just as successful - and some even lasted longer. Join us as we draw a direct line from Josephine the Plumber and Madge the Manicurist to Flo from Progressive.…
 
This week, we explore what happens when an established spokesperson switches brands. We’ll tell the story of how the Verizon “Can you hear me now?” guy ended up pitching Sprint, how “The Most Interesting Man in the World” went from Dos Equis to tequila and how a spokesperson for a hamburger chain got fired when she pitched spaghetti sauce.…
 
Welcome to Season 10. It's good to be back. This week, we explore how this new era of racial reckoning is affecting the world of marketing. Several of the leading brands have their roots in racial stereotypes, like Aunt Jemima - which took its imagery from the slave era. Some brands, like Eskimo Pies, have announced they are now re-naming their pro…
 
In the Season Five finale, Nic and MK re-enter the woods in search of Rose Hempel and John Corroman Junior, along with answers to what the two of them were really doing up there in The Garrison Anomaly. SUPPORT TANIS ON PATREON FOR A WHOLE BUNCH OF EXCLUSIVE BONUS AUDIO AND VISUAL STUFF! http://patreon.com/tanispodcast If you enjoy the show, please…
 
While Nic and MK move through the woods in search of The Gates of Karsas, Nic makes a bold and reckless decision. SUPPORT TANIS ON PATREON FOR A WHOLE BUNCH OF EXCLUSIVE BONUS AUDIO AND VISUAL STUFF! http://patreon.com/tanispodcast If you enjoy the show, please rate us five stars and leave a nice review! For more information, including supporting m…
 
One of the last people to see Rose Hempel provides a clue to what she really may have been up to in that section of the woods. And Nic and MK get some more help from a tracker named Chase. SUPPORT TANIS ON PATREON FOR A WHOLE BUNCH OF EXCLUSIVE BONUS AUDIO AND VISUAL STUFF! http://patreon.com/tanispodcast If you enjoy the show, please rate us five …
 
Nic’s doctor warns him that his brain is changing in strange ways, but it doesn’t stop him from heading back up to Northern British Columbia with a renewed sense of purpose. We finally hear from Rose Hempel herself, which makes Nic even more determined to find out what really happened to her inside the area of the woods known as The Garrison Anomal…
 
Back in Seattle, Nic sees two doctors: one who helps him with his brain, and one who may have been partially responsible for scrambling it. Meanwhile, up in Northern British Columbia, there’s a break in the case. SUPPORT TANIS ON PATREON FOR A WHOLE BUNCH OF EXCLUSIVE BONUS AUDIO AND VISUAL STUFF! http://patreon.com/tanispodcast If you enjoy the sh…
 
While up in Northern British Columbia, Nic and MK discover that following in Rose Hempel’s footsteps is going to be far more dangerous and challenging than they initially suspected. Plus, a voice from the past is suddenly and surprising connected to a voice in the present. SUPPORT TANIS ON PATREON FOR A WHOLE BUNCH OF EXCLUSIVE BONUS AUDIO AND VISU…
 
With a familiar artifact in hand, Nic enlists the help of a familiar voice to accompany him to Northern British Columbia in search of Rose Hempel. While up there looking into her disappearance, Nic discovers that Rose may have had an ulterior motive for visiting the area. SUPPORT TANIS ON PATREON FOR A WHOLE BUNCH OF EXCLUSIVE BONUS AUDIO AND VISUA…
 
Nic and MK dig into John Corroman Junior, receive a break in the murder cases connected to The Garrison Anomaly, and Cameron Ellis comes through in a big way. SUPPORT TANIS ON PATREON FOR A WHOLE BUNCH OF EXCLUSIVE BONUS AUDIO AND VISUAL STUFF! http://patreon.com/tanispodcast If you enjoy the show, please rate us five stars and leave a nice review!…
 
Nic meets a Tanis expert connected to Professor Carl Adams who provides some interesting new information about what might be going on up in the woods of Northern British Columbia, but she says he’s going to have to bring something special along with him, something currently locked up behind the wall in Pacifica Station. SUPPORT TANIS ON PATREON FOR…
 
Nic receives a warning from an old friend, digs into a new copy of The Malacetic Atlas, and learns more about what Rose Hempel may have been doing up in the woods of Northern British Columbia. SUPPORT TANIS ON PATREON FOR A WHOLE BUNCH OF EXCLUSIVE BONUS AUDIO AND VISUAL STUFF! http://patreon.com/tanispodcast If you enjoy the show, please rate us f…
 
Nic digs into the strange world of the brand new breach known as The Garrison Anomaly, and we hear another excerpt from the mysterious partial manuscript titled Pacifica. SUPPORT TANIS ON PATREON FOR A WHOLE BUNCH OF EXCLUSIVE BONUS AUDIO AND VISUAL STUFF! http://patreon.com/tanispodcast If you enjoy the show, please rate us five stars and leave a …
 
In the first episode of season five, while Nic continues to struggle with the events of last season, he is visited by two strangers. One of these strangers will force Nic to make an incredibly difficult decision. SUPPORT TANIS ON PATREON FOR A WHOLE BUNCH OF EXCLUSIVE BONUS AUDIO AND VISUAL STUFF! http://patreon.com/tanispodcast If you enjoy the sh…
 
This week it’s our final episode of the 2020 season, where we answer listener questions sent to us through social media. Like - why the most popular Super Bowl commercial chose to replace their lead actor, why Gatorade’s famous "Be Like Mike" campaign called Michael Jordan “Mike” when no one ever called him that before and we’ll answer the age-old …
 
This week we’re talking about the Mandela Effect. It is defined as “collective false memory.” That means many of us remember things incorrectly and we all remember them incorrectly the same way. From famous movie lines to song lyrics to details of traumatic events and even to famous commercials, we all think our memories are time-stamped videos of …
 
This week, we explore the branding of diseases. Over the course of history, diseases have been named after people and countries with devastating effects. Names have stigmatized entire regions, decimated industries and have even caused diplomatic crises. And countries have weaponized diseases for political purposes. As with all branding, words matte…
 
This week it’s our annual Bookmarks episode, where we tell fascinating stories from our research that didn't make it into the regular season. We’ll talk about a book that maintains if you build a better mousetrap, the world will NOT beat a path to your door. And we’ll tell a story from a biography of Bruce Lee that proves sometimes the only way to …
 
Some people call Under The Influence "UTI" for short. It’s not a good nickname. But some brand nicknames are positive and extremely valuable - like "Coke" and "Chevy." Others like “Whole Paycheck” don’t make Whole Foods happy. Join us this week as we explore the implications of Brand Nicknames.
 
Every episode of Under The Influence begins with an opening story. And after more than 300 episodes, we’ve told over 300 opening stories. This week, we look back at the ones that generated the most listener feedback - from a story about a one-armed martial artist to the unorthodox ways lovers communicated in the Victorian era to the story of the gr…
 
80-90% of new product launches fail. So to lower the risk, companies do trial runs. This week, we explore Test Markets - where companies launch new products in small towns to see if shoppers pay attention. We’ll tell the stories of successful product launches as well as a few notable product disasters.…
 
This week, we explore how business can be won or lost with spontaneous off-hand remarks. Not all advertising business is conducted in a boardroom or in commercials. Sometimes somebody says something in an elevator, or in a speech or in a doorway that leads to winning an account - or losing it. Talk ain’t cheap.…
 
This week, it’s our annual Brand Envy episode, where I tell the stories behind some of the brands I admire. We’ll talk about a romance novel company that was started by a fur trader, an empire created by a cartoonist and a certain dairy product with its very own spokes-angel. Hope you’ll join us for the 2020 edition of Brand Envy.…
 
This week, we explore the world of Torture Tests. Torture test commercials are one of the advertising industry’s most powerful techniques - because when a product can survive a dramatic test, it can convince a lot of people to buy the product. Unless, that is, the torture test goes very wrong…
 
This week, we explore the world of Online Reviews. These days you can leave a review for anything - from a cup of coffee to your dentist. 90% of us read online reviews before buying a product - that’s why those reviews are so influential. Yet how do you tell fake ones from the real thing? Thumbs up or thumbs down, welcome to the world of online rev…
 
This week, we explore the quiet world of ASMR marketing. ASMR stands for Autonomous Sensory Meridian Response. It’s a new form of marketing that creates a calming feeling often accompanied by a tingling sensation. Marketers create that experience using sound effects and whispers. Everything from beer brands to fast food restaurants are using it - h…
 
Dum dum da dum. This week, we explore the lucrative world of Wedding Marketing. Weddings are big, big business. And as a result, the wedding industry is a big, big marketing category. From invitations and flowers to dresses and cakes, today's weddings are an $80 billion industry. And planning the perfect day is a lot of pressure.…
 
This week, we explore how airports are now becoming brands. You may not know it, but airports compete against each other for business. That intense rivalry has led to the complete transformation of airports - they now have movie theatres, skating rinks, rooftop pools and top retail stores. These days, airports are destinations unto themselves.…
 
This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or NASCAR’s partnership with Harlequin romance novels. The search for new customers is endless. And the resulting marketing is endlessly fascinating.
 
This week, we explore why companies change valuable brand names when expanding to other countries. Sometimes the reason is a language issue. But other times, the reasons are far more interesting. For example, Mr. Clean is called Meister Proper in Germany and Maestro Lindo in Italy. And the reason it’s hard to find a Burger King in Australia is the …
 
This week, we look at the phenomenon of Set Jetting. That’s when tourists flock to a city to see the sets and locations where their favourite TV shows and movies are filmed. Some towns have embraced set jetting as new-found tourism marketing. Other towns absolutely resent it. It’s a fascinating love/hate relationship.…
 
This week, it’s Part Two of our Album Covers As Marketing episode. In the 1980s, album covers shrunk down for the first time to accommodate CDs. And in the 2000s, the advent of iPods shrunk them again to the size of a postage stamp, forcing album artwork to become highly creative.
 
This week on Under the Influence, we analyze Album Covers As Marketing. We’ll look at a world famous record cover that was almost ruined by a zipper, why flights at Heathrow Airport had to be grounded for one band’s cover art and which album jacket is considered to be the worst of all time.
 
From the Digital Box Set: This week, we look at Products Invented by the Military. The military has influenced more technology than any government, agency, business or organization in history. From the appliances in your kitchen, to the big screen in your living room, to the car you drive, you’d be surprised how much of your world is military-inspi…
 
From the Digital Box Set: This week, we explore the art of door-to-door sales. From encyclopedias to makeup to vacuum cleaners, many corporations were built on the shoe leather of direct sales. It was a tough way to make a living. But the best salespeople never met a door they couldn't open. We’ll even look at the famous names in Hollywood that sta…
 
From the Digital Box Set: This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. Like a brand that advertises the fact that its product tastes awful, or ano…
 
From the Digital Box Set: This week, it's our annual episode dedicated to great stories from our Under the Influence research that didn't make the regular season. We’ll tell the story of why Maple Leafs owner Harold Ballard would shut off all water fountains during games, which books are the most-stolen from North American libraries and the day Gor…
 
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