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Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership. Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics. Bill investigates the evolving world of organizational thought leadership. His guests include professionals who ...
 
Linda Popky, the president of Leverage2Market Associates, Inc., introduces audio podcasts that feature short interviews with marketing thought leaders, each on a single, specific marketing-related topic. Named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting® Hall of Fame and a Certified Master Mentor, Linda J. Popky is a senior marketing professional, consultant, author, speaker and educator.
 
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show series
 
Have you ever had to onboard a new hire, or explain a complex task to a colleague not in your field? How can you get a novice up to speed without giving them a doctoral-level lecture? Today’s guest is Ashley Faus, Content Strategy Lead for Software Teams at Atlassian. Atlassian is a software development company that creates tools which are used wor…
 
When you can't gather in person, how do teams manage strategic planning, maintain role clarity, and build both alignment and consensus? Today’s guest on our podcast is Dr. Sharon Lamm Hartman, the Founder and CEO of Inside-Out Learning. She talks to us about the content of her book, The Authenticity Code: The Art and Science of Success and Why You …
 
We are assaulted by digital pollution on a daily basis: spam calls, fake e-mails, harassing chats, phishing scams, and worse. With all the noise, how can thought leaders create a message that our audience wants to hear? How do we make them understand that our outreach is important? To help answer these questions, we’ve turned to Ethan Beute, the Ch…
 
Every day, we are berated with advertising for products and services trying to convince us to switch to their brand. What makes us take pause and pay attention is no longer the fear of missing out. Audiences want to find meaning in the products they buy and activities they take part in. So, how can you convey to your customer that your brand has me…
 
Working 40 hours has been accepted as the "standard work week" since Henry Ford implemented it almost 100 years ago. What would happen if we focused more on the outcomes that we wanted from our labor, instead of focusing on the time it takes to accomplish them? Could we learn to work less and do more? Our guest today is Joe Sanok, host of the popul…
 
The word Redneck tends to conjure up a certain image in most people’s minds. When you hear the word do you think Director of Radiology and author? Our guest James Harold Webb is a self-proclaimed redneck who despite the obstacles that stood in his way went to college became a radiology technologist, then Director of Radiology at a hospital in Dalla…
 
Ten years ago, the term "thought leadership" did not exist. Yet, the principles of thought leadership were being practiced, shaped, and refined by pioneers in the field; people whose great ideas literally shaped the road for all others. Our guest today is Amelia Folkes, Senior Manager of External Relations at Workiva. Previous to that, she worked a…
 
Being a working mother means juggling a lot of balls. Stress, overload, and exhaustion can make work a nightmare and in turn create an unhealthy home environment. Is it possible to simply let go and focus on the important things one at a time? Today, we sit down with Dr. Whitney Casares, a private practice pediatrician and mother. It was the combin…
 
When you can no longer meet face to face, how do you update vital information with medical professionals and the at-risk patients they serve? Our guest today is Traci Conley, the Thought Leadership Manager for Standard Imaging, Inc., a company that has become the leading supplier of calibration and quality assurance instruments for healthcare, incl…
 
Thought Leadership means peering around corners to predict changes, innovations, and challenges in your field. How far into the future is far enough? 5, 10, 20 years? Is it possible plan for 50 years down the road? We answer these questions with the help of today’s guest, Peter Griffiths. Peter is the City Strategist at ING Media, and an Urban Cont…
 
Today’s guest is Leslie Ehm, Swagger Coach, Amazon #1 best-selling author of Swagger: Unleash Everything You Are and Become Everything You Want, speaker, and Chief Fire Starter at Combustion Training: a creativity-fueled training company that transforms people so that they can transform organizations. In today's conversation, Leslie tells us her st…
 
We all have personal stories of triumph and growth. Our history, our experiences, shape us and drive the most insightful parts of our thought leadership. So why is it so hard for us to share those stories? Aliza Hughes is the Director of Thought Leadership at Zoecial Media, a company that provides social media management with the aim of growing the…
 
Not that long ago, books about emotions, vulnerability, and transparency would have been found in the self-help section. Now, business books about those same "soft skills" top best-seller lists. What has changed and why have these skills become so important? Our guest on this episode is David Wood, a former consulting actuary to Fortune 100 compani…
 
Decades of economic principles have been written in stone, followed blindly by leaders and scholars alike. But, as with all things, stone erodes over time. Our guest today is ready to shatter the rock, and set minds free. Listen in! Today, we're honored to speak with David Weitzner, author of Connected Capitalism and Fifteen Paths. David primarily …
 
Great leaders have to handle tough situations. Inevitably, the time will come when you have to make a hard choice or deal with a crisis. Will you be prepared? Our guest today is Thomas Lahnthaler, Founder and CEO of The Crisis Compass, an organization which teaches leaders and companies innovative and resource-based crisis management. We start our …
 
Can creating a brand make your brand distinct, and give you a competitive advantage? Today, we dive into the deep end with a true shark of brand creation. We'll answer that question - and more! Kevin Harrington is an entrepreneur, business executive, and one of the most well-known hosts of the investment reality show Shark Tank. Kevin has decades o…
 
Trying to get your thought leadership to the employees of your company is never an easy task but attempting to reach 250000 employees in your organization can feel like trying to climb Everest. Making the tools to climb that mountain is what today’s guest excels at. Vishwas Anand is part of the Infosys Knowledge Institute which helps industry leade…
 
Can thought leadership help organize people towards a common goal? The answer is yes! Our guest in this episode is Royal O’Brien, General Manager of Digital Media and Games at Open 3D Engine, an important facet of the Linux Foundation. Open 3D Engine (O3DE) is an Apache 2.0-licensed multi-platform 3D engine. This engine enables developers and conte…
 
Savvy authors know that public relations can be more unpredictable than marketing. So, how do you navigate those treacherous waters and find success? Today’s guest is Mark Fortier, founder of Fortier Public Relations. Mark has spent 30 years publicizing hundreds of important books, including 140 bestsellers! Now, he's here to share tips and tricks …
 
Today’s guest is Raj De Datta, Co-Founder and CEO of Bloomreach, a company bringing solutions that are uniquely built to serve digital commerce and marketing professionals. Their mission is to deliver meaningful moments to customers; moments that result in organizational growth. Raj shares Bloomreach's goal to use AI and machine learning for delive…
 
Ever wondered what it was like to be the Director of Thought Leadership for a major corporation? Many organizations don't define their thought leadership role at creation, leaving the shaping of those responsibilities up to the first person to take the position. That's a tough job! To better understand the first few months in such a role, we turn t…
 
How do you plan for something you can't predict? Today’s guest is Lance Mortlock, a Strategy Partner at EY (Ernst & Young) Canada, where he manages a team tasked to drive growth for clients in the oil, power, and mining industries. Earlier this year, Lance authored his first book, Disaster Proof: Scenario Planning for a Post-Pandemic Future. Disast…
 
Does your thought leadership solve global issues? How do you draw attention to a multinational crisis, on a personal scale? Our guest in today's episode is Reilly Brock, the Associate Creative Director at Imperfect Foods. Imperfect Foods is a weekly grocery delivery service on a mission to build a better, less wasteful food system. Through their ef…
 
Welcome to this episode of Leveraging Thought Leadership! Today’s guest is our very own Peter Winick, Founder and CEO of Thought Leadership Leverage, a firm that helps thought leaders of all kinds develop strategies for branding, marketing, technology, and sales. The episode begins with Peter outlining the similarities and differences between marke…
 
Today, we sit down with the incredibly insightful Jon Levy! Jon is a behavioral scientist and social engineer best known for his work on human connection and decision making. Jon is the founder of the Influencers Dinner, a secret dining experience started in New York in 2009. Twelve thought leaders, tastemakers, and influencers from various industr…
 
Today’s guest is Mandy McEwen, the CEO of Mod Girl Marketing, a firm that helps their clients increase brand presence and stand out from the crowd by offering innovative content marketing & social media strategies, and by leveraging the organization's best asset – their people. Many companies are asking employees to engage on the org's behalf throu…
 
Today’s guest is Adam Bryant, Managing Director at The ExCo Group (formerly Merryck & Co. Americas). The Exco Group specializes in helping boards, executives, and teams unlock their full leadership potential and deliver high-impact performance for their enterprises. Adam is also the author of The CEO Test: Master the Challenges That Make or Break A…
 
Today we are excited to sit down with Lisa Bodell. Lisa is the CEO of FutureThink, an award-winning learning company that is transforming the way teams work in organizations. She helps leaders guide teams to build skills that are radically simple and immediately impactful. Lisa defines herself as a "futurist," and is an expert on the topic of innov…
 
Welcome to the Leveraging Thought Leadership podcast! Our guest in this episode is Dan Sanchez. Dan is the Director of Audience Growth for Sweet Fish Media, a full service podcast agency focused on B2B brands. Dan is also the co-host of the go-to podcast for marketers seeking to grow: B2B Growth. Many businesses have thought leaders producing conte…
 
Today’s guest is Maura Barclay, a transformational leadership consultant. In addition to being the author of Unbreakable Women, her previous occupations range from firefighter to fitness trainer to military consultant! In this conversation, she shares the ways that her wide variety of previous experiences make her an incredible consultant and coach…
 
Welcome to Leveraging Thought Leadership! Today’s guest is Stu Manewith, Director of Advocacy and Thought Leadership at Omatic Software. Omatic Software deals in data integration for non-profits, helping them maintain and grow donors and donations. His thought leadership changes lives! Before joining the team at Omatic Software, Stu worked as a fun…
 
Today’s guest on our podcast is Jayshree Seth, Chief Science Advocate at 3M. Jayshree works to raise awareness and appreciation of science and how it aids us in our everyday life. Her first book, The Heart of Science: Engineering Footprints, Fingerprints, & Imprints furthers conversation around science advocacy, thought leadership, and inclusive pr…
 
Is there a difference between activity and productivity? Both make you busy, but only one makes you fulfilled!. Our guest on today's episode is Garland Vance, the co-founder of Advance Leadership, a firm that helps leaders accomplish more and stress less. Garland is also the author of Getting’ (un)Busy, a book that takes you through the 5 steps to …
 
Today's guest on our podcast is Dolores Hirschmann. Dolores is well known for organizing TEDx conferences, and is also the author of Clarity First, a recently published book that helps people find the clarity they need to grow their business. She has deep experience in marketing, and has blended coaching into her unique approach for helping busines…
 
If one voice can reach a wide audience, what about a hundred voices in unison? Think that would get some attention? You'd be right! Our guest on today's episode is Joe Sullivan, the co-founder of Gorilla 76: a firm that specializes in helping mid-sized B2B manufacturers modernize their marketing programs. Joe is also is also the host of The Manufac…
 
Our guest today is internationally renowned business leader, Doug Conant. Doug is the best-selling author of The Blueprint, an eminently smart and practical guide to leadership that contains 6 content-rich steps to creating a richer, fuller, more elevated professional life. With more than 40 years of leadership experience at first-class companies l…
 
When an issue is too important and too big for a single leader or team member to own? How can massive organizations tackle challenging issues in a manner that is beneficial to society? Our three guests in this episode are Surya Kolluri, Jeanne de Cervens, and Brian Forbes. They join us to discuss their critically important study: The Pandemic’s Per…
 
If you've ever felt creatively "stuck in a rut," and innovation seems out of reach, this is the episode to cure your woes! Our guest today is Dr. Chitra Anand, an award-winning Communications & Marketing executive with over 20 years in the technology industry. She's an extraordinary leader, and has spent time as the head of Communications for Micro…
 
Today’s guest is Jim Kouzes the coauthor with Barry Posner of the award-winning and best-selling book, The Leadership Challenge. He's also the Dean’s Executive Fellow of Leadership, Leavey School of Business, Santa Clara University. Jim tells us about his first meeting with Barry and how they quickly became best friends. That friendship and their c…
 
Tom Schwab is the Chief Evangelist Officer and Founder of Interview Valet, which helps hosts find great guests for their podcast. He is also the author of PODCAST GUEST PROFIT which gives step-by-step systems from taking your podcast from obscure to acclaimed! With more than 2.1 million podcasts out there you are probably curious as to how to get y…
 
Our guest is Tom Kolditz, the author of Leadership Reckoning and Director of The Doerr Institute for New Leaders at Rice University. The Institute's two-fold mission is to create a powerful and widely available leader development experience and improve the quality of leader development in higher education everywhere. Tom shares how many universitie…
 
Today’s guest is Melissa Davies, Founder, and CEO of Wieseways Consulting, author of How Not to Act Like a BLEEP at Work, and founding member of the Global Institute for Thought Leadership. Melissa is a Dynamic Facilitator, Educator & Executive Coach with a global perspective. Melissa walks us through the path she took to become a thought leader ha…
 
Today’s guest is Jim Adler Founder and Managing Director of Toyota AI Ventures, a standalone early-stage venture capital fund that invests in startups working on A.I., robotics, mobility, and more. We start the conversation with Jim describing what Toyota AI Ventures does and what its mission is. From we get into how they help startups take their i…
 
Today's guest is Jody Grunden, a visionary accountant with over 20 years of experience that has helped pioneer innovative changes to his industry. Jody is the co-founder and CEO of Summit CPA Group, author of Digital Dollars and Cents. Jody takes us back to 2013 when he arrived at a conference to speak only to have a series of events go wrong that …
 
Today’s guest is Sandra Smith, Founder, and President of Smith Publicity a marketing company that focuses on authors and expert promotions. Many things have changed in the last ten years and publicity is no different. Sandra walks us through some of the big changes authors should be conscious of and why their social media presence and what they sha…
 
Today’s guest is Christopher Brace, a global executive successful at building highly effective integrated marketing teams across complex organizations to drive awareness and product sales. We start our conversation off by discussing how you can emotionally bond customers to a brand of consumer product and how these same techniques can be used to cr…
 
Today’s guest is Scott Shute, the Head of Mindfulness and Compassion Programs at Linkedin and the author of the new release book The Full Body Yes. Compassion is the #1 thing you can do to be successful in business and life. That philosophy is something Scott shared with the CEO of Linkedin which allowed him to use his history in customer service c…
 
Today’s guest is Michael F. Schein, the author of The Hype Handbook, founder and CEO of MicroFame Media a company that turns consultants into celebrities. Very few people ever become worldwide famous, but is that really what you need to be a known entity in your field? Michael shares why micro fame is a better goal to seek when you are selling idea…
 
Today’s guest is Stephen G. Pope the founder and CEO of SGP Labs a creative marketing, media, and technology company with the goal of helping others grow their business faster. Creating video is as easy as hitting the record button, but once that is done what do you do with it? Stephen shares the importance of having a solid process in place that m…
 
Today’s guest is Justin Foster, the author of Oatmeal vs Bacon and co-author of Rooting Up. He is a speaker consultant and co-founder of Root + River a practice that specializes in branding for defiant leaders. Justin shares his path to thought leadership and the tricks he learned along the way, including a brilliant method for how to get in front …
 
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