Welcome to Talking Tourism, your go-to resource to learn the ins and outs of running a tourism business in today’s changing world.
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Business Class is a podcast for those looking to make a living in tourism and traveling well. We host smart conversations with interesting people who built satisfying careers in the tourism workplace. Presented by the academy at Learn Tourism | learntourism.org
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Nachhaltigkeit entscheidet über die Zukunft des Tiroler Tourismus – ökologisch, sozial und wirtschaftlich. Doch wie gelingt der Einstieg in die Praxis? Diese Mini-Podcastserie bietet dir kompakte Infos in drei Folgen: – Warum Nachhaltigkeit für Betriebe heute entscheidend ist. – Wie das Österreichische Umweltzeichen funktioniert – direkt aus der Praxis. – Welche Förderungen es gibt und wie du sie optimal nutzt. Ein Projekt der Wirtschaftskammer Tirol – mit Stimmen aus der Roadshow, Expert:in ...
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What does it take to make travel better for people and the planet? Join travel writer Erin Hynes, podcast producer, Kattie Laur, and their guests, as they explore their curiosities about what truly makes travel and tourism responsible. Follow us on Instagram: @curioustourismpod Reach us by email: [email protected] Curious Tourism is part of the Voyascape Travel Network & you can find more of our travel podcasts from around the world at https://voyascape.com/
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Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the complex, fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.
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The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint. Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth. Throughout this series, the hosts break down marketing concepts from Chris’s work, providing a clear ...
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UNO HRT Class
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Podcast is all about educating different concepts like Tourism, society, culture, education,books, Meditation.
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The show that's about REIMAGINING travel and tourism that better serves people, places and nature. In each episode we'll dive into the journeys of people who are leading the way in one of the largest industries in the world. These are the founders, change makers, risk takers, visionaries and custodians, we're here to celebrate their wins, and share the lessons along the way to inspire you. Hosted by Rebecca Woolford, Co-Founder of Kiwano Tourism, The Tourist RESET podcast is about acknowledg ...
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Checking In – The Hospitality & Tourism Podcast Welcome to Checking In', where honest conversation meets real hospitality. Hosted by Jeremy Nichols and Dr. Peter Ricci, this isn’t another fluff-filled industry chat. We dig into the unfiltered realities of hotels, restaurants, clubs, and tourism, from leadership and labor to culture, growth, and the uncomfortable truths most people avoid. Our guests aren’t here to spin PR. They’re operators, executives, and innovators who’ve lived it, and the ...
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Tourismi Cover art photo provided by Anton Darius | @theSollers on Unsplash: https://unsplash.com/@thesollers
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Podcast by Arkansas Tourism
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Welcome to the podcast TourismFromZero, where we bring you stories about interesting tourism stakeholders in your country. My name is Rudi Medved and I am accompanied by guests who share their exciting tourism experiences of how they move tourism "from zero to hero".
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The European Capital of Smart Tourism and the European Green Pioneer of Smart Tourism are two awards by the European Commission to reward and celebrate bigger and smaller European destinations for outstanding, innovative and sustainable tourism practices. In this podcast series we explore this world of smart tourism and the future of the tourism industry in Europe. What is means to be a smart and sustainable tourism leader, how you can become one and the European Capital and Green Pioneer of ...
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Based off of Old Fort Henry Located In Kingston ON. Within this podcast I will be telling you activities undertaken at this location, pros and cons of tourism and possible stereotypes Cover art photo provided by Soroush Karimi on Unsplash: https://unsplash.com/@soroushkarimi
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In this podcast we will discuss about tourism tax. Cover art photo provided by Ren Ran on Unsplash: https://unsplash.com/@renran
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Talking to tabletop roleplaying game creators about the adventure modules that inspired and influenced them. Hosted by Chris Bissette of Loot The Room.
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Welcome to the End of Tourism, a podcast about wanderlust, exile, and radical hospitality. For some, tourism can entail learning, freedom, and financial survival. For others, it means the loss of culture, land, and lineage. Our conversations explore the unauthorized histories and consequences of modern travel. They are dispatches from the resistance. Hosted by Chris Christou. chrischristou.substack.com
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Welcome to Magalies Tourism, South Africa's 1st Regional Travel Podcast
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Oberösterreich ist wunderschön - und deshalb stellen wir euch unser Bundesland jetzt auch im Rahmen von Podcasts vor. Dagmar Hager fährt kreuz und quer durchs Land - immer auf der Suche nach den traumhaftesten Plätzen, hippsten Locations, urigsten Hütten, jeder Menge Spaß und Action und natürlich nach den besten Schmankerln. Perfekt für den den Urlaub dahoam! Du hast Feedback zum Podcast? Schreib uns an [email protected]!
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Peter's Reiseblog und Tourismus Podcast gehört zum Reise-Blog petervonstamm-travelblog.com von Peter von Stamm. #Reiseblog #Travelblog #reisepodcast #tourismuspodcast
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In this podcast you can know more about tourism in la Macarena
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Österreich Werbung / Austrian National Tourist Office
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Perfect podcast for all tourism players in malaysia or others who wants to know the latest development in Malaysia tourism industry #Malaysia
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Tourism Wales is a podcast series dedicated to exploring the challenges, progress, and opportunities within Wales' tourism and hospitality sectors. Featuring insights from industry leaders and businesses across Wales, our goal is to highlight the key issues and developments for everyone working in the industry.
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Learn from the industry's top business and marketing experts. The Digital Tourism Show is a tourism marketing advice podcast covering topics form business development, brand awareness, growth, and online marketing. Every episode has one aim, to help you grow your business and better understand your customers purchase journey.
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Welcome to Queensland Tourism Talks, your ultimate podcast channel dedicated to strengthening Queensland's position as a world-leading tourism destination. Explore how to elevate your business and create exceptional experiences for everyone in Queensland tourism. From game-changing insights and strategies, to funding, resources and success stories... we've got you covered.
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Fáilte Ireland’s Inside Tourism Business is the definitive podcast for Ireland’s tourism operators bringing you advice and insights from industry experts and practitioners. Series one delves Inside Food, examining trends and tackling costs to help you innovate while running a more successful food operation.
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Hello I’m Bobby Vila from Experience Albania
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Der Upgrade Hospitality Podcast gibt Playerinnen und Playern der Hospitality-Branche eine Stimme: Ich führe Interviews mit Hoteliers, Gastronomen, Tourismus-Beauftragten und Reiseveranstaltern. Mit Managerinnen und Managern grosser Unternehmen ebenso, wie mit Eigentümer*innen kleinerer Betriebe. Mit Zulieferern, Ausstattern, Tourismus-Forschern und allen, die im Bereich Hospitality etwas zu sagen haben. Wenn Sie selbst auch in diesem Podcast zu Wort kommen wollen, dann nehmen Sie mit mir auf ...
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Let's Talk Northern Ontario Tourism is a podcast for tourism operators and industry stakeholders featuring experts who understand what it means to run a tourism business or organization here in Northern Ontario. Through casual conversations, you’ll learn about cutting edge topics like AI marketing, Cruise Ship Tourism, and trends that are shaking up the industry. Plus, you can tune in while driving or doing chores. For even more insights that’ll help you grow your business, organization, or ...
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La chronique tourisme de Philippe Lefebvre Vous aimez ce podcast ? Pour écouter tous les épisodes sans limite, rendez-vous sur Radio France.
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FUSION TOURISM Show Overview: 1. Stories from Digital Nomads worldwide. 2. Stories from small travel/tourism business owners. 3. Review the benefits of travel/tourism tech apps. 4. How are digital travel/tourism apps creating disruption in the industry on how and why we travel? How can you benefit? 5. How are travel and tourism fusing more together than ever before? The benefits of that for each of us. Volunteer tourism, medical tourism, and local tourism travel like a local. 6. How do Socia ...
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"How the $%# do we know what channels we should put our marketing dollars into?” Every marketer asks themselves this question, and more often than they’d like to admit. Destination marketers, attraction marketers, and anyone advertising in the tourism industry have to deal with their own set of questions on top of everything else. Publishers want our money, and they will fight for it. This is Tourism Media Mayhem. It’s madness out there. Sasha and Josh, traditional and digital experts respec ...
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The Land Leisure, and Tourism podcast aims to explore fresh ideas and drive innovation, inspiration, and growth across the land, leisure, and tourism sectors. Our mission? To empower businesses and arm you with the knowledge to help you grow and succeed in the tourism industry.
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In this four-episode series, we'll explore how generative AI can be used in different segments of the tourism industry, from hospitality to attractions. This show is brought to you by Tcube and produced by TNW. Our host is Andrea Hak.
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Kia ora and Welcome to The Tourism Chat Show, your passport to the world of travel and tourism! Hosted by Michelle Caldwell, an experienced senior marketer in the NZ Tourism Industry, you will be taken on a captivating journey through the industry. Join us every Wednesday as we explore the insights, stories, and wisdom of tourism’s brightest minds and most fascinating personalities. Whether you’re an industry veteran, or just starting out, or you’re just curious about the latest tourism tren ...
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We are a paranormal true crime podcast, exploring the dark and haunting history of the world. We break down the history of the places, their most notable haunts and most notable crimes and even how you can visit them. We are your virtual tour guides to Haunted Tourism!
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Welcome to The Tourism Teacher! Hosted by seasoned tourism pro Andi Jaspersen, this podcast is designed to help unveil the inner workings and acronyms in the world of tourism and destination marketing. With years of experience on both the destination and vendor side, Andi is here to teach you everything you need to know to succeed in your career. If you're new to the industry or simply looking to refresh your grasp on the basics and lingo, you've come to the right place. Take your seats, ope ...
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„Radio Tourism – der Podcast!“ … aus der Branche – für die Branche. Wir beschäftigen uns mit den Themen der Touristik. Welche Trends gibt es? Wo liegen die aktuellen Schwierigkeiten? Was sind Diskussionsschwerpunkte? In jeder Folge treffen wir Entscheider, Macher, aber auch Kritiker dieses großen Wirtschaftsfaktors und gehen den unterschiedlichsten Themen auf den Grund. Dieser Podcast wird produziert von: Radio Tourism (https://radiotourism.de/) Impressum: https://radiotourism.de/impressum/
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This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation. Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency. From marketing flops, to mindset, to big booking wins, Erik pulls you into his wor ...
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Beyond Biases, Borders, and Barriers - Unboxing Philippine Tourism
Bam Disimulacion - Professor, Author, Business Events Strategist
Beyond Biases, Borders, and Barriers Podcast aims to inform and inspire listeners to collaborate and contribute to nation-building through shared stories and discussions about issues, trends, and hot topics in the Philippine tourism industry. Let's unbox Philippine tourism with Bam Disimulacion. Connect with Bam on LinkedIn: www.linkedin.com/in/maria-arlene-t-disimulacion/ Get podcast episode updates on our Facebook Page: www.facebook.com/beyondbiasesbordersandbarrierspodcast Email us: beyon ...
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After a 2 year break, we are BACK! Larking Gowen presents Tourism Business Chat, where host and tourism specialist Chris Scargill interviews successful business owners and leaders from the tourism, leisure and hospitality sector throughout Norfolk, Essex and Suffolk. Each week, we feature special guests who will share their experiences and talk openly about themselves, their business and how they see the future. They share the challenges their business and the sector are facing, what they ha ...
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En moins d'deux, un podcast de l'Office de Tourisme et des Congrès du Saint-Quentinois
Dayan Briche
La Team Tourisme, dont le ténor de l'équipe Fred Buron, guide conférencier et conteur de talent, prête sa voix pour vous faire découvrir les trésors du territoire... en moins de deux minutes.
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Aprende estrategias de Marketing Digital y Growth Hacking para hoteles, restaurantes y todo lo relacionado con el sector turístico. Descubre trucos, secretos y atajos para hacer crecer tu negocio de forma exponencial. Soy Rafael de jorge, he dirigido los departamentos de Marketing de diversas cadenas hoteleras internacionales, llevo más de 12 años impartiendo y desarrollando diversos programas en Universidades españolas, doy charlas, conferencias y cuando puedo escribo. Y sí, también tengo t ...
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Welcome to "Once upon an island - Green tourism", the podcast that highlights ecotourism on small islands. They fascinate us with their promise of peace and freedom, but did you know that small islands are pioneer territories for a more sustainable development? Each week, the podcast gives a voice to islanders, in particular women, to develop a tourism that respects the environment. They live off the British, Greek, Tunisian coasts, or off the French, Croatian and Norwegian coasts. They shar ...
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Soap, Sustainability and Smarter Tourism with Josh Howard
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26:52In this inspiring episode of Talking Tourism, host Lauren Cameron (TICT’s Carbon & Sustainability Advisor) is joined by Josh Howard - founder of Single Use Ain’t Sexy and a leading voice in sustainable personal care - to explore how small changes in tourism operations can lead to big environmental wins. Josh shares the journey of growing his dissol…
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From Waves to Work: Joanna Bear's Inspired Life in Tourism
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16:11Join us for an inspiring conversation with Joanna Bear, President and CEO of Visit Laguna Beach, as she shares her passion for travel, hospitality, and community stewardship. In this episode, Joanna discusses her journey from growing up in San Pedro to leading efforts in preserving the natural beauty and vibrant arts scene of Laguna Beach. Discover…
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Unpacking Representation of Women in Aviation | REPLAY
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52:00Joi Schweitzer joins the podcast to unpack the ins and outs of what it takes to become a pilot as a black woman and the state of represention in the skys. She also shares where her love of flying came from and what's ahead for the next generate of pilots. PLUS, Erin and Kattie discuss the latest news about Air 4 All's wheelchair accessible airplane…
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Checkin' In (the Hospitality & Tourism Podcast) - Ep 1 with David Kong
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53:08Send us a text This live episode features David Kong, former President & CEO of BWH Hotel Group and Founder of DEI Advisors. David shares what authentic leadership looks like today, how culture drives performance, and why mentorship and inclusion aren’t just ideals; they’re competitive advantages. This conversation was streamed live. Hosted by Dr. …
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Should You Own Your Website? Here’s Why It Matters for Tour Operators
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13:30For tour operators, a website isn’t just a digital business card — it’s your shop window to the world. It’s where potential travellers discover your tours, engage with your brand, and make the decision to book. But here’s the big question: should you own your website, or rely on third-party platforms like Wix, Squarespace, or FareHarbor? In this ep…
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35 The Real Work Behind Changing Tourism: Chiefs Of Impact From Intrepid, TTC & Exodus
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54:48What's It Really Like Leading Sustainability in a Large Travel Company? In this episode, I sit down with three incredible women—all chiefs of impact and heads of sustainability from major travel companies: Sarah King from Intrepid Travel, Shannon Guihan from The Travel Corporation, and Kasia Morgan from Exodus Adventure Travels, part of the Travelo…
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On Life and Leadership with Visit Orlando's Casandra Matej
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26:41In this enlightening episode titled "On Life and Leadership," we sit down with Casandra Matej, the accomplished President and CEO of Visit Orlando. With over three decades of experience in the travel and tourism industry, Casandra shares the pivotal moments and lessons learned throughout her dynamic career. From her early days to leading through ch…
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Förderungen nutzen: Nachhaltigkeit mit 80 % Unterstützung
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11:16Viele Betriebe wissen nicht, wie groß die Unterstützung bei Nachhaltigkeitsprojekten tatsächlich ist. In dieser Folge erfährst du, welche Beratungsleistungen gefördert werden, wie hoch die Zuschüsse sind und wie du den Fördertopf optimal ausschöpfst. Praxisnah, kompakt und mit klaren Tipps, damit dein Projekt nicht am Budget scheitert.…
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Try Harder: The Real Reason Your Marketing Isn’t Working
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5:52In the world of tourism marketing, there’s no shortage of excuses. “We don’t have time.” “We don’t have the budget.” “We’re too busy running the business.” But here’s a truth that’s uncomfortable for many tour operators: the single biggest difference between those who succeed and those who don’t… is effort. In this episode, we’re getting real. It’s…
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Bad Bunny and Bad Fireworks Displays | POSTCARD #4
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29:23Erin and Kattie discuss the recent fireworks display in the Himalayan region of Tibet, which drew backlash and an apology from outdoor brand Arc'teryx. They also discuss Bad Bunny's decision to not tour the US and the economic and tourism impact of the 30-show residency on his home island of Puerto Rico. https://www.bbc.com/news/articles/c1eddw1904…
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A Vibrant New Chapter for Discover Puerto Rico: A Conversation with Jorge L. Pérez
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20:54In this episode of Business Class: The Learn Tourism Podcast, host Stephen Ekstrom welcomes Jorge L. Pérez, the newly appointed CEO of Discover Puerto Rico. With a career that spans venue management, entertainment, and major cultural events—including overseeing Bad Bunny’s historic 31-night residency—Pérez shares how these experiences shaped his vi…
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Das Österreichische Umweltzeichen im Praxischeck
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12:22Zertifizierungen wirken oft kompliziert – doch das Österreichische Umweltzeichen zeigt, wie machbar und lohnend Nachhaltigkeit in Betrieben ist. In dieser Folge hörst du aus erster Hand, wie Tiroler Hotels und Gastronomiebetriebe den Prozess erlebt haben, welche Vorteile sie sehen und welche Stolpersteine es gibt. Ein ehrlicher Blick in die Praxis.…
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Why Tour Operators Should Write and Self-Publish a Book to Boost Their Brand
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7:59In today’s competitive travel industry, offering amazing tours isn’t always enough to stand out. Tour operators are competing not just for bookings, but for trust and attention. One powerful way to elevate a brand and position yourself as an authority is by writing and self-publishing a book. Whether it’s a guide to your destination, a behind-the-s…
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From Local to Legendary: Telling Tasmania’s story with Barb McGregor
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25:50Recorded live at the 2025 Tasmanian Tourism Conference, this episode of Talking Tourism features a conversation with storytelling expert Barb McGregor, who shares powerful insights on how Tasmanian tourism operators can craft meaningful, authentic brand stories that truly connect with visitors. Hosted by Tracy Mallett, this conversation explores th…
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34 Mini Stories With Helen, Firecrest Travel
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Can the SOAR Framework Elevate the Quality of Destination Development?
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29:53Bởi High-Yield Tourism
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Real Fun, Real Leadership: Dan Rowe of Visit Panama City Beach
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22:59Bởi Stephen Ekstrom
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The Do’s and Don’ts of Designing Your Tourism Brand Logo
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9:02In the tourism industry, where competition is fierce and travellers are spoilt for choice, your logo isn’t just a design — it’s the face of your business. It’s often the first thing potential customers notice and the lasting impression they’ll take away. But here’s the challenge: creating a logo that looks good isn’t enough. It needs to capture the…
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Unlocking Creativity: How Tour Operators Can Overcome Creative Block and Generate Content Ideas
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9:03Creating content can feel overwhelming when running a tour business. There are social media posts to plan, blog articles to write, emails to send — all while managing bookings, customers, and day-to-day operations. And sometimes, the hardest part isn’t the writing itself… it’s finding ideas worth sharing. In this episode, we’ll explore practical st…
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Navigating Travel With Age and Disability
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45:54Erin chats with Cary Lowe and his wife Trish Butler. Trish lives with multiple sclerosis and uses a mobility scooter, and she and Cary have continued to travel well into their seventies, traveling to nearly half the US states and another twenty countries. We talk about the realities of disabled and elderly travel, what it takes to plan accessible t…
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Why the Economic Geography of Tourism Really Matters to Destinations
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32:18"Spatial, economic and social processes shape tourism development - and tourism, in turn, reshapes economic spaces.” This week, Gary chats with Joao Romao, Associate Professor at Yasuda Women’s University in Japan, about his new book, Economic Geography of Tourism. An economist, tourism policy advisor and former journalist and travel documentary ma…
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Ritual Relationships: Matrimony, Hospitality and Strangerhood | Stephen Jenkinson (Orphan Wisdom)
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1:49:17On this episode, my guest is Stephen Jenkinson, culture activist and ceremonialist advocating a handmade life and eloquence. He is an author, a storyteller, a musician, sculptor and off-grid organic farmer. Stephen is the founder/ principal instructor of the Orphan Wisdom School in Canada, co-founded with his wife Nathalie Roy in 2010. Also a sough…
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Smart Gets You Further - Tourism & Quality of Life
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20:02Smart Gets You Further – Tourism & Quality of Life In this episode of the EU Smart Tourism Podcast, we explore how tourism can be a pathway to happiness and higher quality of life. Misa Labarile, Policy Officer at the European Commission, DG MOVE, together with speakers from Finland and Slovenia, discuss how travel is not only about sightseeing, bu…
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Leading with Trust and Vision: Daniel Kuperschmid on the Business Class Podcast
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22:03After three decades in the hotel world, Daniel Kuperschmid took the leap from corporate hospitality to destination leadership—becoming President & CEO of the San Diego Tourism Authority. In this episode of the Business Class podcast, Daniel shares how trust shapes his leadership style, why leaving Hyatt was his biggest career risk, and how he’s wor…
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Can Youth, Backpacker & Adventure Travel Help Double Tourism Turnover in New Zealand?, with Haydn Marriner, BYATA
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25:07“Youth travellers are the biggest spenders in New Zealand. They stay a minimum of 8 weeks, and visit between 7 and 9 regions which gives us fantastic national dispersal.” New Zealand has historically championed backpacking and youth tourism, a segment of international travel that many destinations overlook. But is it high-yield? You bet. And it del…
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How Tour Operators Can Market Corporate Experiences
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9:24In today’s business landscape, companies are investing more than ever in corporate experiences — from incentive travel and retreats to team-building activities and executive getaways. For tour operators, this growing demand represents a significant opportunity. Businesses are searching for partners who can deliver unique, customised experiences tha…
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Embrace the Adventure: Lessons in Passion, People, and Change
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36:58In this episode, special guest host John Percy (President & CEO, Niagara Falls USA) turns the tables on Learn Tourism founder Stephen Ekstrom. Stephen shares his journey from small-town New Hampshire to global traveler and nonprofit leader, revealing how passion, resilience, and kindness have shaped his career in tourism education. Hear how Stephen…
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Warum Nachhaltigkeit für Tiroler Betriebe zählt.
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9:47Nachhaltigkeit ist längst kein Modethema mehr – sie entscheidet über die Zukunft des Tourismus. In dieser Auftaktfolge erfährst du, warum das Thema für Betriebe relevant ist, was die Wirtschaftskammer Tirol mit der Roadshow erreichen wollte und welche Eindrücke Teilnehmer:innen mitgenommen haben. Stimmen aus der Praxis machen klar: Die Zukunft begi…
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How AI Can Help Tour Operators Elevate Their Digital Marketing
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14:27In today’s fast-changing tourism industry, digital marketing has become the driving force behind attracting new travellers, building loyalty, and growing a successful tour business. But for many operators — especially small to medium-sized businesses — keeping up with trends, creating engaging content, and reaching the right audience can feel overw…
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Content that Clicks: Story-selling for tourism operators with Hannah Statham
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27:40In this episode of Talking Tourism, host Rachel Williams is joined by content marketing powerhouse Hannah Statham, founder of Media Mortar, to unpack how storytelling isn't just a nice-to-have—it’s your biggest competitive edge. With 16 years in tourism and lifestyle marketing, Hannah shares why it’s critical for tourism operators to clearly define…
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Emma, the AI Travel Influencer | POSTCARD #3
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35:40Erin and Kattie discuss Germany Tourism's latest AI Travel Influencer, Emma and the nuances around authentic travel content. They also review the chaotic and hilarious posts coming from TSA on Threads that have the internet cracking up. .instagram.com/emmatravelsgermany POSTCARD episodes come out mid-month, between each regular episode of Curious T…
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Mastering the Tourism Terrain: Strategic Growth and Real Relationships with Adam Stoker and Stephen Ekstrom
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17:12Adam Stoker, CEO of Brand Revolt and founder of Tourism IQ, joins Stephen Ekstrom, CEO and co-founder of Learn Tourism, for an open conversation about growth, innovation, and authenticity in the tourism industry. They reflect on their recent journeys, from time spent on a Michigan farm to speaking at industry conferences, and how these experiences …
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Marketing is Not a Cost: The Biggest Mistake Tour Operators Make
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9:34elcome to today’s episode, where we’re diving into one of the biggest mistakes tour operators make — and why it could be costing them bookings, visibility, and long-term growth. In the world of tourism, there’s a persistent myth that holds many businesses back: the belief that marketing is a cost — an expense to minimise whenever possible. But here…
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Where Martial Arts Meets Cultural Heritage & Participative Tourism
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28:49Inspired by a visit to a sumo tournament in Japan, this week's show explores how destinations build themed tourism experiences around the ceremonies and customs of ancient martial arts. Gary and Jens journey from Japan to China, South Korea, Thailand and the beach boardwalks of Brazil to assess three sub-segments of martial arts tourism, and why th…
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Marketing to Multigenerational Families – Strategies to Attract Every Age Group
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16:02In this episode, we explore how to successfully market your tourism business to multigenerational families—a growing and often overlooked travel segment that includes everyone from toddlers to grandparents. Based on insights from Marketing to Multigenerational Families: Tips and Trends by Chris Torres, we break down how to meet the diverse needs of…
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Rethinking Tourism in Tofino with the Tribal Park Allies Program
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44:51Erin chats with Julian Hockin‑Grant about the Tribal Park Allies program, an initiative created by the Claoquiat First Nation on Vancouver Island. The program invites local businesses, from coffee shops to surf resorts, to become Indigenous Allies by contributing an ecosystem service fee and committing to reciprocal, respectful tourism. Learn more …
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Making Accessible & Inclusive Travel More Meaningful, with Yock Song Law, Ludus Lab/Accessible Singapore
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34:56"For differently abled people, it can be frightening to travel overseas. There is often a gap in information about accessible services to help them plan and manage their trips." These challenges are exacerbated in South East Asia, where infrastructure and services are only starting to be optimised for travellers with accessible needs - and few spec…
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Bleisure Travel – How to Attract the New Wave of Hybrid Travellers
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8:42In this episode, we dive into the rising trend of bleisure travel—where business meets leisure—and explore how tourism businesses can tap into this lucrative and growing segment. We break down what bleisure travellers are really looking for, from business-friendly amenities and flexible scheduling to relaxing, stress-busting experiences that help t…
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🎙 From Underdog to Record-Breaker: Mike Testa’s Sacramento Story
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25:38🎙 From Underdog to Record-Breaker: Mike Testa’s Sacramento Story In this episode of Business Class, Stephen Ekstrom sits down with Mike Testa, CEO of Visit Sacramento, to explore how a city often overlooked on California’s tourism map is rewriting its story. Mike shares how 25 years with the organization—working in every department—prepared him to …
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Should The "World Wonders" List Exist? | POSTCARD #2
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40:40Erin and Kattie discuss what constitutes a "New World Wonder," and why Egypt refused to participate in the contest to decide what would appear on this list. We also dive into the sticky world of travel scams, and react to a hilarious before/after backpacking trend blowing up on TikTok. POSTCARD episodes come out mid-month, between each regular epis…
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33 Rethinking Carbon With Thomas Newmark
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43:31Welcome back to The Tourism RESET with me, Rebecca Woolford. Today, I’m joined by the incredible Thomas Newmark for a deep dive into the C-word. Yes, you guessed it — CARBON. Thomas brings decades of wisdom — and he’s not afraid to challenge the status quo. A seasoned expert and public speaker he is also a wonderful, kind man. Previously the chair …
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Mastering Seasonality – Turn Tourism’s Highs and Lows into Year-Round Growth
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10:54In this episode, we explore smart, strategic ways to tackle one of tourism’s biggest challenges: seasonality. Based on insights from How to Manage Seasonality in Tourism Marketing by Chris Torres, we break down a practical framework for managing fluctuating demand without losing momentum. You’ll learn how to segment your marketing for peak, shoulde…
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Making AI Work for Tourism with Steve Wiggers
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26:32In this eye-opening episode of Talking Tourism, host Tracy Mallett chats with Steve Wiggers—Managing Director of SCALA The Training Company and leadership trainer—to break down what AI really means for Tasmanian tourism operators. Far from the doom-and-gloom headlines, Steve offers a practical and empowering take on how artificial intelligence can …
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High-Yield Tourism vs High-Value Tourism: What Are The Differences - And Why Do They Matter?
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33:47"Attracting high-value tourists is an easy claim for destinations, but building a customised high-yield tourism strategy is complex and challenging." In recent months, we've noticed that the terms High-Yield and High-Value Tourism are being used interchangeably. We believe this a mistake. On this week's podcast, Gary and Jens discuss how the travel…
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The Future of High-Yield Tourism is Showcased at Expo 2025 Osaka
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32:52This week, High-Yield Tourism’s Co-Founder Dr. Jens Thraenhart visited Expo 2025 Osaka with his young daughter. In our new podcast, Gary and Jens discuss how forward-thinking destinations are using the 6-month Expo as a sandbox for immersing visitors of all ages in their culture, history, technology and tourism appeal. En route, Jens explores the i…
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Turning Gaps into Gains – Smart Strategies for Last-Minute Cancellations
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7:55In this episode, we tackle one of the biggest headaches for tour operators: last-minute cancellations and booking gaps. Using insights tailored for businesses like NW Passage, we explore how to turn these challenges into opportunities with practical, proactive strategies. From creating a waitlist and offering last-minute deals, to implementing flex…
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