Value Pricing công khai
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Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing ...
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Looking to enhance your website with ChatGPT? This episode uncovers how you can use ChatGPT alongside other tools or a web designer to elevate your site. Whether you're starting from scratch or refining your current site, discover practical tips on everything from understanding your ideal client profile to optimizing your site's wording for better …
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Are you feeling overwhelmed by the rapid advancements in AI? Wonder how these changes might impact you and the future of accounting? Well, you can find clarity and direction here in our latest episode. Discover essential strategies for your accounting firm to navigate these changes, from embracing your firm's strengths to unlocking the power of AI …
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Feeling swamped and unable to focus? The feeling of overwhelm can be detrimental to both your personal and professional life, it can also spiral into stress. In this Podcast, we will explore the transformative approach of turning a vision to plan. We will also highlight the importance of a long-term vision over short-term hacks and shortcuts. Disco…
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Want to shift a struggling practice into a thriving business? Hear about the story that changed everything… Discover the mindset that separates successful accountants and bookkeepers from the rest in our latest podcast episode, and the power of thinking beyond the numbers with strategies that can propel your firm. Learn how you can adopt an entrepr…
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Marking the 50th episode of the Value Pricing Podcast series! Struggling with finding the right pricing model? In this podcast we will be exploring the intricacies of cost-plus and value pricing. Learn about 13 key pricing models and their impact on your accounting or bookkeeping practice. Discover Mark's insights on the limitations of time-based b…
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Are you struggling to identify who your ideal clients are in the world of accounting and bookkeeping? Discover key strategies to pinpoint and understand your ideal clients’ needs. Learn how to ask the right questions, gather crucial information, and use it to enhance your marketing, sales, and service offerings. Uncover the secrets to transforming …
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Debt: a word that often triggers anxiety and uncertainty. How does it make you feel? Overwhelmed? Guilty? Stressed? Want to hear Mark’s story of overcoming debt? Find out how he persevered and became debt-free by following practical strategies that helped him manage debt. These insights will not only boost your personal growth but are also invaluab…
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Is your accounting practice stuck in the commodity trap, competing solely on price? Discover the path to breaking free from this pricing dilemma in our latest episode. Want to know how to add real, tangible value to your clients' businesses? Explore proven strategies for enhancing your services and boosting client satisfaction. You will also learn …
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Are you tired of hearing 'That's expensive' when presenting your fees to clients? Are you ready to transform how clients perceive the value of your offerings? Discover the secrets of effective value communication in our latest episode. Learn why it's more than just pricing and how to make clients truly understand the worth of your services. Additio…
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Ever wondered what it takes to supercharge your pricing strategy? Join us for an exciting podcast episode where we explore the secrets to unshakable pricing confidence. Ever wondered why pricing confidence is crucial? Discover the importance of pricing confidence and we’ll also reveal the 3 critical elements for pricing your services effectively. F…
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Are you ready to conquer that never-ending to-do list? In this podcast, Mark will share valuable insights and strategies to enhance your productivity, tackle your to-do-lists. Discover the key to unlocking your full potential, as we explore the importance of clarity in your goals and the energizing impact of a healthy lifestyle. Learn to master you…
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Ready to unlock the secrets of communication? In this episode, we're diving deep into a crucial topic: how to effectively communicate value in conversations. Discover why this skill is a game-changer, especially in value pricing. Learn why setting up a chart of accounts is more than just a feature—it's about streamlining your workflow and saving yo…
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Do you ever dream of having the time and freedom in everyday life, living for today, and not just retirement? What if I told you that dream was absolutely achievable! In fact, this podcast will equip you with the actionable advice and strategic insights to transform that dream into a tangible reality. So, are you ready to transform your business? T…
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Are you curious about turning your business into a subscription goldmine? Discover the untapped potential of recurring revenue. Learn how to transform your accounting firm with the power of subscriptions. Join us as we delve deep into the world of predictable cash flows, steady client relationships, and the business transformation that recurring re…
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Are you ready to level up your business? Discover how social media acts like networking on steroids, transforming your client outreach far beyond the limitations of traditional methods. Take Facebook for example… Have you ever wondered how Facebook can supercharge your accounting firm's growth? This episode will reveal five powerful strategies that…
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Ever wondered about the different pricing strategies in the world of accounting and bookkeeping? Are you curious to know how these approaches could impact your business? Discover the secrets behind hourly rates, fixed fees, and value pricing, and learn how each approach can influence your practice's success. Dive into the world of pricing strategie…
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Are you an accounting professional struggling to grow your business? Discover the secrets to success in this exclusive podcast episode! You can find out the 3 most effective marketing strategies that every accounting professional should master to take their firm to new heights. Uncover the secrets to skyrocketing your business growth and attracting…
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Do you ever wonder what it takes to build a thriving accounting firm? Are you looking to skyrocket your business and maximize profitability? You can discover Mark's journey of how he grew his business and uncover invaluable lessons for your own path to success. You will find out the 5 essential factors crucial for the expansion and management of a …
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Do you want to grow your accounting firm? Do you ever wonder how you can you turn referrals into valuable clients and maximize your time and efforts? Do you want to take control of your firm's growth with systematic referral strategies and proven systems? You can discover the seven essential foundations that will empower you to consistently win mor…
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Are you tired of traditional networking methods and looking for a quick way to attract new clients? Imagine networking on steroids, where you can connect with thousands of potential clients effortlessly. Do you wish you had a social media strategy back when you started your accounting firm? Today, social media offers unparalleled opportunities for …
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Do you ever feel like you're juggling too many tasks in your accounting firm? Are you constantly searching for ways to streamline your services, increase your revenue, and work more efficiently? You're not alone. Many accounting professionals find themselves in this exact situation. But what if I told you there's a way to transform your business, t…
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The art of persuasive writing is a vital skill in the world of business. Whether you're writing emails, proposals, social media posts, or even podcast descriptions (wink wink), the way you communicate is crucial in convincing your readers to take action. Every day, we are inundated with communication, each carrying a message meant to inform, engage…
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On average, accounting and bookkeeping firms that bill based on the hour are losing 8% of their profit by writing time off. When you look at the bill at the end of the work and see it’s really high because of all the extra unexpected work you had to do, it’s considered standard practice to just write some of the time off and give a lower ‘more reas…
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ChatGPT is taking the world by storm (and for good reason). This AI marvel is revolutionising the way we work. It’s scarily good… it might make you worried for the future of your job. But don’t worry, the only threat to your business is how your competitors are using it. And the good news is it sucks at math – so for now accountants and bookkeepers…
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You may have heard the term ‘Virtual CFO’ or even the term ‘Fractional CFO’, but what does it mean? And what does a Fractional CFO do? And how do you become one? Well, today's podcast episode is going to answer all of these questions and more! We have a special guest, Tatiana Tsoir, who is an award-winning accountant, speaker, and business expert w…
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