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Strategize Your Business Online Podcast is for entrepreneurs who are seeking actionable strategies and advice to grow their brand, reach more of their target audience, and earn more revenue in the online space. Listen to this workshop-style podcast and get inspired, grow your social media following, build your email list and develop digital marketing strategies that convert to sales confidently online!
 
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“When was the last time that you devoted a day to working on your business, and how often do you do that?” —Dee Boswell-Buck I bet you remember what you were doing on 4th October, 2021. This was the fateful day when Facebook, Instagram, and WhatsApp went completely down. Like many other business owners working in the online space, my first reaction…
 
“It all starts with an awareness and a desire to make change… Creating a business that has diversity within it is a choice.” —Shelagh Cummins Companies with diversity in their Board of Directors tend to make 3 to 4 times more revenue. Would you be more inclined to trust, engage with, and support a company that you see yourself and values reflected …
 
“My goal... was for me to download my brain and everything I've learned about freelancing into a program that could help set people up for success and help them avoid the mistakes I've made.” —Jasmine Williams Making the decision to become a full-time freelancer will always be daunting (without the extra risk and uncertainty caused by the pandemic)…
 
“I knew that if I wanted my business to continue to be relevant at the end of all this, I needed to be present, I needed to show my value, and I needed to show where I shine as opposed to everyone else.” —Clara Power Planning your dream holiday can be super stressful, from making sense of slippery terms and conditions to now having to factor in pan…
 
“In order to grow a business, you cannot do everything on your own!” —Dee Boswell-Buck You know all about the journey from employee to entrepreneur. It isn’t easy… When you’re stealing time from your loved ones and yourself (self care) to make time for your business — it’s time to hire some help! The truth is that your business won’t be sustainable…
 
“If you want to be productive, you have to be sustainable — and you can’t be sustainable and ignore your mental health.” —Adam Wiseman 1 in 5 Canadians will experience mental illness at some point in their lives, and we all live with mental health challenges — in our personal and professional lives. The pandemic has presented many extra mental chal…
 
“Not only is LinkedIn a powerful platform to strategically grow your network, it's also an amazing platform to share your business event.” —Dee Boswell-Buck Now you’ve planned your big event, your audience needs to know about it! LinkedIn has everything you need to strategically plan and market your event using social media tools that make reaching…
 
“What if you could have a course that is preparing people to work with you one-on-one [and] generating leads... while also making money though you’re not actually showing up live to teach it?” —Samantha King It’s no wonder 20% of small businesses fail in their first year when it takes 3 to 4 years to become profitable. You put so much into your bus…
 
“The beauty of having your email list is that you can land in the inbox of your ideal client... [they] joined your email list because they wanted to.” —Dee Boswell-Buck Did the last business conference you attended, in-person or online, tick all your boxes? My experience of business conferences designed for women entrepreneurs revealed a divide bet…
 
“Whatever we’re doing or making or creating, how will it affect the next generation?” —Jenn Harper Indigenous people make up 5% of the global population, yet protect 80% of the world’s ecosystems. Jenn Harper created beauty brand Cheekbone Beauty because she was unable to see herself and the global Indigenous community represented across beauty mar…
 
“A business lawyer will be able to help you protect what you’ve already built and to look for opportunities in your business where you can leverage what you already have to grow the value of your business.” —Andrea Henry Can you read and write a contract? Legal aid can be scary and overwhelming, and plenty of business lawyers will simply tell you w…
 
“Content is anything you put out into the world from your business.” —Tracy Smith Writing is an art. When you don’t have time to work on the written content in your business, it’s time to hire a copywriter — so you can focus on what you do best! Copywriters curate the content your business needs to tell your story — across email lists, brand strate…
 
“It’s not like you just dive in head-first. There’s a process to getting yourself acclimated with Clubhouse… People who are not so fond of public speaking get to speak without actually facing an in-person crowd.” —Caryn Parchment If home is where the heart is, then Caryn Parchment is definitely home! Caryn has been helping the local community to bu…
 
“We’re pretty good at judging ourselves and doubting ourselves as women and mothers, and the mindset game is taking that mean girl in the background out of our heads... and dispelling some of those myths that we build up about ourselves.” —Chernell Bartholomew Habit change, consistency, and accountability are terms that you use regularly in your bu…
 
“Do you ever find that those who are reaching out to you are not your ideal client…? If this is happening to you, then it’s probably because your message was not clear in your marketing.” —Dee Boswell-Buck Nobody knows your business like you… …but if you don’t clearly convey who you are, what you offer, and who you serve online, how can you find dr…
 
“Do you want to work for a company and be a number, or do you want to go out and be your own boss, do your own thing, and do what you love?” —Sabrina Leeder Whether you’re working your side-hustle or running your own business, you know that you don’t have to be a number — an unappreciated cog in the corporate machine — to make big numbers… …but you…
 
“We have tied money to security, and the provision of money seems to have fallen in the hands of the patriarchy. Women have been undermined based on how we have been brought up… to consider ourselves less than able to properly manage money… you have to make a choice.” —Hadriana Leo What if you could change your relationship with money? That’s exact…
 
“Podcasting opens up the opportunity for you to meet your future customers and benefit from the know, like, and trust factor.” —Dee Boswell-Buck Are you new to podcasting? Thinking of starting one? Starting a podcast is one of the best ways to promote your business, reach your ideal customers, and grow your audience. I’ve now released several episo…
 
“I don’t want people to mute their voices and look like everyone else. We are all unique people and our businesses are unique, and I feel very strongly that we should have a unique voice — your images are part of that voice.” —Trina Turl Do your stock photos stand out AND speak to your audience? If a picture is worth a thousand words, then the perf…
 
“That became my mission… [give] people the foundations to build that joyful business that lights them up from the inside out, and not having it be all about success at all costs or making money at all costs.” —Lianne Kim Do you know what your special sauce is? Your special sauce is the unique gift you bring to and build your business around. It’s a…
 
“When you create the exit strategy you have made a decision — that you are going to define your own future and take control of your own path.” —Christen N. James Are you uncomfortably comfortable juggling your corporate role and side hustle? Whether you feel stuck or unsure about the unknown, you don’t have to settle. I know it’s scary — believe me…
 
“Retargeting to the right audience is essential if you want to see better conversions from your Facebook Ads.” —Dee Boswell-Buck. Do you keep coming back to a product or service you’re interested in before making the decision to purchase? I know I do! On average, it takes 7 to 12 touches before people make the commitment to buy. So how do you make …
 
“When it came to self-confidence, I realized that I was lacking in that area — when I interacted with the horses, I felt so empowered being with them… my vision was to invite other women to come and experience what I did.” —Gabriella Vamvakidis. When was the last time you felt truly peaceful, grounded, and connected to yourself? I bet you were offl…
 
“My final day as an employee would also be the first one as a full-time entrepreneur… working toward living my best life.” —Dee Boswell-Buck. Are you thinking of turning your side hustle into a full-time gig? If you’re already in the process of making the change from employee to entrepreneur, you know that the balancing act between your work and pe…
 
“It’s always great to have a place, one spot, where you have all your information and it’s categorized, so that when you need to find it, it’s easier to find.” —Arlene Williams. Do you dream of running a clutter-free home and business, but keep getting lost in the mess? Clutter causes stress. As entrepreneurs, we are constantly juggling clients, pa…
 
“The pandemic is bleak and a scary situation, but I hope I inspired you by sharing ways that you can focus and strategize your business so you can push forward, book you dream clients and be more profitable.” - Dee Boswell-Buck If you are sick and tired of hearing about resilience during the pandemic, then this episode may not be for you. But if yo…
 
“I love Instagram! It’s a platform where your posts can be shared strategically, and you can land in the feed of your target audience. I am all about being in the right place at the right time, and Instagram helps me do just that.” —Dee Boswell-Buck As entrepreneurs, we know we need a strong online presence in order to succeed. We invest in expensi…
 
“When you focus on growing your email list strategically, you will have the right audience who are interested in learning more.” —Dee Boswell-Buck Do you find growing your email list challenging around the day-to-day running of your business? We tend to rely on social media to stay connected to our prospects. It can be difficult to build an email l…
 
“As small business owners, many of us rely on networking to obtain leads, sales, get referrals, and make acquaintances … This is where LinkedIn comes in.” —Dee Boswell-Buck Are you on LinkedIn? The world’s largest professional network has more than 660 million users worldwide… so you need to stand out in order to get noticed. Optimizing my network …
 
“While there are so many more people online, it’s even more important that we are very strategic with who we are trying to reach and also we want to make sure that we have a clear message for those who want to follow us.” — Dee Boswell-Buck It’s your lucky day — enjoy a free sneak peek into my monthly masterclasses! This week’s episode is a recordi…
 
“Your audience? They are not on ONE platform… I challenge you to take a deeper dive into where your audience spends their time online .” — Dee Boswell-Buck On March 19th, 2021, Instagram went down for an hour. In March 2019, both Facebook and Instagram went down for over 24 hours. The big question: what effect did this have on small businesses and …
 
“Get clear on your goals: Is your Ad to have more people like your page or your posts? Or are you growing a list of dream prospects?” — Dee Boswell-Buck Do you use Facebook Ads to acquire leads or sell your products and services? Follow-up question: Are they working for you? It’s an unfortunate fact that 62% of business owners fail at Facebook Ads.…
 
“As a solopreneur, believe me when I say that we are all in this together. I am on that journey with you.” - Dee Boswell-Buck Are you a small business owner who wants to use social media, digital ads, and your mailing list to earn more money, create great customer relationships, broaden your exposure, and keep your brand top-of-mind? Then Strategiz…
 
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