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Hustle—it’s a requirement for anyone trying to make it in media. And it’s a word that today’s guest, Amy Foster uses to describe herself.Amy is a New Business Manager at Dentsu Canada—the Canadian division of Dentsu International, one of the world’s largest multinational media & marketing communications companies. On the outside, media might appear…
 
Leadership jobs are some of, if not the most sought-after roles. But stop me if you’ve heard this, it can be lonely at the top. And even leaders need an experienced person to lean on.That’s exactly the gap that today’s guest, Kristine Lyrette aims to fill. Kristine is the founder of Authentic Leadership Coaching—a company that helps leaders become …
 
Making the jump to digital advertising can be challenging, especially if you’re coming from the broadcast world. Moving to a new medium while pivoting careers can make it even more difficult. But today’s guest, Cheryl Luciani, did just that.Cheryl’s the Director of Digital Sales at Star Metroland Media, but it was broadcast buying where she got her…
 
Vice President, drummer, and fellow podcaster, Corby Fine sits down to chat with us about the twists and pivots that comprise his story.A lifelong Toronto native, Corby attended Ryerson University where he studied Administration and Information management. After graduation, he jumped into the dot com start-up world as a project manager.He would piv…
 
Both personally and professionally—Saeed Zaman is probably one of the most globalized individuals you’ll ever meet.Born in Pakistan, his family moved to the Kingdom of Saudi Arabia when he was just four. When it came time for University, Saeed applied to a number of schools in the United States, ultimately landing at Purdue University in Indiana.Hi…
 
Content Marketer, producer, entrepreneur, educator, and author—these are some of the many roles comprising the career of today’s guest, Mohit Rajhans.But if the name sounds familiar, it’s probably because you’ve seen his work in front of the camera. Mohit’s eclectic career includes various reporting roles for the CBC, Breakfast Television, and OMNI…
 
Planning and transacting media used to be a straightforward process. You hired an agency, and benefitted from their collective buying power, vendor relationships, and knowledge. But in an age of data, disruption, and a slew of new platforms, many marketers are rethinking this time-old formula.One option involves finding new & innovative ways of wor…
 
Joel Dembe, Paralympian and former #1 ranked Canadian wheelchair tennis player returns to the show. When I first introduced Joel back in Episode 15, he had just retired from wheelchair tennis and was balancing a corporate communications career with becoming a media personality.Joel still works in corporate communications, but with increased respons…
 
Model, entrepreneur, talent manager, ad tech and marketing professional—these are just some of roles comprising the eclectic career of Amanda Dorenberg.A native of Prince Edward County, Canada. Amanda fast-tracked her education, graduating high school when she was just 16 before moving on to study computer programming in college, and marketing in u…
 
For most of us? 2020 hasn’t been good for business, but if you work in the sport media world, it has been an absolute disaster. Professional leagues abruptly shut down mid-March because of COVID-19, and would spend months trying to find ways to safely restart.For today’s guest, Jamie Saull, his professional world came to a grinding halt.Jamie’s the…
 
Do you work in digital media? If so, then you already know how comprehensive it can be. You could be working with anything from data to content to search or social—and that’s not even the full list. Today’s guest, Celeste Normington, has seen her career grow with the evolution of digital media.Celeste started out at the old Toronto.com, which offer…
 
Marketer, strategist, and nerdologist—that’s the way Boris Cho introduces himself on LinkedIn. But if you dig a little deeper, you’ll learn that the Midas Exchange’s Senior Director of Strategy has one helluva story to tell.Boris was born in Sao Paulo, Brasil, and emigrated with his family to Canada at an early age. 1980’s & 90’s pop culture was a …
 
Science argues that people are either left brain or right brain thinkers. Left brain people are more likely to analytical, while right brain thinkers tend to be more creative.However, today’s guest, Jordan brooks, defies this theory by straddling both sides of the spectrum.A native of Barrie Ontario, music was one of Jordan’s passions growing up, b…
 
Entrepreneurship is something that was engrained in Jerrid Grim’s psyche from an early age. In fact if you ask Jerrid, he’ll tell that his younger self believed that starting a business was the only way to make money.A native of suburban, Edmonton, Jerrid’s first job was a local flyer route. But unlike most kids who are stuck spending hours bundlin…
 
Wine: It’s one of the few things as old as time. There are different types & colours, and it can range in price from inexpensive to unaffordable. It’s also the one of the few exports many countries aggressively compete to be known for.Picking the right wine is enough make your head spin, but today’s guest, Angela Aiello, has spent the better part o…
 
Going out and starting your own company isn’t easy, but it’s difficult to resist when you have a solution that could benefit an entire industry. And that’s what today’s guest, Joshua Alvernia, and his peers have done.Josh is the co-founder and CEO of Clue Digital: a comprehensive marketing service that leverages automation, data science, and analyt…
 
From small-town Northern Ontario to the heart of Canada’s media industry, today we chat with Terra Sharek, Group Director of Strategy at Omincom Media Group’s, Red Magnet.Originally from Dundalk, Ontario, Terra spent the early part of her life on a farm. She moved to Beaverton during her high school years and then relocated to Barrie, Ontario to st…
 
Data, it’s what many people refer to as the ‘new oil’. It’s supposed to provide the unbiased insights companies need to make key decisions. But extracting those insights is easier said than done, and that’s what today’s guest, Kris Makuch, aims to change. Kris is the founder of datakris, a consultancy that interprets and uses data to help companies…
 
You can call Brooke Robinson many things- social media maven, entrepreneur, and multiple sclerosis survivor.One of the OG’s of social media strategy, Brooke’s career started at Sunlife Financial, where she was charged with managing their social media presence. Her experience took her to the agency world, where she would start and head-up, Mindshare…
 
Educator and Sales Leader, these are two ways you can describe today’s guest, Ivan Pehar.Ivan’s media career started agency side, where he worked at a number of (agencies) including Mediacom and OMD. His work in performance marketing caught the eye of AOL, which recruited him to manage advertising campaigns for their home internet service. He pivot…
 
Many people have made the jump from media sales to agency life. But few have left the world of media sales to start their own agency, but that’s exactly what Zoltan Toth- Managing Director of Mellor Croy has done.A lifelong music aficionado, Zoltan's first media gig was overseeing the jazz time slot at his University's campus radio station.After gr…
 
From selling domain registrations to media buying & planning to building & managing advertising trading desks, Tessa Ohlendorf has quite the expansive resume. But if you look back at the early part of her life, you’d be hard pressed to find a direct path to the ad tech world.Born & raised in Toronto, Tessa’s early passions were rooted in photograph…
 
Jamie Schouela, Blue Ant Media's President of Canadian Media stops by to chat.A Montreal native with a life-long passion entertainment, Jamie always found a way to tie this passion into both his academic and work life. From campus DJ to summer student running the promo van for a Montreal radio station, after university Jamie moved into full-time ma…
 
The Media People Podcast turns the big 3-0! For our 30th episode we get a look into the life and career of educator & entrepreneur, Emily Baillie.The founder of Compass Content Marketing, Emily’s story starts in the small town of Grand Bend, Ontario, and continues to cities like Kitchener-Waterloo, Toronto, along with a brief stint in Dublin, Irela…
 
Have you ever volunteered your way into a management role? Tracy Ball has. The founder of Stars & Strollers- a program where parents enjoy a day at the movies with their toddlers, impressed corporate partner Cineplex so much that they bought the idea, and made her made their manager of groups sales and special events. But this just one of many role…
 
Tyler Cameron, published author and media sales leader stops by to chat. What make’s his story so interesting is that it’s full of career jumps and pivots. Born & raised in small-town Northern Ontario, Tyler relocated to study radio broadcasting at college in Hamilton, Ontario. After college he pivoted into media buying and planning, landing at meg…
 
Yuli Shumsky, the Director of Digital Marketing & Operations for Canadian financial institution, CIBC, stops by to chat. Born in the Ukraine before the fall of communism, Yuli, emigrated to Canada as a teenager. He went on to study at York University in Toronto, and quickly caught the advertising bug through a summer marketing gig. He liked both th…
 
INNOCEAN Worldwide Canada Head of Insights & Analytics - Seif Khemaissia, stops by. Born in Algeria, Seif's personal and professional journey has taken him across four continents, and from entrepreneur to analytics & ROI guru. He shares with us his thoughts on the media industry- and where he thinks it's all going, his passion for football, and why…
 
Stewart Stevenson is the president and founder of The Social Producers- a Toronto-based startup focused on simplifying the social video production process for both brands and consumers.A digital media veteran, Stewart kicked-off his career at internet domain & directory company N49. From there he made the jump to the agency world, holding senior le…
 
Tom Yawney is both the head of business development and a partner at The influence Agency- A Toronto-based agency leading the charge in the influencer marketing space. Tom’s career path has had some interesting turns- with more pivots than linear progressions. Some highlights include playing hockey in Australia and the Netherlands, scriptwriting fo…
 
In this episode we chat with Jed Schneiderman, President & Co-Founder of Tapped Mobile- a mobile-focused ad tech solutions company. But media and tech weren’t always part of his story. Jed started out in the garment industry before making the jump to CPG powerhouse, Procter & Gamble. His professional media career kicked off at AOL- back when dial-u…
 
My guest is Shelley Middlebrook, President of Fifth Story- a company that specializes in content marketing solutions and strategies. Shelley started her professional career selling cars, but a recession moved her into media sales as a print rep, working for some of Quebecor’s B2B publications. Her next role was at Brunico Communications, where she …
 
Today we get a peek into the life of an executive at a global media agency. Scott Stewart, Managing Director, Head of Strategy, for Maxus Canada stops by to chat. Scott’s path into the media world didn’t start directly out of school. After taking some time to be a self-proclaimed snowboard bum in Kelowna, British Columbia, Scott landed his first me…
 
From client side, to supplier side, to agency side- Ray Reid has had one of the most well rounded media careers. Ray can also add one other title to his resume: entrepreneur. The former head of Neo@Ogilivy sits down to chat with us about his two new endeavours: advertience, a digital media agency and consulting firm, and Digital AdLab, an education…
 
Today’s guest is Dave Howlett, RHB. He’s the founder and Managing Director of Real Human Being Inc.- a keynote speaking company focused on helping organizations and their employee’s breakdown silos and transcend tribalism. But being an entrepreneur is just one of the many hats this self-proclaimed 'military brat' wears. Dave is also a distinguished…
 
It’s part 2 of our chat with Laura Gaggi, Founder and CEO of Gaggi Media. In this episode we’ll learn about the growth of Gaggi Media, some of Laura’s ventures that didn’t go as planned, and her most recent endeavour- Peleton Media. And if you haven’t already, be sure to check out Part 2 of our interview.…
 
It’s Part 1 of our chat with Laura Gaggi- Founder and CEO of Gaggi Media.In this episode Laura Gaggi chats with us about life growing up in Toronto, her first media gig, and why she decided to go out on her own and start Gaggi Media- an agency that’s been a major player in the Canadian media world for the past 24 years.Come back next week for Part …
 
In today’s episode we get a peek into the life of a musician working the local music scene. Francesco Alfano, the founder, and one third of the rock trio, Lucid Movement, stops by to chat about life as an artist in a digital world. We’ll also get a listen to 'Next Thing'- one of Lucid Movement’s tracks. And if you like what you hear, be sure to che…
 
A former #1 ranked wheelchair tennis player in Canada, Joel Dembe has represented his county at numerous tournaments across the globe. Notably the 2012 Paralympics in London, and the 2015 ParaPan Am Games in Toronto, where he brought home the bronze medal in front of a hometown crowd.He recently retired from competition, and sits down with us to ch…
 
Jeff Atkinson is the Vice-President of Sales & Marketing for Green Savroee Racing Promotions, and while you may not be familiar with the company name, if you’re from the Toronto area, you are probably familiar with one of their events- the Honda Indy Toronto, a race for which he also serves as President.Jeff chats with us about managing one of Cana…
 
Gut instincts and assumptions have taken a back seat to data in the decision making process and today’s guest, Devon MacDonald, is that the forefont of this practice. Devon is the Chief Strategy Officer at Mindshare Canada, where he leads overall strategy and story for the agency and their roster of clients.…
 
Have you ever wanted to work abroad? Pack a suitcase and dive into a new job, in a new location? Well today’s guest, Joni Joyner, has done just that. Not once, but multiple times.Originally from Scotland, Joni has held senior ad tech and ad operations roles in places like London, Kansas City, and Australia, at companies such as AOL, Adknowledge, Sk…
 
Today’s guest, Ben Davies, wears two hats. By day, Ben is an executive recruiter at Grapevine Executive Recruiters, matching candidates in the media industry with their next big opportunity. By night, he’s a filmmaker- carving his own path in the Canadian film industry. Ben chats with us today about life as headhunter, and the production of his fir…
 
Have you ever had a rep come in and pitch the WRONG solution for the WRONG client? Marilyn Sherman did, but instead of dismissing the idea she leveraged it to win a new business pitch. This story illustrates why it's important for media agencies and sales reps to have as much face time as possible- something Marilyn feels has regressed over the yea…
 
It wasn't for a teacher's strike, Marilyn Sherman might have had a different career path. In Part 1 of our chat with the Media Director of Twenty6Two International, we hear about how she 'tripped' (her words) into media while still in high school, learn about her days at Saffer, Cravit, and Freedman- where she served as planner and buyer on many bi…
 
It's Part 2 of our interview with Sonia Carreno- President of the Interactive Advertising Bureau of Canada. In this episode Sonia chats about her time at the DAC Group, and her experiences working in local digital media. We also get peek into some of things she is looking to accomplish during her tenure as President of the IAB Canada.Missed Part 1?…
 
Have you ever wondered what it was like to be part of digital media world in the 90s? You know, back when the industry was young, VC capital was plentiful, there was no Google, and, as we saw later on, a growing bubble that was about to burst. Today's guest, Sonia Carreno- the new President of the Interactive Advertising Bureau of Canada, was front…
 
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