Những podcast Justin Varuzzo hay nhất (2024)

1
Renegade Marketing with Special Guest Drew Neisser 35:48

10M ago35:48

35:48

We have an incredible guest in this episode. From creating the marketing around the Panasonic Toughbook's to building a group of incredible CMO's during COVID, and author of a new book Renegade Marketing. This B2B marketing expert lays out a playbook that works for ANY business and for ANY marketer - it's all just as applicable to C2B marketing! Fo…

1
Six Things You Should Be Using ChatGPT for in Marketing 27:23

11M ago27:23

27:23

This episode is all about AI and ChatGPT! How can you use chatGPT to boost your marketing efforts? Here are six things you should be using ChatGPT for right now to help maximize the impact of all of your marketing! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your busine…

1
Building Relationships Through Personalization with Guest Rick Elmore 31:23

1+ y ago31:23

31:23

In this episode I'm joined by the founder of SimplyNoted.com. Rick Elmore discusses his incredible platform that allows you to send handwritten notes through the mail at scale! Impress clients, customers, employees, and build STRONGER relationships. Rick's system doesn't print notes, it actually writes notes with a pen! Learn how this former NFL pl…

1
Why Your LinkedIn Sales Strategy is Totally Wrong! 23:13

1+ y ago23:13

23:13

In this episode I want to dig into LinkedIn and LinkedIn sales strategy. Why are you doing it wrong?!?! Please - take a moment and listen! Improve your close rate, improve your lead quality, reduce the time with "cold emails" and "cold connections". Boost sales and learn how to offer VALUE! For detailed show notes, Justin Varuzzo's after thoughts o…

1
Inflation, Labor Shortages, Sucky Service, Oh My! 21:34

1+ y ago21:34

21:34

I'm back! Welcome to season 2 of MarketingAndService.com podcast! What's been going on the past 6 months? Why is the world falling apart? How can we save it through marketing? What every business should be thinking about as we begin to wrap up 2022! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to t…

1
The Power of Cooperative Advertising - Is It Right For You? 18:45

2y ago18:45

18:45

If you are a business that sells a product or service that someone else produces or you create a product or service that other businesses sell on your behalf - than you SHOULD know all the ins and outs of co-op advertising. In this episode I highlight the benefits of co-op advertising from both sides of the business relationship. Each side is serve…

1
Target Markets By Targeting Platforms and Happy 1-Year Birthday! 27:57

2y ago27:57

27:57

In this episode you will learn how to maximize advertising dollars by targeting platforms that are primarily made up of your target audience, instead of spending significant time trying to weed out people who are NOT your target market on the big digital platforms. Also, it's a look-forward while celebrating a year of podcasting with 48 episodes! F…

1
The Automated Customer Service Challenge of Tesla and Amazon 34:11

2y ago34:11

34:11

Two incredible companies that have changed the world at Tesla and Amazon. Taking a queue from the tech-world and creating incredible processes of automation to provide an incredible customer experience. But, what if your problem isn't described in their drop down of possible issues? Uh oh! This episode explores the ugly side of automated customer s…

1
Should I Start a Podcast for My Business? 28:36

2y ago28:36

28:36

That is the question we will answer on this episode. Do you want to start a podcast? Is a podcast the right medium for your message? What's involved with a podcast? How much time will it take to produce and edit a podcast? What equipment and tools will I need? What will be the format? How long should my podcast be? Yeah, I get it - you have a ton o…

1
How to Tackle SEO in 2022 w/ Special Guest "SEO Steve" Wiideman 38:37

2y ago38:37

38:37

This episode features the infamous SEO Steve! Steve Wiideman has been tackling SEO from the very beginning, before it was even called SEO. In this episode he offers some incredible insight and strategies for best-practices in developing a content strategy, and offering great advice on how to break things down to make it easy to create, measure, and…

1
5 Things You Can Learn from a Con-Artist! 27:04

2y ago27:04

27:04

Ugh - why do so many people get scammed? We work so hard for honest sales and building great relationships, yet someone else is constantly closing the deal to get a credit card number for an extended car warranty phone scam! What is it about the con-artist that lets them close the deal?! For detailed show notes, Justin Varuzzo's after thoughts on e…

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Strategic Leadership Coaching w/ Guest Jonathan Flaks 30:09

2y ago30:09

30:09

In this episode we're joined by a special guest Jonathan Flaks of JF Coaching. Aside from being my personal coach, Jonathan helps businesses with strategic leadership. His coaching system can help take a business and create a sense of autonomy, ensuring that the business is driven by strategic planning and not by YOU making decision on a whim every…

1
Relevance - What Every Business Can Learn From Snoop Dogg! 19:53

2y ago19:53

19:53

This episode is all about keeping your business relevant. By looking at case studies of people like Snoop Dogg, Jay Leno, or Carlos Santana we can learn how to apply their success in keeping relevant to YOUR business! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your bus…

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Building an Authentic Customer Journey w/ Special Guest Brent Keltner 33:16

2+ y ago33:16

33:16

This episode features our special guest Brent Keltner. Brent is the President of Winalaytics and the author of the upcoming book "Revenue Acceleration Playbook". Brent and I discuss the power of an authentic customer journey and he explains how important it is to truly and 'authentically' understand you buyers problems before offering solutions. He…

1
Business Planning in 2022: Plan for the Worst - Hope For The Best 26:04

2+ y ago26:04

26:04

This episode is all about business planning! With COVID still going strong at the start of the New Year, it's time to focus on planning. Setting goals, planning, and considering contingencies for COVID lockdown or restrictions that could be looming in the New Year as the Omicron variant sweeps the nation at record numbers. A few hours of thought an…

1
Customer Service in 2022 and Beyond! 19:27

2+ y ago19:27

19:27

This episode follows up on the Episode 38 regarding the future of marketing. In this episode we explore the crystal ball to unveil the trends that are driving customer service moving into 2022 and beyond. How can customer problems be solved quickly? Can they be solved before the problem even exists? Where will people look for solutions? How will so…

1
The Future of Marketing in 2022 And Beyond! 25:20

2+ y ago25:20

25:20

This episode is all about the future! What will the next five to ten years bring us in the marketing world? How will we connect with customers? Where will we connect with customers? How will we exchange value for goods and services? I even attempt a mid-atlantic accent to seal the deal! For detailed show notes, Justin Varuzzo's after thoughts on ea…

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How a Virtual CMO Can Unlock Your Marketing Potential w/ Guest Eric Dickmann 29:52

2+ y ago29:52

29:52

In this episode we have guest Eric Dickmann. Eric is host of "The Virtual CMO" Podcast and CEO of FiveEchelon Group and offers fractional / virtual CMO services to businesses small and large. We discuss many challenges businesses have when they don't have strong leadership in the marketing wing. Many companies are priced out of having a CMO to lead…

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What Every Business Can Learn from the Fast Food Industry! 26:04

2+ y ago26:04

26:04

This episode explores the keys that unlocked success for huge global franchise fast food restaurants. We will explore the processes and procedures that allow for the magic of managing and delivering a consistent experience across the globe. This episode will also compare this to much larger corporations and how their processes and procedures can di…

1
Attribution and Your Customer's Journey w/ Guest Darrell Evans 42:23

2+ y ago42:23

42:23

In this episode our special guest Darrell Evans from Yocal Local Digital Marketing and host of The Mindshift Podcast @ dives into the customer journey and discusses how to better attribute your campaign success by having a better understanding of the typical journey and how it interacts with a typical consumer. There are some great bits of gold in …

1
Why The New PS5 and Xbox Has Walmart Customers Infuriated 30:30

2+ y ago30:30

30:30

This is a case study of what NOT to do when creating customer relationships. Walmart, Amazon, and Target have had huge backlash from their inability to executive and fulfill orders for the latest gaming systems. Fueled by the pandemic, new consoles that have been out for over a year have yet to hit store shelves before being gobbled up by scalpers …

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The Client Stampede: Selling a Home in a Recession w/ Special Guest Julie Guest 30:41

2+ y ago30:41

30:41

Julie Guest is the author of the new book The Client Stampede. Her book details 7-steps to driving traffic to your business! Julie takes the time in her interview to explain how she developed the system selling her house for what she owed, during a recession when home values plummeted 20-30% across the country. She utilized techniques used by the l…

1
Price Elasticity - Tales from Apple, Tesla, SiriusXM, and the Government! 33:39

2+ y ago33:39

33:39

What is price elasticity? How does it affect your business? How do you properly price a product? How do you determine the flexibility in that price? How can you increase the value of your product or service to increase the price and become more profitable? How can increasing price reduce your profit? How can increasing volume reduce your profit eve…

1
Help Your Customers Help Themselves with Self-Serve 24:29

2+ y ago24:29

24:29

This episode is all about how you can save precious time and money, while also offering exceptional service for your customers - answering their questions lightening fast by having the proper resources! We talk about FAQ pages, community support groups, AI chat bots and more. Don't miss out on easy opportunities to better serve your customer while …

1
A Tale of Two Nostalgic Ads - Jeep vs. Ford 27:56

2+ y ago27:56

27:56

In this episode we'll explore two ads from competing companies in the same year with an exceptionally similar nostalgic theme - targeting the same audience! One is the Jeep ad featuring Bill Murray reprising his role as Phil Connors in Groundhog Day during the 2020 Super Bowl. The other ad is for the Ford Mach-E commercial that aired the Christmas …

1
How Apple's New Privacy Affects Facebook and Email Marketing 29:08

2+ y ago29:08

29:08

Apple's latest iOS installments with iOS 14 and iOS15 have introduced a variety of new privacy features that the news is screaming will completely break Facebook advertising! The good news is email marketing and Facebook advertising is still alive and well despite Apple's new features. In fact - for many small businesses this may have little or no …

1
How to Tackle Local SEO w/ Guest Wendell Jordan Jr 41:25

2+ y ago41:25

41:25

In this episode we take a deep dive into one of the most under-utilized SEO strategies available to small business - LOCAL SEARCH! Google has put a ton of work into local search results to ensure people get the best results when searching for local products or services. From voice search, local SEO, local content strategy, and more, Wendell offers …

1
Think SMART - The Best Way to Set and Achieve Goals 34:41

2+ y ago34:41

34:41

If you are interested in setting and achieving goals than this episode is for you! By using S.M.A.R.T goals you can create wins for yourself that will create motivation and inspiration. This helps build momentum for setting more ambitious goals that can be quickly achieved! In fact, some would say all you have to do is WRITE IT DOWN to make it come…

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How To Gain Insight From Your Data w/ John Wall 40:47

2+ y ago40:47

40:47

This episode features a special guest John Wall, a co-host of the very long-running and successful marketing podcast "Marketing Over Coffee". John has interviewed the biggest names in marketing over the years and has become an incredible resource from which to learn! John currently is. partner at TruthInsights.ai. We dive into data and analytics - …

1
When You Can't Close the Sale 24:59

2+ y ago24:59

24:59

In thie episode we dive into the do's and dont's when you can't close a sale and lose out to the competition. There are valuable lessons to be learned and many sales training programs gloss over what many in sales can imagine is the worst possible outcome. There are opportunities that lie within some deals that are lost - but if you aren't on top o…

1
Leveraging Video as an Income Stream w/ Dean DiMarzo 40:53

2+ y ago40:53

40:53

This epsiode features special guest Deam DiMarzo from "LongestSoloEver" Youtube channel. Dean has gotten over 150,000 subscribers and 20 million video views. Dean discusses the various ways he's monetized his content, and we connect it to how anyone or any business can start leveraging video today to promote their business, but possibly create a ne…

1
Gain Clarity on How Your Customers Navigate Your Website! 30:55

2+ y ago30:55

30:55

In this episode we dive into using the free website analytic tool Microsoft Clarity, There are key features that can highlight and identify major issues with a web-design or customer journey throughout a website near instantaneously! If you have any website, business or not, this is a tool worth checking out. It costs nothing, can be setup in a few…

1
Traditional Advertising Secrets with Special Guest Gina Pomponi 29:41

2+ y ago29:41

29:41

In this episode we have a special guest Gina Pomponi, COO of Bluewater Media - a full-stack marketing agency with in-house production. Gina speaks of the importance of reaching a broad-audience like those found through TV to actually help better define your target audience - and the compound power of combining traditional media and digital media to…

1
Feeling Overwhelmed With The Endless Marketing Opportunities? 26:33

2+ y ago26:33

26:33

In this episode we explore strategies to help you cope with the seemingly infinite number of tricks, methods, and strategies you can utilize when marketing your business. There is only a few basic things you REALLY need to know before approaching any marketing strategy. Social media? YouTube? Facebook Ads? Google Ads? Print Ads? Email Marketing? Wh…

1
The Best Way to Serve Your Customer Online w/ Erik Kades 28:19

2+ y ago28:19

28:19

In this episode we discuss the critical importance of having a live chat, but we don't shy away from discussing the pitfalls, dangers, and mistakes some businesses make. Eric Kades is the founder of textchat.com. His innovative new chat to text platform makes it easy for businesses to be incredibly responsive and close deals faster, boost average o…

1
How to Improve Your Business With a Survey 34:06

2+ y ago34:06

34:06

Using a survey can be a powerful tool in gaining insights from customers or employees. Properly executing and analyzing the data of a survey can prove to be quite complicated. One wrong move and the survey results may provide data that is unreliable and could result in making poor decisions based on false assumptions. In this episode we'll dive int…

1
Influencer Marketing - A Customer Experience with Guest Gordon Glenister 41:10

3y ago41:10

41:10

This episode is all about how you can connect an incredible customer experience to influencer marketers! Gordon is an expert who wrote the book on influencer marketing and dives into detail on how building long-term relationships with your influencer has an immeasurable impact on their audience and their ability to persuade their audience to check …

1
Content Marketing for Customer Service 22:09

3y ago22:09

22:09

Today's episode is all about boosting leads, SEO, and building authority through content marketing - but with a twist! Everyone hammers home the importance of content marketing that usually is designed to draw new customers to your business. What if you could create incredible content for your current customers, building trust and strong relationsh…

1
Selling on Amazon with Guest Neil Twa 34:21

3y ago34:21

34:21

Are you ready to sell on Amazon?! You might want to listen to this episode first. Amazon can be an incredible way to boost sales, build a brand, or reach a new audience. It can also be a nightmare, technically complicated, or even worse - it can be the death of your business! Our special guest Neil Twa has built dozens of incredible brands on Amazo…

1
Creating an Incredible Customer Journey 31:46

3y ago31:46

31:46

Did your business stem from a hobby, or did you accidentally stumble into your business? If so, this episode is for you! In this episode we talk about how to map and create an incredible customer journey. Your job is to think about how customers become aware of your product or service, what helps them in considering if you are the right person for …

1
How to Boost Your Business Valuation with Guest Bharat Kanodia 25:52

3y ago25:52

25:52

In this episode we are joined by special guest Bharat Kanodia who has valuated trillions in assets from the Golden Gate Bridge to the New York State Thruway system and everything in between. Bharat explains strategies that can result in a valuation 10x greater than a competitor with the same revenue, same profit, same demographics by just making a …

1
10 Things Every Business Can Learn From the Hospitality Industry 28:01

3y ago28:01

28:01

The hospitality industry epitomizes service. There is no other industry where exceeding expectations and creating incredible experiences is essential for the long-term success and viability of a business. In this episode we'll explore ten things that I've learned from the hospitality industry - and I think all 10 can be applied to just about any bu…

1
How to Handle a Fake Review with Curtis Boyd 28:56

3y ago28:56

28:56

In this episode we talk to the founder of Objection.co. Objection.co is a service that helps organizations identify and dispute fake reviews. Curtis and I discuss the importance of reviews, the importance of trustworthy reviews and how extremely difficult it can be to have a slanderous or fake review removed from popular review websites. Fake revie…

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Following Up With Leads - What Makes Follow Up So Difficult? 31:14

3y ago31:14

31:14

This is an episode that explores a pet peeve of mine, the failure of follow up. It's something we've all experienced many times where either we really want to buy something and can't get sales staff to follow up, a service call that goes unanswered with no follow up, and maybe we ourselves have forgotten to follow up with a customer or client. We a…

1
Holding Yourself Accountable as a Solopreneur w/ Guest Diana Lund Nordstrom 29:53

3y ago29:53

29:53

Your a solopreneur and the weight of the world is on your shoulders. You are singularly responsible for every single aspect of your business. It can be an overwhelming experience for the best business owners, but in this episode our guest Diana Lund Nordstrom is going to share some ideas, tips and techniques to help hold yourself together and push …

1
Customer Experience Now and in The Future 23:04

3y ago23:04

23:04

In this episode we explore why the customer experience (CX) is quickly becoming the focal point for many companies. Also discussed is how you can easily leverage the customer experience to greatly boost your brand loyalty. In the coming years CX will be center focal point for all business decisions - so be prepared now, get a jumpstart on the compe…

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Overcoming Business Fear With Guest Mark Morton 28:08

3y ago28:08

28:08

Are you scared to take the customer experience to the next level? Today's guest Mark Morton is a coach, mentor, and motivational speaker. This episode tackles fear and why fear can be crippling. Mark walks through techniques and strategies to tackle fear, overcome fear, and lead a better life while running a better business. Don't let "stinkin' thi…

1
You Must Do These Three Things Before Running a Facebook Ad 25:55

3y ago25:55

25:55

In this episode we'll learn the three most important things you need to do before jumping into launching a Facebook ad (including boosts). You can save a lot of money by better targeting your ad and ensuring you only pay for ads to be seen by perspective customers. You can save money by targeting non-traditional keywords or demographics that will r…

1
Testing, Testing, Testing Marketing Variables with Special Guest Vince Warnock 39:11

3y ago39:11

39:11

Vince Warnock is a successful entrepreneur, who has launched and sold several start-ups, has served as the Chief Marketing Officer for Cigna Health insurance and is now an author of the hit book "Chasing the Insights" and the host of the podcast "Chasing the Insights". In this episode we discuss the things he has learned in his career and how it ca…

1
Is Your Sales Team Undermining Your Business? 25:57

3y ago25:57

25:57

In this episode we explore the many ways your sales team can be undermining your business, your service team, and letting down your customers. Why do some sales staff overpromise leaving the company forced to underdeliver? Whose fault is it? How can you get a handle on making sure sales and service are on the same page? For detailed show notes, Jus…

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