Media Voices is a weekly look at all the news and views from across the media world, featuring leading figures from media and publishing businesses. The team behind the podcast take a common sense approach to media analysis, from the practices of journalism to deep dives into publisher business models.
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The Voices Of Marketing Podcast: Online Marketing | Blogging | Social Media


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The Voices Of Marketing Podcast: Online Marketing | Blogging | Social Media
John Shea: Blogger & Online Entrepreneur
Interviews with Online Marketers & Bloggers
Voices: New Media Fiction brings together the pioneer short fiction podcasters. Experimenting from putting short-short fiction to novellas over their podcasts, these writers were the first to test the new medium for storytelling. Some wrote specifically for podcasts, some read previously published fiction, and some read entirely new stories. Some listeners asked if they could get just the stories in audio form, and that request brought about this podiobook. Cory Doctorow tells us a story abo ...
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Jack Marshall, Co-Founder of Toolkits, on what’s next for subscriptions
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On this week's episode of Media Voices we hear from Jack Marshall, Co-Founder of Toolkits, a business information and consulting company focused on subscription publishing. We talked about his past life as a media reporter at Digiday and the WSJ, what opportunity he and co-founder Shareen Pathak spotted in the market, and what advice he would give …
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The Juggernaut Founder & CEO Snigdha Sur on bringing a business-first mindset to her startup
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This week we spoke to Snigdha Sur, Founder & CEO of The Juggernaut; a content and community platform for global South Asians. She talked about founding a media business with a business background rather than a journalism one, and how her knowledge of media VC and funding has influenced how she runs the publication. She also shares what she’s learne…
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Lessons from award-winning podcasts: Nature’s Benjamin Thompson
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Springer Nature's flagship Nature Podcast has been a strong competitor in our Awards. The podcast scooped the Best Science & Medical Podcast in 2020, and in 2021, also won the Best Coronavirus Podcast category with Coronapod. Judges described it as "like listening to smart, welcoming friends," praising its excellent content and truly global scale. …
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Lessons from award-winning podcasts: The Art Newspaper’s Ben Luke
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The winner of the Best Hobbies & Special Interest Podcast at 2021's Publisher Podcast Awards was The Week in Art from The Art Newspaper. Judges noted how the presenters made an in-depth topic very accessible, the passion of the interviewees, and strong commercial performance of the podcast, as well as the contribution it makes to the broader Art Ne…
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Lessons from award-winning podcasts: DC Thomson’s Christopher Phin
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The winner of the Publisher Podcast Hero of the Year award at our first ever Publisher Podcast Awards in 2020 was Christopher Phin. We were constantly impressed by his efforts to not just transform DC Thomson's podcasting efforts, but also to help others in the industry improve through shared knowledge, resources and endless enthusiasm. Peter caugh…
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Lessons from award-winning podcasts: The Week’s Holden Frith
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For two years running, The Week Unwrapped has scooped the ‘Best News Podcast’, fending off competition from some of the biggest names in publishing. Judges for 2021’s awards highlighted the superb audio quality, the skill with which the hosts presented a genuine and insightful conversation, and strong brand alignment. Peter spoke to The Week’s Digi…
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President and GM of Consumer at Yahoo Joanna Lambert on adapting to a changing media landscape
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This week we hear from President and GM of Consumer at Yahoo Joanna Lambert. She talks about the changes at Yahoo over the last few years - including how Covid forced them to adapt - its 900 million users including a growing GenZ audience, and Yahoo's revenue strategies outside of advertising. In the news roundup we discuss the FT launching its new…
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Lessons from award-winning podcasts: The Atlantic’s Vann Newkirk
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The winner of the incredibly competitive Best Limited Series award in 2021's Publisher Podcast Awards was Floodlines from The Atlantic. Judges praised the captivating characters, richly textured sound design and clever storytelling. Peter spoke to The Atlantic's Vann Newkirk, host of the series. He talked about how the idea for a podcast focused on…
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The Hustle Senior Editor Zachary Crockett on creating a Sunday reading experience via email
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This week we hear from The Hustle's Principle Reporter and Sunday Editor Zachary Crockett. He talks about his career path working across radio, newsletters, journalism and data, how he makes must-read long-form Sunday issues for The Hustle's business audience, and launching a daily podcast. He also discusses the skills young writers need today, and…
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Lessons from award-winning podcasts: Immediate Media’s Ben Youatt
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Immediate Media have featured numerous times on the shortlists and as winners of categories both for 2020 and 2021's Publisher Podcast Awards. Olive magazine podcast was the winner of 2021's Best Sponsored Podcast. We spoke to Immediate Media's Head of Podcasts Ben Youatt. He works across the publisher's whole portfolio of podcasts, including the o…
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Headlines Network Founder Hannah Storm on improving the mental health of people working in the media
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In this week's episode we hear from Hannah Storm, founder and director of the Headlines network, an organisation working to improve the mental health of people working in the media. She tells us about why mental health can be bad among media professionals, what organisations and individuals can do to make things better and about Headlines’ new podc…
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Conversations: Next steps for email - monetising inventory and protecting data privacy
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Over the past few years, we've seen the renaissance of email as publishers and brands have rediscovered the benefits of a direct relationship with audiences. The power of email can be seen from sky-high valuations of newsletter platforms, in addition to the amount of time that has been spent iterating on existing email strategies. But at the same t…
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Lessons from award-winning podcasts: The Telegraph’s Theodora Louloudis
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The winner of the Publisher Podcast Hero of the Year award in 2021's Publisher Podcast Awards was Theodora Louloudis, Podcast Editor at The Telegraph. She was praised for the exceptional work produced with limited resources, including spearheading the launch of five new podcasts over a particularly challenging year, as well as her leadership in sha…
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Mansueto Ventures CEO Stephanie Mehta on leading a modern media business
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This week we hear from Stephanie Mehta, CEO & Chief Content Officer of Manseuto Ventures, parent of Inc. and Fast Company. She talked about going from an editorial career to the CEO role, the changes in leadership attitudes to publishing over the last decade, and what the revenue models for Inc. and Fast Company look like post-pandemic. She also ex…
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6AM City Co-Founder Ryan Heafy on creating a local newsletter launch playbook
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In this week's episode we hear from founder of local newsletter network 6AM City Ryan Heafy. He tells us why the network is very close to having a million subscribers across its 24 daily newsletters, about his unconventional route into media - he used to fix Black Hawk helicopters - and how it helped 6AM launch in 16 cities in a year (spoiler: it's…
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Awallprintss Founder Abbianca Makoni on covering international communities for Gen Z
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This week we hear from Abbianca Makoni, a 22-year old journalist who, after completing a four-year apprenticeship at the the Evening Standard, decided to go it alone with own online publication Awallprintss. It shares the voices and stories of under-reported communities around the world, as well as platforming the creative work of different groups …
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Founding Editor at The Fix Jakub Parusinski on cracking the media management puzzle
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On this week's episode we hear from Jakub Parusinski, founding editor at The Fix, a trade magazine for media professionals. He and Peter spoke about Jakub’s background across journalism and management consulting, and how that has informed the nuts and bolts approach the Fix takes to ‘cracking the media management puzzle’. In the news roundup the te…
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Editor and Founder of Paranting Magazine Sophia Waterfield on creating a new type of lifestyle magazine
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In this episode we hear from Sophia Waterfield, editor and founder of Paranting Magazine. It’s a magazine for parents, but for parents that don’t have time for some of the aspirational BS that a lot of lifestyle magazines cover. We spoke about the name, funding a start-up with the aim of actually paying freelancers - oh, and accents. In the news ro…
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The Ferret’s fact-checking lead Alastair Brian on truth, the media, and trust
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This week's guest is Alastair Brian, fact-checking lead at The Ferret. He spoke about out the realities of modern fact-checking (it’s like Sisyphus on steroids), how to win over new readers who don’t have a pre-existing trusted relationship, and how community is at the heart of any sustainable revenue stream In the news roundup the team discusses t…
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MD of the Content Marketing Association Rob John on content marketing’s role in publishing
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This week’s guest is Rob John, MD of the Content Marketing Association. He discusses what the CMA does and who its members are, how content marketing might fit within a publisher’s revenue mix, and the panel they’re running at The Publishing Show in London in March. In the news roundup the team discusses the realities and unrealities of the metaver…
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The start-ups saving local news in the U.S.
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The narrative that local news is dead is widely accepted in the media industry. The rise of digital advertising has cut off local news organisation's main source of revenue, leading to decades of cuts and managed decline at once-lucrative publications who have struggled to adapt. But over the last few years, there have been glimmers of hope. Althou…
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The Big Issue UK Editor Paul McNamee on making every aspect of the magazine necessary
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This week UK Editor of The Big Issue Paul McNamee tells us about the Big Issue’s Breakthrough scheme, paying disadvantaged young people to get into journalism. He also talks about why the magazine needed a redesign to make everything important and necessary, working with designer Matt Willey, their relationship with subscribers, digital-first news …
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Special: Highlights from Media Moments 2021
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This special episode of Media Voices includes the audio of our launch presentation for the Media Moments 2021 report. Chris, Peter and Esther each outline which media moment of the year they found interesting, before being joined by an expert panel of media analysts to dissect the year. The team are then joined by The Rebooting's Brian Morrissey, P…
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Executive Editor of Noema magazine Kathleen Miles on publishing in an intellectual niche
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Noema is a magazine looking at some of the biggest issues of the 21st century - AI, the climate crisis, the future of democracy and capitalism. Its Executive Editor Kathleen Miles tells us about the challenges of publishing in what seems like a very high-brow niche, commissioning and editing writers like Yuval Harari and Francis Fukuyama - and how …
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FT Strategies MD Tara Lajumoke on building a robust playbook for subscription businesses
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This week we hear from Tara Lajumoke, Managing Director of FT Strategies, the Financial Times' consulting firm. We discussed how FT Strategies fits into the FT's wider goals, what her role involves as MD, and how they're building a robust playbook for other subscription businesses. We also talk about how publishers' subscription strategies are hold…
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The Independent US Senior Vice President Blair Tapper on shaping the publication overseas
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This week, we hear from Blair Tapper, Senior Vice President at The Independent US. She talks about what her priorities have been since the brand's US launch, what an Independent reader looks like across the pond, and why their new commercial offerings are more mission-based. She also explains why block lists create huge missed opportunities for adv…
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The Great Privacy Reset: Insider Inc, Future plc and Permutive discuss the challenges and opportunities for publishers
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In this special Conversations episode of Media Voices, sponsored by Permutive, we explore the ‘Great Privacy Reset’. The tension between advertising and privacy has hit a boiling point in recent years. Invasive tracking across the web and increasingly aggressive ways of building data profiles of consumers has been seen as standard in the industry, …
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Global Director of Internews’ Earth Journalism Network James Fahn on why everyone should be a climate change journalist
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This week’s interview is with James Fahn, Global Director of Internews’ Environmental Programs and its Earth Journalism Network. Internews trains journalists around the world in support of a free press - James spoke with us as he sets out with a group of journalists from the global south to cover COP26 from their own perspectives. In the news round…
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CMQ Media Founder & Analyst David Adeleke on the media scene in Nigeria and beyond
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This week we hear from David Adeleke, Founder of CMQ Media and creator of the Communiqué newsletter analysing the intersection of the media, content ecosystem, and the digital economy in Africa. He outlines the complexities of using African media as a catch-all term, how podcasts are growing across the continent, and why an acquisition last year by…
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The Players‘ Tribune executive editor Sean Conboy on tackling mental health in sports reporting‘
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This week we hear from Sean Conboy, Executive Editor at The Players' Tribune; a sports-focused site that publishes first-person stories from professional athletes. He talks about the process they use to get content from elite athletes, and why the site doesn't shy away from difficult stories and human rights issues, like the ones around the Qatar W…
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Immediate Media Chief Revenue Officer Duncan Tickell on strengthening brands post-pandemic
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For our 200th episode, we hear from Duncan Tickell, Chief Revenue Officer at Immediate Media. He talks about why he rejoined Immediate and what his focus is now with diversification, how their podcasts are becoming a seven figure revenue business, and what he’s doing to help the publisher maintain the gains it made during the pandemic. He also expl…
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The New Republic‘s Literary Editor Laura Marsh on storytelling through print and podcasts
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On this week's episode we hear from The New Republic's Literary Editor Laura Marsh. She tells us about what makes working in an audio format especially rewarding, best practice for evolving your audio product, and why non-news content is such a good touchpoint for audiences. In the news roundup the team discuss why Facebook's outage isn't necessari…
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The Information Reporter Kaya Yurieff on covering the sprawling creator economy
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This week we hear from Kaya Yurieff, The Information's Creator Economy Reporter. We talked about how she covers an industry that is so new and sprawling, some of the challenges of being a creator, and how it fits with The Information's other coverage. She also explains why businesses should take creators seriously, and why she expects to see more C…
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Founder of The Manchester Mill Joshi Herrmann on why local news must rediscover its pride
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The Manchester Mill is a subscription-based newsletter for the modern age. In this interview its founder Joshi Herrmann tells us why good local journalism demands having boots on the ground, how the sins of the past are impacting the journalism of today, and how he plans to expand into new cities and new revenue streams. In the news roundup we're j…
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Social Spider MD David Floyd on finding a better way to fund local news
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On this week's episode of Media Voices we hear from David Floyd, MD of Social Spider, a community interest company that publishes five community newspapers in London. He tells us about finding a new model for local news - one that's maybe commercially viable enough - and about why local news matters. In the news roundup the team discusses the revel…
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Conversations: How robot journalism is powering the modern newsroom
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In this special Conversations episode we hear about the past, future and most importantly present of robot journalism. Automated journalism has been around for many years now, delivering value back to the parent newsrooms that use it effectively. AI tools allow newsrooms to tailor the output of the robots to fit their house style, to interview peop…
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Former EMPIRE Editor in Chief Terri White on why she left the best job in magazines
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On this special episode of Media Voices, former Editor in Chief of EMPIRE Terri White takes us through the changes she made during her time at the magazine, from opening up the brand to a wider audience of both readers and contributors, to inspiring staff and cultivating the passionate community of new and longer-term subscribers. She also expounds…
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Editor and publisher of Freelancer Sophie Cross on the joys of launching an indie mag
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In this week's episode we hear from Sophie Cross, the founder and editor of Freelancer magazine. She tells Peter about her penchant for writing business plans, the freelance community that inspired the Freelancer magazine launch, and how she kept the spark going after the initial rush of the first issue.In the news roundup the team discusses the re…
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Future Chief Audience & eCom Officer Aaron Asadi on driving affiliate revenue
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In this episode Future's Chief Audience and Ecommerce Officer Aaron Asadi tells us about where the ecommerce function sits within Future, how it is developing in relation to audience development, and creating content for affiliate ecommerce revenues across a huge range of brands.In the news roundup the team discusses whether climate change needs to…
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Journalism.co.uk Editor Marcela Kunova on nurturing innovation in newsrooms
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This week we hear from Marcela Kunova, Editor at Journalism.co.uk. She’s recently launched a newsroom innovation mentorship programme which will pair experienced industry professionals with local and regional journalists in the UK, with the aim of nurturing innovation in audience engagement, AI, editorial strategy and more. We talked about what she…
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Bauer CEO Chris Duncan on leading a magazine business through lockdown
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This week, we hear from Chris Duncan, CEO of UK Publishing at Bauer Media Group. He joined the company just a few weeks after last year's lockdown, so he talks about what it's been like leading Bauer through such a turbulent year, their wins and losses throughout the pandemic, and which trends he's seen accelerated in the business. He also discusse…
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Independent Digital News & Media's Jo Holdaway on the importance of data to publishers
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This week, we hear from Jo Holdaway, Chief Data and Marketing Officer at Independent Digital News & Media - home of The Independent and The Evening Standard. She talks about what sort of data is important to publishers, especially when it comes to subscription strategies, why it's important to have a diverse team working with data, and how she's pr…
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Defector VP of Revenue & Operations Jasper Wang on growing an employee-owned newsbrand
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This week we hear from Jasper Wang, VP of Revenue & Operations for Defector Media. Defector was formed after a mass staff exodus from former GO Media property Deadspin after an internal dispute about who knew its audience best. Defector is now an employee-owned and operated news site that has introduced measures specifically to ensure its staff hav…
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MDIF Deputy CEO Mohamed Nanabhay on investing in sustainable media businesses
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This week, we hear from Mohamed Nanabhay, Deputy CEO of the Media Development Investment Fund. He talks about his work in the early days of online publishing bringing 'new media' to Al Jazeera, how the MDIF decides which businesses to invest in, and why he thinks the pandemic has provided an opportunity for independent media to thrive. Their latest…
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Decanter Editor in Chief Chris Maillard on refreshing Future’s wine brand for its loyal readers
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In this week's episode we hear from Decanter's Editor in Chief Chris Maillard about the challenge of refreshing Future's newly-acquired wine brand - without alienating its incredibly loyal readership. In the news roundup we discuss whether local news has reached a turning point, ask if we'd pay for Twitter Blue, and laugh at Trump closing his blog …
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Conversations: How Eurosport is turning its evergreen content into success in podcasting
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For publishers with a well established content workflow, adding podcasts can seem like a daunting task. But, as this Conversations episode demonstrates, those publishers already have what is needed to create and distribute podcasts that add value to your audience and business alike. Media Voices co-founder Chris Sutcliffe talks to Eurosport’s Aude …
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The Membership Economy's Robbie Kellman Baxter on developing compelling direct to consumer offers
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In this week's episode we hear from Robbie Kellman Baxter, an author and consultant with over twenty years of experience in subscription pricing, digital community, and freemium. Robbie started working with membership and subscription models like Netflix while they were still sending out DVDs, and has written The Membership Economy and The Forever …
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Columnist and lecturer Bo Sacks on why now is the golden age of publishing
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This week we hear from Bo Sacks, lecturer and media expert, about trends that have come and gone, why he thinks there’s strength in print as a niche product, and why we’re currently in the golden age of publishing.In the news roundup we discuss the vampiric Alden Global Capital acquiring Tribune Publishing (née Tronc), Snapchat's push into augmente…
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Special: Which publishers won the pandemic?
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In this special episode, the Media Voices team take a look at which media companies and personalities have been the biggest winners and losers of the lockdown-era. From The Big Issue to almost every event company, we try to find the silver linings for publishers in what's been a mostly awful year.Bởi Media Voices
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Mental Floss EIC Erin McCarthy on the title's 20-year mission to make readers smarter
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This week Mental Floss editor in chief Erin McCarthy tells us about how its celebrating its 20th anniversary, how the magazine started in a university dorm room, its mission to help people feel smarter and how the team decides what to cover.In the news roundup the team discuss a good week for a business-savvy Twitter, a bad week for Facebook and Sn…