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Subscription Entrepreneur

Eric Turnnessen

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Welcome to the Subscription Entrepreneur podcast with your host Eric Turnnessen, founder of MemberMouse, a membership platform which powers subscription websites. Eric draws from his 10+ years experience working with recurring revenue businesses and in this podcast explores the challenges faced and lessons learned by company founders, consultants and innovators. We discuss how you can find your personal expression in business, practical tools to get you up and running, high-level strategies, ...
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We are beyond excited to share this episode of our podcast with you today. This conversation was over 6-months in the making and we can't tell you how much joy it brings us to finally press *publish* on this post. Why's that, you ask? It's because our guest is none other than André Chaperon. If you're not already familiar with André and his work, y…
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Why did you become an entrepreneur? Starting a business is a risky path where success is far from guaranteed. If we had to guess your answer, we'd say the potential upside of entrepreneurship was too appealing to resist... The ability to control where, when, and how much you work The end of taking orders from a boss who doesn't appreciate you An ea…
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Does it ever feel impossible to stand out in a world that seems to be getting noisier each day? Have you ever wondered how you can find your voice and communicate in a way that resonates with your audience and builds a community? These are tough questions and their answers don’t come easy. The online marketing world is full of teachers, experts, an…
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What do you think of when you hear the word magic? Maybe your mind conjures up the image of a David Blaine wannabe – asking you to pick a card, any card with a bit too much bravado in their voice. Or perhaps you're transported to the wizarding world of Harry Potter – hearing Hermione correct Ron on the correct pronunciation of wingardium leviosa. A…
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Ahh... recurring revenue. It's the dream, right? About as close as you can come to the mythical "pot of gold" at the end of the rainbow. When done right, recurring revenue can create a highly stable, predictable, and scalable income stream for your business. Plus, it comes in all different shapes and sizes and can be designed in a way that perfectl…
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Neil Asher is my special guest on today’s episode of The Subscription Entrepreneur Podcast. If you’re not familiar with Neil, he's the founder of Aussie Online Entrepreneurs. They’re a membership business that’s helped over 5,000 people create profitable Amazon businesses over the past 9 years. In our conversation, you'll hear how Neil built an onl…
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Over the past 13 years here at MemberMouse, we’ve seen our customers start successful membership sites in nearly every niche imaginable: Japanese nail art Handstand training Paleo meal planning Electronic bass music Canadian natural textiles Dating for single parents The list goes on and on and on. Trust us. And even though it’s become almost clich…
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Anne Janzer is our special guest on today's episode of The Subscription Entrepreneur Podcast. We're excited to share this conversation with you because Anne is the author of an amazing book called Subscription Marketing. In it, Anne makes the case for a new approach to marketing that's specifically designed to help membership and subscription busin…
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Let’s play a quick word association game: When you think about building your business, what thoughts, feelings, and ideas come to mind for you? Would you say it’s… Exciting Rewarding & Challenging? Or maybe you’d describe it as… Trying Stressful & Exhausting? To be honest, the reality of starting and growing a business is a big blend of all of thes…
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Esai Arasi is my special guest on today's episode of The Subscription Entrepreneur Podcast. I'm really excited to share our conversation with you because Esai is a membership engagement expert. For over 12 years, she's helped entrepreneurs design membership experiences that encourage course completion, build community engagement, and boost member r…
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Jordan Layman is my special guest on this episode of The Subscription Entrepreneur Podcast. Jordan is the co-founder of a business called Idea Fab Labs. They're a "maker space" that gives people access to high-tech tools and educational workshops — sort of like a gym for artists and creatives. What's fascinating is that Jordan uses MemberMouse to m…
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Do you ever wish you could take a peek behind the scenes of a successful membership site? We do. It'd be fascinating to see how they deliver their content, what tools they use, and how their member engagement stats look. This is one of the reasons we love having conversations with entrepreneurs on our podcast. We get to sit down with them for an ho…
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Have you ever wanted to build a business around a topic, activity, or field you're deeply passionate about? It's kind of the dream, right? Getting to work on something day in and day out that's fueled by your natural interest and enthusiasm. And for our special guest on this episode of our podcast – Neely Quinn – that dream became a reality back in…
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Imagine for a second that you’re an expert fitness instructor. You’ve learned from the best in the world, taught in-person classes for a decade, and even own a successful brick-and-mortar studio. But you’re totally burned out and ready for a change. Instead of scaling your in-person teaching, you want to better leverage your time and energy by buil…
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Luke Ward is my special guest on this episode of The Subscription Entrepreneur Podcast. I'm excited to share our conversation with you because Luke recently achieved something many entrepreneurs dream of: He successfully sold his business – a membership site called BassGorilla. And in our conversation, we travel through all of the key stages that l…
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You've heard the story of The Tortoise & The Hare, right? You know... The one where the slow-and-steady tortoise beats the overconfident hare in a foot race? It's an amazing fable that contains an important lesson for us all – especially as entrepreneurs. In fact, our guest on today's episode of the podcast loves it so much that she fe…
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George Papazov is my special guest on this episode of The Subscription Entrepreneur Podcast. He's an inspiring entrepreneur, remarkable human, and the founder of TRADEPRO Academy. They're a membership site that helps aspiring traders achieve lasting and sustainable success through in-depth courses and supportive communities. In this episode, you'll…
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"This has always been my challenge – how can I multiply myself? Because exchanging my time for money is unsustainable. With MemberMouse, I now have a way to strategically get my knowledge and content out there." Does dicing onions have anything to do with choosing WordPress plugins? Could mastering the sous vide help you work with a page builder? A…
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Teresa Heath-Wareing is my special guest on this episode of The Subscription Entrepreneur Podcast. I'm excited to share this conversation with you because I feel it speaks perfectly to the energy and momentum of starting new journeys. While the idea of fresh starts, big dreams, and new projects can be exciting... ...building and launching anything …
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Can you answer a quick question for us? (…and no, this isn’t for a job interview or dating profile ) How would you describe yourself? Would you say that you’re… —Fun? —Adventurous? —Easy-going? Would you ever describe yourself as a “numbers person?” As someone who loves to crack open Excel or Quickbooks on a Saturday morning and power through an an…
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“I think we glamorize being busy. I mean, I do anyway. I used to brag about how stressed out I was. Something happened where I hit a wall. So, it's only recently that this has changed for me." - Krista Ripma Have you ever felt the toll of entrepreneurship on your mental, physical, or emotional health? Or — to be honest — on all three? Starting your…
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Griff Williams is my special guest on today's episode of the Subscription Entrepreneur Podcast. Griff is an online entrepreneur and the founder of MindEasy.com. They're a membership site that helps people discover the life-changing power of meditation. Griff joins me on the show today to share the story of how he transitioned from his career as a f…
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We have a very special guest to welcome onto today's episode of the podcast.Her name is Rui Liu and she's the founder of an amazing company called Grass People Tree.Her business is a unique combination of eCommerce and online education where she provides people with access to rare, artisan teas and in-depth information and teaching about tea cultur…
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“Eternal marketing truths… really? Isn’t that a bit of a hyped up exaggeration?”Not when they’re coming from Brian Kurtz — our special guest on today’s episode of the podcast.You see, Brian is not your garden-variety marketer.He’s more of a living legend. Dare we say the Michael Jordan or Tom Brady of the marketing world?Whichever analogy you want …
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Have you ever thought about starting your own podcast?There are so many reasons to do so:-They are a great way to create content for multiple marketing channels (your blog, social media, etc.)-They can help position you as a leader and trusted expert in your field-You can have in-depth conversations with experts in your industry (who you might have…
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What if right now is the perfect time for you to launch your membership or subscription?…and we don’t mean now in a “rah rah, NOW is the time to take massive action” sort of way (said in our best Tony Robbins voice).…or in an Eckhart Tolle “the present moment is all that exists” kind of way.Nope.The “now” we’re talking about refers to something we …
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"Long story short, I got laid off from my job on Monday at 3:00 PM. I woke up the next morning, listened to Eminem's 'Lose Yourself' and decided I was going to work for myself.”Do you see that quote? ☝️It’s the very abbreviated version of how John Doherty — our special guest on today’s episode of the podcast — started his company Credo. They’re a m…
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John Warrillow is our special guest on today's episode of The Subscription Entrepreneur Podcast.If you're not familiar with John, he's the best-selling author of three books that are "must reads" for anyone in the membership or subscription world.More than that, he's an expert in helping entrepreneurs design, build, and scale truly valuable busines…
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Kim Werker is our special guest on today's episode of The Subscription Entrepreneur Podcast.Kim is the co-founder of Digits & Threads. They're a member-supported online magazine that’s solely focused on publishing stories and articles about the Canadian fiber and textile arts industry.Yep...She took that whole "pick a niche" thing pretty seriously!…
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How well do you know your customers?Are you acutely aware of their needs, wants, fears, frustrations, and desires?Can you define their challenges with astounding detail and describe their dreams with perfect clarity?More importantly, can you succinctly show them how your product or service is the thing that will help them resolve their problems and…
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What are your hopes, goals, and aspirations for 2021?Are you feeling ready and excited to turn your dream for an online business into a reality?Or maybe you finally have the energy and inspiration to create that new product, course, or offering for your audience.Whatever it is, the new year is an incredible time for fresh starts and bold initiative…
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15 more days.Can you believe it?Just over two weeks is all that's left of the year that flipped nearly everything upside down for everyone.If you feel like you're running on fumes, just trying to make it out of 2020 with your sanity intact, we have a feeling you'll get a welcome lift from this very special episode of our podcast.You see, last Decem…
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Have you ever had an idea, vision, or flash of inspiration for your own business?Maybe you’ve come up with a handy gadget that’ll change the way people peel potatoes forever.Or, perhaps it’s a few lines of code that could cut the amount of time it takes to complete of your daily tasks in half.Whatever it is, we’re sure you can relate. We’ve all had…
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My special guest on today's episode of The Subscription Entrepreneur Podcast is Mike Cliffe-Jones.Now... before I introduce him to you, let me tell you a quick story about how this episode came to be in the first place.Mike is a long-time listener of the podcast and recently sent me a nice thank you note.After emailing back and forth a bit we event…
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Let's play a quick word association game:When you think about building your business, what thoughts, feelings, and ideas come to mind for you?Would you say it's...+ Exciting+ Rewarding+ & Challenging?Or maybe you'd describe it as...+ Trying+ Stressful+ & Exhausting?To be honest, the reality of starting and growing a business is a big blend of all o…
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Our special guest on today’s episode of The Subscription Entrepreneur Podcast is John McIntyre.Aside from being an all-around fascinating person, John is a successful online entrepreneur, course creator, and email copywriter.He’s been on a really interesting journey over the past decade and comes on the show to share some of the most important less…
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We are so excited to share today's podcast episode with you!Why's that?It's because we welcome none other than Robbie Kellman Baxter back onto the show.If you've spent any amount of time in the membership or subscription world, we'd bet that you've encountered Robbie and her work at least once.Robbie is a preeminent expert on all things related to …
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We are so grateful for the opportunity to share this episode of our podcast with you today. Why's that?It's because our guest is Ryan Jordan of Backpacking Light. He's an accomplished online entrepreneur with over twenty years of experience building his business.Backpacking Light is an online publication and membership site devoted to educating the…
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If you’re an avid listener of our podcast, you’ll know that Ali Jafarian was one of our very first guests way back in 2018.In that episode, we talked about everything online entrepreneurs need to know before starting their membership sites.From how to know if a membership site will work for you, plan your site build, and choose the perfect tools fo…
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"A story is an ancient technology that helps us make meaning and draw conclusions. A story well done leads us down a path that guides us to a decision. It's an experience that enters our mind."Before we introduce you to Kyle — our special guest on today’s episode of the podcast — let’s play a quick game.Here are the rules:Imagine that you’re standi…
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Fun fact: Did you know that we create a detailed outline for every interview we do here on the podcast?Sometimes we stick to it step by step... and other times we use it as a starting point and allow the conversation to evolve organically.Well, in the episode you're about to hear, we never even looked at the outline. Not once.And why is that?It's b…
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Our special guest on today's episode of The Subscription Entrepreneur Podcast is Sarah Hatter.Sarah is the founder and CEO of CoSupport, a business that has helped over 200 companies create excellent customer support experiences since 2011.Sarah is also the organizer of the ElevateCX conference AND the best-selling author of The Customer Support Ha…
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My special guest on today's episode of The Subscription Entrepreneur Podcast is Andrew Lee Miller.If you're looking for real-life strategies you can use to grow your online business even if you have a $0 marketing budget, I have a feeling you're going to love my conversation with Andrew.You see, Andrew is an experienced growth marketer who has help…
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Before I introduce you to our guest on today's episode of the podcast, can I ask you a quick question?When you send an email to your audience or try and engage with a new lead for your business, does it ever feel like you're kind of talking with your imaginary friend...? Like there's no one on the other end of your messages who *actually* cares abo…
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Normally, I'd introduce you to Tim Wright as the guest on today's episode of The Subscription Entrepreneur Podcast.But, it wouldn't be *entirely* accurate to call Tim my guest on the show.You see, Tim is the host of the XpoNorth Podcast - which is devoted entirely to helping artists, musicians, and other creative professionals earn a living doing w…
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Welcome back to another episode of The Subscription Entrepreneur Podcast. Our special guest this week is Soma Miller.Soma is a men’s coach who works to build both online and in-person communities of powerful, inspired, and purpose-driven men. He provides his clients with 1-on-1 coaching and mentorship as well as an online monthly membership communi…
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Our guest on today’s episode of the podcast is Chris Sage.Chris is a creative professional who works in the visual effects industry in Los Angeles. Yes… that means he’s worked on Hollywood movies and television commercials you’ve probably seen. Chris is also a friend of mine who I first connected with over one of my main hobbies: tea.In fact, the i…
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Has there ever been a moment when you’re up late working on your online business, with a dozen plus tabs open in your browser, about ready to bang your head against your keyboard because what you’re trying to do just isn’t working?As you flip back and forth between a YouTube video with spotty audio and that outdated blog post from 2016, you think t…
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