A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and str ...
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577. This One Strategy Grew My Audience By 20,000 Followers in 2 Months
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Social media can be a powerful, FREE way to market your product. In this episode I’m going to share exactly how to increase your followers– the strategy that has been successful for my company and the companies in my Mastermind. My company’s Instagram just reached over 1,000,000 accounts in the past 7 days. 90% of that traffic is from our organic, …
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576. “I’m starting a product business from scratch. What foundational steps do I need to know to avoid mistakes?” | Coaching Session
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Welcome to another coaching episode! Today, I'm speaking with Mystral, a massage therapist and energy worker out of New York City. Her service-based business is growing well, but an idea for a product-based business naturally spun off from it that she wants to explore. She wants to launch a tea business with as few mistakes as possible. First we st…
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575. The Magic Formula to Standing Out in a Crowded Market
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In today’s world, we are inundated with so much media and more information than we can typically handle! Plus, with the way the economy is and inflation, customers are not spending as much as they used to spend, especially with small businesses. So what can you do to position your brand in a way that deeply resonates with your ideal customer? Today…
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574. "I have so many ideas--what do I focus on first?" | Coaching Session
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If you're a product-based business owner, then chances are you're also a creative- meaning you constantly have ALL of these new ideas you're wanting to test and try. As a creative, one of the biggest struggles I see is being able to know where to focus and prioritize to keep the needle moving forward in your business. Sound familiar? That's exactly…
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573. This is Why You're Not Making Sales in Your Product Business
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There are four foundational pieces of product-based businesses that I see people skip over all the time. If you’re struggling to make sales, chances are you’ve skipped one of them. In this episode, I discuss each one and why they are so important to have to grow your business. They are: Nail your niche, nail your brand, nail your price and offer an…
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572. “My business was on the backburner but I’m ready to dive back in. How do I get excited again?” | Coaching Session
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We all have different seasons of life and as a result, sometimes it can be hard to dive back into something, like your product business, with as much passion and excitement as you previously had. Just remember that it’s okay and it happens. The beauty of owning your own business is that you have the freedom to change your business to meet your need…
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571. If I Started a New Product Business, Here are the Steps I Would Take
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After 20 years of coaching product bosses and running my own product businesses, I can immediately recognize certain gaps and missteps that happen in almost every new business. Recently, I thought of it in a different way: What kind of checklist would I put together if I were starting a new product business today? What steps would I take, and in wh…
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570. "My brand is exploding! How do I keep up?” | Coaching Session
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Fresh from Shark Tank, Inner Circle Masterminder Aleah Montague joins the show today for a coaching session. Her business, “Meat the Mushroom,” is taking off. How can she keep up with skyrocketing demand, while sustainably scaling up? Tune in to find out. First, we talk about the emotional and mindset aspect. When you start to see an increased dema…
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569. Should You Stay in a Plateau or Push for More Growth?
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Plateaus in product-based business can be good or bad, depending on different factors. In this episode, we talk about why it's important to do an honest assessment of your business to figure out if you’re in a much-needed plateau or if you should be pushing for more growth immediately. Not every year is meant to have massive quantum leaps in growth…
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568. Ever Wanted in on an Inner Circle Mastermind Coaching Session? Here’s a Peek.
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Ever wish you could listen in on the conversation between women product-based business owners who are successfully making over $100k in revenue? Well that’s exactly what today’s episode is! I'm sharing one of my latest coaching calls with my Inner Circle Masterminders so you can hear how true Masterminding works while we discuss specific solutions …
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567. Are You Building a Million Dollar Product-Based Business? Do This to Find Out.
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If you’re a product based business owner who is looking to make their first multiple six figures or reach the million dollar mark, this episode is just for you! We're not just dreaming big; we're making million-dollar businesses a reality. In this episode, we delve deep into the essential strategies that we believe are pivotal in scaling your produ…
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566. "My retail store is 80% of my business -- but I want to get more sales beyond it." | Coaching Session
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Join us as we sit down with Stacey from Be Blends, a longtime member of our Multi-Stream Machine community. Stacey isn't new to our podcast; having been featured twice before, her journey has been nothing short of inspirational. Under our guidance in the mastermind, Stacey's business has seen remarkable growth. Yet, with success comes new challenge…
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565. Answering Your Burning Social Media Questions with Linda Fruits of Fruits of Motherhood
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By popular demand: An episode all about how to use social media for your product-based business. I’ve brought Linda Fruits, of Fruits of Motherhood, to the show to give us real, no-fluff answers about what works. Linda, who is a successful Instagram influencer, answers questions about repurposing content, virality vs. community building, and the ba…
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564. “I need to grow beyond Etsy” | Coaching Session
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Time for another Product Boss coaching session! Today we have Yvette Erger who sells wedding gifts– flower girl proposal boxes, bridesmaid gift packages, etc. She feels overwhelmed and doesn’t know where to start in order to improve her business, Luna Forever & Co. She’d love to make enough to retire her husband one day, but has a hard enough time …
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563. TikTok Insider Gives Us the Scoop
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Have you thought about selling your products on TikTok? In this episode, we have a TikTok insider walk us through setting up a TikTok Store and using its affiliate program. The first thing you should know about getting a TikTok Store (not to be confused with TikTok Business) is that it can be quick and easy. It usually only takes a day or two for y…
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562. "I need more sales for my purpose-driven business." | Coaching Session
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How can a jewelry maker get more conversions for her purpose-driven products? Today we help Tisha Trapp find ways to better grow her online business. Tisha creates beautiful one-of-a-kind bracelets with a purpose behind them: To celebrate the unique and individual qualities of those with autism, as well as embracing each person's distinct personali…
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561. The 3 Biggest Problems Holding Product-Based Businesses Back (and What You Can Do About Them!)
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Hey there, Product Bosses! In this episode, we're peeling back the layers on the three biggest pain points that you, our fellow Product Bosses, have shared with us, especially in these turbulent times. But it's not just about identifying these challenges; it's about overcoming them. We'll be sharing inspiring success stories from our very own stude…
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