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Nội dung được cung cấp bởi 2x eCommerce and Kunle Campbell. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được 2x eCommerce and Kunle Campbell hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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S06 EP53: Accurate eCommerce Analytics in a First Party Data Era w/ Edward Upton

41:27
 
Chia sẻ
 

Manage episode 309207050 series 2907632
Nội dung được cung cấp bởi 2x eCommerce and Kunle Campbell. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được 2x eCommerce and Kunle Campbell hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

On today’s episode, Kunle is joined by Edward Upton, Founder of Little Data, a platform that helps eCommerce merchants automatically connect Google Analytics with platforms such as Shopify and apps like ReCharge and Facebook Ads.

Making data-based decisions is a goal for many-a-business. But getting a unified picture of data from multiple platforms is a major challenge to say the least. Add to that the many privacy related changes in the industry, and you’re looking at an almost impossible jigsaw puzzle. Data is getting more fragmented and harder to tie into creating a bigger picture. This is the problem that companies like Littledata are helping solve by providing a connector that enables companies to get better raw data which leads to better decisions.

In this episode, Kunle and Edward talk about the importance of and challenges around eCommerce Analytics. You will get to hear about what types of events you should be tracking, the biggest hurdles to data tracking, impact of iOS 14 and much much more. This is a great episode for business operators and marketers.

-----------

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

  continue reading

492 tập

Artwork
iconChia sẻ
 
Manage episode 309207050 series 2907632
Nội dung được cung cấp bởi 2x eCommerce and Kunle Campbell. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được 2x eCommerce and Kunle Campbell hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

On today’s episode, Kunle is joined by Edward Upton, Founder of Little Data, a platform that helps eCommerce merchants automatically connect Google Analytics with platforms such as Shopify and apps like ReCharge and Facebook Ads.

Making data-based decisions is a goal for many-a-business. But getting a unified picture of data from multiple platforms is a major challenge to say the least. Add to that the many privacy related changes in the industry, and you’re looking at an almost impossible jigsaw puzzle. Data is getting more fragmented and harder to tie into creating a bigger picture. This is the problem that companies like Littledata are helping solve by providing a connector that enables companies to get better raw data which leads to better decisions.

In this episode, Kunle and Edward talk about the importance of and challenges around eCommerce Analytics. You will get to hear about what types of events you should be tracking, the biggest hurdles to data tracking, impact of iOS 14 and much much more. This is a great episode for business operators and marketers.

-----------

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

  continue reading

492 tập

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