The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
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Nội dung được cung cấp bởi Erica Seidel. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Erica Seidel hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
For our fifth season, we're focused on one theme: the relationship between CMOs and their Boards. For many CMOs, interacting with the board ranks right up there with having a root canal. But what if you could take the CMO and Board relationship and turn it from fraught to functional…. and maybe even to fantastic? We examine things like: What does the Board really want from a CMO? Which marketing metrics matter most to the Board? What are rookie mistakes that new CMOs can make when interacting with a Board? How can CMOs differentiate themselves when interviewing with the Board? We hear from a combination of CMOs and Board members, and some who are both. Join me, Erica Seidel, for The Get. You will learn a ton. The Get is a production of The Connective Good, the executive search practice focusing exclusively on recruiting the 'make money' type of marketing leaders rather than the 'make it pretty' ones. To learn more, visit theconnectivegood.com. The Get is produced by Simpler Media Productions. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy Chartable - https://chartable.com/privacy
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