How To Create Relevant, Unique, True To Brand Content For Your D2C Brand

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

In this episode, host Greg welcomes Goni Goder, VP of Marketing for North America at Keter, a lifestyle products company. The episode focuses on content marketing strategies and how Goni's team creates impactful, brand-centric content across various digital platforms. Greg discusses the importance of content in driving growth through channels like SEO, email, and paid advertising, emphasizing the need for content that is both relevant and unique to the brand.

Goni shares her journey from a strategic consultant to a marketing leader, highlighting her dual interest in creativity and analytics. She outlines her role at Keter, describing how the company manages to maintain a low profile despite its widespread distribution across major retailers. Goni's approach mixes creative experimentation with a solid understanding of Keter’s market positioning, aimed at making Keter’s presence more recognizable to consumers.

The discussion then shifts to the challenges of scaling quality content and staying true to the brand. Goni explains the strategies employed by her team to keep content fresh and aligned with consumer trends without losing the brand's unique voice. She also talks about using consumer feedback to adapt content, ensuring it meets the needs and expectations of the audience. This episode offers valuable insights into effective content marketing and the intricacies of managing and evolving a brand’s digital presence.
Episode Links

• Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
• Goni Goder LinkedIn: https://www.linkedin.com/in/goni-goder-cohen-1411734/
• Keter: https://www.keter.com/en-us/

https://www.stryde.com/how-to-create-relevant-unique-true-to-brand-content-for-your-d2c-brand/

Chương

1. Content Marketing for E-Commerce Growth (00:00:00)

2. Content Scaling Challenges and Solutions (00:13:17)

3. Content Strategy and Consumer Engagement (00:19:04)

4. Meta's Cheeto-Like Image Crisis (00:32:03)