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409 Being There: Selling Experiences
Manage episode 237096591 series 2518900
When is an airline not an airline? Or a bottle of pop more than a packaged good on a shelf? When it’s an experience. This week Terry O’Reilly examines the new trend towards ‘experiential’ marketing- where consumers do more than buy a brand- they engage it. And he traces “modern” retail experiences (Starbucks, for instance- where attitude, atmosphere, sounds & smells combine to create a social experience) all the way back to department store pioneers Timothy Eaton and John Wanamaker.
http://podcast.cbc.ca/mp3/ageofpersuasion_20100308_28852.mp370 tập
Manage episode 237096591 series 2518900
When is an airline not an airline? Or a bottle of pop more than a packaged good on a shelf? When it’s an experience. This week Terry O’Reilly examines the new trend towards ‘experiential’ marketing- where consumers do more than buy a brand- they engage it. And he traces “modern” retail experiences (Starbucks, for instance- where attitude, atmosphere, sounds & smells combine to create a social experience) all the way back to department store pioneers Timothy Eaton and John Wanamaker.
http://podcast.cbc.ca/mp3/ageofpersuasion_20100308_28852.mp370 tập
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