Lucia Laurent-Neva on Anthropology in Business with Matt Artz

Anthropology in Business with Matt Artz

Nội dung được cung cấp bởi Matt Artz. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Matt Artz hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

2y ago 32:11

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In this episode of the Anthropology in Business podcast, Lucia Laurent-Neva speaks with Matt Artz about her career as a business anthropologist. The conversation covers Lucia's journey from design and semiotics to anthropology and how she combines the three disciplines as the Founder of Visual Signo. It also covers Semiofest and the upcoming Global Business Anthropology Summit (GBAS 2023).

About Lucia Laurent-Neva

Lucia Laurent-Neva is a semiotician, designer, and anthropologist skilled in brand strategy, product and brand innovation. For almost 20 years, she has been helping British and global clients in a variety of sectors to understand and anticipate cultural changes across different continents. Lucia’s interest in the practical applications of cultural semiotics began while she was a lecturer at a Colombian university and evolved through senior roles at two London marketing-strategic consultancies. As the founder of Visual Signo and co-founder of Semiofest, she is committed in demonstrating the increasing relevance of semiotics in global brand strategy in commercial organizations.