Natalia Usme Manrique on Anthropology in Business with Matt Artz

Chia sẻ

Manage episode 301150267 series 2859993
Thông tin tác giả Matt Artz được phát hiện bởi Player FM và cộng đồng của chúng tôi - bản quyền thuộc sở hữu của nhà sản xuất (publisher), không thuộc về Player FM, và audio được phát trực tiếp từ máy chủ của họ. Bạn chỉ cần nhấn nút Theo dõi (Subscribe) để nhận thông tin cập nhật từ Player FM, hoặc dán URL feed vào các ứng dụng podcast khác.

In this episode of the Anthropology in Business podcast, Natalia Usme Manrique speaks with Matt Artz about her career as a business anthropologist. The conversation covers Natalia's journey from studying cultural analysis at Lund University in Sweden to co-founding Flipa Consultora in Colombia, where she started the first business anthropology summit and digital magazine for LATAM.
About Natalia Usme Manrique

Natalia Usme Manrique is a business anthropologist, service designer, and entrepreneur from Colombia. As the co-founder of Flipa Consultora, she started the first Digital Magazine in Business Anthropology for Latam and the first online Business Anthropology Summit for Latam. With Flipa she’s worked on projects that include developing products and services, marketing strategies, culture and communication plans, 360 change management strategies, UX research, cultural innovation strategies, and customer experience.

Natalia currently works as a service designer for EPAM Systems. She earned a Master’s Degree from Lund University in Applied Cultural Analysis.

Recommended Links

About the Anthropology in Business Podcast
The Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. It is hosted by Matt Artz (, a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthropology in Business podcast, please visit the website (

19 tập