Oscar Barrera on Anthropology in Business

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In this episode of the Anthropology in Business podcast, Oscar Barrera speaks with Matt Artz about his career as a business anthropologist. The conversation covers Oscar's journey into anthropology through eco-tourism, his pivot to business anthropology, the founding of Antropología Corporativa Consulting, and how he positions the business within the context of the business landscape of Mexico.

About Oscar Barrera

Oscar Barrera, PhD is a Corporate Anthropologist and CEO of Antropología Corporativa Consulting. He is devoted to helping companies to innovate and grow by using techniques, methods and theories from anthropology. He is also a keynote speaker and entrepreneur leading other kinds of businesses. Oscar is based in the city of Veracruz in Eastern Mexico. He received his PhD in Sociocultural Anthropology from the University of Washington. He has international experience by working and living in 21 countries in Europe, Africa and North and Central America.

About Antropología Corporativa Consulting

Antropología Corporativa Consulting helps companies achieve the transformations they require to grow their business. Whether it is a change in the culture of "how things are done" within the organization or to improve a product or service, Antropología Corporativa Consulting uses anthropological tools to influence human behavior.

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About the Anthropology in Business Podcast
The Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthropology in Business podcast, please visit the website (https://www.mattartz.me/podcasts/anthropology-in-business-podcast/).

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