122 - The power of a People-First Go-to-Market Model with Mark Kilens | Avidly Talks: Marketing

Avidly Talks: A (mostly) marketing, sales and HubSpot related podcast

In this episode of Avidly Talks we've invited Mark Kilens, the CEO and Co-founder of TACK. Mark discusses the importance of a people-first go-to-market model and how it can help businesses grow. He explains that a people-first approach focuses on storytelling, relationships, and partnerships as the foundation for bringing products to market. This is in contrast to a company-first approach, where the company represents itself in the market.

Mark Kilens emphasizes the shift from a search-based internet to a social-based internet and the need for businesses to adapt to this change. He also discusses the role of AI in marketing and the importance of building trust with customers.

Takeaways

• A people-first go-to-market model focuses on storytelling, relationships, and partnerships as the foundation for bringing products to market.
• The internet has shifted from being search-based to social-based, which requires businesses to adapt their marketing strategies.
• AI is an important trend in marketing, but businesses should focus on the outcome and experience rather than just the technology itself.
• Building trust with customers is crucial in a people-first approach, and businesses can do this by leveraging real people, creating authentic content, and partnering with influencers or figureheads.
• Businesses need to rethink their established ways of working and consider integrating storytelling, relationships, and partnerships into their marketing strategies.

Chapters

00:00 Introduction and Background

02:05 Understanding the People-First Go-to-Market Model

05:37 The Shift from Search-Based to Social-Based Internet

08:18 The Role of Storytelling in a People-First Approach

11:42 Utilizing Real People and Partnerships

16:14 The Importance of Trust and the Rise of Influencers

20:41 The Impact of Technological Developments on Marketing

23:23 Rethinking Established Ways of Working

28:41 Getting Started with a People-First GTM Strategy

29:26 Conclusion

Links:

Avidly Hubspot Solutions

TACK

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