Why Only 1% Of Marketers Have A Shot To Become CMO: What You Need To Know

B2B Marketing Exchange

We’re going B2B (back to Boston) for Season 5, Episode 7 of the #B2BMX podcast! Today, you’re getting exclusive access to #B2BSMX’s CMO Panel, where a series of industry hard-hitters provided actionable insights into achieving C-suite status, including the obstacles they encountered and how they overcame them.

Led by Sangram Vajre, the panelists — Shawn Herring, Head of Marketing for PandaDoc; Deanna Ransom, Head of Marketing at Senzing and former CMO of Televerde; and Gaurav Bhatia, CMO at PenFed Credit Union — discussed everything from their journeys to their current roles to the best ways of establishing respect amongst colleagues. Specifically, the panel touches upon:

• How to break through VP- and Director-level roles to hit the C-suite;
• The qualities attributed to “good” and “bad” CMOs;
• The importance of being flexible and holding open conversations about your goals;
• How to build credibility without becoming a “yes person” to get to your desired outcome; and
• Much more!

Plus, as an added bonus, #B2BMX podcast listeners can receive 50% off their ticket to the in-person B2BMX event in February by using the code B2BMXPOD to register now.

RELATED LINKS

· Register for the B2B Marketing Exchange in Scottsdale, Ariz.

· Listen to Season 5, Episode 6