How To Build a Million Dollar Sales System | Brent Keltner

Becoming with Lisa Loveland and Kosta Hantzis

On this episode, Lisa and Kosta talk with the Author of The Revenue Acceleration Playbook and President of Winalytics Brent Keltner.

Brent has more than a decade of experience as a revenue leader in enterprise to early-stage companies and ten years as a Ph.D. social scientist at Stanford and the RAND Corporation.

His clients have included Ascend Learning, Credo Reference, DealerRater, Lexmark, Mursion, Ready Education, True Fit, and Verisk Analytics.

This episode is a complete guide to how you and your business can build a million dollars sales system and skyrocket your growth.

Outline:
0:00 - Intro
00:45 - Why did you write the book
02:36 - Using data to your advantage
04:28 - The one-minute salesperson
07:04 - How do you sell when you don’t like selling
10:40 - Why is creating an authentic buyer journey so important
12:22 - How to do prospecting effectively
15:32 - Reaching out to potential clients authentically
20:24 - The best way to learn is by doing
23:40 - Working with ideal clients
26:12 - Should you pick a niche
30:12 - Hubspot's sales process
30:56 - Inbound vs Outbound Marketing
33:15 - How smaller companies can create an authentic sales system
37:04 - Creating a playbook for your business
39:12 - The importance of mindset
40:40 - Outro

Listen on all platforms: https://li.sten.to/becoming

The Revenue Acceleration Playbook: https://a.co/d/ecYilld
Brent's LinkedIn: https://www.linkedin.com/in/bkeltner/

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