Manage episode 335494426 series 2796882
Hello everyone! Welcome to the Broken Salespeople YouTube channel. In this video, I'm happy to present how to fix the marketing/sales divide. By watching this video, you'll learn some effective sales and marketing strategies and tips.
Sales focuses on the needs of the company, while marketing focuses on the needs of the market. Sales begin where marketing ends. Sales is relationship-driven, whereas marketing is image-driven. Sales requires convincing and conversational skills, while marketing requires analytical skills.
Marketing focuses on moving the product from the company to the market (through product launches and awareness campaigns), while sales focuses on moving the product from the market to the customer. Sales focuses on the needs of the company, while marketing focuses on the needs of the market.J
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